newworldproductions

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This video we created for the Merlin 360 CMMS software created by Technical Life Care Inc. highlights the process in which the product is used in a real-world setting. The goal in creating this medical product video was to convey to viewers an understanding of concepts and procedures of Software Service in a short amount of time.

Using graphics, sound, and text creatively, we designed this video as a product showcase that could be used for display at medical industry trade shows, placement on a website product page, and published on the client's YouTube channel.

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Creating a Brand Experience with Video

We recently created a brand experience video for the Safe Step Walk-In Tubs Company of Minnesota and their Safe Step Cares Program. It features the Fillmore’s who were recently selected as a candidate for receiving a complementary Safe Step Tub for their home. Each year Safe Step selects a candidate who is a recipient that would greatly benefit from the use of their product to improve their health and quality of life. Richard Fillmore, the recipient for this year’s tub giveaway was a St. Paul Police officer who was injured in the line of duty back in the mid 80s.

New World Productions was selected as the video production company to create a video that would tell this story for Safe Step Tubs so as it could be shared with others on social media platforms to further create and generate awareness around that of their give back program.

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Is Marketing with Video Right for My Business? Here’s Why the Answer is Yes!

In the modern world of business, where attention spans are shorter than ever, video marketing is a game-changer. You've probably heard this buzzing around the digital space, and maybe you're wondering, "Is video marketing really worth it for my business?" Spoiler alert: The answer is almost always a resounding YES! Here’s why.

1. Video Marketing Grabs Attention—Fast

Let’s face it, we live in a scroll-happy world. People’s thumbs are constantly flicking through endless streams of content, and unless you’ve got something eye-catching, your business message might be lost in the noise. This is where video shines. Studies show that videos are the most likely content to stop a scrolling thumb dead in its tracks.

Whether it’s a vibrant explainer video, a slick product demo, or a relatable customer testimonial, videos grab attention immediately. Why? Because we’re visual creatures. Our brains process visuals 60,000 times faster than text! So, if you want to deliver a compelling message in seconds, video is your best bet.

2. Videos Build Trust and Credibility

People want to do business with brands they trust, and guess what? Video helps you build that trust. Why? It’s more personal. Videos give your brand a human face and voice, which helps build a connection with your audience. Customers can see and hear your message, making it more relatable and trustworthy.

For example, imagine potential customers watching a behind-the-scenes video of your team working on a project. This pulls back the curtain, showing authenticity, and making your business feel more real and relatable.

3. Videos Boost Engagement Like Crazy

Social media algorithms love videos. Platforms like Instagram, Facebook, LinkedIn, and TikTok prioritize video content because they know people engage with it more. Videos drive more comments, likes, shares, and conversations than any other type of content. This means your brand’s message is not only seen but spread like wildfire across networks.

In fact, research shows that video posts on social media generate 48% more views than posts with just images. If you’re not utilizing video, you’re leaving engagement on the table!

4. Marketing Videos Improve Your SEO

If you’re looking to rank higher on Google, video can give you that extra push. Google owns YouTube, which means incorporating video into your strategy can do wonders for your search rankings. A well-optimized video on your site (or even better, a YouTube channel) increases the chances of your business showing up on that coveted first page.

And it’s not just about being found on Google. Videos also keep visitors on your site longer. This longer “dwell time” signals to search engines that your content is valuable and relevant, giving you a better chance to climb the search results ladder.

5. Convey Complex Information Quickly

Explaining a complicated product or service can feel like a daunting task, especially in a crowded digital marketplace. But video has the power to break it all down quickly and clearly. Whether it’s a product demo, an explainer video, or a step-by-step tutorial, video simplifies complexity.

People are more likely to understand and remember information presented in a visual format. So, if your business sells something that needs explaining, video is your secret weapon to making the complex seem simple.

6. Videos Increase Conversions

Let’s talk about the bottom line: money. At the end of the day, video isn’t just about engagement or views—it’s about driving conversions. Video can increase conversion rates on landing pages by 80% or more. That’s a jaw-dropping number, right?

How does it work? By appealing to emotions. Videos can evoke feelings like excitement, urgency, or trust, which encourages viewers to take action. Whether it’s signing up for a newsletter, purchasing a product, or booking a consultation, video helps nudge customers through the decision-making process.

7. Videos Are Versatile

One of the best things about video marketing is its flexibility. You can create different types of videos depending on your business goals:

Brand Awareness: Showcase your brand’s story and mission in a quick, engaging format.

Product Demonstrations: Highlight the features and benefits of your products in action.

Customer Testimonials: Build credibility by showing real customers talking about how great your business is.

Tutorials: Educate your audience on how to use your products or services, establishing your business as an industry leader.

The beauty of video is that you can use it across multiple channels—your website, social media, email campaigns, paid ads, and even in presentations. It’s the marketing tool that keeps on giving.

8. Mobile Users Love Video

Mobile isn’t the future; it’s the now. More than 70% of all online video views happen on mobile devices. If your audience is constantly on their phones (hint: they are), video is the format they want to consume.

Short, snappy videos are especially effective on mobile, where users are looking for quick entertainment or information. This aligns perfectly with modern user behavior, giving your business an edge in reaching today’s mobile-first consumers.

9. Stay Competitive

Let’s be real—your competitors are probably already using video. In fact, a staggering 86% of businesses use video as a marketing tool, according to Wyzowl’s State of Video Marketing report. If you’re not jumping on this trend, you’re at risk of falling behind.

But here’s the good news: There’s still plenty of room to stand out! With the right approach, you can produce videos that are unique, creative, and true to your brand, putting you miles ahead of the competition.

10. Video is More Affordable Than Ever

Gone are the days when producing a high-quality video required a massive budget. Today, video marketing is more affordable than ever. With advances in technology and a range of video production services (including ones tailored for businesses like yours), creating polished, professional videos doesn’t have to break the bank.

From animated explainers to live-action shoots, there’s a solution that fits your budget and needs. And when you consider the return on investment, it’s clear that video marketing offers serious bang for your buck.

So, Is Video Marketing Right for Your Business?

In a word: Yes. Whether you’re a small local business or a large corporation, video marketing is a versatile, engaging, and effective tool to grow your brand. It grabs attention, builds trust, boosts engagement, and most importantly, drives conversions.

Still unsure? Start small. Test the waters with a single video and see how your audience responds. Once you see the results (hint: they’ll be good), you’ll wonder why you didn’t jump on the video bandwagon sooner.

Ready to take the plunge? Let’s get rolling! Your audience is waiting, and they want video.

Now is the time to invest in video marketing. If you're unsure where to start or need help creating videos that truly stand out, our video production team at New World Productions is here to help! Let's bring your vision to life and take your marketing to the next level.

[newworldproductions]

Minneapolis video production services for marketing, promoting, and advertising your products, business, and services. We create videos for marketing that engaging your audience and convert viewers into new customers. At New World Productions were more than just a video production company located in Minneapolis, Minnesota. We're your go to for creating marketing tools that strengthen your business, build your brand, and deliver growth and success. To find out more on how New World Production can help your business with video marketing contact us today at New World Productions.

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Industrial and Manufacturing Marketing Videos Work, Here's Why.

In a world where 90% of buyers say videos help them make purchasing decisions, the industrial and manufacturing sectors can't afford to lag behind. Think about it: your latest product innovation, or service could be a game-changer, but if it's buried in a dry spec sheet or a static website page, who's going to notice? Video marketing has the power to bring your complex machinery to life, showcase your process efficiencies, and highlight your unique value proposition in a way that text simply can't. It’s not just about telling; it’s about showing—capturing attention in a way that resonates deeply and sticks.

We’re not talking Hollywood here. Short, sharp, and focused videos can transform your marketing strategy. A 30-second clip of your newest robotic arm in action, a behind-the-scenes look at your production line, or even a quick customer testimonial can speak volumes. When done right, these videos build trust, boost engagement, and, most importantly, drive conversions. So, if you're not leveraging video content yet, you might be leaving a lot on the table. Ready to turn your complex story into a visual experience that your audience can’t ignore? Let’s dive in together, contact us at New World Productions today! https://www.newworldproductions.net

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Key Factors to Consider When Making a Marketing Video.

When it comes to using video for marketing your product, business, or services, there's several key factors to consider. First, who is your audience? Second, what is the message that best conveys relatable information your audience will respond to and engage with? Third, what is your budget? And forth, what is your timeline? At New World Productions we'll work with you throughout the process of every step in creating a video marketing strategy that's tailored specifically to meet all of your needs. From understanding your audience, to crafting a message that engages and generates conversion, to working with your budget so that every dollar is put to best use and practices. To meeting your deadline and exceeding your expectations.

There's no denying that video is an essential factor in reaching and attracting new audiences. That it is by far the most prominent platform for authentically communicating who you are, what you do, and how well you do it. So if you're going to be seen, heard, and experienced by the viewing audience you're after, your marketing videos have to communicate effectively with a message that's unique to you. Ready to shake up your industry? Then contact us at New World Productions today!

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In studio green screen video production is seemingly a popular go to for a lot of our clients looking to create informational videos and video series that utilize a great speaker, graphics, along with a perfect edit pace for delivering easily digestible information that’s well received. A half day in studio session with well prepared pre written scripts along with a teleprompter can result in a wealth of content. Client’s simply love this!

At New World Productions studio in Minneapolis, we couldn't make it easier for you to leverage video for a variety of purposes, such as training videos, corporate updates, and more!

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Here's a look at one of our most recently completed industrial manufacturing video projects. This video is an overview for a Custom Robotic Fiber Laser Welding Work Cell, and highlights the many features to its unique design. You can check out all of our industrial manufacturing video work on our website at New World Productions

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Here's a look at one of New World Productions recent video production projects we completed on a commercial television ad for TSR Injury Law. This spot features Steve Terry the founding partner and his brief story on he started his own law firm.

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If there's one thing about being in the business of marketing and video production, you never quit know what kind of situations you'll end up finding yourself in. As seen here while capturing a person in a Kangaroo suite painting on an easel.

I personally love this career and everything that comes with it. Every month provides for unexpected opportunities. Video production is my happy place, the place where I can dream awake and make a living from it. I consider myself both luck and blessed as such. For over 30 years now my company New World Productions has been the outlet for this. If you're not familiar with use I invite you to check us out. Maybe someday we can dream together, collaborate, and turn it into a shared reality.

-Todd Andrew Gross, Owner New World Productions.

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Industrial Video Production Services | Minneapolis, Minnesota

Here’s a look at one of our recent Industrial Video Productions for our client Eagle Aluminum. This video feature their Custom Extrusions services they provide and highlights their process and commitment to customer satisfaction.

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As a video production company owner I become increasingly concerned on how far off we are from AI completely replacing the need for on location shooting and actors. My comfort lies in knowing there will always be a marketing for authentic and genuine human expression. New World Productions

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A testimonial video is a powerful marketing tool that features real customers sharing their positive experiences with your business or services. These videos provide authentic, relatable insights that can significantly influence potential customers' perceptions and decisions. At New World Productions, we're here to help you leverage your previous clients positive experiences into incredible video marketing content.

Here's how we'll help you to leverage testimonial videos for marketing your business effectively:

Authenticity: Testimonial videos truly do add a genuine touch to your marketing. When potential customers see real people sharing their honest experiences, it builds trust and credibility. This authenticity can’t be easily replicated by traditional advertising.

Emotional Connection: Videos capture emotions more effectively than text. Watching someone express their satisfaction and joy creates an emotional connection with viewers, making them more likely to remember your brand and consider your services.

Social Proof: People tend to trust peer recommendations. Testimonial videos serve as social proof, showing that others have had positive experiences with your business. This can be a deciding factor for new customers who are on the fence.

Versatility: Testimonial videos can be shared across multiple platforms – your website, social media channels, email newsletters, and more. This versatility ensures that your message reaches a broad audience, maximizing its impact.

SEO Benefits: Videos improve your search engine rankings. When potential customers search for services you offer, testimonial videos can help your site appear higher in search results, driving more traffic to your website.

Highlighting Key Features: Use testimonial videos to highlight specific features or benefits of your products and services. Customers can provide detailed insights into what sets your business apart, which can be more persuasive than generic marketing messages.

Ready to get get started? First, reach out to satisfied customers and ask if they’d be willing to share their experiences on camera. We'll keep the videos short and focused, and ensure high production quality to maintain professionalism while making it as easy as possible on your customer's time.

From there we'll work with you to Incorporate those testimonial videos into your marketing strategy to enhance credibility, build emotional connections, and drive conversions. Let your customers' voices showcase the value and authenticity of your business!

To find out more visit us at New World Productions today!

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For us, video production isn't just an occupation, it's an obsession. We love what we do day in and day out. From a simple shoot to a complex production, we thrive on creativity and successful client outcomes. New World Productions

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Video marketing is an indispensable tool for businesses in today’s digital age. Videos have the power to engage, inform, and persuade audiences more effectively than any other medium. Here’s why incorporating video into your marketing strategy is crucial for business success.

First, videos significantly boost engagement. Consumers are more likely to watch a video than read a lengthy article. This is because videos are visually appealing and can convey complex information in an easily digestible format. They capture attention quickly and maintain interest, making them ideal for keeping potential customers engaged with your brand.

Second, videos enhance brand awareness and recall. A well-crafted video can leave a lasting impression on viewers, making your brand more memorable. This is particularly important in a crowded marketplace where standing out is essential. Videos allow you to showcase your brand’s personality, values, and unique selling points, helping to build a strong brand identity.

Moreover, videos can improve conversion rates. Studies have shown that including a video on a landing page can increase conversions by up to 80%. This is because videos can effectively demonstrate the benefits of a product or service, address potential customer concerns, and create an emotional connection. When viewers feel more informed and emotionally connected, they are more likely to make a purchase.

Additionally, videos are highly shareable, which can amplify your reach. Engaging and informative videos are often shared on social media, extending your brand’s visibility beyond your immediate audience. This organic sharing can lead to increased traffic and new customer acquisition without additional marketing costs.

Lastly, search engines favor video content. Websites with video are more likely to rank higher in search results, increasing your visibility and driving more traffic to your site. This is because search engines prioritize content that keeps users on the page longer, and videos are excellent for this purpose.

At New World Productions, we understand that video marketing is a powerful tool that can enhance engagement, boost brand awareness, improve conversion rates, increase shareability, and enhance SEO. By leveraging the power of video, businesses can effectively reach and resonate with their target audience, driving growth and success.

To learn how New World Productions can help you leverage video for your business, visit us today: https://www.newworldproductions.net

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How AI is Reshaping Creative Industries: The Role of AI in Video Post-Production Editing

The creative industries have always been at the forefront of adopting new technologies, and artificial intelligence (AI) is no exception. From music and art to film and video production, AI is transforming the way creative professionals work. One of the most significant areas of impact is in video post-production editing, where AI is not only streamlining processes but also enhancing the quality and creativity of the final product.

Automating Routine Tasks

One of the most immediate benefits of AI in video post-production is the automation of routine and time-consuming tasks. Traditionally, editors spend countless hours on tasks such as sorting through raw footage, logging scenes, and organizing clips. AI-powered tools can now perform these tasks with remarkable speed and accuracy. For instance, AI algorithms can analyze video footage to identify and tag different scenes, detect and remove duplicate or unnecessary clips, and even match shots based on specific criteria. This automation allows editors to focus more on the creative aspects of their work, such as storytelling and refining the visual and audio aesthetics of the video.

Enhanced Editing Capabilities

AI is also enhancing the technical capabilities of video editing software. One example is the use of AI in color correction and grading. Traditional color grading can be a labor-intensive process that requires a keen eye and a lot of time. AI-powered tools can automatically adjust the color balance, contrast, and saturation of footage to achieve a desired look. These tools can analyze the entire video to maintain consistency and even suggest creative color grades that align with the mood and tone of the project.

Similarly, AI-driven audio editing tools can automatically clean up audio tracks by removing background noise, balancing audio levels, and enhancing dialogue clarity. This level of automation and precision significantly reduces the time spent on audio post-production and ensures a high-quality sound experience for viewers.

Intelligent Scene Analysis

AI's ability to analyze and understand video content at a granular level is another game-changer for post-production editing. Intelligent scene analysis allows AI to recognize objects, faces, actions, and even emotions within a video. This capability can be leveraged in several ways. For example, AI can automatically generate metadata for footage, making it easier for editors to search for specific scenes or elements. Additionally, AI can assist in creating rough cuts by identifying key moments and arranging them in a coherent sequence, providing editors with a solid starting point for their work.

Creative Collaboration

AI is also fostering greater collaboration among creative professionals. Cloud-based AI tools enable multiple editors to work on the same project simultaneously, regardless of their geographical location. These tools can synchronize edits in real-time, ensuring that everyone is working on the latest version of the project. Furthermore, AI can provide real-time feedback and suggestions, helping teams make informed decisions quickly and efficiently.

Pushing Creative Boundaries

Beyond automating tasks and enhancing technical capabilities, AI is pushing the creative boundaries of what is possible in video post-production. AI-generated effects, transitions, and animations are becoming more sophisticated, allowing editors to experiment with new styles and techniques. For instance, AI can generate realistic visual effects that would be time-consuming and expensive to create manually. It can also assist in creating motion graphics and compositing elements that add a unique flair to the video.

Moreover, AI can analyze viewer preferences and feedback to suggest creative edits that are more likely to resonate with the target audience. This data-driven approach to editing ensures that the final product is not only artistically compelling but also commercially viable.

Conclusion

AI is undeniably reshaping the creative industries, and its impact on video post-production editing is profound. By automating routine tasks, enhancing editing capabilities, enabling intelligent scene analysis, fostering collaboration, and pushing creative boundaries, AI is empowering video editors to produce higher quality content more efficiently. As AI technology continues to evolve, its role in the creative process will only expand, opening up new possibilities for innovation and creativity in the world of video production.

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In studio at New World Productions in Minneapolis during a green screen video production shoot for Pawn Daddy with Fancy Ray. This video shoot is for a 30 second commercial television spot.