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How much does IPL advertising cost in 2024?

The Indian Premier League (IPL) is cricket's grand spectacle, attracting millions of viewers and sparking brand wars for coveted IPL advertising slots. But how much does it cost to be a part of this high-voltage cricketing action? Let's delve into the world of IPL advertising costs in 2024:

The Big Picture:

Star Sports & JioCinema: Hold the exclusive broadcast rights, offering advertising opportunities across TV and digital platforms.

Marginal Increase: Prices haven't seen significant hikes compared to 2023, making it a potentially good year for brands.

Variety of Options: Choose from TV slots (SD & HD), digital streaming packages, and targeted ad formats.

Breaking Down the Costs:

TV (Star Sports):

Combined SD & HD slot (10 seconds): ₹16.4 lakh (slight increase from 2023's ₹16 lakh)

SD slot (10 seconds): ₹12.8 lakh (up from ₹12 lakh)

HD slot (10 seconds): ₹5.5 lakh (reduced from ₹5.9 lakh)

Digital (JioCinema):

Live stream CPM (cost per thousand impressions): ₹175 (estimated)

Targeted inventory: ₹225 - ₹265 (estimated)

Key Considerations:

Ad format & duration: Prices vary based on your chosen format (video, display, sponsored content) and ad length.

Match popularity: High-profile matches command premium rates.

Targeted campaigns: JioCinema offers options for reaching specific audience segments.

Negotiation & deals: Negotiate with broadcasters or agencies for potential discounts or packages.

Beyond Basic Costs:

Production costs: Creating high-quality ads adds to the overall expense.

Media planning & execution: Factor in agency fees for campaign management.

Final Thoughts:

IPL advertising remains a powerful investment, but requires careful planning and budget allocation. Understanding the cost structure and exploring different options will help you secure the most impactful campaign at the right price. Remember, early booking often leads to better deals, so start strategizing your IPL 2024 presence today!

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Online Advertising Costs In 2022 | Online Advertising in India

As a brand or a company advertising is the key to your success, but the myriad ad options available in the market can easily make you feel confused and indecisive.

And, if you are an SME or a small business the ad budget also becomes a big concern.

For such businesses in particular, online advertising can be a great option to reach your target audience, get engagement, create awareness and gain traffic.

However, there are a number of online advertising platforms available all of which have different pricing models and can be quite overwhelming for newcomers.

In the past few years, The Media Ant has worked with several SMEs and startups and had clients who have asked us to evaluate the advertising solutions for both offline and online.

This request has put us in an interesting position as it provides us visible access to the online advertising costs and results of various advertising and marketing mediums for different industry verticals.

This has also given us the opportunity and access to find something quite interesting, that online advertising is pretty cost effective in comparison to offline ads.

Every online advertising platform has its own strengths and weaknesses, as every digital ad platform has a dozen ad formats, campaign types, as well as performance metrics for the advertisers to take into consideration.

All of this can be a little intimidating for newcomers, with their one and only question being ‘How much will online advertising cost?’

In this article we will be taking into account the average cost of online advertising on Facebook, Instagram, LinkedIn, Twitter and Google.

These are one of the most popular and highly used social networks and advertising in these platforms can give an advertiser and their brand the required reach, awareness and engagement.

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Online Advertising Costs In 2022 | Online Advertising in India

As a brand or a company advertising is the key to your success, but the myriad ad options available in the market can easily make you feel confused and indecisive.

And, if you are an SME or a small business the ad budget also becomes a big concern.

For such businesses in particular, online advertising can be a great option to reach your target audience, get engagement, create awareness and gain traffic.

However, there are a number of online advertising platforms available all of which have different pricing models and can be quite overwhelming for newcomers.

In the past few years, The Media Ant has worked with several SMEs and startups and had clients who have asked us to evaluate the advertising solutions for both offline and online.

This request has put us in an interesting position as it provides us visible access to the online advertising costs and results of various advertising and marketing mediums for different industry verticals.

This has also given us the opportunity and access to find something quite interesting, that online advertising is pretty cost effective in comparison to offline ads.

Every online advertising platform has its own strengths and weaknesses, as every digital ad platform has a dozen ad formats, campaign types, as well as performance metrics for the advertisers to take into consideration.

All of this can be a little intimidating for newcomers, with their one and only question being ‘How much will online advertising cost?’

In this article we will be taking into account the average cost of online advertising on Facebook, Instagram, LinkedIn, Twitter and Google.

These are one of the most popular and highly used social networks and advertising in these platforms can give an advertiser and their brand the required reach, awareness and engagement.

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Metaverse Advertising

Metaverse Advertising is displayed in the next level of the internet, which are the virtual worlds like Metaverse Facebook or Second Life. Companies can use Metaverse Virtual Reality platforms for virtual branding to target people who have access to the virtual world. Advertising in Metaverse will include options like Billboards, Product Placements, and more. 

There are many Metaverse Advertising Opportunities where brands and companies can promote their products and services. Through Metaverse Advertisements, big brand companies can target a specific range of target audiences that are of a distinct mass audience

The Media Ant is one of India’s leading metaverse advertising agencies that helps you with advertising and brand awareness needs.

With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs.

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How To Advertise Online Mobile Game App

Introduction To Online Mobile Game

With the user base of smartphone users in India increasing rapidly, online mobile gaming has become one of the fastest-growing industries in the Indian Market.

Riding this wave are numerous mobile game app developers and with this, the competition has become fierce. Add a few global sharks sized global players to it and it becomes a maze.

If you are a new game developer, the biggest challenge in front of you would be to attract the audience. The question we often face is HOW.

Visit - https://blog.themediaant.com/how-to-advertise-online-mobile-game-app For more info

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How To Advertise Online Rummy And Pokers Game In India

Real Money Card Games Advertising And Its Barriers

According to a report by Deloitte, there were about 18 major companies in the card games category in FY 2017–18.

This not only signifies the popularity of real money card games but also portrays very high competition in the space.

A piece of recent news by Economic Times says that the customer acquisition cost in the case of rummy and poker games is as high as INR 3000–5000.

There are some factors that are characteristic of real money games that also define the advertising approach for real money card games:

These apps are not present in the Google Play Store.

Popular social media platforms like Google and Facebook and many others do not allow advertising for real money games.

In this article, we would discuss approaches that would help advertisers rise above the barriers.

Visit - https://blog.themediaant.com/how-to-advertise-online-rummy-and-pokers-game-in-india

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Cinema Advertising In India | Cinema Advertising Rates In India

Cinema advertising in India is one of the fastest growing advertising option. Rates for cinema advertising in India depends on the cinema chain, location, number of screens and media type.

Multiplex Advertising and Single Screen advertising are two broad categories for advertising.

While Multiplex advertising is popular to target cinema viewers in metro cities of India, Single Screen advertising is popular advertising choice in Tier II cities of India and rural India.

Visit - https://blog.themediaant.com/cinema-advertising-in-india For more info

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CTV Advertising for SMEs in 2022: A Complete Guide

The Indian OTT market has been phenomenal and the pandemic has boosted internet consumption even more. The time is still ripe for the video advertising scenario to boom as households are quickly adopting CTV technology.

Currently, India is witnessing an increase of 51% in the total number of households that have SVOD or subscription-based video-on-demand services.

This steady growth in subscription-based OTT services has been offered by the popularity of Amazon prime, Netflix and Hotstar.

Visit - https://blog.themediaant.com/ctv-advertising-for-sme

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Top Advertising Platforms In India | Ad Platforms In India

The rise of digital as a platform for everything ranging from money transactions to information, entertainment and shopping over the last one year has not gone unnoticed by anyone.

According to the report Digital Advertising in India 2021 by DAN and Exchange4Media, in 2020, when other media platforms witnessed a degrowth of 17% in ad spends, digital actually grew by 15%.

Also, as per our recently concluded survey Indian SMEs Advertising Survey, 79 per cent respondents across categories are planning to advertise on digital platforms in 2022.

Now, a very valid question that follows is- where to advertise in digital?

So, here we are with the top 10 digital advertising platforms calculated on basis of the number of visitors in the past year.

Visit - https://blog.themediaant.com/digital-advertising-platforms-in-india For more info

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Cinema Advertising is one of the most interesting new age advertising options. Cinema advertising rates are one of the lowest among non mass media. While Cinema Advertising has been in place for almost 30 years in the history of cinema advertising in India , it is the recent last few years when cinema advertising in India has become popular among the advertisers.

Theatre advertising is popular not only among large advertisers but small budget advertisers as well. The popular cinema chains in multiplex cinema advertising are PVR Cinema, Inox, Cinepolis, Carnival Cinemas, Sathyam Cinemas, DT Cinemas and Wave Cinemas.

The Media Ant is India's one of the leading Cinema advertising agency. With presence across top cities like Mumbai, Delhi and Bangalore, we are the best cinema advertising agency in India. 

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Advertising in STAR Plus | The Media Ant

STAR Plus is an Indian Hindi language general entertainment pay television channel. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.

The most popular shows of STAR Plus are Anupamaa, Yeh Rishta Kya Kehlata Hai, Ghum Hai Kisikey Pyaar Mein, etc. Brands in Electronic Goods, eCommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance, and Automobile, etc. advertise significantly in STAR Plus.

Rates for Advertising in STAR Plus

You will get the rate for advertising in STAR Plus in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Plus is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Plus will come to Rs 300 X 10 = Rs 3,000. The advertising Rate for STAR Plus varies with the timeband and is directly proportional to the reach.

You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time.

Rates for Prime Time in STAR Plus and Super Prime Time in STAR Plus are significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

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Kannada Advertisement on Television | Ad Rates and Reach

Kannada Advertisement on Television

Get the complete list and advertising rate of Kannada language Television channels in India. We are a Media agency who specializes in Kannada language channel advertising. Contact Us to get the best rate for advertisement in Kannada language TV channels in India. We plan and recommend advertising plan basis reach, viewer's profile and cost per reach for Kannada language channels in India.