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muthumeta-blog · 7 years ago

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The Real 10 Things About Digital Marketing :

1. Latest study completed by Forrester shows that retail brands are set to spend 55% more in web marketing and ads by 2023 and reduce investment on usual search mediums such as Google.

2. Google advertisers will in the future be in a position to reach YouTube viewers who have attempted to explore related products and services in the past. (searchenginejournal)

3. According to a study carried out by Magna, the research division of media acquisition company IPG Mediabrands, advertisers invested more on digital marketing than conventional television ads in 2017.

4. As per research completed by recode, 44% of teenagers who were requested to pick any particular social network in case they are “trapped on a deserted island” opted for Snapchat, ahead of Instagram (24%) and FB (14 %).

5. 75% of male internet users and 83% of female internet users are actively using FB.

6. 32% of US teenagers have mentioned Instagram as their most popular social network, ahead of any other similar networks. (kpcb.com – Internet Trends 2017)

7. 38% of female internet users and 26% of male internet users are active on Instagram.

8. 81% of millennials go to their Twitter page at least once a day. (Twitter)

9. Facebook Statistics reveals that 22% of the world’s total population is actively using FB and the social media platform continues to be the most popular, serving 79% of American internet users.

10. According to a report by Twitter, 82% of internet users are using video content. Twitter states that video is the fastest growing kind of content on their social media platform. Video is also the most shared kind of content on twitter. A video post has six times more probability of getting re-tweeted than a snap.

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muthumeta-blog · 7 years ago

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SEO – 10 Main things about Search Engine Optimization

1. Machine Learning will disrupt the SEO earlier techniques: Machine learning is the new buzz word in the information technology. The Google is also working on to model its algorithm pattern on machine learning. Google has already extended Google Hummingbird which can learn how user query pattern functions and update its algorithm so for best and authentic results. Metaforum Technology provides SEO Training in Chennai. This the best solution of SEO training in Chennai.

2. User Experience is the new thing: The business has to give excellent customer service. The excellent customer service brings profit and drive exponential growth to the organization. So, Google is given more preference to websites where user experience is great. This may include cut time in loading of the sites, spending a large amount of time by a visitor on the site. We offer SEO Training in Chennai, We are the best in SEO Training in Chennai.

3. Structuring the Data: One of the trends observed is that Google rewards structured data. The structured data improves the search listings of the websites by showing the rich snippets and thick knowledge graph panels. Several experiments have shown a tremendous increase in clicks which raise the ranking of the site. We give the best SEO training in chennai, join with us and learn from our Experts.

4. Voice Research is the new deal: The voice search is the new deal for the websites designers. Google is updating its algorithm for giving preference to the sites that are easily voiced accessible. The reasons for this are that children and adults prefer voice search as compared to the typing.

5. Backlinks are old: Now even the linkless are given more weightage by search engines. Google is updating its algorithm to give due importance to websites which have no backlinks. The techniques of ranking websites on the basis of backlinks are exploited by SEO experts. It has been largely to manipulate the ranking of websites. But Google are analysing best ranked reputed sites if similar quality is found on linkless websites they are given due weightage.

6. Branding will decide your success: SEO success is not only going to depend upon how well your websites is optimizes for Google but also how strong your brand connects with the user. The good brand has more trust of the people, more engagement and more success in the future.

7. Semantic Search is the buzzword: Localism given more preference. People want services in their language, place, and intent. So the Google is going to give results based on user intent, place, language, etc. More preference will be given to the sites which meet user intended criteria.

8. Consent for using visitor data will acquire priority: The legislation are enacted to protect individual privacy throughout the world. Websites will have to take consent from the user before getting their data or using it for third-party. Any mishandling of data will erode website confidence among its user. They will be penalizing by search engines.

9. Cyber Security is the prime importance: Google is promoting sites which have https than http. In order to protect a person from cyber attacks search engines are giving utmost importance for secure encrypted connection. In the long run sites which are not encrypted will cut its traffic and ranking.

10. Google console and Google Analytics is more important: Google console and Google Analytics is as much relevant today as they were earlier. However some websites owner neglects it and they suffer. One of the clients was not getting any conversion on its websites. Google Analytics shows the link to the contact page was absent.

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We are best providers for SEO training in Chennai . Our Experts Who trained you will get an expert knowledge in SEO to rank website for first 3 SERP pages. We offer SEO Training Course Certificate in Chennai with 100% placement.

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