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References:

Amazon. (n.d.). Kitchen Utensil Set-Silicone Cooking Utensils -33. Amazon.com. https://www.amazon.com.au/Set-Silicone-Utensils-33-Cookware-Silicone-Stainless-Accessories/dp/B089FBYT3W/ref=asc_df_B089FBYT3W/?tag=googleshopdsk-22&linkCode=df0&hvadid=463551578059&hvpos=&hvnetw=g&hvrand=16190523668655097153&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=20036&hvlocphy=9069115&hvtargid=pla-943001357482&psc=1

ArabAd’s Staff. (2022). A first-of-its-kind art gallery experience by Marcus Schaefer and Sacha Jafri unveiled at Burj Al Arab Jumeirah Helipad. ArabAd. https://www.arabadonline.com/en/details/art-and-design/A-first-of-its-kind-art-gallery-experience-by-Marcus-Schaefer-and-Sacha-Jafri-unveiled-at-Burj-Al-Arab-Jumeirah-Helipad

Australian Bureau of Statistics. (2019). Australian Demographic Statistics, June 2019. https://www.abs.gov.au/ausstats/abs@.nsf/0/1cd2b1952afc5e7aca257298000f2e76

Australian Institute of Health and Welfare. (2018). Aboriginal and Torres Strait Islander adolescent and youth health and wellbeing 2018. https://www.aihw.gov.au/reports/indigenous-australians/atsi-adolescent-youth-health-wellbeing-2018/contents/summary

Australian Council for the Arts. (2017). Connecting Australian Results of the National Arts Participation Survey June 2017. https://australiacouncil.gov.au/advocacy-and-research/connecting-australians/

Australian Bureau of Statistics. (2016). 2016 Census QuickStats.https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/SSC31301

Baxter, J. (2018). Who do adolescents spend their time with?. https://growingupinaustralia.gov.au/research-findings/annual-statistical-report-2017/who-do-adolescents-spend-their-time

Brayco. (n.d.). Stainless steel cabinet with fully integrated sink on Left. 1500 x 610 x900mm high. Brayco. https://brayco.com.au/cabinets/stainless-sink-cabinets/stainless-cabinet-with-fully-integrated-sink-on-left-1500-x-610-x-900mm-high/?attribute_mounting=Castors&gclid=CjwKCAjwrqqSBhBbEiwAlQeqGjE7IRgbN6TOlpDJO6Zqm-osMx-IlJM68U7_LXDz89FjiCmqZEsphhoCPB0QAvD_BwE

Derr, V., Chawla, L., & Mintzer, M. (2018). Placemaking with children and youth: participatory practices for planning sustainable communities. (pp. 11-28). New York: New Village Press. https://www.jstor.org/stable/j.ctvwrm51q.11?refreqid=excelsior%3Aefc80242d5f10108af9ca21c310e6c51&seq=1

Food Playground. (2019, October 17). Helping mothers back to work in Singapore | Food Playground. [Video]. YouTube. https://www.youtube.com/watch?v=Wa7lm619q88

Garden Express. (n.d.). Edible products. GardenExpress.com.https://www.gardenexpress.com.au/shop/edible-produce/page/3/

Hes, D., & Hernandez-Santin, C. (2019). Placemaking Fundamentals for the Built Environment. Springer Singapore. https://ebookcentral.proquest.com/lib/qut/reader.action?docID=5970591&ppg=27

Hire Trades. (n.d.). New Kitchen Cos on HIREtrades. Hiretrades.com https://www.hiretrades.com.au/cost-guides/kitchen/cost-of-new-kitchen-construction

Khaleej Times. (2022, March 24). ‘The Art Maze:’ a first of-its-kind art gallery experience on Burji Al Arab [Video]. YouTube.  https://www.youtube.com/watch?v=cZ9wLZhNDkY

The Magic Sauce. (2019, Jan 18). How to understand a client brief - a simple tool for designers and facilitators [Video]. YouTube. https://www.youtube.com/watch?v=TJ8Y2nX_cYo

MarketLine. (2014, December). Leisure Attractions in Australia. https://advantage.marketline.com/Analysis/ViewasPDF/australia-leisure-attractions-28555

Mission Australia. (2021). Mission Australia Youth Survey Report 2021.https://www.missionaustralia.com.au/what-we-do/research-impact-policy-advocacy/youth-survey

The Good Guys. (n.d.). Chef 54cm LPG Gas upright Cooker. The Good Guys. https://www.thegoodguys.com.au/chef-54cm-lpg-gas-upright-cooker-cfg504sblp?istCompanyId=3bea4a6c-bec2-47ac-ad52-cc426c68327c&istFeedId=e8d5c196-db26-43bb-982c-cfe72bb147d0&istItemId=wlipwtmtx&istBid=t&cq_src=google_ads&cq_cmp=1766242040&cq_con=68074089519&cq_term=&cq_med=&cq_plac=&cq_net=u&cq_pos=&cq_plt=gp&cq_loci=&cq_locp=9069115&cq_mtype=&cq_dvic=c&cq_dvicm=&cq_trg=&cq_pdid=CFG504SBLP&gclid=CjwKCAjwrqqSBhBbEiwAlQeqGgwFXjBzQCKGZ1VpbM_NpGemJonx-tZd7BsPtrhvzVcXTWWk5sJ3khoCNT8QAvD_BwE&gclsrc=aw.ds

The Cooks Collective. (n.d.). Classic Non-Stick 10 Piece Cookset. Myer. https://www.myer.com.au/p/cast-aluminium-non-stick-10-piece-cook-set?istCompanyId=84873db0-394f-434b-8958-29526fe5f03c&istFeedId=3dd6959f-3482-45a5-8a47-313fef9bbe16&istItemId=ipalttwqq&istBid=t&gclid=CjwKCAjwrqqSBhBbEiwAlQeqGjWky2B3RBnL6XNDHEfEsm6_IRW931kAYdxTIYBpExp-edINIxMzFBoCf1IQAvD_BwE&gclsrc=aw.ds

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Step 6: Concept Pitch

Northshore is an area with an extensive history which is deeply rooted in indigenous culture. A place that was once used for education, as a food source and for story telling by its indigenous elders. The Maritime Green is the perfect space to cohesively bring back its sense of education and community, which the land was founded on, with educational indigenous cooking class. Skills Required for Project Realisation:

Research Skills: history into the culture, history into the site, knowledge of the local indigenous history, viability of the project, well thought-out plans for the location features. 

Literacy and Writing Skills: Accurate budgeting skills, effective written proposal and cohesive documentation structure. 

Pitching Skills: ability to write captivating pitch’s, the ability to present, excellent public speaking skills.

Digital Design and Modelling Skills: design a digital model of the final idea that reflects the pitch and completed product. 

Project and Time management Skills: Organisation Skills, Conflict Management skills, communication skills, ability to work within a team. 

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Step 5: Budget Breakdown

This is a rough estimate to get an overview of the costs for the project.

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Step 4: Idea Selection and Key Criteria

I have chosen concept 1, which is an indigenous cooking class which will utilise The Lawn to grow the food that was once there and used by its First Nations people. Moreover, the picnic shelter will be reconstructed into a space that can facilitate the cooking class and historical discussions. This concept will allow people to experience aboriginal culture in a fun and educational way.

4.1 Responds to the site and client brief

The Indigenous cooking class responds to the clients brief by reflecting Northshore’s personality of being grounded in the area’s history. Moreover, it is creative in that it is not just another art installation. The concept truly focuses on the reflecting the history of the area by bringing people together to understand the culture through food. Thus, being progressive and appealing to Northshore’s competitive pillar: events and activation, as well as enriched experiences. The concept also has the potential to collaborate with schools which allows Northshore to reach their target audience. The cooking classes will run in the afternoon and the evening during weekdays only. This will assist in getting people to visit the site not only during weekends. Furthermore, Northshore is on the rise to being one of Brisbane’s most popular waterfronts therefore these cooking classes will facilitate the area to ensure it remains grounded in its roots. As well as create a distinctive feature/activity that will attract returning visitors. 

4.2 Originality 

My concept is aligned with Northshore’s distinctive features. Firstly, the aim of the cooking classes is to represent the Yerrol lands native vegetation and the food sourcing ways of the aboriginal people. The concept does not include many new or digital technological tools but will still utilise the wharf timber and the shipping containers to reflect the rest of the area’s identity. The concept most definitely will facilitate the opportunity to increase the diversity within the area; as people from different demographic backgrounds can come and learn. Thus, further upholding the lands past values. 

4.3 Audience Engagement, Ethics and Diversity

High school students ages 15-16 are my target audience, as this group of people can be seen as (refer to 2.1 - Market Research) an audience that is concerned about discrimination and equity. They also tend to be more involved in cultural and artistic activities. Therefore, the indigenous cooking classes successfully assist people of this age to better understand aboriginal culture in a respectful, yet fun way. In addition to this, these classes provide the opportunity for aboriginal elders and youths to have a platform to educate and create a community. This concept is one about fostering open minds, attitudes and reflection to develop a more sustainable sense of community. A community which can then have the opportunity to engage and teach other age groups. 

4.4 Feasibility, Sustainability and Enduring Significance 

The concept will slightly go over budget but can be built within the given time frame. The project introduces the topic of food which is something that is significant in all cultures. Thus, providing locals and other individual’s common ground. It also has the ability to be refreshed and adapted by introducing things such as yarn circles &/or story telling after cooking classes. Although, the concept is only sustainable if the community aspect that is built overtime remains intact. The project will only have enduring significance if the educational purposes of the project pay tribute, respectfully to its aboriginal elders and creates a sense of shared value.

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3.4 Idea Inspiration for Concept 2

The inspiration for this concept comes from ‘The Art Maze”, which was launched by Sacha Jafri and Marcus Schaefer (ArabAd’s Staff, 2022). The artworks display some of the worlds most significant cultural places, allowing people to look at the past and the present (ArabAd’s Staff, 2022). This idea allows me to draw on the concept that people coming to Northshore can walk through the past and truly experience the site’s indigenous history (shipping containers can be used to create the maze).

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3.3 Brain Storming Ideas (Mind Map 2)

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3.2 Idea Inspiration for Concept 1

Hands-on Singapore Cooking Class & Cultural Exchange by Food Playground. These classes allow tourists to take part in learning about Singaporean people’s culture through the food they eat. The lady says “Knowing the food is knowing the people and its community as well”. This concept can similarly be applied to Maritime Green while creating a community around aboriginal traditional cuisine.

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Step 3: Brainstorm and Research Ideas

3.1 Brain Storming Ideas (Mind Map 1)

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2.2 Customer Persona

In light of the research done in 2.1, this customer persona was created to ensure I target specific youth segment. I have chosen to target 15–16 year old's and therefore my design concepts will appeal to this youth segment. 

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Step 2: Identifying a Specific Market Segment to Target

2.1 In-depth Target Market Research

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1.4 In Class Activity

Identifying our stakeholders, the centre is our internal stakeholder, then the orange notes are our connected stakeholder and the last outer layer are our external stakeholder.

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1.3 Importance of Placemaking

Placemaking is seen as way of strengthening people’s connection to a public space. This is done through people shaping a space to become one of shared value (Hes & Hernandez-Santin, 2019). According to Derr et al (2018) the following characteristics influence the youth sectors participation when placemaking:

Local & place-based: young people are able to maintain involvement and interest when they have the opportunity to discuss their life experiences and can shape decisions that affect their life. 

Inclusive: Young people that are typically from discriminated communities tend to not get involved in project. Therefore, it is essential to provide young people from these communities a voice.

Educational for all: In order for placemaking participation to be effective amongst young people, everyone must learn from each other (elders and peers). Thus, fostering open minds, attitudes and reflection. 

Sustainable: When they have a sense of personal responsibility which allows them to express their opinions and ideas thus facilitating their invest within their community fostering a more sustainable society. 

Playful: There must be equal opportunity for young people to enjoy themselves as well as have freedom of expression. 

Therefore, since EDQ is wanting to target the youth sector it is essential I keep this in-mind when brainstorming concept ideas, especially when trying to incorporate Northshore’s aboriginal history. As it is important for me to incorporate the aboriginal youths and locals to ensure no one feels oppressed and offended. As this may result in the feeling of gentrification which can be seen as the opposite of placemaking (Hes & Hernandez-Santin, 2019).

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1.2 Site Visit Reflection

When we first arrived to Northshore, we all met up at The Deck. Vanessa told us some interesting facts about The Deck such as: it being made of recoiled wharf timber from Northshore but the design has a modern twist. She also explained that the building had received a sustainability award.

Andy Macpherson Studio. (2019). Green Light Creative's Award-Winning Project "The Deck Northshore". [Photograph]. Green Light Creative. https://www.greenlightcreative.com.au/uploads/3/7/2/6/37267021/the-deck-12-preview-res_2_orig.jpg

After viewing these sites and The Maritime Green, I found that it seemed that all these areas were distant from one another in terms of space, design and usefulness, there was no real sign of a cohesion. Moreover, I found that although EDQ emphasise for the area/site to be one of culture and art, none of the aboriginal history or culture was present throughout any of the different areas. I do believe that the infrastructure of the areas represents the maritime history of Northshore. 

Northshore was once an area that acted as a place of convergence and food sourcing for the aboriginal people. Moreover, children would swim and be educated in this area but this history was not present throughout the site. In addition to this, Vanessa kept emphasising that the Olympic's Village was more of a pop up rather than something that they will have their whole focus on. Therefore, I found it important to focus on their competitive pillar positioning while linking it to its rich history in order to develop a creative concept that meets EDQ's brief.

The Shed and The Aboriginal Artwork

Aboriginal Artwork and our feet

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1.2 Site Visit Reflection

I found that the site definitely reflected Vanessa’s depiction of the site such as the blue skies and open green space. When I first visited the site, I found the area to be a lot smaller than I imagined which worried me when it came to developing a creative concept. Furthermore, I found that the site definitely reflected the area's unique infrastructure features such as the shipping containers, the wooden features (recycled timber) which aligns with Eat Streets design concept. 

The walk way to the Hanger

View looking up walking to the hanger

The hanger entrance

The hammock grove area

The lawn

The walkway (promenade)

The picnic/shelter spots

The tank

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Step 1: Observation, Reflection and Research

1.1 Client Brief Reflection

On the 7th of March 2022, we were introduced to our client Economic Development Queensland (EDQ). EDQ is a government agency that unites property development with strategic planning functions in order to achieve to improve economic growth through private sector investments and job creation. Vanessa Carlton is the marketing engagement manager for EDQ and she explains that EDQ takes state owned properties and repurposes them to regenerate an area thus generating important communities and increasing the economic development. Vanessa states that Northshore is one of the largest development areas for EDQ.

After the lecture in our tutorial, we did an activity that allowed us to gain a better understanding of the client brief. We used the framework proposed by The Magic Sauce (2019) which is depicted in the image below. 

Image 1.0 - Tutorial ActivityAfter the tutorial I found that our group did not apply the framework properly which left me not fully understanding the brief. Therefore, I redid the activity at home which allowed me to gain a better understanding of what the client wanted.