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A confluence of paid and organic search
80% of what we do is based on organic search but we also offer PPC as a service too. What we are particularly interested in, on behalf of our clients, is the intersection of how paid and organic search can work in tandem with each other. You see most digital agencies silo their search marketing […]
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Some early post-COVID digital observations
It’s been a long few months hasn’t it? We’ve all grown accustomed to working from home more, ZOOM becoming a household name, riding a wave of panic, hope, existential crisis and a lack of sleep. From a businesses perspective, being completely frank, we were petrified. Cancellations from long-terms clients were coming thick and fast at […]
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How to Do Conversion Rate Optimisation for Your eCommerce Website
The post How to Do Conversion Rate Optimisation for Your eCommerce Website appeared first on SearchUp.
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The Complete Guide to eCommerce Content Types
The post The Complete Guide to eCommerce Content Types appeared first on SearchUp.
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Conversion Rate Optimisation Trends for 2020
Conversion Rate Optimisation (or CRO) is often shorthand for ‘why have our sales dropped off a cliff’ or ‘why am I spending all this money and not seeing any return’? In short a website that converts in an age where the web is ubiquitous and each and every brand has a digital presence is essential. […]
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Top five digital trends to watch in 2020
At the start of a new year, every digital outlet will take a punt on trends to watch out for for the coming year. We often take these things with a pinch of salt but this year we decided to curate our top five of ‘things to watch’ which might actually make a tangible impact […]
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13 Simple Ways to Increase Your eCommerce Store’s Average Order Value
The post 13 Simple Ways to Increase Your eCommerce Store’s Average Order Value appeared first on SearchUp.
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How To Create a USP for eCommerce Stores
The post How To Create a USP for eCommerce Stores appeared first on SearchUp.
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Digital marketing and luxury brands
In the summer we were appointed by a luxury start-up brand to help with their SEO and digital marketing across their UK, US and Australian websites. Unfortunately, as we’re under contract we can’t tell you the name of the client just yet but we will be releasing a case study for you in the New […]
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eCommerce On-Page SEO Guide
The post eCommerce On-Page SEO Guide appeared first on SearchUp.
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How to build brand affinity for high-value eCommerce purchases
High ticket items are now regularly bought online. Websites are of critical importance, not only in the ‘research and discovery’ phase of a purchase journey but now, are also extremely important transactionally. When it comes to low-value purchases ‘little extras’ can make the difference. A consumer might get free next day delivery from their favourite […]
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Kids Against Climate Change
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How you can take a social approach to SEO
We know that Google has over 200 signals which it uses to decide how to rank a website in organic or natural SERPS. Most digital agencies will focus on two key (and very important) points – content and links. Whilst we do, of course, focus on these two key deliverables for our clients, we sometimes […]
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How We Increased Search Traffic 14x in 8 Months
I’ve said it before and I’ll say it again: SEO doesn’t have to be complicated. One of the things I notice as a digital marketer is that people are always looking for the “secret sauce”. But truth be told: There isn’t any secret to SEO. If you want to increase your search traffic it is […]
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eCommerce — our process
We love eCommerce clients, especially if their products are a little interesting, or niche. We like working on niche product propositions for a number of reasons, firstly we get to learn loads of new stuff (every day is a school day here at SearchUp Towers) and secondly we, through doing some clever stuff, can get […]
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Link research and building tactics for 2019
At the start of web 2.0 (remember that?) back in say, 2007, people would link out to each others websites and not really think about what impact this would have on how other people’s sites ranked. Fast forward 12 years and the landscape has changed immeasurably. There are now almost 2 billion websites in the […]
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A lesson in great UX
UX, or User Experience, has become quite a hackneyed phrase in the digital industry. In a nutshell, the UX designer, seeks to solve a problem in a way the user isn’t even aware of. In digital this, typically, is get a user to ‘convert’. This conversion could be to buy something, click an ad or […]
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