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Healthcare Marketing Ideas

Whether you’re trying to acquire a new patient or grow your organization altogether, your marketing strategy will play a huge role in your success. Because of marketing strategies that focus more on cut-throat red ocean competition rather than innovative blue ocean techniques, competing in the 2020 healthcare sector has got wild.

COVID-19 has introduced a new normal, and how hospitals respond…

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Paid Media vs Earned Media for Healthcare Providers

Paid Media vs Earned Media for Healthcare Providers

Back in the day, if a provider wanted their practice to be noticed, it had to film a TV commercial. But compared to the 1960s, when the marketing world had a plethora of aggressive ad agencies – times have changed. Now, the digital landscape has revolutionized the way we present our services to the customers. 

Marketing has now become a game of different strategies. Not onlyare you focusing on…

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Unique Upcoming Obstacles in Healthcare Marketing in, Birmingham, Al, 2020

Unique Upcoming Obstacles in Healthcare Marketing in, Birmingham, Al, 2020

Birmingham, AL – The state of healthcare is in a nebulous place right now. Hospitals, clinics, and other members of the healthcare industry are seeing the effects of Covid-19, as well as an already overwhelmed system that undergone recent changes in policy only a few years back. Combine that with the burgeoning technology we are using to cope with these situations and you can imagine that the…

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Interesting Advantages of Telehealth in Healthcare Marketing As of 2020

Interesting Advantages of Telehealth in Healthcare Marketing As of 2020

Birmingham,AL – When faced with circumstances that are beyond our means of control, humanity has always found a way adapt. A few ways we tend to overcome obstacles include finding new resources, changing habits, and utilizing technology to suit our needs. This is especially true with Covid-19. States and countries that require their citizens to modify their behavior by wearing masks, and avoiding…

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Healthcare Marketing Strategy in our Current Climate of Crisis, Birmingham, Alabama 2020 Edition

Healthcare Marketing Strategy in our Current Climate of Crisis, Birmingham, Alabama 2020 Edition

Birmingham, AL – The healthcare system in Alabama is going through a crisis right now. We knew it was coming, the public was woefully underprepared and now are in the center of a major pandemic that had no signs of slowing down or stopping. There are a lot of factors that are playing into our current situation, some of which are easier to control more than others. But what will happen to your…

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Interesting Trends in Healthcare Because of COVID-19

Interesting Trends in Healthcare Because of COVID-19

Marketing and other business relationships are often dictated by a simple rule of exchange. One person or group of people recognizes a need, then another person or group of people fulfills that need in exchange for another good or service. Money is often a shortcut or an implied promise that acts as a go between for that exchange of communication, but you could go of an entire tangent of…

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Because Tom Nook knows how to capitalize on his assets and attract people onto his island. If you want to make more money, and see your business grow, visit us at www.purpletieguys.com

This is the Good Fortune Nook. Like to charge, reblog to bring luck and riches to everyone for the next year!

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Episode 35: Hey, you wanna risk Starbucks?

Episode 35: Hey, you wanna risk Starbucks?

In this semi-weekly edition of the wonderful Purple Tie Guys Podcast, we talk about what’s happening during our time in quarantine. We discuss what healthcare providers should be doing to help their businesses while they’re in lock down. And we discuss whether it’s safe to go through drive-thrus at all.

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Is Your Website HIPPA Compliant?

Is Your Website HIPPA Compliant?

Anyone in the medical field for any amount of time would be aware of HIPPA procedures in their workplace. For those unfamiliar, HIPPA is short for the 1996 Health Insurance Portability and Accountability Act. It’s a federal law with a purpose to provide the ability to transfer and continue health coverage, reduce health care fraud, and require the protection of handling patient information. The…

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Episode 35: Hey, you wanna risk Starbucks?

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How Do Businesses and People in Marketing Handle the Coronavirus?

It is no secret that all of what is going on right now is throwing us for a loop. Business owners are trying to navigate an unpredictable economy. People are trying to figure out just how to pay for essentials while waiting for the pandemic to blow over. Some of them are in the thick of everything, fighting the virus directly at hospitals, or are losing loved ones to what is currently going on.…

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Episode 34: Please Welcome Apostoli "Stoli" Tsilikas

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Episode 34: Please Welcome Apostoli "Stoli" Tsilikas

Episode 34: Please Welcome Apostoli “Stoli” Tsilikas

In today’s episode we sit down virtually with Stoli, an entrepreneur from New Jersey and long time collaborator with Robert, to talk about the COVID 19 epidemic and what we, as digital marketers, can do for the healthcare industry.

You can find Stoli at his digital home: https://apostolitsilikas.com/ or over at https://implantpatientsondemand.com/.

We also mentioned Care Credit, here’s a link for…

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People will always remember you for more than just your skillset. They also remember your attitude, your creativity, and how you respond to situations. Marketing is merely building a reputation. If you have faith in yourself and work hard, you will still be able to traverse obstacles. 

Some things have to be believed to be seen.

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Episode 18: Our Embroidered Shirts Looked Banger

Not to sound too much like a middle-aged white dude, but our embroidered shirts DID look banger.

In this episode we talk about the Southern Medical Association Regional Assembly in Birmingham, AL. and what it took to for Robert get up on stage after a 20 year hiatus.

We met a LOT of doctors this weekend, and it was awesome. Pro tip: If you want people to take your business cards, attach a box of…

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Episode 30: If you're a good fit for everyone ... then you're a GREAT fit for everyone!

Episode 30: If you’re a good fit for everyone … then you’re a GREAT fit for everyone!

This is a continuation from the previous podcast topic: When you can do something, but it’s not really a good idea to do that thing that you can do. It’s not that you aren’t completely capable of doing the thing, but maybe you just can’t do it to the point of being profitable for you or your practice.

Also, Robert coughs a LOT (sorry headphone users).

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Episode 33: When you CAN do something but maybe you shouldn't. Part Deux. Return to Deux.