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[tokyo ~ august 25th 2000]

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nquixote on flickr ･ﾟﾟ･｡☆

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Ｏｎ ａ ｓｕｎｎｙ ｄａｙ 日差しのように綺麗な僕 Ｓｈｙ★ Ｇａｌ

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At first glance, gal fashion may seem like an imitation of its western counterparts, but at the core of this movement was the motivation to dress like people who were far less distant: Shibuya 109's charismatic shop staff, magazine models and domestic musicians. By adopting this style, the gals unconsciously created a localised version of the fashion trends that had originated on America's West Coast. In doing so, they built a movement that was not only aligned with Japanese culture and social context, but was also linked to each gal's physical characteristics. - Yusuke Arai, social anthropologist

Mike Nogami and Masami Takahashi, Shibuya 1999

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[Gals] combined colorful nails, accessories and fashion items both luxurious and rare, along with numerous other elements in order for them to stand out. - Yusuke Arai, social anthropologist

Mike Nogami and Masami Takahashi, Shibuya 1999

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Mike Nogami and Masami Takahashi, Shibuya 1999

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Trendy Colors in Popteen 1999 December issue

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1998 ⊹ ࣪ ˖

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1999年、渋谷

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Aja☆