publicrelations-magnovite2023

[publicrelations-magnovite2023]

Khelega India To Badhega India

Fédération Internationale de football association or as we call it as FIFA is the international governing body of association football, beach soccer, and futsal. One of the most famous world cup other than the FIFA world cup, is the Club World Cup that is organised by FIFA. This year FIFA has declared that the hosting rights of the club world cup will be to an Asian country. The shortlisted countries are India, Qatar, Japan and UAE. This is a great news for the Asian countries who are trying to make a name for themselves in the football world. Moreover, it is a great opportunity for a country like India to showcase their talents and skills. The All India Football Federation or as we know it as the AIFF is the national governing body of football in India. They are very eager to bag the hosting rights for the club world cup. Unfortunately for them, the organisation is marred with controversies since numerous years. One of the most shocking and well-known infamous incident was the removal of Praful Patel, the then President of AIFF and the subsequent suspension of AIFF for a brief time by FIFA. On April 8, 2022, an affidavit was filled to the Supreme Court of the nation and the sports ministry confirmed that the AIFF president and his committee had breached the constitution of AIFF and the national sports code by holding the office tenure for more than 12 years. The Government rules were blatantly ignored to ensure keeping Mr Patel in office. If having a member unlawfully keeping his position was not bad enough, the Sports Ministry slashed the funding for AIFF by almost 85% in the last 4 years. The ministry gave the organisation only Rs 5 crore this year instead of the proposed Rs 50 crore. Other controversies of the organisation are as follows:

Election Controversy: AIFF's election process has been criticized for not being transparent and fair. Praful Patel was re-elected as the president of AIFF in 2016, amidst allegations of rigging and favouritism.

Match Fixing Allegations: AIFF has been accused of not taking sufficient action against match-fixing in Indian football.

Misuse of Funds: Praful Patel has been accused of misusing funds during his tenure as the president of AIFF. In 2019, Patel was investigated by the Enforcement Directorate for alleged money laundering in a land deal.

Task at handYou are the public relations officers of the AIFF. Amidst so much controversy in the recent times, it will be hard to convince FIFA to give your country the hosting rights. You must pitch for your country in the best way possible also mentioning about what exactly went wrong in the association all these years. Create a ppt (not more than 5 slides). Creatives

1. Meme poster

2. Jingle

Kindly submit your tasks to publicrelations.magnovite@gmail.com with all the deliverables by 12:25pm

[publicrelations-magnovite2023]

CSR- Corruption, Scandal, and Rancid

The hallmark of a successful organization is not its profits or how many individuals they employ but rather the trust that the people have in them and the positive impact the companies have on society. Corporate Social Responsibility is undoubtedly one of the most popular and efficient tools to measure how companies have given back to society. In a nutshell, CSR is a model that helps a company be socially accountable to itself, its stakeholders, and the public. Companies can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental.

Companies like Infosys, Microsoft, The Tata group and Rolex have proactively managed their reputation and delivered the messages their stakeholders were looking for via the right communication channels. By having done so, they can now enjoy the trust of their investors, employees or customers and they are seen as caring about many other issues apart from profit – like ethics, innovation, environmental causes or well-being at the workplace.

While there are companies that have a good image in front of the public and are the torch bearers of the sound practices that an organization should follow, famous organizations like Uber, Meta, BMW, and others have come under scrutiny for following malpractices and exploiting their employees and the environment for their own benefits.

Take at hand

Deliverables - You are required to make a Report and a PPT (of not more than 5 slides) consisting of

Defence strategies

PR strategies

A New CSR campaign for the company

A New product line to improve their public Image

Press release

Creatives

Kindly submit all the deliverables to publicrelations.magnovite2023@gmail.com by 5:00 Am sharp

NIKE

Allegation 1

The Chinese government has held back more than one million Uyghur Muslims and other ethnic minorities against their will over the years in mass internment camps. In March 2020, a report from the Australian strategic policy institute revealed that hundreds of young Uyghur women were forced to produce Nike Shoes. Nike was aware about this yet they partnered with Chinese government run forced labour programs that are linked to crimes against humanity. After these workers finished stitching and gluing Nike shoes for the day, they would have to attend “patriotic education” night classes.

Allegation 2

Over the last 20 years, Nike has been consistently targeted regarding their poor labour conditions. These issues include forced labour, child labour, low wages, and horrific working conditions that were deemed “unsafe”. Most of their factories are in third world Asian countries like Vietnam, and Indonesia. Nike has been using sweatshops since the 1970s. In 2017, Nike severed its ties with the Worker Rights Consortium, which let labour rights experts monitor their factories. This was a huge disservice to the countless laborers who spend their days hunched over making their 200 dollar shoes. Their commitment to ethical labour practices is inconsistent at best. In 2017, they saw a new wave of protests organized by United Students Against Sweatshops (USAS). USAS spoke up against the mistreatment of workers in several of their sweatshops, including one in Vietnam where workers “suffered wage theft and verbal abuse, and laboured for hours in temperatures well over the legal limit of 90 degrees, to the point that they would collapse at their sewing machines.”

Allegation 3

Nike also has a bad track record for not hiring minority workers. In July 2020, about 30 demonstrators lined up outside the Nike headquarters near Beaverton, Oregon to protest. Oregon Lives says that despite Black athletes and Black culture helping make Nike their money, people of colour are not welcomed into their corporate culture behind closed doors. Recently, a former employee accused Nike of discrimination based on his Croatian origin.

Allegation 4

Former female employees also pointed out that sexual harassment and misconduct was very common in the company. The New York Times conducted interviews with 50 former and present Nike employees to investigate the company culture. Through the interviews, it was established that Nike did have a toxic working environment, where sexual misconduct was rampant. Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. The women were left devastated and felt unsafe while working at Nike. Some even left their jobs.

VOLKSWAGEN

Allegation 1

We are aware that cars being sold in America had a "defeat device" - or software - in diesel engines that could detect when they were being tested, changing the performance accordingly to improve results. The German car giant has since admitted cheating emissions tests in the US.

Allegation 2

The company has also been accused by the EPA of modifying software on the 3 litre diesel engines fitted to some Porsche and Audi as well as VW models.

Allegation 3

EPA has said that the engines had computer software that could sense test scenarios by monitoring speed, engine operation, air pressure and even the position of the steering wheel.

When the cars were operating under controlled laboratory conditions - which typically involve putting them on a stationary test rig - the device appears to have put the vehicle into a sort of safety mode in which the engine ran below normal power and performance. Once on the road, the engines switched out of this test mode.

The result? The engines emitted nitrogen oxide pollutants up to 40 times above what is allowed in the US.

Allegation 4

A peer-reviewed study published in Environmental Research Letters estimated that approximately 59 premature deaths will be caused by the excess pollution produced between 2008 and 2015 by vehicles equipped with the defeat device in the United States, the majority due to particulate pollution (87 percent) with the remainder due to ozone (13 percent). The study also found that making these vehicles emissions compliant by the end of 2016 would avert an additional 130 early deaths.

H&M

Allegation 1

H&M has tried to position itself as a brand that cares about the environment by installing in store recycle bins. But according to environmentalist Elizabeth Cline only 1% of the clothes are being collected out of which only 25% of the clothes end up going into sorting plants. And 35% of the clothes which are sorted only are recycled.

Allegation 2

H&M on its website states that their recycle bins are a way to ensure that customers textiles are reused and don’t end up in landfills. But not all the clothes that have been collected are recycled and people who live in these areas where clothes are dumped and manufactured are affected by H&M’s actions.

Allegation 3

H&M is also accused for failing to ensure living wage for supply chain workers. It has been accused of failing to fulfil a commitment to pay all garment workers enough to keep them above the poverty line, a week after claiming that almost one-million employees are covered by its "fair living wage" approach.

Allegation 4

They are also accused for child labour. According to a book published by Sweden next week H&M worked with clothing factories in Myanmar where children as young as 14 were toiled for more than 12 hours a day. It was also found that high prevalence of forced overtime and low pay by the company. When confronted with these allegations, H&M replied that they don’t consider 14-18 years old working as child labor.

Allegation 5

Chelsea Commodore filed a complaint against fast-fashion giant H&M on July 22 in New York. In the complaint, Commodore accused H&M of greenwashing with “‘misleading’ environmental scorecards” associated with clothing in the brand’s Conscious Collection. Commodore noted that “a majority” of H&M products that are marketed as being sustainable are “no more sustainable.

H&M responded as:  “We are taking the allegations very seriously and look into them thoroughly. We kindly ask for your understanding that we have no further comment to share at this point.”

Facebook

Allegation 1

Facebook has faced a number of privacy concerns; for instance, in August 2019, it was revealed that the company had enlisted contractors to generate transcripts of users' audio chats. The contractors were tasked with re-transcribing the conversations in order to gauge the accuracy of the automatic transcription tool. In addition, employers and other organizations and individuals have been known to use Facebook data for their own purposes. As a result peoples' identities have sometimes been revealed without their permission.

Allegation 2 

Facebook often simply copies products or features to get to the market faster. Internal emails have shown that Facebook's leadership, including Mark Zuckerberg were frustrated by the time the company spends on prototyping, and suggested to explore copying entire products. In June 2014, Facebook launched Slingshot, an app for sending ephemeral photos like Snapchat does. In August 2016, the company released Facebook Stories, which is a copy of Snapchat's most popular feature. In August 2020, Facebook built Instagram Reels, a feature that functioned and looked similar to TikTok. In the summer of 2021, Facebook started to roll out Live Audio Rooms, which resembles Clubhouse. 

Allegation 3

In what is known as the Facebook-Cambridge Analytical data scandal, Facebook users were targeted with political advertising without informed consent in an attempt to promote right-wing causes, including the presidential election of DonaldTrump. In addition to elections in the United States, Facebook has been implicated in electoral influence campaigns in places like Argentina, Kenya, Malaysia, the United Kingdom, and South Africa. 

Allegation 4 

The company puts profits before efforts to fight hate speech and misinformation on its platform. The allegation was that, there were differences between Facebook’s public statements and internal decision-making in other areas. They say that the Internet.org project to connect people in the “developing world” had internal messaging that the goal was to give Facebook an impenetrable foothold and become the “sole source of news” so they could harvest data from untapped markets.

THE ALLOCATIONS OF THE COMAPNIES:

PR 002 - H&M

PR 005 - Volkswagen

PR 007 - Nike

PR 008 - Facebook

[publicrelations-magnovite2023]

SHARK “IN A” TANK

Indian entrepreneur and CEO Ashneer Grover first gained notoriety as a contestant on the hit reality TV programme "Shark Tank India." He served as the CEO and MD of BharatPe, an Indian small- and medium-sized enterprise digital payment network. Grover had leadership positions at businesses like Kotak Mahindra Bank, Yes Bank, and Grofers before starting BharatPe. Grover has had an image of a controversial personality for a long time now. He was accused of harassing a female coworker sexually while working at Grofers in 2017. The woman complained to the company's HR division, which then looked into the matter. Grover refuted the accusations, and an out-of-court settlement was reached. Grover received criticism in 2020 for his business's aggressive marketing strategies. BharatPe is accused of sending unwanted messages to users of competing payment services and rewarding businesses that only accepted payments through its system. Some payment companies complained about this and issued legal notices as a result. Irrespective of his current refute with one of the Shark Tank judges, Namita Thapar, Grover is coming up with a new start-up named Third Unicorn. Several of India's top investors are rumoured to support the business. Grover is planning on coming into business again with a dirty background and maybe a new perspective. How will the market take it?

TASK AT HAND: You are the PRO of Ashneer Grover and you have to come with a innovative product or service of your choice which he is going to introduce in the market under the name of third unicorn and bring an answer to the market on how you plan to reach the consumers with all the controversies still in the picture. You can be as creative as you please with your ideas.

Deliverables: A ppt with the pr strategies, poster and a business plan with explanation of how the sources are being raised.

Submit the deliverables to publicrelations.magnovite2023@gmail.com. Submission deadline is 5:00pm

[publicrelations-magnovite2023]

"From Heroes to Villains: The Dark Side of Activision Blizzard's Gaming Empire."

Activision Blizzard is an American video game holding company based in Santa Monica , California. It was founded in July 2008 through the merger of Activision, Inc. (the publicly traded parent company of Activision Publishing) and Vivendi games. It is a well-known game developer and publisher, which has gotten into many problems after the media accused the business of covering up sexual harassment and defending abusers instead of victims. A terrible picture of female employees’ working at the company including workplace culture in which men objectifying women bodies and openly talking about rape was leaked. For over a year, Activision Blizzard employees have protested against the company’s poor handling of ongoing sexual harassment allegations. Jane Doe an employee, had filed lawsuit against the gaming giant for sexual harassment, gender discrimination, among other complaints. Moreover for years, cases like these have been occurring in the company. More than 700 cases alone have been reported under CEO Bobby Kotick’s watch. To add more to these shocking facts, the sexual misconduct was often committed by executives and in the presence of HR. The CEO knew for years but failed to act. Kotick had protected an employee who sexually harassed from being fired. Further, it was found out that Kotick himself had threatened to kill an assistant on their voice mail. Employees, shareholders, and other voices from the industry urged Kotick to resign or to be replaced in light of these allegations.

Task at handAs the Public relations officers of Bobby Kotick, you have to speak about the decisions taken by him and why he failed to act to what was happening in the company and what will he do to bring a change in the company’s environment.

Expected Deliverables:

A PPT and report containing Defence Strategies, PR Strategies, Creatives and Press Release.

Kindly submit the required deliverables by 2:00pm at publicrelations.magnovite2023@gmail.com

[publicrelations-magnovite2023]

Make Amber “heard”?

Amber Heard wrote in The Washington Post in 2018: "Then two years ago, I became a public figure representing domestic abuse, and I felt the full force of our culture’s wrath for women who speak out."

Two years before — in 2016, Heard and Johnny Depp had announced their divorce. They got engaged in 2014 and got married in 2015.

While Heard did not name Depp in the article, she had earlier accused him of violence. 

In 2019, Depp sued Heard for $50 million for defaming him. The suit he filed denied he abused her and said Heard "is not a victim of domestic abuse, she is a perpetrator".

The dramatic six-week defamation trial in which Johnny Depp sued ex-wife Amber Heard came to a close after capturing the world's attention, but it is far from done in the court of public opinion. Both sides' supporters have continued to blame each other.

The case also received attention because of the losses Depp and Heard claimed to have suffered. Heard wrote in the 2018 article, "A movie I was attached to recast my role. I had just shot a two-year campaign as the face of a global fashion brand, and the company dropped me. Questions arose as to whether I would be able to keep my role of Mera in the movies 'Justice League' and 'Aquaman.'"

The internet was largely in favor of Depp. Some said it was because he is the bigger star of the two. Some people also saw the case as his domestic abuse battle.

Task at hand

You are the PRO of Amber heard make a Video (not more than 2 mins) addressing the allegations and convincing the media that there is more to the story than what was shown in the trial.

KINDLY SUBMIT YOUR VIDEO to publicrelations.magnovite2023@gmail.com

[publicrelations-magnovite2023]

WELCOME TO PUBLIC RELATIONS

Hello everyone! Welcome to Magnovite 2023, and welcome to its Public Relations event. At Public Relations, we master the art of making our clients look good. In the battlefield of the corporate nexus, your words are your weapons. What you say holds as much power as what you don’t. Tact, diplomacy, and most importantly, creativity shall be your guiding forces at all times.