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AI Impact on Digital Marketing

What is AI?

Artificial Intelligence(AI) is the tool that is used to perform various tasks such as solving mathematical problems, decision making, analyze data, reasoning, improve user interaction, etc., It can create everything with our ideas which are true/false, which is not imagined, something entirely new and also predict futures.

What is Digital Marketing:

Digital Marketing is the process of making promotions for the brands of individual or institution or corporate company that connect to the users by websites, social media platforms like instagram, facebook, twitter, email etc., It is a method used to make sales of the brand products or services to the users using the internet. It can attract the user by marketing strategy.

AI in Digital Marketing:

AI uses machine learning algorithms, data collection, analytics data, etc., AI that can make marketing strategies using users behaviour and their activities. It can analyze user interactions and activity with the product sales to make a decision for the product which is a highly selled product which is not a highly selled product which is the most required product for the users life. And what products should the user buy with other products, calculate the month sales for the development of the shop/company consistency towards the user. In the modern era, digital marketing is the key to connect with the people for the brands and its products that could make brand awareness, user engagement, business growth, promotions, etc.

AI Tools:

AI tools that could make content of the product or brands to make promotions that interact with the users easily. It is used for interaction between users and marketing brands. It creates easy interactive, user-friendly websites that would be used for product marketing sales. Some tools use machine learning algorithms that make predictions accurately to the product's sales and its cost. It helps companies to make quick decisions about user responses and their behavior that is used for strategies.

AI Applications:

AI application is a software program that is used to perform various AI tasks. AI applications use algorithms like machine learning, deep learning, natural language processing, computer vision to automate and improve various processes. Nowadays, AI is involved in various fields such as health, sports, medic, computer, design, banking, finance, education, vehicles, automation, robotics etc. In these fields AI improves their performance, interaction, decision making process, making solutions, industries, etc.

AI application in DM:

In digital marketing, there are several applications used for different fields such as customer support, image & video creation, online purchase, marketing, media marketing, advertisement, etc.

Chatbot & customer support:

It enhances the user interactions for the support that they need and it will be used to connect the users in this field for the entire marketing business. It will provide 24/7 instant support that will improve the user complaints and also improve user engagement.

Content creation & Marketing:

It enhances the user-friendly, intuitive, interactive web applications, mobile applications, and it will help marketing with attracting the user. It will help more clients to connect using social media platforms with marketing easily. This application is used to create content with high quality and easily accessible and understandable for the client or users.

SEO optimization: This is used for creating high ranking between all marketing websites that could make our marketing website or application better. That could help optimise content, analyze keyword, improve search ranking, and so on.

Social media marketing:

This is the best way to make more clients easier into the marketing platforms. In the modern era, most people use social media platforms, and they are already connected with their family, friends, colleagues, and company groups. This is used to share a lot of content with this group such as text, chats, images, videos, vlogs, news, etc., The content sharing is the best to share our thoughts and this could make business ideas, product details more easily and efficiently. This is the platform best for user friendly, intuitive, and effective.

Analytics & customer insights:

This is used for analyse user behaviour, needs, trends, performance, etc. This analysis helps the company owners to find the total product sales, and what are the products most selled and what are the products that could sell with the same products in every month, this may improve the product sale and customer engagement.

Automated advertising:

This is used to promote the brands that could make more sales of their products. This will be displayed in many platforms for the promotions. This could engage more users easily.

Voice search & conversational: This is commonly used to enable human language queries using voice commands with AI tools. This understands and responds to the user voice command to process the queries for the user. In voice search, AI could play an important role in accessing appliances, playing music, searching the web, controlling smart devices, and so on. This could make it easier for the user.