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Our Top 3 SEO Tools for WordPress

Our Top 3 SEO Tools for WordPress

Making use of a SEO Tool to improve your WordPress site is definitely worthy of all the hype that surrounds it.

The higher up your website appears in Google searches, the more potential customers you’ll have for your business! It’s that simple.

Here at Website Brothers we specialise in Search Engine Optimisation for WordPress, and in this article we’re going to share some of our favourite tools that help streamline the process and create the wanted results.

SEO Tool #1 WordPress SEO by Yoast

Yoast has proved its functionality by being one of the most downloaded WordPress plugins ever! This all-in-one tool covers the full range of your SEO needs, and is set up in a way that is easy to understand. Their slogan of SEO for Everyone’ really is true to their brand.

Use Yoast to add SEO titles, meta descriptions and keywords to all pages on your site, and from there look into their more advanced features.

SEO Tool #2 Google Keyword Planner

If you want to optimise for Google searches, it’s a good idea to see what Google has to say about keywords. The Google Keyword Planner is a free tool offered by Google. The tool assists online marketers by showing them which keywords will yield the best results, and are the most feasible to bid on.

Google Keyword Planner is exceptionally handy when it comes to monthly marketing budgeting!

SEO Tool #3 SEOQuake

SEOQuake is an extremely helpful addon tool, that’s available for most web browsers. The addon allows you to view Search Engine Optimisation info on other sites, so you can see just how well your competitors are doing! The tool is very useful for content marketers that manage a variety of sites and want to keep on top of parameters and results at all times.

SEOQuake makes SEO parameters easy to read and understand, and makes suggestions as to how you can improve your SEO rankings.

Have a WordPress site that you’d like to optimise in order to improve your SEO rankings? While you could optimise the site yourself…some things are better left to the experts. For authentic SEO results, contact our team at Website brothers today!

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Website Design at It’s Finest

Website Design at It’s Finest

With a solid experience in website design of over 11 years, Website Brothers in Durban are the go-to resource for web development and online marketing.

If you are starting your website from scratch, or you want to completely overhaul an obsolete-looking webpage, you cannot opt for better professionals than the Website Brothers. This team of highly-skilled professionals will employ the latest techniques, designs and algorithms to enhance your website’s appearance and make your online presence count.

Why choose Website Brothers?

When you choose Website Brothers you opt for top-shelf quality in terms of web design and search engine optimization. As leading experts in the online industry, this company is well-aware that time is money and they will make sure that your project is done and ready for uploading in due time. With Website Brothers you get a quick, high-quality website that will attract traffic.

Website design services from the Website Brothers

Website Brothers in Durban offers a broad range of services that aim to fulfill all your needs in terms of website design and management. Here are some of the professional packages that you can choose from when working with these online experts:

PHP buildup

eCommerce design

Online business directories

Search Engine Optimization (SEO)

Simple portfolio Website Design

Additionally, you can opt for logo design and social media marketing to improve your online presence and attract more visitors to your website. To ensure that the package of web design Durban is complete, Website Brothers also guarantee website maintenance for an extensive period that follows the launching of the website. This feature helps you have all the services you need in one place, without the need of contracting other companies for long term optimization.

By: Website Brothers

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Search engine optimization Tips from 2016

Search engine optimization Tips from 2016

Search engine optimization in 2016 has not change much when it comes to the basics and googles on going focus for great content been king.

However search engine optimization has taken a turn on several new trends below are the some of my focus points for our clients we are optimizing for search engine optimization.

Mobile optimization for SEO

Make sure your website is mobile friendly, every SEO enthusiast will confirm mobile compatible websites this year are top on the lists. They preferred by google in the effort to offering there users the best browsing experience. Article on mobile trends

Social focus for search engine optimization

Social content and relevance will be another focus point for the search engines in 2016. So make sure you have your platforms sharing content and your website. Try drive natural interest from your platforms to create discussion and sharing of your content. Article on Social SEO Importance

Videos to boost search engine traffic

Get creative with video or fall behind. In 2016 search engine specialists all touch on how important video has become. How it has very high potential to direct organic traffic to your website. This year more and more of your competitors are going to use this area of search engine optimization. The will increase traffic, awareness of the brand and products. So its important to look at producing a video that is interesting and inviting for more traffic to your website. Visit  www.youtube.com now and get your video up.

Local is lekker

This last one is so important this year and its simply keeping your content local, makes sure you are not extending yourself our side of your operating area stick to the local area and focus on content that clearly shows your operation location to feature when you keywords are a=used with your focus area. Use google maps to help you with this and verify your address. List your self now on www.google.co.za/business

By: Website Brothers

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Importance of having an SSL Certificate on your Website

An SSL certificate is a secure socket layer, while an SSL Certificate is what is used to create an SSL encryption to securely connect to a web server. You may have heard these terms before and be wondering what is so important about having an SSL Certificate on your website. That’s where we come in. In this post, we want to cover why having an SSL Certificate on your website is important and why your website may be flagged if you don’t have one. The Certificate allows the client who is visiting your site to securely connect to the web server that is hosting your website. This will ensure that your information is encrypted and that the data cannot be read. Depending on who you ask, nowadays an SSL Certificate is often referred to as a necessity and no longer an option.

Having an SSL certificate protects your data so that only the recipient, in this case the browser or server, receives that information. This is especially important if your website offers the option for visitors to make purchases or put in their ID names and passwords. SSL can give both you and your visitors peace of mind knowing private information won’t be passed from computer to computer. Another pro of having an SSL Certificate is that users will be able to know that the identity of your website is what it says it is. It’s far too easy to become the victim of a scam these days, and a SSL Certificate can put both you and the visitor in a safe position to send and receive information. This alone can help you build a sense of trust between you and your site visitors, and they will feel confident sharing sensitive data or browsing on your website.

Google has somewhat recently changed their algorithm to make things easier for HTTPS-enabled websites. Therefore, if you are looking to help improve your search engine ranking, this is a necessity. Having an SSL Certificate is now a ranking signal on Google that can provide a small boost when a website subject like yours is searched for. It is important that if you do choose to have an SSL certificate you are aware that your website will need to be configured for HTTPS in its entirety so that it both helps provide added security and improves SEO, search engine optimization, which will allow visitors to find your website more easily when they search.

Google made this algorithm change in 2014, and now they have begun to crack down on flagging sites without them as insecure. Based on the information above, it is safe to assume that if your site is flagged it will take away from more than just the traffic of your visitors. It can take away the trust that visitors have in your site and the SEO success your site may have had with an SSL Certificate. If you don’t have an SSL Certificate, this can cause distress for your business or website. If your website does not yet have an SSL Certificate, now is the time to act. To ensure the security of both you and your visitor’s data, it’s important that you make having an SSL certificate a priority or risk losing traffic, losing security, and losing support from Google thus decreasing SEO results.

By: Website Brothers

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Online Marketing: Top Digital Marketing Trends to Watch Out for in 2019 - Oyster Media

The online marketing strategies are often dynamic including social media marketing, content marketing, influencer marketing and SEO among others. These strategies are often evolving and hence you need to be aware of how to keep up with these trends and incorporate them in your marketing campaigns. Leveraging the digital marketing landscape will not only increase your brand awareness but also it will lead to more engagement with consumers, and more sales hence increasing your business’s profitability. However, we understand that online marketing can seem like a daunting endeavour to entrepreneurs and therefore, by choosing the online marketing services of our SEO Company in Durban, you can take it off your plate. If you are yet to jump onto the digital marketing bandwagon then here are some few trends to get ahead of in 2019 as well as timeless strategies.

Content Marketing

2018 saw an increase in the number of content creators that use videos, blog posts, infographics, articles and social media posts t stimulate interests in various brands’ products and services. This trend of content marketing is bound to continue and you should leverage on this strategy in your business’s social media pages and website to position your brand or yourself as a thought leader in your industry, educate potential customers about your products and services and engage them to boost sales and maintain a great professional image online.

Personalized Email Marketing

If you have been sending out boring and stiffly formal emails to your clients and potential customers, you need to make them more personalized. 2019 is the year of abandoning all generic communication and with advances in automation, email marketing is increasingly personalized and hence trigger email marketing for specific things such as particular products that users browse about and then follow it with an offer such as a cheaper promotional price accompanied by a demo using a personalized email. This is more likely to sway customers into making the purchase and alsso allows you to have more effective remarketing techniques.

Better Influencer Marketing

While influencer marketing works in using people with a large following to drive awareness and product details to a larger market, and to attract customers. You do not have to go for celebrities or the influencer with the largest following but rather real people considered a thought leader in your particular industry and hence their dedicated follower people trust their opinion over your usual statements regarding your products and services. Using the right influencer also increases your business’s approval ratings which makes it a trustworthy option hence boosting sales.

By: OysterMedia

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Why SEO is Important for Your Business - Oyster Media

Many people make use of the internet to research the products and services they want to purchase before going ahead to buy them. With so many people online and using mobile devices to do so, it is important to optimize your business’s online presence to beat the competitors in connecting with these prospective customers. Therefore, using highly targeted search engine optimization (SEO) techniques will help put your business at the top of relevant searches by interested internet users while also providing your business with brand awareness on the web which combined increases online and physical sales as well.

However, organic SEO can be quite consuming and therefore, it is more prudent to contract the services of an SEO company in Durban. Oyster media is a trusted choice for all your Search Engine Optimization needs and eliminates any guesswork regarding SEO for targeted effective SEO techniques to make your online presencemore visible, increase your website visits and generate more sales and leads for successful business online. SEO will also improve organic search engine rankings to maximize all searches related to your business, your website and your products and services. Here are the foremost reasons why SEO is important for your business:

SEO Enhances Visibility and Branding

You want your business at the top of the search engine rankings whenever prospective customers search for your products and services and for keywords related to your business and hence, this increases the chances of the potential customer clicking to your website especially if several related searches continually show your business at the top.

Enhances Credibility

For most prospective customers, the more your business makes it to the top of the search engine rankings the more it earns their vote of confidence in terms of your products and services relevance to their needs. This makes your business seem more credible and hence they are more likely to purchase their products or services from you rather than from a lower ranked competitor.

Local Search Engine Optimization leads to Increased Engagement

The rise of mobile traffic has made local search increase and hence local SEO is important as part of your online marketing strategy. Local SEO enables optimization of your business for a certain location so people can find it in an easier and quicker manner. At Oyster Media, we optimize your business for Durban and hence make your business more visible and viable here by optimizing your business website, your content, local listings, citations and backlinks that are relevant to Durban and your particular business sector. This brings more engagement and traffic leading to more sales.

By: OysterMedia

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Why You Should Have a Professional Website Design - Oyster Media

You may be weighing the options of getting your website professionally designed or throwing some content together using a few tutorials. No one can deny the benefits of establishing either your personal brand or your business online through a website. However, most people underestimate the importance of having a website that is professionally designed in making it easier to access from any device, to load content or even boosting your brand’s awareness boost through search engine optimization. Therefore, an expert web design yields more benefits and has many more advantages over a do-it-yourself option. Here are a few:

Great First Impression

Like in real life business meetings, first impressions do matter in the world of business websites. Your website is the portal through which your clients and consumers access your brand, products and services and hence a great website design that catches their eye will have better chance of maintaining a memorable impression through quality content and the great way that you express your brand to the potential clients. At Oyster Media  we offer a range of great design elements that will help the overall website design express a great first impression through its overall appearance, ease of navigation from any device, great user experience and easy to understand high quality content.

More sales

A high quality professional website design is great for your business as it helps you expand your deals by making your brand and its products more visible while also giving an avenue for engagement with potential customers or clients to make more sales. This then increases the amount of profit that your business will bring in.

Mobile Responsiveness

In a world where smartphones have become ubiquitous and almost everyone has a mobile device able to connect to the internet, having a mobile responsive website is imperative in doing business. A mobile responsive design is one that allows easy navigation and viewing of your website from mobile devices and hence, contracting our professional web design Durban services will ensure that you get a mobile responsive website design that complies with search engine updates making it easier and more efficient to engage in online marketing.

Uniqueness

Besides being user friendly and helping boost your online marketing due to the ability to feature items correctly, our professional website designs stands out and will not resemble other websites as it would if you use templates found online. This will give your clients and potential customers a new and special look that they will associate with your brand and one that will linger for long in their memories.

By: OysterMedia

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Top Benefits of Social Media Marketing - Oyster Media

If you have been spending too much on marketing strategies and getting frustrated, you need to embrace social media marketing to see greater change. Leveraging on the power of social networks has been one of the best digital marketing strategies of recent years. According to marketers, social media generates great exposure for your business. Investing in effective social media marketing ensures an increase in your business’s website traffic, recognition, credibility and sales at little cost. Here are the top benefits you are bound to reap if you invest in effective social media marketing.

Increased Brand Recognition

Creating brand awareness is a goal of every marketing strategy as the more familiar your brand is to your customers, the more likely you are to get more customers and more sales. Besides, potential customers and target audience are more likely to trust a business they recognize than one they are not aware of. Investing in an effective social media marketing strategy will increase engagement with your audience and hence translate to business visibility. This means a updating and posting across the various social media channels ensuring that you are capitalizing on quality over quantity.

Boosts SEO

Social media marketing has the added advantage of boosting your business’s search engine rankings which increases inbound traffic o your website. To do so, you need a high quality effective social media marketing strategy which incorporates high quality content, ad integrates the related keywords.

Increases Brand Loyalty

A great social media marketing strategy makes your business’s online profile credible and intriguing which builds loyal followers who like and share your content. These will be loyal to your business because they feel more connected to it as they are engaging with your business in an informal but captivating and informative manner. As such, social media platforms give you an opportunity to relate to your target audience and create meaningful relationships that spawn repeat loyal customers and wider reach.

Increased Conversion Rates

Investing in social media marketing will increase your conversion rates because you make your business seem friendly and approachable to your followers. As such, it gives people a chance to interact with you, making it easier to convert your followers and target audience into customers.

Increases Customer Satisfaction

Social media market leverages on social networking and communication by enabling your customers and potential customers to relate to your business in better way. This amazing user experience that allows customers to engage with your business on a social networking platform will make them view your business in positive light thus, increasing their satisfaction and loyalty.

By: OysterMedia

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Why Invest in Quality Website Design? - Oyster Media

The internet is powerful thing. As a business owner trying to build your brand, then you should know that having an online presence is a must. Potential customers and people wanting to know more about your business will search for it on their smartphones or PCs and as such, if a search for your business or your products and services does not yield results, then you are losing out on potential sales. This is especially because a business’s website acts as a portal to reach the target audience lurking I online spaces and also showcase at the very least a sample of your products or services.

To reel in your target customers and convert website traffic to sales, then your website should not only be visually appealing but also, it has to exude trust and be compelling in its offerings. To achieve this end result, then the website’s structure, use of keywords, content and visual message must be engaging and hence, able to attract the intended audience. This constitutes web design. Web design involves aligning the website’s image with the goals of the business as well as making sure it attracts the target audience both in what it says as well as through how it is presented.

Investing In website design whether you want a new site designed and developed for you from scratch, or you want to revamp your existing website, has numerous benefits. Aside from ensuring that the website is responsive which means it can be viewed easily and optimally from mobile devices, quality website design also has an impact improving your site’s search engine rankings. Here are other benefits that you reap when you invest in website design.

Boost SEO

Search engine optimization (SEO) is very important as it is the determinant of whether your website will be ranked higher in the search results related to your business, industry, products or services. Google’s algorithm takes into account your website’s design such as responsiveness, structure and content to determine its ranking. As such a quality website design will boost your ranking.

Increase Trustworthiness and Professionalism

A high quality website design is guaranteed to influence people because they get a good experience on the site reflecting on the business itself as one worthy of trust. It therefore gives your business more credibility.

Expands your market

Since a website takes your business online, investing in quality website design will attract customers by providing great access and experience 24/7 and also helps your business compete both on a local and global arena. By investing in a good website design, then you will be able to engage better with customers, attract them through your content and structure, and finally increase conversion.

By: OysterMedia