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I created visual identity delivering nostalgic themes and colours to an audience that may often feel left out in current design trends. Combining qualities and characteristics of Saul Bass with a muted colour scheme means the target audience of ‘empty nesters’ feel safe and secure whilst appearing user friendly to those who may not be so tech-savvy. Research that I underwent suggested that my target audience are interested more in timeless, nostalgic design rather than modern trends.
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Visual of identity in a tube station- the covers work together to make it obvious that it is a travel podcast featuring many places
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These are some of the (not very good) ideas I came up with
From sore thumb to..
Staying at home?
Plan your European excusrsion and get ready to become one of the locals
From empty nester to jet setter
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Lastly I wanted to create an out of home example which fitted with these style of Audible adverts which give a slightly witty tone to advertise the podcast/ book
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Out of Home examples:
For the out of home examples I wanted to include my identity across two modes of transport and also an online example.
The modes of transport I thought were good places as when travelling, listening to podcasts is often something that people enjoy doing, so it would make sense to advertise them here
My online advert I wanted to be on facebook as in my research I found that to reach my target audience, facebook would probably be the most succesful place to do this this
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