Out of Fashion is a publication and exhibition project by three young photographers, Siru Kivistö, Eeva Rinne & Ida Taavitsainen, who share an interest in fashion as a form of art, craft and communication. Out of Fashion, a unique photographic magazine, will be published both in London and in Helsinki, Finland, and an exhibition with the same name will be held in Helsinki in August. The purpose of the project is to showcase the final work of the three recent photography graduates. They all intend to investigate fashion and the fashion system as something more than just a superficial act of consuming. Each of them approaches the subject from a different point of view. Questions about identity, memory and portrayal of women are raised, as well as discussion about the ethics of over consumption of fashion and its consequences on our lives and on the environment. The magazine includes a variety of texts from writers that the group has chosen from both fashion and art worlds. From analytical arcticles to short stories and an interview with the iconic British fashion designer Zandra Rhodes, the texts bring a more indepth and thought provoking viewpoint to the subject. Contributing writers: Pihla Hintikka, Anna Lehto, Johannes Reponen, Suvi Saloniemi, Marttiina Utriainen The magazine was launched in London on 31st May 2011. An exhibition showcasing the work in the magazine will be held at Myymälä2 Gallery in Helsinki 17.-25.8.2011. [email protected]
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Latest issue of Finnish green life-style mag Huili features two Out of Fashion creators: the cover is shot by Eeva Rinne and inside the mag Ida Taavitsainen talks about her recently published book 'The Memory of My Wardrobe'
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New text about the project 'The Memory of My Wardrobe' by Out of Fashion contributor Ida Taavitsainen!
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Though it's been a while, we're happy to announce that Out of Fashion is still alive and kicking and now available in Japan through Flotsam books!
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Out of Fashion contributors Johannes Reponen and Pihla Hintikka have both written for the new bi-annual fashion publication SSAW. The first issue is out now!
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Check out Emily Froud's lovely blog and book project From Mother, With Love. Ida's work is featured in it, along with stories by other women about the relationships and attachments one has with clothes.
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Siru & Eeva have work in a group show Pjazza San Gorg in Valletta during Malta Fashion Week. If you're in town, go and have a look at their massive prints!
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The Helsinki Photo Biennial opens this Saturday, so come along to the opening event at Laboratory and you might get lucky and meet some of the lovely peeps behind Out of Fashion! See you there.
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To see more pictures of Ida Taavitsainen's series of images published in Out of Fashion, check out her portfolio at the Millenium Images website!
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New work by Eeva at the Everyman Cinema in Belsize Park!
If you're in London before the 10th, why not visit 203 Haverstock Hill, NW3 4QG and enjoy fabulous fashion photography and maybe a movie as well?
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This is it - enjoy. For retailers, check our Facebook page.
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Is fashion only superficial and following it a complete waist of time?
Read Marttiina Utriainen's opinion on the subject in the article, Fashion Belongs to Everyone, that she wrote for Out of Fashion and tell us what you think.
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Merry Christmas and Happy New Year to all our supporters - thank you for this year, it's been absolutelty fantastic!
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Don't know what to give the fashion lover for Christmas? We'll we have a suggestion! Out of Fashion is available at five locations in Helsinki as well as in Berlin and Stockholm. Check our info page for details or send us a message. Merry Christmas!
#Out of Fashion#perfect christmas gift#akateeminen kirjakauppa#Luova#papercut shop#indian summer#Myymälä2#Napa Gallery#do you read me?!
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Ida's project and Out of Fashion was mentioned on the ethical online fashion magazine FutureFrock!
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And now, there are only me and the photographer. We don't know where we're going or what's going to happen next. We're just about to find out
Read the the short story, The Shoot, by writer, model and Elle Finland-blogger Pihla Hintikka in Out of Fashion, available in Helsinki, Stockholm and Berlin.
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Suvi Saloniemi, who wrote the piece Contemporary Art and Fashion - Unallied for Out of Fashion, is resident DJ for Monki during November. Suvi is the creative director of the imaginary fashion school Töölö Fashion Institute and she was also the producer of the amazing Reddress event for the London Design Festival this autumn. We wonder what's up next for Suvi and if there really is anything this superwoman can't do?
#Monki#Suvi Saloniemi#Reddress#London Design Festival#Out of Fashion#DJ Paukku Pauliina#Töölö Fashion Institute
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This is where you'll find us at Akateeminen Kirjakauppa: in the art and design shelf on the left-hand side of Diana. Come and take one home with you!
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