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Unlock your brand's potential with Pomelo Digital's employee branding solutions. Explore our portfolio today and drive business success. Contact us now!

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Everything You Need to Know about Employer Branding

Do you know, Whatever your employees and job seekers say about your company, contributes to your company’s reputation? And 86% of the job seekers wouldn’t apply, reject the company’s offer or continue to work due to a bad reputation. 

You spend time, planning, and money to build a brand for your products and services, but what about your employer's brand? Have you planned the strategy for building your employer brand? Not yet?  

We are Pomelo Digital, the best employer branding consulting firm. First, let’s deeply understand everything about employer branding. Keep reading till the end:

What is employer branding?

Whatever the job seekers and employees think and perceive about your company, and share it with their friends and family (in your absence), everything is part of your employer brand.

So employer branding is a process or tactic for maintaining and influencing your reputation as an employer among job seekers, employees, and stakeholders. At present, around 70% of job seekers research the employer's social media account before joining any company.

Employer branding encompasses the reputation of an employer just like fertile land. If you don't actively cultivate anything, the weeds start to grow naturally.

That's why being an employer or running an organization, you need to constantly and actively sow the seeds of the right strategies among job seekers and employees.

Need of employer branding

Let’s look at some factors that shine some light on why employer branding is so important:

Attract the right talent or candidate 

Employer branding acts like a magnet that attracts potential candidates so it is helpful in talent acquisition. Companies with good employer branding lead to acquiring more skilled hiring.

Build the company's reputation 

Employer branding isn't restricted to the internal workforce. It also builds a healthy company reputation in the market that leads to winning the trust of your customers and clients.

Company's inside culture

Employer branding builds a positive brand perception among the employees of your company. Helping you to retain high-performance employees.

Career advancement opportunities

76% of job seekers are more likely to apply to a company if it helps in excelling in their career and provides skill development programs.

How to establish an employer brand?

So are you ready to land on the core concepts of employer branding?

But not sure how and where to start. 

The best employer branding agency in Gurugram, Pomelo Digital can do this job for you.

If you're not able to hire a professional employer branding strategist, don't worry! 

Here, we are breaking down the most essential tactics that you need to follow for defining your employer branding goals. So let's start:

Step 1: Define your values, vision, and mission

Before joining your company as an employee, people want to know more about your company, products, or services. Why does your company stand out from the competitors?

That’s why it’s important to define crystal-clear values, vision, and mission statements. 

Also, establish your company’s unique value proposition (UVP). UVP tells how your product or services make others life better. 

Step 2: Gather information and make an audit

For establishing and managing an employer brand, you must know what your employees think about your company. So, first, start with research and analysis. Your career page, job description, social media accounts, onboarding material, reviews, etc. 

Get some feedback from employees and candidates. Ask questions like:

How do you describe your company to their family and friends?

Why do you accept/reject the company’s offer?

Why do you want to continue with this company year after year?

Why are you switching the company?

I know, that’s too much data and information. It needs planning, time, and effort to extract useful information and analyze it. So if you need hassle-free & time-saving assistance, call us the leading employer services in Gurgaon.    

Step 3: Implement your strategies

It seems; you've known the fundamentals of employer branding, it's time to take off with all your ideas and tactics. Start with paying attention to these small yet impactful aspects:

Job description

Job description set up the first impression of your company in the mind of job seekers. Make sure your company's goals align with the career goals and growth of the job-aspiring candidate.

Career page 

A career page can be the next asset for you. Mention the genuine employees' testimonials, your company's values, workplace ethics, etc. All this will help the job seeker to get insights about the workplace.

Online reviews

Do you believe 7 out of 10 people changed their perception of the company after reading one negative review? We understand you don't have control over people's personal opinions, but you've absolute control to track and reply to them positively.

So start paying close attention to what people are saying about your company and don't hesitate to respond to them.

Conclusion

Always remember that if your company thinks about your employees and hiring candidates, they care about your company.

Share your thoughts on the above employer branding benefits and strategies. If you want assistance on how to land on these employer branding strategies, connect with us now. At Pomelo Digital, we would love to support you in all your employer branding campaigns and concerns.

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Latest Digital Marketing Trends in 2023

In this fast-paced digital world, it's difficult to match the pace with changing market trends and generate high ROI.  

To keep your business up-to-date and match up with the pace of market changes, Pomelo Digital is the right choice in 2023. We deliver the best digital marketing services in Gurgaon. 

Furthermore, implementing the following tactics can help you to enter the territory of your customers and present what you’re offering:

#1 Content Marketing: Start with offering value

We all are living in a content-hungry society. You often have heard that ‘content is the key’. Creating killer content planning can benefit you in making a crystal-clear sales funnel approach and boosting conversions.

Build your community

In 2023, you should focus on creating content that will build up your community and make new connections. Well, email marketing has its place, but it’s quite a PUSH marketing approach, on the other hand, content avails the PULL marketing approach. 

Focus on offering value

If you’re going to explore the field of content marketing, first you should shift your mindset from ‘selling’ to ‘offering value’ in the life of your viewers. Because the fact is “customers don’t care about you, they care about themselves.”

Collaborate and brand partnerships

Each creator wants to grow and expand the size of the audience which means they are also looking for collaborations and brand partners. Approach them with genuine intentions and make a room for a win-win situation for both the parties and their audiences.

Want assistance in creating a full-fledged content strategy? Pomelo Digital is the right place! We are a well-established digital marketing company in Gurgaon that provide 360degree content marketing services. Let’s shake hands together!

#2 Influencer marketing: Follow the trends

Undoubtedly, social media influencers hold the power to make or shifting trends. Influencers make short videos such as; reels and youtube shorts to entertain and engage with their fans. and set up new trends. 

YouTube Shorts and Instagram Reels are growing exponentially. Businesses and marketers can find the right influencers who have a fan base and voice that match your offerings. 

Finding the most suitable influencers for your marketing promotion can be a daunting task. Pomelo Digital is known to offer the finest influencer marketing services in Gurgaon. 

#3 Experience marketing: Drive to experience

All businesses are focusing on upgrading their customer experience. See, because all humans have the strong ‘drive to feel or experience’ something new. There are plenty of successful experience marketing campaigns that create history. 

Offering FREE samples, car test drives, etc, there are various ways to provide something new to your customers. In 2023, through experiential marketing, you can stand out and establish your business as a brand. 

#4 Moment marketing: For the moment that matters

For closing any deal, your business has to be present on the right platform, in front of the right audience, and at the right time. But what if your campaign delivers at the wrong time? Simple, people keep scrolling. That’s why in 2023, businesses will also focus on Moment Marketing along with digital marketing. Wait! What is moment marketing?

It is the marketing approach to land your product to your potential customers at the exact right moments. It means that they are already searching for what you’re offering. This approach enhances the probability of conversions.

#5 B2B marketing: Videos for instant engagement

It seems that LinkedIn marketing and B2B conversation is boring. But that’s not true. LinkedIn is getting very popular among millennials. While we talk about explainer videos, Youtube and Linkedin are the most preferable channels.

Videos have the power to instantly connect with the audience. Also, LinkedIn is growing as a channel where people can put user-generated content.

These are some examples of valuable content for B2B channels:

Industry news

Press releases or announcements

Interviews (video and blogs)

Explainer videos

Podcasts

Conclusion:

Always remember this thumb rule Content Is King! Because content is the only way to connect with your online audience and win their hearts. Share your thoughts on the above digital marketing trends. Also, do you think you’ll crack the upcoming market trends? If you want assistance on how to land on these smart strategies, connect with us now. At Pomelo Digital, we would love to support you in all your digital marketing concerns. Till then, wishing you a cheerful year ahead.

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