mysteriousmarketer

[mysteriousmarketer]

Marketing like an Olympic newscaster on steroids

"Walking On The Beach And Coming Up With One Good Idea (If You Implement It) Is Worth More Than A Lifetime Of Hard Work!"

~ Gary Halbert, Copywriting Legend

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Everyone's waitin' to watch their favorite Olympic athletes compete for gold…

But I've been entertaining myself watching news companies fighting each other to get your attention for the events.

And:

It's interesting how skilled some of the news companies are at coming up with unique marketing angles. So more people tune into their Olympic broadcasts instead of watching the other news stations.

All I can say is…

Some of them are pretty good at sucking you in!

While the more mediocre news companies go after the 'blah blah boring' angles all the other news companies are going after like sheep…

… stuff like -

the history of the Olympics,

* who the athletes are,

* their background,

* how they've been preparing, etc…

… the smarter news channels have been hitting angles no one else even sees, grabbing pieces of the mind-share pie left and right.

With content like:

"Why This Olympics Is Going To Be One Of The Cheapest In History" - 660,000 views

(Every country in history has over-spent their budget during the Olympics, many to the point of financial collapse. This time might be an exception… Interesting…)

"The Anti-Seks Bed Provided To Olympic Athletes" - 100,000 views

(Not sure why they call it that, but man… is that bed interesting. They actually scan every athletes body using A.I., and adjust the bed based on their body type.)

And so on and so forth…

Hitting all sorts of angles that other news channels are oblivious to, while catching watch time and revenue that everyone else's missing.

Anyways:

Whether you're a marketer, entrepreneur, or do any sort of business in general…

… it just reminds me how important it is to approach everything with fresh ideas.

Literally.

Ideas are the lifeblood of your business.

And the students who I always see struggling online with marketing or sales or productivity or motivation, are always those who lack creativity and are blindly following the status quo.

No wonder one of the biggest problems that I've been hearing people mention is about how saturated the markets are getting with all the A.I. content out there.

They're not.

You're just being a copy cat. And not coming up with anything new.

And so, you pay the price.

A.I. has trouble coming up with creative ideas most of the time anyways (believe me, I've tried, so boring).

So it goes with marketing…

So it goes with solving almost any problem you have in your business…

You are always just one good idea away from unblocking all the bottlenecks to generational wealth.

Of course:

Coming up with good, problem-solving ideas is easier for some, harder for others. It's more of a personality type thing.

It can be learned.

But some people just grow up having it.

Like me.

So if you're having trouble coming up with good ideas for solving your biggest marketing challenge, like I mentioned yesterday, it's not to late to send me your requests.

Feel free to reply to this post.

With a couple of words (or sentences).

On what's bugging you the MOST in your business right now.

And when I start going through them over the next few days, let's see what crazy new ideas I come up with. :)

Time for bed.

Sincerely, Allen Walker The Mysterious "Creative" Marketer

P.S. The saying that 'ideas are a dime a dozen' is a myth. If it were that easy to come up with great ideas, most people would be rich, happy, handsome, and healthy. Believe me…

P.P.S. If I were a news company, I'd send in investigative reporters to interview pickpockets around Paris, and ask them about the strategies they plan to use to plunder tourists without getting shot.

I bet that'd grab some attention…

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