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What are the career options in digital marketing?

As we all know that in today’s scenario digital marketing is blooming explicitly, and for this it offers a plethora of career opportunities for people who want to pursue digital marketing.

Here are some of the best promising career options under digital marketing which anyone can opt for according to their skills and knowledge:-

Digital marketing specialist

Email marketing specialist

Research analyst

Pay per click expert

SEO specialist

Social media marketing expert

Technical content writer

Content marketing specialist

Web designer / developer

Professional ad campaign expert

Brand manager

Online content marketing specialist

Digital marketing account manager

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Using PPC to build your business?

PPC is beneficial if you are starting a new business and especially with SEO of your website as in this you only pay for clicks and not if someone views your ad. By using PPC you will observe a drastic increase in clicks and a cost-effective way to drive more traffic to your website, it can also help you in increasing brand awareness of your business.

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Shopping campaign: You may start a shopping campaign on Pinterest by uploading a category.

Every time a campaign relevant to your business should be tested.

2. Use audience insights to locate advertising audiences to target- utilize analytics to uncover audience insights>Select the category with the greatest engagement> Go to affinity> Target that specific audience using the most engaging content.

3.Use website analytics to determine which pins on your page are the most popular:

- Navigate to analytics > website > impressions > link clicks.

4..Implement Pinterest's five critical tips for successful pins.

5. Create at least three promoted pins per ad group to get the most out of each pin and ad group.

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10 effective ways to optimize to rank high on SERP?

Here is the list many people forget that can help you to increase your website traffic, and ranking in 2021

Optimize image “Use of alt text on the images to help google crawling to find your pages”

Break up your content with various header tags

Use outbound links

Fix any broken links on your website

Encourage your target audience to share your content on social media

Create, focus, clean and optimize URLs

Use latent semantic indexing (LSI finds synonyms for keywords)

Use buzz sumo to find link opportunities

Get into Google News

Become an expert in your niche

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What is more important SEO or SMO?

In digital marketing both SEO and SMO plays a vital role to boost up any business depending upon the problem and requirement of the company.

SEO(search engine optimization)- The SEO is basically all about increasing your company web ranking with different keywords, content and links on different websites or search engines options for example Google, Yahoo, Bing. As every digital marketer, brand or business wants to increase their web ranking so that they can generate more traffic to their website. SEO can be done by organic as well as inorganic methods to have good results. Such as Organic -Link building, keyword optimization, good designs, etc. and Inorganic - Pay per click ads.

SMO(social media optimization)- In SMO we optimize different social media channels to your industry or business to receive more interest and return, without social media optimization it will be hard for one to increase their SEO ranking. SMO is used to share quality content, posts, blogs,videos on various social media platforms and when these contents are liked or shared we are able to do brand awareness and promotion of any business or brands. Through SMO we are able to divert the traffic directly to the main website which will help in good SEO.

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Hidden Opportunities to rank? SEO Audit

There basically 2 main steps to audit your website:

Using Google Search Console, look for pages with similar keywords, ranks and things you should keep in mind is that yes, you want to create a ton of content related to the topic however anyone should avoid making too many pages related to a particular keyword.

Combine your content into one of the keyword-focused is similar and then link those pages so that the Search engine will not conflict and take leverage of Pillar convent.

Look for pages that are popular and have low CTR and utilize land and expand strategy which means that if a page is popular and then expand.

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What is the future GPT-3? AI in Writing Content

More and more Open AI are constantly working on becoming a more large and powerful model. Now Open AI is focusing on becoming domain-specific and trained to create more dynamic and diverse content.

However, Microsoft’s Exclusive licenses pose challenges for those looking to firmly fix the capabilities of these Ai.

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SEO(search engine optimization) facts:-

About 93% of online communication starts with a search engine. This shows how important it is to invest in SEO methods properly as it higher up the google and other search engines ranking. This will eventually help in any business to do a good advertisement of your products and brands.

Around 73% of marketers working online consider that high quality content is the most effective SEO tactic. As we know that regular articles or content is not as effective as a high quality and unique content, such content is always a good strategy.

In 1 seconds google gets more than 78000 searches. Based on this fact it is shown to us that google is the best search engine that will give you a good number of organic search results.

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Email marketing Using HubSpot

HubSpot is used to create an automated email flow for marketing your brand or services.

There are different types of workflows in HubSpot for creating automated flows according to the events or needs.

The different types of workflows are- Topic Workflows, Blog Subscriber, Welcome Workflow, Engaged Contact/Evangelist Workflow, Lead Nurturing Workflow, Re-Engagement Workflow, Customer Success/Engagement Workflow, Upcoming Purchase Reminder Workflow.

Using these workflows different types of campaigns can be created according to the need of the workflow.

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Why and how retargeting is used?

When a user comes on our website but leaves without buying anything marketers treat them as potentials customers and design their campaigns to retarget and convert them, It’s called retargeting.

As they have already shown in your products/services we can target specific visitors via specific ads. Here the purpose is to remind visitors of their needs or wants and convert them into actual customers.

Retargeting can also help you narrow down your target audience. Although there’s also a downside that users will be seeing your ads several times and may get annoyed by them as well so marketers have to set up the frequency of ads shown to a certain person/day.

Retargeting also helps in reconnecting with visitors which lowers the cost as it’s the leads that have shown interest in the past so they are more likely to convert than the cold leads.

When you launch a campaign the initial focus should be on gathering leads and inviting them to our website/landing page, etc. but later we narrow down the audience and focus on converting the prospects.

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Why is social media analysis a necessary part of your marketing strategy?

Social media analytics provides a process of tracking, analyzing, and collecting data from social media platforms.

Analytics provide a clear report on which social media content is getting more traffic.

This helps in the optimization of the content and provides good results.

The content having more customer views and driving more traffic we can focus on to gain more results.

It helps in creating a brand presence for the short as well as long terms.

Use the right tools for the analytics and also track the data which is more important for the business.

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How Instagram’s explore ads can help your business?

These are the ads shown under explore section or in similar posts viewed/liked by the user. This placement is can help you gain a huge audience if used well.

> The reason it’s good to show your advertisement here is that people usually browse this section to browse something other than what they are already following so when they see your ad and even if it’s not directly relevant to the prospect it’s not going to annoy the user.

> Instagram is becoming another platform where the audience comes to spy on the brand they are looking to purchase so pitching them at a platform like this can attract legit leads.

Make sure you are targeting the right audience, at the right time and test various ad creatives to generate amazing results.

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What role does content marketing play in digital marketing?

Content marketing provides good quality website traffic.

It helps in Brand awareness of the brand through various social media platforms.

Content provides information about the product and services to the audience.

Content helps in ranking your website in google as content contains relevant keywords.

Content helps in providing a bridge between audience and brand website.

Content can be shared on social media in various forms blogs, podcasts, videos, images, etc.

The conversion rate is high from content marketing.

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Automated bidding on Google ads

Automated and manual bidding both have their share of pros and cons which we will be discussing. But let’s first go through what it is, and how it’s affecting the digital marketing industry.

Budget management plays an important role while ad campaigns so we need to set up and optimize it properly while meeting the campaign goals. That’s why automated bidding became so popular as we can set up the campaign goal and bidding strategy, and Google AI can do the rest.

> So it can help you save time and effort, it’s especially beneficial for non-experts and possible can give you better results than doing it manually.

> Whereas manually bidding can help you keep a keen eye on the campaign budget and its allocation, take decisions according to personal experience and spot opportunities that AI may not be able to.

A marketer should be choosing their bidding strategy based on the research and requirements to find out which suits them the best.

What are your views on this? Comment below and let us know.

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How can I get more customers to my online store?

You can create organic or paid Ad campaigns to generate more leads for your store.

Campaigns can be run on various social media platforms such as Facebook, Instagram, Pinterest, youtube, etc.

Brand awareness is also a must for attracting more customers to your online store.

Online stores should be well designed and well managed.

Post engaging content on social media platforms.

Post give away and offer social media stories to attract more customers.

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How to counter Google’s decision to kick out expansion ads

After June 2022, you’ll no longer be able to create or edit expanded ads in Google Ads. This will impact the search ads very much but here are few tips you can use to prepare your Google ad campaigns for the change.

Firstly let’s understand why?

One of the biggest reasons is that Google’s trying to promote AI automation products through ads which are reasonable to an extent as marketers can't keep up with everyday change happening in the market. And this way Google can promote Responsive ads where its AI keeps experimenting for the best combination.

To prepare for this change:

➜ I recommend that you have some responsive search ads in every ad group in your Search ad campaigns. This way you can have a well understood and tested set-up of other ads already.

➜ You can also try to repurpose the Expansion Ads content for Responsive ads instead of creating new material and can save resources.

➜ One another strategy many marketers are using is that they are creating and testing expansion ads before the deadline hits. So even after that, they will have some good ETAs in their campaigns.

You should start testing your RSAs and figure out what works best for your business so you’re not completely cut off from new ad creation when Google ads stop allowing new ETAs.

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Facebook is the home of 1.9 billion active users and Facebook cares about what is being advertised to them. Facebook has created several policies that Advertised should follow.

Facebook Ad Policy with images you might not know:

Your ad creative must not contain any picture with functions that don’t work.

Your ad should not create any negative perception about people example including before and after examples that have a negative impact on the mind of the people about themselves.

Any text on the image must be relevant to the ad you’re showing.

Any image on the ad must contain less than 60% of the text content.