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The Social Code of Brands

I’ve long argued the case that brands are not owned by organisations, but owned by their public. It can be a difficult concept for people to get their heads around. However, I recently came across a brilliant article by Patrick Hanlon in Brandingstrategyinsider.com, that explains brands in terms of a social code. 7 Elements Form The Social Code Of Brands I’ve included the link to the original…

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Should I work on my brand at a time like this?

Should I work on my brand at a time like this?

Just because we’re in uncertain times, don’t put off building your brand. Buyers gravitate to brands they know and trust when the world seems fuzzy and unclear. There’s more chance of being noticed when others are sitting on their hands. Sitting to wait and see what’s happening is a poor second to making things happen. We can all see shifts in the brandscape. People are working differently,…

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Use the power of intrigue to draw people in and keep them engaged

Use the power of intrigue to draw people in and keep them engaged

Intrigue: (verb)to interest someone a lot, especially by being strange, unusual, or mysterious. Dripping out information is a smart way to keep visitors and readers holding on for more. Authors and screen-writers have mastered the art. Of course they could probably tell their whole story in chapter one, but by adding increasingly interesting facts and content chapter by chapter, they secure your…

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Don't sweat over the brand name

Don’t sweat over the brand name

Launching a new brand? It’s easy to spend too much time worrying about the name. Just focus on a few fundamentals.

The name is just a signifier for what the business is and does. Here’s some great advice.

Seven key tips – then get on with building your brand.

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How to build a design-led brand | By Tom Banks, designweek.co.uk

In the same week that O2 announces plans for a ‘user expe­ri­ence design cen­tre of excel­lence’ a man­age­ment shake-up at Apple sees Sir Jonathan Ive given the reins for inter­face as well as prod­uct design at the com­pa­ny.

O2 is set­ting up…

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What is your favourite 'dead' logo? Thu, 6 Sep 2012, designweek.co.uk

Newly updat­ed book Logo RIP is a col­lec­tion of defunct, out­dat­ed and scrapped logos. What is your favourite dead logo and why?

‘Not all logos are designed to last. Some­times their pur­pose is to cap­ture the spir­it of a spe­cif­ic event o…

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As a visual person, I just love infographics.

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Lots of good stuff on our main site.