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Best Shoes

A shoe is an item of footwear intended to protect and comfort the human foot while the wearer is doing various activities. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function. Additionally, fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones.

Contemporary footwear in the 2018s varies widely in style, complexity and cost. Basic sandals may consist of only a thin sole and simple strap and be sold for a low cost. High fashion shoes made by famous designers may be made of expensive materials, use complex construction and sell for hundreds or even thousands of dollars a pair. Some shoes are designed for specific purposes, such as boots designed specifically for mountaineering or skiing.

Traditionally, shoes have been made from leather, wood or canvas, but in the 2010s, they are increasingly made from rubber, plastics, and other petrochemical-derived materials. Though the human foot is adapted to varied terrain and climate conditions, it is still vulnerable to environmental hazards such as sharp rocks and hot ground, which shoes protect against. Some shoes are worn as safety equipment, such as steel-soled boots which are required on construction sites.

The basic anatomy of a shoe is recognizable, regardless of the specific style of footwear.File:Rhof-schuhmacher.ogvPlay media. A shoemaker making turnshoes at the Roscheider Hof Open Air Museum All shoes have a sole, which is the bottom of a shoe, in contact with the ground. Soles can be made from a variety of materials, although most modern shoes have soles made from natural rubber, polyurethane, or polyvinyl chloride (PVC) compounds. Soles can be simple — a single material in a single layer — or they can be complex, with multiple structures or layers and materials. When various layers are used, soles may consist of an insole, midsole, and an outsol.

The insole is the interior bottom of a shoe, which sits directly beneath the foot under the footbed (also known as sock liner). The purpose of insole is to attach to the lasting margin of the upper, which is wrapped around the last during the closing of the shoe during the lasting operation. Insoles are usually made of cellulosic paper board or synthetic non woven insole board. Many shoes have removable and replaceable footbeds. Extra cushioning is often added for comfort (to control the shape, moisture, or smell of the shoe) or health reasons (to help deal with differences in the natural shape of the foot or positioning of the foot during standing or walking.

Athletic shoes are specifically designed to be worn for participating in various sports. Since friction between the foot and the ground is an important force in most sports, modern athletic shoes are designed to maximize this force, and materials, such as rubber, are used. Although, for some activities such as dancing or bowling, sliding is desirable, so shoes designed for these activities often have lower coefficients of friction.The earliest athletic shoes date back to the mid 19th century were track spikes — leather shoes with metal cleats on the soles to provide increased friction during running. They were developed by J.W. Foster & Sons, which later become known as Reebok. By the end of the 19th century, Spalding also manufactured these shoes as well. Adidas started selling shoes with track spikes in them for running and soccer in 1925. Spikes were eventually added to shoes for baseball and American football in the 20th century. Golfers also use shoes with small metal spikes on their soles to prevent slipping during their swing.

A boot is a special type of shoe which covers the foot and the ankle and extends up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearly distinguishable from the rest of the sole, even if the two are made of one piece. They are typically made of leather or rubber, although they may be made from a variety of different materials. Boots are worn both for their functionality — protecting the foot and leg from water, snow, mud or hazards or providing additional ankle support for strenuous activities — as well as for reasons of style and fashion.

Dress shoes are characterized by smooth and supple leather uppers, leather soles, and narrow sleek figure. Casual shoes are characterized by sturdy leather uppers, non-leather outsoles, and wide profile. Some designs of dress shoes can be worn by either gender. The majority of dress shoes have an upper covering, commonly made of leather, enclosing most of the lower foot, but not covering the ankles. This upper part of the shoe is often made without apertures or openings, but may also be made with openings or even itself consist of a series of straps, e.g. an open toe featured in women's shoes. Shoes with uppers made high to cover the ankles are also available; a shoe with the upper rising above the ankle is usually considered a boot but certain styles may be referred to as high-topped shoes or high-tops. Usually, a high-topped shoe is secured by laces or zippers, although some styles have elastic inserts to ease slipping the shoe on.

There is a large variety of shoes available for women, in addition to most of the men's styles being more accepted as unisex. Some broad categories are: High-heeled footwear is footwear that raises the heels, typically 2 inches (5 cm) or more above the toes, commonly worn by women for formal occasions or social outings. Variants include kitten heels (typically 1½-2 inches high) and stiletto heels (with a very narrow heel post) and wedge heels (with a wedge-shaped sole rather than a heel post). Mules are shoes or slippers with no fitting around the heel (i.e. they are backless)  Slingbacks are shoes which are secured by a strap behind the heel, rather than over the top of the foot. Ballet flats, known in the UK as ballerinas, ballet pumps or skimmers, are shoes with a very low heel and a relatively short vamp, exposing much of the instep. They are popular for warm-weather wear, and may be seen as more comfortable than shoes with a higher heel.  Court shoes, known in the United States as pumps, are typically high-heeled, slip-on dress shoes.

Orthopedic shoes are specially-designed footwear to relieve discomfort associated with many foot and ankle disorders, such as blisters, bunions, calluses and corns, hammer toes, plantar fasciitis, or heel spurs. They may also be worn by individuals with diabetes or people with unequal leg length. These shoes typically have a low heel, tend to be wide with a particularly wide toe box, and have a firm heel to provide extra support. Some may also have a removable insole, or orthotic, to provide extra arch support.

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A shoe is an item of footwear intended to protect and comfort the human foot while the wearer is doing various activities. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function. Additionally, fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones.

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2018 backlink process

2018 backlink process SEO is a constantly changing industry. However, one thing has remained the same - over the years backlinks remain the most powerful Google ranking factor. If you want to substantially boost your site's SEO and improve your Google rankings, link building is one of the best ways to do it. Until recently, the goal of link building was to get as many links to your target page as possible. Links from low-quality sites, discussion forums, and comments that you left on other sites were all fair game. Now things have changed and you need links the search engines trust. Getting links Google will trust is much more difficult. Content marketing has helped, more than anything else, redefine link building.

Link building is the process of getting links from other websites, and nowadays content plays a key role in this process. However, not every type of content will provide you with backlinks. The internet is filled with so much content that it’s hard to know where to look. Simply publishing content and waiting for people to link to it simply doesn’t work anymore. Content marketing as it exists today also presents a unique problem: plenty of content is getting shared, but only in the form of mentions, instead of backlinks. Authors, businesses and publications are given attribution in the form of quotes and maybe links to one's social media, but they are not always given actual in-content links. As great as a shout-out is, without an actual link, you won’t get any SEO or traffic benefits. Getting your content published on the right sites also matters more than getting it published on a lot of sites. If trustworthy sources send backlinks to you, your site will be regarded as more trustworthy. Google definitely focuses on quality over quantity and getting those quality backlinks are much more difficult to obtain. Keeping all the above-mentioned in a mind, there are two link building rules you should follow: Create valuable, quality content that is engaging and likely to be linked to. Get your content in front of the right people by distributing it through the right channels.

So, the challenge is to get great, popular, high-authority, and trustworthy sites to not only notice and love the content you create but to also provide backlinks to it. The first step in accomplishing this is to create linkable content. How to Create Linkable Content What makes content linkable? The first step is to understand why people might link to your material and find ways to gain their support. Your content might help someone else; here are some examples of how this could be done: Support an article with a reference. Share authoritative content (e. g. research). Share valuable content (e. g. guides or ebooks). Another way to make sure that content brings value to your readers is to think about the types of articles that could be useful to them. The more helpful you can be to them the better. But keep in mind, there are some content types that are more likely to help rake in the backlinks. Let's review some of these...

1. Original Research with Insights Original research provides unique statistics and data. So when somebody wants to mention the information presented in your study in an article, for example, they have only one way to do it - to backlink to you. The quality research should answer vital industry questions and provide value to your audience. Before attempting an article like this, you should understand what your research hypothesis is and how this data will help your target audience. This type of content can take a lot of time and effort to create, but it often results in high-quality backlinks. 2. Visual Assets Supporting your content with great images and video offers value that makes your content more link-worthy. Visual assets attract visual learners, makes text less boring, and is easy to link to. Link-worthy visual assets might be: Infographics: Which plenty of businesses may use in their own blog posts, especially if they contain helpful information, research or statistics. Place a link to your site in the embed code of the infographic to make sure that you get a backlink when it gets posted on other sites’ blogs. Charts and diagrams: These simplify the understanding of complex data and ensures that the reader will fully grasp the information they need. Videos: The importance of video increases daily as video continues to dominate content marketing and social platforms. Videos are much more difficult to plagiarize than a blog post, and a lot more time consuming and sometimes expensive to make; if you are able to create a great video, other influencers will share it.

3. Ultimate Guides and eBooks Guides, eBooks, and white papers often contain valuable information about a specific topic, which gives you more room for in-depth content. A well-researched and planned out piece of content can make your guide a go-to resource for readers. As an added bonus, it can be a powerful lead generation tool. After you have created an amazing piece of content, you will need to think about a distribution plan to ensure that it gets noticed by the right people and doesn’t fall flat.

Content Distribution Having a distribution plan that focuses not just on getting results from customers, but also for an SEO impact, is essential if you want to maximize your content’s potential. Authentic, fantastic, and unique content alone rarely brings in links. You have to take an action and inform people about your valuable content through the right channels. 1. Building Relationships with Influencers   When it comes to link building, the power of influencers is critical for success. When influencers share your content, you have much better odds of getting the attention you need. An influencer might even like your content so much that they share it on their own site, which may have good site authority. And of course, these are the kinds of links you want.

2. Writing Guest Blog Posts Another great way to distribute your content and get quality backlinks is to write guest posts for high-authority blogs. Guest posting might strengthen your relationship with these sites and their influencers. It could also give you the chance to place a backlink to your research article or guide, that prove the facts or data you provide in your post. 3. Link Reclamation Tracking your brand mentions might be a good chance for getting backlinks. How? By simply asking the author that mentioned you or your company for a link within their article. Many site owners don’t mind providing a backlink to your already existing mention. Sometimes it might require time to discuss the partnership or build relationships but usually, these types of efforts are successful. Discovering unlinked mentions is easy with the SEMrush Brand Monitoring tool ‘Backlinks’ filter. 4. Paid Social Advertising   Paid advertising through social media is one of the best ways to get a lot of eyes on your content quickly. Facebook Ads, Instagram Ads, YouTube Ads, and Promoted Pins are all exceptional ways to get your content in front of the right audience.

Conclusion Creating unique and valuable content is crucial to getting high-quality backlinks and improving your SEO. The algorithms' evaluation of backlinks has evolved in recent years and it is so much more difficult to get high-quality backlinks, but it is not impossible. The most effective way to get the links you want is to create linkable content that brings value to your target audiences. Some of the easiest content, and often most valuable, is content that helps solve a problem or answers questions. With these ideas and distribution plans for how to get valuable backlinks, you can get those links and start seeing improved rankings and more traffic before you know it.

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Cricket World Cup

The ICC Cricket World Cup is the international championship of One Day International (ODI) cricket. The event is organised by the sport's governing body, the International Cricket Council (ICC), every four years, with preliminary qualification rounds leading up to a finals tournament. The tournament is one of the world's most viewed sporting events and is considered the "flagship event of the international cricket calendar" by the ICC.[1]

The first World Cup was organised in England in June 1975, with the first ODI cricket match having been played only four years earlier. However, a separate Women's Cricket World Cup had been held two years before the first men's tournament, and a tournament involving multiple international teams had been held as early as 1912, when a triangular tournament of Test matches was played between Australia, England and South Africa. The first three World Cups were held in England. From the 1987 tournament onwards, hosting has been shared between countries under an unofficial rotation system, with fourteen ICC members having hosted at least one match in the tournament.

The finals of the World Cup are contested by the ten full members of the ICC (all of which are Test-playing teams) and a number of teams made up from associate and affiliate members of the ICC, selected via the World Cricket League and a later qualifying tournament. A total of twenty teams have competed in the eleven editions of the tournament, with fourteen competing in the latest edition in 2015. Australia has won the tournament five times, with the West Indies, India (twice each), Pakistan and Sri Lanka (once each) also having won the tournament. The best performance by a non-full-member team came when Kenya made the semi-finals of the 2003 tournament.

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Cricket World Cup

https://www.slideshare.net/rileyemma/cricket-world-cup  The ICC Cricket World Cup is the international championship of One Day International (ODI) cricket. The event is organised by the sport's governing body, the International Cricket Council (ICC), every four years, with preliminary qualification rounds leading up to a finals tournament. The tournament is one of the world's most viewed sporting events and is considered the "flagship event of the international cricket calendar" by the ICC

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Link Signals

Used by search engines How do search engines assign value to links? To answer this, we need to explore the individual elements of a link, and look at how the search engines assess these elements. We don't fully understand the proprietary metrics that search engines use, but through analysis of patent applications, years of experience, and hands-on testing, we can draw some intelligent assumptions that hold up in the real world. Below is a list of notable factors worthy of consideration. These signals, and many more, are considered by professional SEOs when measuring link value and a site's link profile. You may also enjoy some further on the Moz Blog reading about search engine valuation of links.

Global Popularity The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. To earn trust and authority with the engines, you'll need the help of other link partners. The more popular, the better.

Local/Topic-Specific Popularity The concept of "local" popularity, first pioneered by the Teoma search engine, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website sells dog houses, a link from the Society of Dog Breeders matters much more than one from a site about roller skating.

Anchor Text One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. You can see examples of this in action with searches like "click here," where many results rank solely due to the anchor text of inbound links.

TrustRank It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. In order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph. Earning links from highly-trusted domains can result in a significant boost to this scoring metric. Universities, government websites and non-profit organizations represent examples of high-trust domains.

Link Neighborhood Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. By looking at these links in the aggregate, search engines can understand the "link neighborhood" in which your website exists. Thus, it's wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from.

Freshness Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Thus, it's important to continue earning additional links over time. Commonly referred to as "FreshRank," search engines use the freshness signals of links to judge current popularity and relevance.

Social Sharing The last few years have seen an explosion in the amount of content shared through social services such as Facebook, Twitter, and Google+. Although search engines treat socially shared links differently than other types of links, they notice them nonetheless. There is much debate among search professionals as to how exactly search engines factor social link signals into their algorithms, but there is no denying the rising importance of social channels.

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Search engine optimization

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[10][dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[11] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.[12]

By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14]

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[15] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[16] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[17]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

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