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[nihaaljasmine]

'GONE ARE THE DAYS OF FASHION FOR LOOKING GOOD, IT MUST ALSO FIGHT BACK AGAINST INJUSTICE'

From infusing riotous colors to inoculation of structural shapes into the mix, sustainability no longer subscribes to a singular aesthetic.

Fast fashion and slow fashion has been a controversial and a debatable subject lately. Meanwhile sustainability and ethical dressing is gaining it's momentum after covid times. Sustainability has become a mainstay in the fashion world in recent times. After all, the industry itself is responsible for a whooping percentage of carbon emission worldwide. Fast fashion is a major perpetrator. This business is discovered upon using cheap, environmentally unfriendly materials and paying substantially low wages to the workers and artisans. The corporate world of fashion has been condemned for capitalizing textile workers and laborers, offering low wages and fostering disturbing environment within their creative spaces. Considering the disastrous RANA PLAZA collapse of 2013.

The pursuit of an eco-friendly closet can take shape in various forms. There are pre-loved marketplaces, upcycled labels etc but the philosophy behind each is same ie to promote environmentally conscious fashion. This idea is fundamentally intertwined with timeless to consistently buy pieces that won't end up in the back of your closet or worse discarded!

For women in India retaining gifts from mothers and grandmothers from decades is a strong lesson in the investment of meaningful clothing. Wether it is a 24 carat gold ancestoral necklace ,a silk canchivaram / banarasi saree or traditional kangan.

Growing up and witnessing my family in India using their clothes multiple times before washing them by hand delicately ,hanging them in sun taught me to look after my clothes with utmost care which have been passed down to me with an intention. During the diwali holidays i designed myself an indowestern dress inspired from Masaba's collection which my mother stitched for me.

For the time being i have perceived that change can be brought from an endeavor to stop injustice and unrighteous fashion by boycotting fast fashion mega famous brands like H&M and Zara on a personal level and promoting an intellect to invest in good quality and long term ,reusable fashion items and outfits. Challenging the connotations of handloom, redefining and reshaping homegrown labels and marrying them to the modernizing game changers in fashion. Handloom is the second largest employment sector in India. The emergence and upcoming veteran labels are creating a new space for all things handwoven and handmade. Artists like Asif Sheikh explore new craft clusters & designs in handloom making it more wearable, accessible & contemporary hereby basing it a flourishing stage. The exuberant White on White collection consists of boastful pieces thats represent peace and timelessness with a focus on impeccable tailoring, stitching and weaving . The applique and illustrated embroidery on silk and pashmina gives them a gloval and modern language of a flawless charm. And a display of versatility of our Indian textile in International forum. Kasturbhai Lalbhai museum and Arvind Indigo display was truly a muse!

The House of MG , a premier boutique heritage hotel & museum had a display of detailed and intricate traditional regional craft from parts of Kutch ,Rajasthan and Gujrat .The ghagra choli, shawls and sarees were a showcased in a style and amalgamated silhouettes of traditional embroidery.

Fashion forecasting can be also termed as prediction of trends in near future, just what we saw in our visit to a corporate brand Reliance -diwali collection followed by winter/fall collection which featured discounts and sale offers subsequently. The export house in Ahemdabad had phenomenal business strategies to sell Indian textile handloom ,manual and handwoven collection in japan and gaving considerably great profit margins. They had a futuristic approach towards the fading art and tradition of india and selling the limited pieces abroad works in favor.

The spring summer collection of 2023 is an eidetic image of the world around us . The ready to wear spring 2023 already has created a bizz with its cameo appearances and celebrity controversy produced iconic moments one after the other.