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The repetition that influencers use as a dramatic tool does not bore; rather, it gives the whole affair the character of a liturgy. At the same time, influencers present consumer products as means of self-realisation. We consume ourselves to death while realizing ourselves to death. Consumption and identity become one. Identity itself becomes a commodity.聽 Byung-Chul Han. 2022. Infocracy: Digitalization and the Crisis of Democracy. Cambridge: Polity Press.
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Taste of Cherry (1997) dir. Abbas Kiarostami
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