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recycled-trends · 6 months

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recycled-trends · 6 months

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Vogue UK, April 2019

A Singular Vision: Ashley And Mary-Kate Olsen On Bringing The Row To London by Olivia Singer Photography: Craig McDean

It’s hard to imagine that their rigorous discretion isn’t a repercussion of their celebutante years, that the scores of Instagram accounts dedicated to their daily activities and the fervid fandom that still surrounds them doesn’t play a role in their reluctance to retake centre stage. “We’ve been there, we’ve done that, we started out that way,” sighs Mary-Kate. “But this is the way we chose to move forward in our lives: to not be in the spotlight, to really have something that speaks for itself.” […] In an industry often suspicious of celebrity designers, it is no small feat that they made their mark. “It was very hard at the beginning,” Ashley remembers. “And actually, probably until the past couple of years. But we don’t really take things personally. For us, sell-throughs were the only thing we really cared about.” […] Indeed, the most curious thing about them is their unrelenting drive. They don’t have to work, yet regularly put in six-day weeks, merchandise their stores themselves, and are involved in each and every brand decision - from fabric choices to the nuances of developing an e-commerce platform. “There is a lot of pressure we put on ourselves,” says Mary-Kate. “I feel like we’re really lucky that we have a great partnership and that we can rely on each other for support, because I can imagine it can be so lonely.” When I ask where that pressure comes from, they immediately answer in sync: “It’s self-inflicted.” Mary-Kate continues, “If you want things to be perfect or beautiful, it’s a lot of hard work… Nothing comes easy. That’s just the way we were raised; that’s what we believe is necessary to do something different.”

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recycled-trends · 6 months

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