newworldproductions

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Why the video producer should always schedule a production day and not the client.

If your mission is to avoid otter disaster in the process for streamlining a production day, then you’ll avoid letting a client suggest by themselves a schedule for the days shoot. From slotting out interview times to changing locations, these aspects are a recipe for disaster when not consulting upon together. 

This is typically due to a client not taking into consideration a wide variety of things a seasoned producer is well versed in. Such as equipment pack in and pack out, setup and teardown times. Realistic commute times between physical location changes. right down to accounting for the time eaten up for initial meet and greets with individual’s being interviewed prior to the actual interview itself.

All of this plays a significant role in properly laying out a production schedule that's realistic and avoids leading to utter chaos and unnecessary stress and times crunches.

So fostering great client/producer communication during the scheduling process always results in a more enjoyable and successful outcome for everyone involved.

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Here's a look at a recent social media holiday ad we pulled together in short order prior to the 2024 Holiday Season for our friends over at Cry Baby Craig's located in Faribault, Minnesota.

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Creating marketing videos for industrial manufacturing companies is one of the things we excel at here at New World Productions.

This video we created for our client Eagle Aluminum is a prime example of how we work with businesses to help them communicate and engage new audiences by creating marketing videos that showcase their products and services, provide viewers a closeup look into who they are, how they operate, and the values they hold true to in the industry they do business in.

At New World Productions we strive to create authentic storytelling marketing videos for business's positioning toward further growth and success.

To find out more on how together we can create positive growth, contact us today!

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This video we created for the Merlin 360 CMMS software created by Technical Life Care Inc. highlights the process in which the product is used in a real-world setting. The goal in creating this medical product video was to convey to viewers an understanding of concepts and procedures of Software Service in a short amount of time.

Using graphics, sound, and text creatively, we designed this video as a product showcase that could be used for display at medical industry trade shows, placement on a website product page, and published on the client's YouTube channel.

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Creating a Brand Experience with Video

We recently created a brand experience video for the Safe Step Walk-In Tubs Company of Minnesota and their Safe Step Cares Program. It features the Fillmore’s who were recently selected as a candidate for receiving a complementary Safe Step Tub for their home. Each year Safe Step selects a candidate who is a recipient that would greatly benefit from the use of their product to improve their health and quality of life. Richard Fillmore, the recipient for this year’s tub giveaway was a St. Paul Police officer who was injured in the line of duty back in the mid 80s.

New World Productions was selected as the video production company to create a video that would tell this story for Safe Step Tubs so as it could be shared with others on social media platforms to further create and generate awareness around that of their give back program.

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Is Marketing with Video Right for My Business? Here’s Why the Answer is Yes!

In the modern world of business, where attention spans are shorter than ever, video marketing is a game-changer. You've probably heard this buzzing around the digital space, and maybe you're wondering, "Is video marketing really worth it for my business?" Spoiler alert: The answer is almost always a resounding YES! Here’s why.

1. Video Marketing Grabs Attention—Fast

Let’s face it, we live in a scroll-happy world. People’s thumbs are constantly flicking through endless streams of content, and unless you’ve got something eye-catching, your business message might be lost in the noise. This is where video shines. Studies show that videos are the most likely content to stop a scrolling thumb dead in its tracks.

Whether it’s a vibrant explainer video, a slick product demo, or a relatable customer testimonial, videos grab attention immediately. Why? Because we’re visual creatures. Our brains process visuals 60,000 times faster than text! So, if you want to deliver a compelling message in seconds, video is your best bet.

2. Videos Build Trust and Credibility

People want to do business with brands they trust, and guess what? Video helps you build that trust. Why? It’s more personal. Videos give your brand a human face and voice, which helps build a connection with your audience. Customers can see and hear your message, making it more relatable and trustworthy.

For example, imagine potential customers watching a behind-the-scenes video of your team working on a project. This pulls back the curtain, showing authenticity, and making your business feel more real and relatable.

3. Videos Boost Engagement Like Crazy

Social media algorithms love videos. Platforms like Instagram, Facebook, LinkedIn, and TikTok prioritize video content because they know people engage with it more. Videos drive more comments, likes, shares, and conversations than any other type of content. This means your brand’s message is not only seen but spread like wildfire across networks.

In fact, research shows that video posts on social media generate 48% more views than posts with just images. If you’re not utilizing video, you’re leaving engagement on the table!

4. Marketing Videos Improve Your SEO

If you’re looking to rank higher on Google, video can give you that extra push. Google owns YouTube, which means incorporating video into your strategy can do wonders for your search rankings. A well-optimized video on your site (or even better, a YouTube channel) increases the chances of your business showing up on that coveted first page.

And it’s not just about being found on Google. Videos also keep visitors on your site longer. This longer “dwell time” signals to search engines that your content is valuable and relevant, giving you a better chance to climb the search results ladder.

5. Convey Complex Information Quickly

Explaining a complicated product or service can feel like a daunting task, especially in a crowded digital marketplace. But video has the power to break it all down quickly and clearly. Whether it’s a product demo, an explainer video, or a step-by-step tutorial, video simplifies complexity.

People are more likely to understand and remember information presented in a visual format. So, if your business sells something that needs explaining, video is your secret weapon to making the complex seem simple.

6. Videos Increase Conversions

Let’s talk about the bottom line: money. At the end of the day, video isn’t just about engagement or views—it’s about driving conversions. Video can increase conversion rates on landing pages by 80% or more. That’s a jaw-dropping number, right?

How does it work? By appealing to emotions. Videos can evoke feelings like excitement, urgency, or trust, which encourages viewers to take action. Whether it’s signing up for a newsletter, purchasing a product, or booking a consultation, video helps nudge customers through the decision-making process.

7. Videos Are Versatile

One of the best things about video marketing is its flexibility. You can create different types of videos depending on your business goals:

Brand Awareness: Showcase your brand’s story and mission in a quick, engaging format.

Product Demonstrations: Highlight the features and benefits of your products in action.

Customer Testimonials: Build credibility by showing real customers talking about how great your business is.

Tutorials: Educate your audience on how to use your products or services, establishing your business as an industry leader.

The beauty of video is that you can use it across multiple channels—your website, social media, email campaigns, paid ads, and even in presentations. It’s the marketing tool that keeps on giving.

8. Mobile Users Love Video

Mobile isn’t the future; it’s the now. More than 70% of all online video views happen on mobile devices. If your audience is constantly on their phones (hint: they are), video is the format they want to consume.

Short, snappy videos are especially effective on mobile, where users are looking for quick entertainment or information. This aligns perfectly with modern user behavior, giving your business an edge in reaching today’s mobile-first consumers.

9. Stay Competitive

Let’s be real—your competitors are probably already using video. In fact, a staggering 86% of businesses use video as a marketing tool, according to Wyzowl’s State of Video Marketing report. If you’re not jumping on this trend, you’re at risk of falling behind.

But here’s the good news: There’s still plenty of room to stand out! With the right approach, you can produce videos that are unique, creative, and true to your brand, putting you miles ahead of the competition.

10. Video is More Affordable Than Ever

Gone are the days when producing a high-quality video required a massive budget. Today, video marketing is more affordable than ever. With advances in technology and a range of video production services (including ones tailored for businesses like yours), creating polished, professional videos doesn’t have to break the bank.

From animated explainers to live-action shoots, there’s a solution that fits your budget and needs. And when you consider the return on investment, it’s clear that video marketing offers serious bang for your buck.

So, Is Video Marketing Right for Your Business?

In a word: Yes. Whether you’re a small local business or a large corporation, video marketing is a versatile, engaging, and effective tool to grow your brand. It grabs attention, builds trust, boosts engagement, and most importantly, drives conversions.

Still unsure? Start small. Test the waters with a single video and see how your audience responds. Once you see the results (hint: they’ll be good), you’ll wonder why you didn’t jump on the video bandwagon sooner.

Ready to take the plunge? Let’s get rolling! Your audience is waiting, and they want video.

Now is the time to invest in video marketing. If you're unsure where to start or need help creating videos that truly stand out, our video production team at New World Productions is here to help! Let's bring your vision to life and take your marketing to the next level.

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Minneapolis video production services for marketing, promoting, and advertising your products, business, and services. We create videos for marketing that engaging your audience and convert viewers into new customers. At New World Productions were more than just a video production company located in Minneapolis, Minnesota. We're your go to for creating marketing tools that strengthen your business, build your brand, and deliver growth and success. To find out more on how New World Production can help your business with video marketing contact us today at New World Productions.

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Industrial and Manufacturing Marketing Videos Work, Here's Why.

In a world where 90% of buyers say videos help them make purchasing decisions, the industrial and manufacturing sectors can't afford to lag behind. Think about it: your latest product innovation, or service could be a game-changer, but if it's buried in a dry spec sheet or a static website page, who's going to notice? Video marketing has the power to bring your complex machinery to life, showcase your process efficiencies, and highlight your unique value proposition in a way that text simply can't. It’s not just about telling; it’s about showing—capturing attention in a way that resonates deeply and sticks.

We’re not talking Hollywood here. Short, sharp, and focused videos can transform your marketing strategy. A 30-second clip of your newest robotic arm in action, a behind-the-scenes look at your production line, or even a quick customer testimonial can speak volumes. When done right, these videos build trust, boost engagement, and, most importantly, drive conversions. So, if you're not leveraging video content yet, you might be leaving a lot on the table. Ready to turn your complex story into a visual experience that your audience can’t ignore? Let’s dive in together, contact us at New World Productions today! https://www.newworldproductions.net

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Key Factors to Consider When Making a Marketing Video.

When it comes to using video for marketing your product, business, or services, there's several key factors to consider. First, who is your audience? Second, what is the message that best conveys relatable information your audience will respond to and engage with? Third, what is your budget? And forth, what is your timeline? At New World Productions we'll work with you throughout the process of every step in creating a video marketing strategy that's tailored specifically to meet all of your needs. From understanding your audience, to crafting a message that engages and generates conversion, to working with your budget so that every dollar is put to best use and practices. To meeting your deadline and exceeding your expectations.

There's no denying that video is an essential factor in reaching and attracting new audiences. That it is by far the most prominent platform for authentically communicating who you are, what you do, and how well you do it. So if you're going to be seen, heard, and experienced by the viewing audience you're after, your marketing videos have to communicate effectively with a message that's unique to you. Ready to shake up your industry? Then contact us at New World Productions today!

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In studio green screen video production is seemingly a popular go to for a lot of our clients looking to create informational videos and video series that utilize a great speaker, graphics, along with a perfect edit pace for delivering easily digestible information that’s well received. A half day in studio session with well prepared pre written scripts along with a teleprompter can result in a wealth of content. Client’s simply love this!

At New World Productions studio in Minneapolis, we couldn't make it easier for you to leverage video for a variety of purposes, such as training videos, corporate updates, and more!

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Here's a look at one of our most recently completed industrial manufacturing video projects. This video is an overview for a Custom Robotic Fiber Laser Welding Work Cell, and highlights the many features to its unique design. You can check out all of our industrial manufacturing video work on our website at New World Productions

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Here's a look at one of New World Productions recent video production projects we completed on a commercial television ad for TSR Injury Law. This spot features Steve Terry the founding partner and his brief story on he started his own law firm.

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If there's one thing about being in the business of marketing and video production, you never quit know what kind of situations you'll end up finding yourself in. As seen here while capturing a person in a Kangaroo suite painting on an easel.

I personally love this career and everything that comes with it. Every month provides for unexpected opportunities. Video production is my happy place, the place where I can dream awake and make a living from it. I consider myself both luck and blessed as such. For over 30 years now my company New World Productions has been the outlet for this. If you're not familiar with use I invite you to check us out. Maybe someday we can dream together, collaborate, and turn it into a shared reality.

-Todd Andrew Gross, Owner New World Productions.

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Industrial Video Production Services | Minneapolis, Minnesota

Here’s a look at one of our recent Industrial Video Productions for our client Eagle Aluminum. This video feature their Custom Extrusions services they provide and highlights their process and commitment to customer satisfaction.

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As a video production company owner I become increasingly concerned on how far off we are from AI completely replacing the need for on location shooting and actors. My comfort lies in knowing there will always be a marketing for authentic and genuine human expression. New World Productions

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A testimonial video is a powerful marketing tool that features real customers sharing their positive experiences with your business or services. These videos provide authentic, relatable insights that can significantly influence potential customers' perceptions and decisions. At New World Productions, we're here to help you leverage your previous clients positive experiences into incredible video marketing content.

Here's how we'll help you to leverage testimonial videos for marketing your business effectively:

Authenticity: Testimonial videos truly do add a genuine touch to your marketing. When potential customers see real people sharing their honest experiences, it builds trust and credibility. This authenticity can’t be easily replicated by traditional advertising.

Emotional Connection: Videos capture emotions more effectively than text. Watching someone express their satisfaction and joy creates an emotional connection with viewers, making them more likely to remember your brand and consider your services.

Social Proof: People tend to trust peer recommendations. Testimonial videos serve as social proof, showing that others have had positive experiences with your business. This can be a deciding factor for new customers who are on the fence.

Versatility: Testimonial videos can be shared across multiple platforms – your website, social media channels, email newsletters, and more. This versatility ensures that your message reaches a broad audience, maximizing its impact.

SEO Benefits: Videos improve your search engine rankings. When potential customers search for services you offer, testimonial videos can help your site appear higher in search results, driving more traffic to your website.

Highlighting Key Features: Use testimonial videos to highlight specific features or benefits of your products and services. Customers can provide detailed insights into what sets your business apart, which can be more persuasive than generic marketing messages.

Ready to get get started? First, reach out to satisfied customers and ask if they’d be willing to share their experiences on camera. We'll keep the videos short and focused, and ensure high production quality to maintain professionalism while making it as easy as possible on your customer's time.

From there we'll work with you to Incorporate those testimonial videos into your marketing strategy to enhance credibility, build emotional connections, and drive conversions. Let your customers' voices showcase the value and authenticity of your business!

To find out more visit us at New World Productions today!

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For us, video production isn't just an occupation, it's an obsession. We love what we do day in and day out. From a simple shoot to a complex production, we thrive on creativity and successful client outcomes. New World Productions