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How To Create A Personal Website In WordPress From Scratch: The Easiest Way Using 1-Click Astra Starter Sites

Tom Dupuis How To Create A Personal Website In WordPress From Scratch: The Easiest Way Using 1-Click Astra Starter Sites

Want to create a stunning personal website in WordPress? I’ll show you how to build a personal website using Astra’s Ready Websites. These are pre-built websites you can import in 1-click using the Astra Starter Sites plugin. This has become the newest, easiest, and most efficient way to create websites. All you have to do […]

How To Create A Personal Website In WordPress From Scratch: The Easiest Way Using 1-Click Astra Starter Sites Tom Dupuis

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How To Fix Slow WooCommerce Product Pages: A Simple Guide To Improving Your GTmetrix Scores And Load Times

Tom Dupuis How To Fix Slow WooCommerce Product Pages: A Simple Guide To Improving Your GTmetrix Scores And Load Times

Have slow WooCommerce products pages? WooCommerce sites naturally require more resources by using extra plugins as well as WooCommerce scripts, styles, and cart fragments. Add a few third party scripts like AdSense and Google Fonts combined with shared hosting, and that’s a recipe for a bad GTmetrix report. The #1 factor in the WordPress optimization […]

How To Fix Slow WooCommerce Product Pages: A Simple Guide To Improving Your GTmetrix Scores And Load Times Tom Dupuis

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How To Lazy Load Images + Videos In WordPress (And Replace YouTube Video iFrames With A Preview Image)

Tom Dupuis How To Lazy Load Images + Videos In WordPress (And Replace YouTube Video iFrames With A Preview Image)

What’s the best way to lazy load images and videos in WordPress? This depends on whether you’re already using a cache plugin that supports lazy loading (WP Rocket, W3 Total Cache, Swift, LiteSpeed Cache). If your cache plugin supports lazy loading images and videos, it’s best to use that to avoid having to install an […]

How To Lazy Load Images + Videos In WordPress (And Replace YouTube Video iFrames With A Preview Image) Tom Dupuis

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How To Host Google Analytics Locally In WordPress (Which Should Fix The Leverage Browser Caching Error In GTmetrix

Tom Dupuis How To Host Google Analytics Locally In WordPress (Which Should Fix The Leverage Browser Caching Error In GTmetrix

If you’re using Google Analytics on your WordPress site, you might see a leverage browser caching issue in your GTmetrix report. Hosting your Google Analytics tracking code locally should fix this. There are many plugins to host analytics locally, which is as easy as copying and pasting your UA number into the plugin. You have […]

How To Host Google Analytics Locally In WordPress (Which Should Fix The Leverage Browser Caching Error In GTmetrix Tom Dupuis

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How To Disable Plugins On Specific Pages And Posts In WordPress (Which Can Speed Up Your Site Tremendously)

Tom Dupuis How To Disable Plugins On Specific Pages And Posts In WordPress (Which Can Speed Up Your Site Tremendously)

Need to disable plugins on specific pages in WordPress? You can do this using a plugin like Asset CleanUp or Perfmatters. By disabling unused plugins, scripts, and styles on specific content types, this means fewer HTTP requests and a faster site. The most common example is disabling your contact form plugin on your entire site […]

How To Disable Plugins On Specific Pages And Posts In WordPress (Which Can Speed Up Your Site Tremendously) Tom Dupuis

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How To Disable WordPress Heartbeat API (The Easy Way)

Tom Dupuis How To Disable WordPress Heartbeat API (The Easy Way)

The WordPress Heartbeat API for the most part, should be disabled. At the cost of server resources, the Heartbeat API uses /wp-admin/admin-ajax.php to run AJAX calls from the browser. In turn, it is able to show you real-time plugin notifications, when other users are editing a post (which sends a request every 15 seconds), and […]

How To Disable WordPress Heartbeat API (The Easy Way) Tom Dupuis

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How To Fix Slow WordPress Hosting On SiteGround (Hint: Upgrade To PHP 7.4 And Use WP Rocket, Not SG Optimizer)

Tom Dupuis How To Fix Slow WordPress Hosting On SiteGround (Hint: Upgrade To PHP 7.4 And Use WP Rocket, Not SG Optimizer)

Have a slow WordPress site on SiteGround? I had this problem too; my GTmetrix scores were near 100% for every blog post I wrote (because I’m obsessed with speed), but my load times could get up to 10+ seconds. I have lots of images and comments on most of my posts, but there was literally […]

How To Fix Slow WordPress Hosting On SiteGround (Hint: Upgrade To PHP 7.4 And Use WP Rocket, Not SG Optimizer) Tom Dupuis

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How To Fix A Slow WordPress Website On Elementor: 16 Practical Tips For Better GTmetrix Scores + Page Load Times

Tom Dupuis How To Fix A Slow WordPress Website On Elementor: 16 Practical Tips For Better GTmetrix Scores + Page Load Times

Elementor says they’re the fastest page builder for WordPress. So what’s causing your slow loading website? There are usually a few simple tweaks that can significantly improve your load times and GTmetrix scores. Elementor says the most common reasons for a slow WordPress site are servers, media, external scripts (eg. Google Fonts), plugins, no CDN, […]

How To Fix A Slow WordPress Website On Elementor: 16 Practical Tips For Better GTmetrix Scores + Page Load Times Tom Dupuis

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How To Update PHP Versions In WordPress (Ideally PHP 7.4)

Tom Dupuis How To Update PHP Versions In WordPress (Ideally PHP 7.4)

With PHP 7.4 out, it’s time to update your PHP version. Upgrading PHP versions is one of the easiest ways to make your WordPress site faster. In fact, Kinsta’s PHP benchmarks showed PHP 7.4 was almost 3x faster than PHP 5.6. When upgrading PHP versions is as simple as logging into your hosting account and clicking […]

How To Update PHP Versions In WordPress (Ideally PHP 7.4) Tom Dupuis

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How To Make Fewer HTTP Requests In WordPress (2020 Guide With 13 Tips I Used To Achieve 100% GTmetrix Scores)

Tom Dupuis How To Make Fewer HTTP Requests In WordPress (2020 Guide With 13 Tips I Used To Achieve 100% GTmetrix Scores)

Need to make fewer HTTP requests on your WordPress site? This just means you need to reduce how many elements (requests) load on your site. Combining CSS and JavaScript files can help, but there are other optimizations that can reduce HTTP requests, like selectively disabling plugins that don’t need to be loaded on specific pages, […]

How To Make Fewer HTTP Requests In WordPress (2020 Guide With 13 Tips I Used To Achieve 100% GTmetrix Scores) Tom Dupuis

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Mobile Speed Optimization In WordPress (2020): How To Improve PageSpeed Scores Specifically On Mobile Devices

Tom Dupuis Mobile Speed Optimization In WordPress (2020): How To Improve PageSpeed Scores Specifically On Mobile Devices

Looking to speed up your mobile WordPress site? This tutorial covers mobile caching, mobile-adaptive images, and AMP (accelerated mobile pages). Most optimizations made on your desktop site carry over to your mobile site. That’s why doing things like upgrading PHP versions and reducing server response times also help. How To Test Your WordPress Site’s Mobile […]

Mobile Speed Optimization In WordPress (2020): How To Improve PageSpeed Scores Specifically On Mobile Devices Tom Dupuis

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18 WooCommerce SEO Plugins To Rank eCommerce Websites Higher And Load Faster (2020 Complete List)

Tom Dupuis 18 WooCommerce SEO Plugins To Rank eCommerce Websites Higher And Load Faster (2020 Complete List)

Looking for a solid list of WooCommerce SEO plugins? Look no further, this list was created specifically with WooCommerce in mind. It includes rich snippet plugins for product schema, user-generated reviews, and speed plugins to make WooCommerce load faster by optimizing WooCommerce scripts, styles, and cart fragments. I also have tutorials on WooCommerce speed optimization […]

18 WooCommerce SEO Plugins To Rank eCommerce Websites Higher And Load Faster (2020 Complete List) Tom Dupuis

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15 WordPress Speed Optimization Tips To Make Your Site Blazing Fast: Same Ones I Used To Get 100% GTmetrix Scores

Tom Dupuis 15 WordPress Speed Optimization Tips To Make Your Site Blazing Fast: Same Ones I Used To Get 100% GTmetrix Scores

Looking for awesome WordPress speed tips? These are the same tips I use to get 100% GTmetrix scores and <2s load times on nearly every one of my posts. Even this post has a XYZ page size, 462 requests, and still loads in about <2s. You’ll learn everything from optimizing plugins, images, server response times, […]

15 WordPress Speed Optimization Tips To Make Your Site Blazing Fast: Same Ones I Used To Get 100% GTmetrix Scores Tom Dupuis

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How To Specify Image Dimensions In WordPress (GTmetrix)

Tom Dupuis How To Specify Image Dimensions In WordPress (GTmetrix)

Need to specify image dimensions in WordPress? This means you need to add a width and  height to the image’s HTML or CSS. If an image does not have specified image dimensions, it will appear as an error in your GTmetrix report, and GTmetrix will even tell you the correct width and height that should […]

How To Specify Image Dimensions In WordPress (GTmetrix) Tom Dupuis

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How To Serve Scaled Images In WordPress (GTmetrix Item)

Tom Dupuis How To Serve Scaled Images In WordPress (GTmetrix Item)

Need to serve scaled images in WordPress? This just means you need to resize large images to be smaller. GTmetrix tells you which images need to be scaled and the correct dimensions they should be cropped or resized to. Next, resize (scale) the image and replace old images with the new ones. Since GTmetrix only […]

How To Serve Scaled Images In WordPress (GTmetrix Item) Tom Dupuis

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19 Reasons Your Website Isn’t Ranking High In Google

Tom Dupuis 19 Reasons Your Website Isn’t Ranking High In Google

Why isn’t your website ranking in Google? This is by far the most common question I get when doing SEO audits. The most common reasons a website isn’t ranking in Google are usually related to keyword choices, overemphasis on keyword usage (instead of real on-page SEO), lack of in-depth content about core topics, poor click-through […]

19 Reasons Your Website Isn’t Ranking High In Google Tom Dupuis

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10 Local SEO Tips to Improve Rankings

Achieving good visibility in the local pack is of increasing importance to local businesses, especially those who find themselves unable to compete with big-ticket rivals in the main search results. If you’ve recently been charged with boosting your brand’s local search rankings, read on for 10 tips to take action right now. We also have more advanced local SEO tips here for you after you’ve completed this list.

Tip 1: Optimize Google My Business

No local SEO tips piece could begin without first advocating for Google My Business (GMB) optimization. It shouldn’t really come as a surprise to learn that Google wants to encourage use of its Google My Business platform but, according to our analysis of the trends seen in Moz’s Local Ranking Factors survey, GMB signals have become more important than ever over the last five years.

A quick glance back through previous surveys shows a notable jump in the importance of GMB signals between 2017 and 2018 – a shift that coincided with the launch of a variety of new tools across the platform.

If your business hasn’t yet claimed its free Google My Business profile, do this now. Our step-by-step guide to getting started talks you through the whole process, from setting up a new Google account to completing essential profile information such as business category and contact email.

With the basics done, you can begin to optimize your profile. Keywords are an obvious place to start – you’ll need to add keywords that are important to your business to your profile, just as you would on your website.

Adding photos can also help with your local visibility, with Google advising, “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.

“In addition to your logo and the picture you’d like to appear first on Google Maps results, you can post photos of products and events to keep customers in the know and show them what you do best. If you have a website, put your website’s photos to work by also posting them to your listing using Google My Business.”

Make sure that all profile information, especially your physical address (if you have one), zip code, phone number, opening hours and website URL are up-to-date and correct.

As Forbes columnist Jayson DeMers says, “Many third-party sites rely on Google for their information, so completing your business profile will increase your chances of getting featured on them. Google will also have more information to categorize your business, so it’s more likely that you’ll show up for relevant local searches.”

It’s also well worth starting to explore the potential of Google Posts, adding details of your offers, events and latest news  a couple of times per week.

Tip 2: Build local links back to your website

Building good quality links from good quality local websites is critical for local pack visibility. Links are a well-known SEO ranking factor and their importance isn’t diminished when moving from traditional organic SEO to local SEO. In fact, our research shows that 100% of local SEO experts think link building is an effective way to boost local rankings, with local news, community and industry sites being the best sources of inbound links.

As you might expect, community is at the heart of local link building. Seeking out volunteering positions and searching for ways to give back to your community provide tons of link-building potential for local SEO.

Many of the link-building tactics you may already be familiar with can be adapted for local link acquisition. Creating locally-relevant content is a good placed to start, as is reaching out to local newspapers and media outlets with newsworthy updates from your business.

Local and regional media will often host annual business awards: entering a relevant category can lead to coverage and a link. Collaborating with a local influencer could also be an option, depending on your industry and business type.

Tip 3: Build (and manage) customer reviews

The latest Moz Local Search Ranking Factors study puts customer reviews high up on its list of the top 50 most powerful local ranking factors. The volume of reviews you have, how often new reviews are posted, how many positive versus negative reviews you have, and how many reviews you have mentioning keywords or using images are all taken into consideration.

As with most of our local SEO tips, taking time to establish a review generation and management process has wider benefits beyond simply boosting your local search rankings. Reviews are used as a decision-making aid by the majority of consumers, meaning they can directly impact on your bottom line, too.

Original Article Published Here: 10 Local SEO Tips to Improve Rankings