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Newsletters or Email or News Feeds - Which is Better?

Many businesses periodically send newsletters by postal mail to keep subscribers current on their affairs or industry-related news, for the purpose of maintaining a loyal customer base to whom they can market additional products or services. With pervasive use of the internet for information dissemination, and with RSS News Feeds gaining momentum as a powerful online communication tool, one needs to ask whether businesses are now better served by publishing news feeds in lieu of newsletters.

There are obvious convenience factors that favor publishing news feeds over newsletters: No newsletter design delays or expenses, no printing delays, no printing costs, no postage costs, no mailing lists. But are news feeds more effective than newsletters in delivering the message? And if so, can anyone with essentially no knowledge of news feeds and with computer skills limited to sending email and browsing the internet actually publish a news feed on their own?

Putting aside the obvious advantages of news feeds listed above, an important question to ask when evaluating effectiveness of the newsletter versus the news feed is whether the information is time-sensitive. If the business is publishing information pertaining to such topics as the stock market, real estate, investments, weather, new products or services, competitive analyses, product catalogs and prices (and you can probably add more to this list), the effectiveness of the newsletter dramatically diminishes as the delay between the "event" and the delivery of the information about the event increases. If a newsletter is published every three months, on average the information is six weeks old! And it's not just that the information arrives too late to be important to the recipient, but also because recipients will come to know the newsletter is irrelevant to their affairs and tune out. Unfortunately, that means it will be seen as junk mail and tossed into the trash without opening. Why would I care about an investment opportunity if, by the time I receive that advice, it's too late to act on it? (At my post office, a recycle bin is provided in the lobby so that you can conveniently toss away your junk mail without even taking it home.)

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Trade The News - Profiting From Trading With Low Latency News Feeds

Experienced traders recognize the effects of global changes on Foreign Exchange (Forex/FX) markets, stock markets and futures markets. Factors such as interest rate decisions, inflation, retail sales, unemployment, industrial productions, consumer confidence surveys, business sentiment surveys, trade balance and manufacturing surveys affect currency movement. While traders could monitor this information manually using traditional news sources, profiting from automated or algorithmic trading utilizing low latency news feeds is an often more predictable and effective trading method that can increase profitability while reducing risk.

The faster a trader can receive economic news, analyze the data, make decisions, apply risk management models and execute trades, the more profitable they can become. Automated traders are generally more successful than manual traders because the automation will use a tested rules-based trading strategy that employs money management and risk management techniques. The strategy will process trends, analyze data and execute trades faster than a human with no emotion. In order to take advantage of the low latency news feeds it is essential to have the right low latency news feed provider, have a proper trading strategy and the correct network infrastructure to ensure the fastest possible latency to the news source in order to beat the competition on order entries and fills or execution.

How Do Low Latency News Feeds Work?

Low latency news feeds provide key economic data to sophisticated market participants for whom speed is a top priority. While the rest of the world receives economic news through aggregated news feeds, bureau services or mass media such as news web sites, radio or television low latency news traders count on lightning fast delivery of key economic releases. These include jobs figures, inflation data, and manufacturing indexes, directly from the Bureau of Labor Statistics, Commerce Department, and the Treasury Press Room in a machine-readable feed that is optimized for algorithmic traders.

One method of controlling the release of news is an embargo. After the embargo is lifted for news event, reporters enter the release data into electronic format which is immediately distributed in a proprietary binary format. The data is sent over private networks to several distribution points near various large cities around the world. In order to receive the news data as quickly as possible, it is essential that a trader use a valid low latency news provider that has invested heavily in technology infrastructure. Embargoed data is requested by a source not to be published before a certain date and time or unless certain conditions have been met. If you need any kind of information this topic click here: newsnow nigeria