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How I'd Become a Content Creator Today, Latasha James
Develop a solid brand story
Understand the message
Establish content pillars / buckets (2 or 3); e.g. ‘Graphic Design for small business’; pillars should tie back to offering; 'Niche down’
Research / develop a target audience. Figure out where they are online
Test 2-3 platforms
Post regularly and consistently. Your content might be bad when you first start. Remember it’s a long-game
Develop a ‘lead-magnet’ strategy / figure out a way to capture emails. Develop a resource for people. eg. Report: social media trends for 2022 / help guide / social media size style-guide
Listen to your audience. Pay attention to comments. Understand the content they need
Don’t focus on ads when you’re just starting
https://www.youtube.com/watch?v=iMlREd9YF94
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These are the three things that I think matter the most 1. The pain 2. The fundamental sense of purpose 3. The quality of people
• Execution is the most critical form of offence • This is a category ownership challenge • At the early stage, focus on traction
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How to Start a SaaS Business With No Idea – Pawel Brzeminski – MicroConf 2015
https://www.youtube.com/watch?v=-Marj9F-xvw
• Like the market you're in! • Have 2k – 5k contactable businesses • Create an Excel list of business. Ask for biggest problems. Do you mind speaking with me for 20 minutes? Let them talk. The best ideas come from customers
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Competition is growing. More than half SaaS start-ups have over 6 competitors [2017]
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Principles from John Romero
No prototypes. Just make the game. polish as you go. Don't depend on polish happening later. Always maintain constantly shippable code
It is incredibly important that your game can always be run by your team. Bulletproof your engine by providing defaults upon load failure.
Keep your code absolutely simple. Keep looking at your functions and figure out how you can simplify further
Great tools help make great games. Spend as much time on tools as possible
We are our own best testing team and should never allow anyone else to experience bugs or see the game crash. Don't waste others' time. Test thoroughly before checking in your code
As soon as you see a bug, you fix it. Do not continue on. If you don't fix your bugs your new code will be built on a buggy codebase and ensure an unstable foundation
Use a superior system than your target
Write your code for this game only – not for a future game. You're going to be writing new code later because you'll be smarter
Encapsulate functionality to ensure design consistency. This minimizes mistakes and saves design time
Try to code transparently. Tell your lead and peers exactly how you are going to solve your current task and get feedback and advice. Do not treat game programming like each coder is a black box. The project could go off the rails and cause delays
Programming is a creative art form based in logic. Every programmer is different and will code differently. It's the output that matters
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Going from $0 to $300K MRR, self-funded [Emeric Ernoult, AgoraPulse]
Patience ["Overnight success usually takes a long time" — Steve Jobs]
Persistence. Everything will ALWAYS take more time than expected. You need a strong drive. You don't need a big vision (at least at the beginning)
Do everything you can to not need funding. VCs don't care about good businesses (They want to be sold a dream, most of us are not
Be truly international from day 1 (VERY important if you're from a non-English native speaking country). Use English as your main working language (your code, your content, your website, your app, your marketing, your emails, everything). Hire locally (remotely). Put your butt in a plane and go where your "influencers" are (usually in the US) . Build your tech infrastructure to be multi-language from day 1 (app / website)
Invest in marketing initiatives that compound over time, until you reach 500k MRR, at least. One shots are nice (Product Hunt?) but the boost has a short life span
Content / SEO
Retargeting ads
Outreach
Referrals
Free tools
Be obsessed about what's your priority (as a founder) and your team's priority. Working on the "right" things at the "right" time will make or break your business.
When you don't know where to spend your time or invest: invest in vour customers.
Customer support.
Customer success
Customer education
Customer advocacy
Your product will suck (guaranteed), promote it anvwav! Especially in the early days. If vou wait to have a "good" product to promote it. it will be too late
Find "that one thing that works for you, then double down. Don't spread yourself too thin on too many channels. What worked for us: user reviews
The 4 tools that have changed our life (This may be a bit overstated, but hey :-)
Chartmogul (www.chartmogul.com)
Slack (www.slack.com)
Support Hero (www.supporthero.io)
Receptive (www.receptive.io) pendo.io
https://www.youtube.com/watch?v=KrBjQMusDzs
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Guy Kawasaki, 10/20/30 Pitch
A pitch should have ten slides
A normal human being cannot comprehend more than ten concepts in a meeting. If you must use more than ten slides to explain your business, you probably don’t have a business.
Last no more than twenty minutes
Even if the setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.
Contain no font smaller than thirty points
As soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of sync.
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SLIDES
Provide company name plus your name and title, address, email, and cell number
Problem/opportunity. Describe the pain that you‘re alleviating or the pleasure you‘re providing. The goal is to change the pulse rate of the investors
Value Proposition. Explain the value of the pain you alleviate or the value of the pleasure you provide
Underlying magic. Describe the technology, secret sauce, or magic behind your product. The less text and the more diagrams, schematics, and flowcharts the better. If you have a prototype or demo, this is the time to transition to it. “If a picture is worth 1000 words, a prototype is worth 1,000 pictures.”
Business model. Explain who has your money temporarily in their pockets and how you're going to get it into yours
Go-To-Market Plan. Explain how you are going to reach your customer without breaking the bank. “Go viral,” btw, is total bullshit
Competitive analysis. Provide a complete view of the competitive landscape. And saying that you‘re “more passionate”’ is utterly meaningless
Management Team. Describe the key members of your management team, board of directors, and board of advisors as well as your major investors. It‘s okay if you have less than a perfect team. If your team was perfect, you wouldn‘t be pitching
Financial projections and Key metrics. Provide a three-year forecast containing not only dollars but key metrics such as the number of customers and conversion rate. Do a bottom-up, not top-down, analysis. You are not going to get 1 percent of the people in China...
Current status, accomplishments to date timeline, and use of funds. Explain the current status of your product, what the next version looks like, and how you’ll use the money you’re trying to raise.
https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/
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The founders of the best companies talk about spending 50% of thier time on hiring and aligning their organisations. The quality of people right the way down through the org is critical. The CEO builds the leadership team; the leadership team builds the companies. Move really fast on underperformers. Incentivise and reward the people that come on the journey with you.
Stephen Millard, Chief Platform Officer at Notion Capital/ SaaStock on Tour London, 15th March 2017, Salesforce Tower
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If any of you have isolated an acute problem in the marketplace and you've managed to communicate your ability to execute against that it's like you're opening up a vacuum up in front of you that you can execute into. If you do not execute into that fast, given the ability to innovate around software models today, someone else will take that opportunity.
Stephen Millard, Chief Platform Officer at Notion Capital/ SaaStock on Tour London, 15th March 2017, Salesforce Tower
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