oakmott-blog

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Is Branding Really About Storytelling?

Few things have been seared into my consciousness quite like Plato’s Allegory of the Cave. I heard it during one of the philosophy lectures I happen to be awake for at the University of North Texas about 25 years ago. If you are unfamiliar with it, I encourage you to look it up. I began to think today…communicating a brand should never feel like we’re casting shadows on the wall and telling a story. So why does it so often feel exactly like that for some companies? Well, being in branding and identity for as long as I have, I was actually able to pontificate, postulate and perhaps prognosticate on the subject for a bit and come up with an answer. Hopefully, one that is found to be worthy of a post.

Effective brands are never created out of thin air. Logo design for example, even the most creative and progressive graphic artist can get one 100% wrong. The magic behind managing a brand’s direction and its image as a whole is all about what I call “the brand seed”. Before the brand is able to take root, there is a seed that everything grows out of. Something that carries information just like DNA that enables the company to sustain life. To get branding and identity right in the marketplace…the branding and identity has to be right inside the company first and foremost. From the one or two vision folks at the top, with the keys to the strategic initiatives, and among the stake holders, right through to the managers and their direct reports and any third party brought in to drive the company along a certain trajectory…at least, on some basic level, all should be conversant with what the basic building blocks of the organization are. Also thought of as the vibe or the frequency of the organization…the message will either have dissonance and resonance. The brand seed isn’t found in a name, logo, tagline, or even our content…these are all byproducts. It's deeper and more visceral, it tells us the specific emotions we want to elicit from the customer when they are exposed to our name, logo, tagline and our content.

In simplest terms…the brand seed is the backstory that dictated the initial steps taken during formation and shaped a focus that was dimensionalized and carried through the collective marketing assets as the company developed. If it lacked this, that is where the branding work is. We must unlock and uncover the values we want associated with our company, services, products. Utilizing this when we communicate, converts even the most casual statement into a promotional touchpoint that impacts customer experience. The real branding work isn’t about creating anything, it’s about capturing what is already present, it’s about taking advantage of new opportunities to gain recognition and being more readily identified in the crowded, noisy marketplace.

Even the most accomplished and experienced of my branding professional peers believe a brand is the personality of a company…but it’s not, it’s actually the heartbeat of a company. Creating a sustainable brand and business requires a clear understanding of ourselves and our customers…who we are at our core and what we need to do to evolve, adapt, and prosper.

~ Mark Winsor

Oak Mott Design

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How to deliver excellent customer experience to Millennial’s

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*hot* #Tabasco #sauce #magazine #printad #ad #advertising #marketing #publicidad #campaign #creative #creatividadpublicitaria #custombranding #brandidentity

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*Van Gogh* #Nestle #nescafe #coffee #coffeetime #coffeelover #goodmorning #monday #wakeup #printad #ad #advertising #marketing #publicidad #campaign #creative #creatividadpublicitaria #custombranding #brandidentity

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*Double page* #adidas #sport #healthy #lifestyle #magazine #printad #ad #advertising #marketing #publicidad #campaign #creative #creatividadpublicitaria #custombranding #brandidentity

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Mercedes-Benz G-Class Campaign, Created by Antoni  

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R.I.P. McDonald’s painted sign

Maryland Ave., Station North, Baltimore, Md

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JinJin on Instagram

Follow So Super Awesome on Instagram

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Don’t just write content for the sake of writing.

The world is full of unnecessary stuff.

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8 Digital Marketing Mistakes Many Businesses Make

For lots of companies, contending in the Digital Marketing game is difficult. It includes a large commitment of your time and also money. You have to be certain of your return on investment. And you have to know that it’s working for you.

From encounter, I know there are some predictable mistakes businesses make when it pertains to electronic marketing.

But forewarned is forearmed, and there are practical steps as a magnate that you could require to maximise your chances for electronic success.

1. Not Working to a Business Plan

There are so many various elements of digital marketing to think about, with more showing up on basically a day-to-day basis, and also you could intend to attempt them all. You’ve obtained an internet site, you’re doing email advertising and marketing, socializing on Twitter, writing a blog, advertising and marketing on AdWords - as well as that’s before you mention all the basic online search engine optimisation job that you’ve been doing.

Be sincere though, do you have a company plan directing all your efforts? Have you identified your key marketing objectives and just how they are visiting help you to fulfill your company objectives? It’s difficult to discover time for all the various points that you might be doing, and if you typically aren’t clear concerning what you’re trying to accomplish, you could locate that your interest for everything blows over very fast.

It’s far much better for you to pick one aspect to work with as well as to do it truly well than to spread on your own as well thinly. For many businesses this could something as straightforward as lead generation and also because situation it can simply be basic SEO - yes, social media might be attractive, yet for some companies it might be much more likely that you’ll obtain top quality leads from Google. Or possibly your strategy should be to extract lifetime customer value from your existing customer base. There is a great deal of earnings to be had from making certain all your consumers understand every little thing you have to provide, as well as by talking so they understand exactly how much you value their business.

2. Looking for a Quick Fix

I’m likelying to allow you in on a key: there is no fast and easy means to obtain excellent arise from digital marketing.

Yes, individuals will certainly say that social networks is totally free, and also that email advertising and marketing is free, as well as that sites are cheap.

But whether you are working on SEO, social network sites or PPC you need to put time and also effort right into any kind of digital marketing technique. It’s everything about effort and brain power as well as elbow joint grease. Yes, it is harder in this manner, yet you stay clear of potential fines related to the ‘quick fix’ strategies that Google views as spam. Or hare brained social network sites ideas that will just serve to damage your brand.

3. Not Giving Your Digital Advertising Campaigns Sufficient Time

You’ve taken the advice to stay with ethical electronic advertising methods and you’re doing every little thing by the publication. So, why is it taking as long for you to take pride of location at the top of Google? Why aren’t even more people engaging with you on your social media sites? Have not you done sufficient? Don’t you should have it?

Unfortunately, these things do take some time, and also anything that you could do to 'rush things along’ is most likely to be penalised for spam. (See my comments regarding fast solutions over). It could be irritating when it takes months to satisfy your goals, but you need to hold your horses and also maintain functioning at it.

The long term benefits are worth it. As well as the advantages are called 'long-term’ for a reason - as soon as you begin to obtain traction you’ll continuously acquire benefit on a continuous basis.

4. Worrying Way too much About Your Competition

It is healthy and balanced to keep a watchful eye on your rivals, yet it doesn’t make great company sense to stress over what they’re up to. If they are rating greater than you, do some rival evaluation to see if you could learn anything from them and move on.

We can aid you with competitor research, to assist you understand exactly what keyword phrases your competitors are bidding for. Just what their social networks projects are doing. That they are connecting to in the social world.

But regularly asking yourself how you can get one over on them is a waste of your time that is better invested in your personal electronic advertising and marketing efforts.

5. Obsessively Examining Your Rankings

Or examining AdWords position every couple of minutes, or the variety of followers on Facebook, number of hits to your website … It isn’t a smart idea to concentrate excessive on these details, due to the fact that the basic reality is that in the grand system of points they don’t matter.

Think back to your company strategy: was your goal to obtain to number 1 in Google or was it actually to create even more leads? Did you just desire 1,000 site visitors a day to your site or is it a lot more crucial to concentrate on the number of queries coming with the door?

You should determine your success against your business objectives, not vanity metrics that don’t give your company money on the barrel benefits.

6. Not Analysing Your Data

You had 1,000 site visitors to your website last week, you’ve obtained a conversion rate of 2.1% on your site, you have a typical price per acquisition of ₤ 36 for every certified lead that you obtain with your website.

Do you know your businesses’ key performance indicators? Do you recognize how you withstand your competition?

There is obviously the danger of drowning in all the day. I need to claim this 'paperless firm’ thing is all a myth. Like it or not, electronic advertising and marketing is a numbers game, and in order to be successful you require to analyse your data. What have learned? Just what are you likelying to in a different way as a result?

7. Starving the Budget

The Web is incredible - anybody could gain a site, send out marketing emails therefore far more - and it’s all free!

Sorry to dissatisfy, but that just isn’t really true.

You can get a complimentary summer trainee to run your social media marketing projects, yet there is a likelihood that there will certainly be splits prior to bedtime. You could scrimp as well as minimize the advancement of your internet site, however a properly made website is most likely to have better influence and to help you to attain your advertising dreams. Not making use of a proper email advertising package could potentially create troubles with taking care of clients as well as data security worries. Also if you have paid out for an AdWords account you need to remember that you can just do so much with a limited budget.

There are numerous inexpensive methods to use the Internet, however none are totally free, and also as with anything in life you get what you pay for.

8. Not Thinking Regarding Your Online Reputation

If you can just do 1 trait to enhance your websites visibility, think of your online reputation. It’s not just what you state concerning yourself that is very important, it’s just what other individuals state concerning you.

Your on the internet reputation takes several roles:

the examines customers discuss you

the press protection and states your company gets on various other websites

and the links coming from those internet sites to yours

your social media profile

your mentions on social media

and social media interactions

Your online credibility goes to the heart of your digital technique, as well as is directly pertaining to all digital task. Don’t take your eye off one of the most vital ball.

Need some help?

If this list of 8 typical errors has given you stop briefly for idea, after that feel free to obtain in contact. I would certainly more than happy to talk more regarding exactly how your personal company can be utilizing the power of electronic advertising and marketing, and also exactly how we could make you a lot more effective on the Internet.

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The Anatomy of Content Marketing

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Why content marketing is so crucial for your business?

Here are some research-backed reasons.

https://medium.com/@AyeshaAmbreen/9-reasons-why-content-marketing-is-crucial-for-your-business-be85ead414dc

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How to Boost your Digital Marketing Strategy

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Grim witches of the forest!

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Khoros

Project from Segovan is a collection of captures featuring various dance performances using Depthkit and a Microsoft Kinect:

In this series of short video clips, I explore volumetric filmmaking applied to dance &  choregraphy.

Using depthkit‘s volumetric video capture software, I re-shot, virtually, the various improvised performances, after they had been filmed. This allowed me to get much closer to the performers, to follow them around and ⁄ or to adjust or re-think the camera position and the camera movements.

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