santiagofaguaa

[santiagofaguaa]

Local competition For Enima Print

CustomInk

Why I Chose This Competitor?

CustomInk is a big to be in direct competition with that among with the same products and/or services, including completely customized t-shirts, tote bags, and hats. Thanks to their highly developed online platform, the customers can easily design their products, which is a unique feature Enima Print wants to achieve. CustomInk prices are dependent on the quantity bought, but a single custom t-shirt will cost you about $30. A wholesale order means you get a volume-discount, so you pay a lower price. This way, they aim to be the most desirable custom products provider for businesses and private events. On the other hand, its prices are on the high side for individual customers who are looking to purchase a single custom product. CustomInk’s branding strategy is based on it being a national-level organization with solid reference points that include many thousands of writing and a very strong customer base. Nevertheless, CustomInk may have difficulties providing a personal touch as well as a shorter turnaround time due to its large size compared to a smaller dedicated company like Enima Print. Social Media with more than 100k Instagram followers and a strong presence on Facebook, they prove to be a pretty vocal part of the community. However, they are not regular on TikTok, which gives an edge to Enima Print to outreach that market. In summary, In spite of the fact that CustomInk is the leading competitor in the industry, the dissimilarity between them and their pricing policies besides concentrating on bulk orders leave a way open for Enima Print to enrich its customer base with those who are willing to spend money on or who are looking for a nice product. Our brand image will have an individual touch to it and we shall do social media marketing as our strategy. Through this, we will make our presence different and concrete in the market.

2) Print Canada Store

Why I Chose This Competitor?

Print Canada Store is a printing company, specializing in custom screen printing and embroidery. They also offer the same services Enima Print does. The customers have the opportunity to develop their own style clothes and accessories. This is the way they represent themselves as a competitor. For the pricing information provided is subject to the printing method they use. A simple custom T-shirt is 20 dollars, while a hat with some embroidery will cost you at least 30 dollars. Also, they will ask every customer to pay extra if they ask for something extra, when and if they do, they could be more expensive than what is offered by Enima Print. They are an old established firm with a good reputation. However, they mostly work with organizational and large orders than cater to single customization, which is the strength of Enima Print and therefore, the latter stands out alone in the market. For the social media they got less than 1,000 on Instagram and the visible fact that not many people are engaged in their discussions. The major channels for promoting their business are through their own website and friends rather than social media which creates a window of opportunity for Enima Print to grow and increase its visibility. So in summary, print Canada Store is a significant player in the custom printing industry, but their prime focus on bulk orders and limited social media presence makes it possible for Enima Print to catch the customers' attention by TikTok, Instagram, and influencer marketing

[santiagofaguaa]

[santiagofaguaa]

What Are My Strengths and Weakness?

Personally, I believe I have many strengths and weaknesses, but I want to improve all my weaknesses and turn them into something positive for my life. One of my weaknesses from the past that became something positive is that I learned to manage my time and not procrastinate. This helped me a lot in high school because, honestly, I didn’t perform well at times due to not meeting deadlines. However, I later learned to improve and value my time.

Another of my strengths is that I am a very creative person when it comes to doing things. However, something that sometimes holds me back is that I used to be very shy and struggled with communication. I was once a boy without many friends, but over time, I have turned this into a strength. Now, I consider myself to be very sociable and have many friends.

A weakness I still have is that I sometimes don’t trust myself. For example, in my accounting and mathematics classes, the teacher often asks questions, and I always have the correct answer, but out of self-doubt, I never say it aloud. Instead, I wait for the teacher or someone else to say it. When they confirm it, I realize I was right. I am working on improving this to turn it into a strength.

These are some of my weaknesses and strengths. :)

Cheers,

Santiago