portfoliomarkushangelin

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Bleacher Report 

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Dark Lightning Perimeter boards – Creative Direction & Project Management

Being in charge of Creative Direction and Project Management for perimeter boards animations and adaptations in 3 consecutive season in Western Europe.

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Nike VaporMax – Launch Campaign

To celebrate 30 years of Air, we released the most revolutionary Air Max to date: Nike Air VaporMax. I was called to help with Creative Direction and project management in hefty timelines and pacy production, to ensure we launch on time across all the media. The executions ranged from OOH to Digital. Please see the recap below.

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Hypervenom III Perimeter boards – Creative Direction & Project Management

Being in charge of Creative Direction and Project Management for perimeter boards animations and adaptations in 3 consecutive season in Western Europe.

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Hypervenom III – Reactive Perimeter Boards

To mark the launch of the new Hypervenom III, we developed a perimeter board that would react to goals in real time. We build a disruptive animation, that reacts to goal scoring moment and delivers instant Nike POV around Finishing, with reactive copy and creative.

Our work was highly praised inside Nike and the execution was a forerunner in the game. As aftermath, I did project framework to help other territories and GEOs to follow our approach in future campaigns.

Password to Case Study video: hv3

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Strike Night – Bleacher Report

To create heat around Strike Night, we went for bold and provocative tone and feel, that’s natural to the event and Bleacher Report.

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HYPERVENOM III – BLEACHER REPORT EDITIONS

For SP17 we did co-creation with a new brand voice: Bleacher Report. I was in charge of briefing and Creative Direction for 4x AVs, that were released on Snapchat Discovery. With this disruptive content partnership, we could tweak our NIKE message and POV more to internet and meme culture, that compels and reaches our main consumer.

Results: 23M EDITION VIEWS 900K (AVERAGE) REACH   58" EDITION TIME SPENT 106K SHARES

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Brand Design & Development: Harvest — the biggest student event in the history of Vaasa

Harvest is an event concept run by Vaasa Entrepreneurship Society. As with all VES operations, we aim to go big with an event to remember next Autumn! I’m operating as a Lead Designer and Creative Director. To start the project, on my lead, we defined the brand identity of Harvest and set the basis for the Brand Communications.

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Vaasa Entrepreneurship Society – Brand Identity

Developing one the most visually appealing and vivid brand in the entrepreneurship society scene in the whole Finland. From the very beginning Vaasa Entrepreneurship Society took a flying start to boost the entrepreneurial scene in Vaasa.

As the Head of Marketing and Communications, I have been responsible for that VES communicates seamlessly in every touch point — from branded powerpoint slides to catchy copywriting and imagery.

Developing and introducing a relatively new concept for new audience, plus encouraging students to start their own businesses, was never going to be an easy task, which led us to make some strategic changes: rather than just concentrating on building startups, we took a different path and headed towards a community for self-development, to open up the community for more general interest and make it more easily approachable.

With this change, the basis of our brand is rooted into:

The Entrepreneurial Mindset. (which is… all-too-rare but all-too-essential ambition to re-imagine, improve and refine — whether context: innovations, business models, self-improvement… etc.)

…Still lots of work to do, but VES is going forward with it’s ambitious character and #veswecan attitude!