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What is Digital Marketing?

Digital marketing is online marketing. There you grow your business and promote Product and services, your brand to connect with potential customers using the internet and other forms of communication. This is not only include email, social marketing, and web advertising. Sumero Provides all kinds of courses. It is Best digital marketing training institute.

Digital marketing course is now popular in India. The digital marketing industry is one of the fastest industries in the 21st century. Digital marketing course demand is increasing due to the digital marketing industry in these industries, everyone wants a digital marketer in his company to promote the brand and growth of their company by their skills on the internet and reach everybody in this World. We know that every year, lots of user increase by 43% in India over the year. Every one-second searches are 40000 in Google related to digital marketing search in Google. So if you plan to learn the digital marketing course, and you also know that there are many opportunities in digital marketing, that’s why lots of people are interested in digital marketing. There are many institutes in India that provide Digital marketing courses like SUMERO.

TYPES OF DIGITAL MARKETING

SEO (search engine optimization)

SEM (search engine marketing)

Content marketing

Website Designing

Email marketing

Instagram marketing 

Facebook marketing

 SEO (Search Engine Optimization):- 

search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a web page to the user of a web search page. SEO Course in Delhi. 

 Type of SEO:-

 ON PAGE

OFF-PAGE

ON-PAGE SEO :-

On page, SEO consists of factors that are in your hand area of control, including in your code. It includes keyword optimization, keyword prominence, Keyword Proximity, Keyword density, SSL (secure socket layer), CTR (click-through rate), and Meta Description.

Keyword prominence:- The placement of the keyword in an article is called keyword prominence, these are many places you can show your keywords so that search engines can discover them easily. Mostly keywords are shown in different places on the page, for example-title, URL, Heading.

Keyword proximity:- keyword proximity refers to the distance between two words on a phrase, or how close keywords are to each within a body of text. 

Keyword density:- keyword density is the measurement in percentage of the number of times a particular keyword or phrase appears to the total number of words on a page.

 Keyword density should be a maximum 3% to 4% in a page  

SSL (secure socket layer):-SSL is a security protocol that establishes an encrypted (convert into code) and secure communication link between a web browser and web server.

CTR (click-through rate):- CTR is the ratio of a user who clicks on a specific link to the number of total users who views a page.

Meta Description:- it is a short paragraph that describes what the link is all about for the user and Google bot to understand and comprehend.

 OFF PAGE:-

Off page seo refers to all the measure that can be taken outside the website to improve its ranking on search engine result pages.

SOCIAL BOOKMARKING SITES:- bookmarking can be public, private, or shared group. Social bookmarking sites can be used like social search engines. You can search and browse to see popular and recently added web pages. Users can comment and vote for web pages they like making it easy to see what articles are more valuable

Why social bookmarking used 

Increase visitors

Get new customers

Help people to find other business

Help businesses to find other businesses

Content curation 

Organize and save resource

Tag content 

Share resource

Build backlinks    

Social Bookmarking Sites

Linkedin

Facebook 

Pinterest

Instagram

Twitter

Reddit

ARTICLE SUBMISSION:-article submission in SEO is an off-page activity that consists of submitting long relevant optimized articles on article submission sites.

Advantages of article submission

 Article writing builds backlinks for your website.

Multiple articles generate connections for your websites.

Good articles improve brand awareness and presence. 

Relevant articles improve the traffic and ranking of the website 

The article contains the focus keyword for a website, internet linking is possible.

BLOG SUBMISSION:- blogging is an important off-page optimization activity in which you submit blog submission sites, blog search engines, etc it enables you to offer fresh content to your user on a regular basis so that  users keep visiting your site

    Benefits of blogging

Improve SEO

Improve relationship 

Free marketing 

Help build authority