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The final clip, put together on Adobe After Effects, with input from those listed directly below.
Enjoy!
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MUSIC ACCREDITATION
Props up to the following, whose audio clips feature in my stop motion. Thank you guys for this copyright free soundware.
Dcharlyroy, (20/02/12), "electronic", Jamendo, (BACKGROUND MUSIC), RETRIEVED: http://www.jamendo.com/en/track/906956/electronic
Connum, (23/01/09), "breaking_a_bottle_no2", Freesound.org, RETRIEVED: http://www.freesound.org/people/Connum/sounds/66520/
lonemonk, (19/01/08), "Cheap Electric Typewriter Chatter + Quiet Bell", Freesound.org, RETRIEVED: http://www.freesound.org/people/lonemonk/sounds/47045/
Connum, (03/12/05), "electric_sparks", Freesound.org, RETRIEVED: http://www.freesound.org/people/Connum/sounds/11709/
nirmatara, (19/02/08), "click2_short", Freesound.org, RETRIEVED: http://www.freesound.org/people/nirmatara/sounds/48610/
Koops, (09/12/05), "Lazer_01_HIT_03", Freesound.org, RETRIEVED: http://www.freesound.org/people/Koops/sounds/12504/
man, (30/01/06), "swosh", Freesound.org, RETRIEVED: http://www.freesound.org/people/man/sounds/14609/
tombola, (05/03/08), "Fisher Price3", Freesound.org, RETRIEVED: http://www.freesound.org/people/tombola/sounds/49214/
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STORYBOARD SUBMISSION:
Due to the development of my idea, I found that the direction that I wanted to take my project in was becoming more and more removed from my initial storyboard. Despite still retaining the basic concepts, the storyboard's context needed to be updated. Therefore, I have rendered up this 'secondary storyboard', which still comprises the main aspects of layout as the first. Frame by frame analysis can be found below:
FRAME ONE:
Initially, you have my face on screen (a human face that represents personal identity). The face is enclosed in a phone, symbolically showing my stand point that social media (and its related technologies!) is effectively 'trapping' us because of our reliance upon it.
FRAME TWO:
The human face becomes a generic polystyrene head. This shows two things - one, the loss of personal identity and, two, the rise of uniformity and standardisation in an online environment.
FRAME THREE:
Company logos start to 'build up' the face. This is the main idea of this animation (i.e. that our identity online is nothing more than a particular collection/preference of likes. We are defined by what we choose to like and ignore, against what someone else chooses to like/ignore).
FRAME FOUR:
The logos continue to build past the chin. The first 'plus' icon appears on-screen. These plus icons represent the friends that people can have online. I like this representation - a plus icon is mathematical and logical, depersonalised and overused. Online the concept of friendship is similarly becoming overused. By using something standard to portray this meaningful concept, we effectively cheapen friendship, and cause the viewer to question friendship's value in today's society.
FRAME FIVE:
The logos pass the face's halfway mark, dominating most of its surface area. The plus symbols continue to pop in around the subject matter.
FRAME SIX:
The plus symbols have now started to grow exponentially, and become visually quite overwhelming on-screen (similar to how you can have countless hundreds of 'friends' on line = overwhelming!) The cross symbol makes its debut, representing the removal of a friend. I want to use time effectively to portray in my animation how 'friends' can be added and deleted on a whim and within a short space, therefore not really making them friends.
FRAME SEVEN:
The eyes are taken out by the Google chrome and BK logos respectively. The surrounding symbols have, by now, taken up most of the free space on screen.
FRAME EIGHT:
Everything continues to build. Of note, is that the facebook icon is added to the central point on the forehead for clarity. The fact that 'facebook' is leading the head (because it is in this frontal-lobal position) suggests that it is because of facebook that all of these other aspects of virtual identity are made possible.
FRAME NINE:
The cross logos start to take out the plus logos, re-establishing the surrounding space on-screen. The face has nearly been fully taken over by social media.
FRAME TEN:
The identity of the original human (me) has now been dominated by social media. The surrounding plus and cross logos have all disappeared. Ironically, as the screen fades out to black, facebook's "(thumbs up) You like this" icon is displayed. We are left with the question, are we in control of social media, or is it beginning to control and consume us?
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These are some of the quick little brainstorms that I jotted down over the course of this design project. A lot of the ideas I didn't end up going with in the end, but there are some definite strands that were 'developed' and therefore I think it valid to upload them to this space. These sketches show me that this project didn't have to wait for a particular time or place - it was good to go any time that inspiration felt willing!
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This is just a basic outline of how I want to present this project. Music has not been added and text is not yet finalised. There are still more scenes to come.
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DESIGN STANDPOINT
We have created a new way of being. Social Media is now an integrated part of our daily lives. Digital interaction is becoming the standard means of communication. The ousting of the traditional in favour of the latest and fastest is common thought. Who do we become in this ever-changing, interconnected world?
I believe that social media is cheapening our identity. This stand is contrary to popular belief – the idea that social media actually embellishes identity by giving individuals a digital stage where they have greater opportunity and scope to present themselves. I would argue that, while the interaction factor is a lot greater online, it is also a lot more falsified. Furthermore, identity is more than just the ability to ‘chat’, and social media falls short on promoting these extra considerations. As my stand is against the status quo, I hope to provide ‘a new way of seeing’ this over-glorified giant that is social media.
When I consider identity and facebook, four main issues come to mind. Firstly, it is so easy to create a false identity online, and rope those around you into believing it. Secondly, the concepts of loyalty and commitment in friendship are broken down as people can add or delete each other as ‘friends’ on a whim, and the old saying that ‘the friends you choose are a reflection of you’ becomes outdated as you can now practically become connected with the entire world! Thirdly, identity nowadays is becoming less and less of a spiritual thing and more of a statistical one, as who you are online is defined by what you choose to ‘like’/ ignore. Our identities are just a mish mash of joined groups, liked statuses and events attended. Finally, who controls all of this? Are we still masters over the machines, or as we become so addicted to our ‘facebook fix’, do we turn into slaves of our own creation?
It’s hard to put a finger clearly on my inspiration because no one thing stands out. Stanley Kubrick’s “2001: A Space Odyssey”, could be counted as a precedent however, as the movie suggests that, given enough information, a robot could become master of the human. The current ‘News of the World’ phone hacking uproar also inspired this idea, as it concerns the infiltration of privacy and the misuse of information – two things that social media is constantly being criticised for being too close to the edge, in regards to.
I want to pose the idea of the superficiality of a facebook profile and conclude with a warning about how making too much of our ‘identities’ readily available online could come back to haunt us one day.
BIBLIO:
Chan-Bauza, B. (Sep 6th, 2011). “Five ways you endanger your friends online.”, IDT911.com (IMAGE)
Retrieved From: http://www.idt911blog.com/wp-content/uploads/2011/09/106378334.jpg
The Real Estate Tomato. (2006). “Seven Compelling Reasons Google Adsense will ruin your real estate blog.” Realestatetomato.com (IMAGE)
Retrieved From: http://realestatetomato.com/7-compelling-reasons-google-adsense-will-ruin-your-real-estate-blog/
Kubrick, S. (Director and Producer) (1968). “2001: A Space Odyssey”, Metro-Goldwyn-Mayer. (FILM).
TOP: A NEW-BORN BABY ALREADY BRANDED/TARGETED BY CORPORATES THROUGH SOCIAL MEDIA. How do we find our own way, when all of this advertising is telling us that they have what's best for us?
BOTTOM: HOW MUCH DO FRIENDS REALLY MEAN TO US IF, TO GET THEM, ALL WE HAVE TO DO IS PUSH A BUTTON?
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The members of our DSDN101 teamwork group. Unfortunately, Sarah wasn't present on the day to sign, but kudos to her, she was a big part in conceptualizing this project.
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A source of inspiration from 1936. "Modern Times" with Charlie Chaplin is a comedic portrayal of industrialisation and its dominance of the modern world. This concept of "the machines taking over" is an underlying principle of my project, which deals in particular with the rapid, almost viral, growth of technological social media such as facebook.
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STORYBOARD FINAL
The basic idea of this storyboard is to show the loss of identity to technology. The aging face represents the degradation of the man and the face itself represents identity. Having technology 'terminatorize' the face shows that as technology becomes more and more a part of our lives, we become more and more its slaves, and how we perceive ourselves and others becomes more and more about what technology we/they have, how 'connected' to the world we/they are, what we/they like and don't like on facebook etc...
This storyboard is meant to shock you, revealing my personal standpoint against technology and social media as I feel that it is effectively 'cheapening' our personal identities because of the reasons mentioned above.
FRAME ONE:
A baby's face appears on screen. It shows new and forming identity. The heartbeat monitor at the bottom right of the screen progresses at a normal rate, signifying humanity through the heartbeat.
FRAME TWO:
The baby grows into a toddler and the digital 'green' hands implant a digital eye in place of his human eye. A facebook notification appears on screen. In tandem with the eye, this notification represents induction into technology and social media.
FRAME THREE:
The toddler grows into a pre-teen and a further facebook notification appears on screen. The heartbeat monitor accelerates to highlight this alarming change and raise the tension.
FRAME FOUR:
Now a young man, this frame incorporates multiple facebook notifications, representing the fact that technology and social media tends to bombard us in our prime years. The heartbeat monitor is ever accelerating, forecasting impending doom!
FRAME FIVE:
The facebook notifications clear off screen revealing a middleaged man, who has had half of his face dominated by machine parts (attached there by the hands). The heartbeat monitor is going rapidly fast.
FRAME SIX:
The middle aged man becomes an elderly man close to death. The heartbeat monitor begins to morph now into a battery symbol. The accompanying noise aids this transition (i.e. if you can imagine a very very fast bleeping heartbeat noise turning into the buzzing of a battery).
FRAME SEVEN:
The forehead and other eye of the man is roboticised by the digital hands. The man's battery depletes, hinting that he is close to death.
FRAME EIGHT:
A layering effect occurs on the man's face, as more and more mechanical components are added. The battery charge falls lower.
FRAME NINE:
The battery runs out of juice, indicating the man's death. His brain is extracted by the digital hands and remoulded into a facebook microchip - symbolic of full digitalisation.
FRAME TEN:
The microchip is implanted into the back of the robot's head, recharging him to full power. His original mech-eye turns on as the green, digital motif colour. "A new way of seeing" appears on screen. Ironically, a facebook "You like this" icon also appears, to warn us that if we continue along the technological/social media path, this is how we might end up.
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K FOOTWEAR from Aesthetic Sporting Innovations (KASI):
ASI’s ‘K’ model is a shoe-in for your wardrobe’s prime position, this season. Boasting both aesthetic appeal and comfort cushioning, KASI is appropriate for a diverse market, ranging from the committed athlete to the casual urban-walker. Its revolutionary in-built performance computer will guarantee to better your track record. Now more than ever, KASI footwear have a mind of their own…
BRANDING PART TWO: We wanted to promote the idea of a ‘smart shoe’, yet one that was universally applicable, not merely to a wealthy, professional-athlete market. The medium of stop-motion gives the advertisement a casual and accessible feel, through the way this media looks as if ‘it is produced at home’. The fact that the shoe comes off of our actor and begins to dance around the ramp not only reaffirms that the shoes have ‘a mind of their own’, but also reinstates our catch-phrase ‘running with sole’, as these shoes are seen to have definite rhythm, groove and soul! The shoes proceed to use teamwork to climb the railing, which highlights a higher level of intuition in this product (not only can the shoes work together, they can work together with you!)
NOTE: I realise that this is significantly over the 15 second mark. We talked about this in our group but unfortunately Ollie has forgotten to reduce the fps so that the video fits the timeframe. This is a simple fix, but unfortunately Ollie has all the files on his phone and communication between the three of us has been a bit of a struggle (just people forgetting to check emails and whatnot). It is not going to be possible to sort this out now as the others are not online, so I'm going to upload the 'directors cut' version and rely on your imagination to shrink it back down to size. For all of the benefits that group work can offer up, this is one of the difficulties - keeping in communication with others (although it's not for lack of trying). However, past all that, I think we have put together a creative, innovative and aesthetic mini ad!
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While strictly speaking not stop motion, this is still pretty awesome! Its particularly effective because of the pop in sync with the beat - i.e. the movements change direction or come to a halt on the beat change. The speed helps to keep your eye moving, which is engaging as well. One of the most effective points of inspiration that I have taken however is the geometric shape outlines, surrounding the 'fingers' subject matter. Creating further shapes out of those already present could be an interesting way to take this.
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A short 8 second test sequence that employs some of the fundamental concepts (at this stage!) in my envisioned stop motion. A handy exercise that got me on speaking terms with the software and gave an appreciation for how time consuming a simple animation can be!
In my stop motion, the basic idea is to show the degradation of tradition and humanity as social media technologies become more prevalent in society. I have adopted a degree of symbolism to show this. The face, representing identity, changes from natural and organic to machine and digital as 'the hands' slowly add components to it's features. Furthermore, while this is happening, facebook and twitter notifications will bombard the screen to illustrate the ubiquitousness of social media. The hands will become more and more digital along with the face, as the narrative progresses. In the end, the face, now completely robotic will 'come to life', as its eye is turned on and illuminated. Then "A new way of seeing" will fade in across the screen.
(At this stage I'm intending that) the face will also age as the animation progresses. This representation of actual human age will highlight the increasing degradation and weakness of humanity compared to the rise of the machine.
I've used photoshop to do the facebook notification in this trial. Unfortunately this takes ages. I'm thinking that a more convenient way of doing this would be to print out an actual notification and use this as a sort of template. That way I have the position locked in in photoshop and I can doctor it later on, as I see fit.
Basically, the two main ideas that I want to communicate through this trial is that of adding components to an organic face to make it digital, and the expansion and reduction of facebook/twitter notifications to symbolise the omniscient presence of social media.
As this doll wasn't mine, I couldn't exactly perform surgery on it and butcher her face. I've got a polystyrene face mould lined up for the operation table however, and I'll use this in place of the doll for the final.
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This is a picture of a brain. This brain is inside a head. This head is split in half. The right side is natural and white. The left side is digital, mechanical and green.
This is a brainstorm. It builds upon the previous group brainstorm where we came up with the idea of the exponential growth of media-based technologies. Here, I take this idea further by narrowing it down into the subsections of 'Integration', 'Reliance' and 'Accessibility'. Reading the image will give you more of an idea of where I'm thinking of potentially going with this one, but in terms of visual literacy, the Facebook 'like' icon is a representation of social media (which I intend to incorporate) and the frame is a browser window (as I want my stop motion to revolve around the computer). The mechanical eye represents identity that has been lost to digital technology and 'the machine' (the green binary code that is floating off the face, suggests that it is literally sweeping it away). The USB and headphones symbolise connectivity/accessibility and music respectively (both heavy elements in today's social media network). I think this is a good starting point from which to really get into the detail about my design.
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INSPIRATION: STORYBOARD THREE
Author: SMC Media Student
Publication: 27/01/09
Link: http://zrfproductions.blogspot.co.nz/2009/01/storyboards.html
Comment: A bit of a counterpoint to my other two examples. This storyboard has no colour, which I actually quite like, but it pulls it off because it is in laser-print quality with a crisp distinction between whites and blacks. It is ordered and structured, with the images being separated into equidistant boxes and the images themselves not protruding outside of their frames. The detail is intricate, but still clear, and removes the need for text. Probably not a precedent that I would tend to side with for this quickdraw project, but an interesting contrast none-the-less.
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INSPIRATION: STORYBOARD TWO
Author: James Gurney
Publication: 17/08/09
Title: “Reverse Storyboarding - Rome HBO - 1st Season”
Link: http://gurneyjourney.blogspot.co.nz/2009/08/reverse-storyboarding.html
Comment: I like the way that only a select few colours have been used and the shading is done in block segments - it gives a nice simplicity and sense of development. The rough, sketched squares for the boxes also support this feel. Lack of detail in characters works - and shows that effective storyboarding can be achieved in a relatively short amount of time.
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INSPIRATION: STORYBOARD ONE
Author: Miles Teves
Publication: 08/03/08
Title: “The Passion of the Christ”
Link: http://www.milesteves.com/gallery/v/Storyboards/
Comment: The restricted use of colour helps with simplicity and clarity (i.e. not the sense of too much going on). It also emphasises the graphic nature of the blood. The fact that the image is going out of its box restriction is a cool aesthetic. Arrow usage is an effective way to show movement. The text on the right-hand side helps with clarity through layout and the hand-written font gives the piece a nice developmental feel.
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