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TOYOTA PRIUS. PRINTS   2003

Agency: Saatchi & Saatchi 

ECD: Carlos Anuncibay Copywriter: Amaya Uscola Art Director: Vicente Navarro

“NEW TOYOTA PRIUS HSD. YOU WILL END UP THINKING THAT TOPPING UP IS JUST FOR ICE CREAMS”

“NEW TOYOTA PRIUS HSD. MAINTAINS THE WEALTH OF THE PLANET. AND THAT OF THE PATENT OFFICE“

“NEW TOYOTA PRIUS HSD. NOT EVEN SWAPPING THE H FOR AN L WILL YOU GET SUCH A TRIP”

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Renault Clio "Distancias"

Agency: Tiempo BBDO 1999 DC: O. López

Copywriter: Amaya Uscola Art Director: Rubén Señor

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LANCIA PHEDRA. Digital campaign 2008 Agency: Arc Worldwide

ECD: Amaya Uscola  Art Directors: Nuria Esteban, Bram Comou, Paco López  Copywriting: Amaya Uscola

"THE ROUTE TO GOOD LIVING".

We created an integrated campaign with a site plus a promo, to relaunch Lancia Phedra, to get test drive amongst executive and entrepreneurs with a high salary but little time to enjoy family life.

The strategy was: To families that love good living.

The concept: Love yours as you love yourself.

The idea for the promotion was "La ruta La Buena Vida", the Route to Good Living.

Through the site www.rutalabuenavida.com, the target could get a luxury test drive of the Lancia Phedra travelling with their families through the mot beautiful and chic area of the Costa Brava in Spain, staying in charming five starts hotels, trying the best restaurants, and trying activities like horse riding or sailing. Direct marketing was in the line, with presents such as aromatherapy sets for the whole family (including the dog), or shiatshu massages.

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KIA CEED Rafa Nadal

Director: Tony Kaye. Agency: Innocean Spain.

European Brand Planner: Amaya Uscola Creative Director: Santiago Saiegh Art Director: Chiki Castaño

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"New Thinking. New Possibilities." 2010 Hyundai i45

Some works produced after the works of the European Planning Team in Frankfurt.

For one year, 2010, I did work as the European Brand planner for Hyundai at Innocean Madrid, to develop the new brand direction and slogan ‘New Thinking. New Possibilities.’, working for all the campaigns and launchings.

11 cars were to be launched in 2011

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HYUNDAI. Fan Park Madrid Campaign. //Official sponsor of the 2010 FIFA World Cup South Africa

2011 WORKING AS EUROPEAN BRAND PLANNER FOR THE AGENCY INNOCEAN

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Memorias de Pez

Videoart for the launching of my book "Memorias de Pez" (A fish memoir) . Produced in Barcelona 2015, with my cellphone and the book.

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"Diving course" MC DONALDS Agency: TBWA

This is what you get for 2 euro at a diving course:

-The blue stuff is the sea

And this is what you get at McDonalds

CD: Chano Coronil Copywriter: Amaya Uscola Art Director: Borja Arteaga

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"SHEEP" Audi 2 / Caja de Canarias

"Audi 2. You will count so many"

Promotional commercial for Caja de Canarias

Agency: Sra Rushmore

Creative Director: MG Vizcaíno Copywriter: Amaya Uscola AD: Ricardo Farabbegoli

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FUTUREA Pitch winning campaign for El Corte Inglés

Freelance strategist & copywriter: Amaya Uscola

Pitch for El Corte Inglés Games account with TBWA. Pitch won. Campaign running during Christmas seasons 2012/2013 and 2013/2014.

DC: Juan Sanchez AD: Sandra Alonso

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“HAIRS” Campaign Baloo Connect. Digital platform to manage sales

“Do you fear selling on the internet might bring you unexpected consequences? Baloo Connect. Grow big effortless”

Strategy, Creative Direction and Copywriting: Amaya Uscola

Director & Art direction: Miguel Angulo

Producer: Melania Valero - División Q

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www.kiaEuro2008.com.

Executive Creative Director & Copywriter 

Agency: Arc Worldwide

Team: Nuria Esteban, Paco López Núñez, Alfredo Laguía, Bram Comou

Promotional microsite for Kia Euro2008 Sponsorship. We created 3 apis to generate data base, get test drive and increase consumer loyalty. Match Ball Carrier/ El cazabalones: A game to catch official balls. We created a social network with a ranking. The winner travelled to Austria with his son, who drove the ball to the field at one of the Euro 2008 official matches.

Drive to Glory: the gamer wrote a Hymn, recorded and syncronized it with a prerecorded animation of a football fan dancing. They could vote an the winner travelled to the games. Be together: To design a customized official Kia tshirt.

Direct marketing was used to get drive to web.

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"HAIRS" Campaign Baloo Connect. Digital platform to manage sales

"Do you fear selling on the internet might bring you unexpected consequences? Baloo Connect. Grow big effortless"

Strategy, Creative Direction and Copywriting: Amaya Uscola

Director & Art direction: Miguel Angulo

Producer: Melania Valero - División Q

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"WINDOW" Campaign Baloo Connect. Digital platform to manage sales

"Do you fear selling on the internet might bring you unexpected consequences? Baloo Connect. Grow big effortless"

Strategy, Creative Direction and Copywriting: Amaya Uscola

Director & Art direction: Miguel Angulo

Producer: Melania Valero - División Q

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Selfpromotion videoart as a Freelance Copywriter under my Uxplanet Personal Art Brand

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Soberano, el rey canalla. PART 1

First Branded Short Film Ever for Digital Platforms. Part 1 Year 2000. Brandy Soberano. Integrated campaign. Concept: “The king Rogue”.

Shortfilm writen & directed by Miguel Bardem

Agency: Sra Rushmore ECD: Miguel García Vizcaíno Digital strategist & Copywriter: Amaya Uscola

Art Director: Fernando Cerezo

We were pioneers in creating a short film to run on digital platforms. Based on an advertising brief we uploaded it to an specific website and creating a 360º and PR campaing advertising the shortfilm.

The campaign was a huge success in Spain, won some awards and helped to revive the brand.

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Soberano, el rey canalla.

First Branded Short Film Ever for Digital Platforms. Part 2 Year 2000. Brandy Soberano. Integrated campaign. Concept: “The king Rogue”.

Shortfilm writen & directed by Miguel Bardem

Agency: Sra Rushmore ECD: Miguel García Vizcaíno Digital strategist & Copywriter: Amaya Uscola

Art Director: F. Cerezo

We were pioneers in creating a short film to run on digital platforms. Based on an advertising brief we uploaded it to an specific website and creating a 360º and PR campaing advertising the shortfilm.