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Guide To Local SEO Start Optimizing Your Website Now

What is local SEO?

"Local SEO is a search engine optimization (SEO) strategy that promotes your business to be more visible in local search results on Google. Small companies that have a physical location or serve a geographic area can profit from local SEO."

How Does Local SEO Work?

Local SEO works in conjunction with "Google My Business. Before we dive into Local SEO, let's take a quick look at how Google works. Google studies hundreds of factors, both your Google profile and business website, to determine if it's relevant to display as a search result. 

Next, Google forms a "digital footprint," obtained from each viewpoint of your Google profile and website, weighs and combines them for search engine return results. Your digital footprint defines whether you're a top result to an inquiry that a user types into Google.

Google My Business

Local SEO works in conjunction with "Google My Business." Listing your local business with Google My Business makes it easier for people to discover your company? Once listed, your local business will show up on Google Maps when users search for businesses like yours.

Once you build a Google My Business account next you will have to be optimized for local searches. By optimizing your local searches, you are letting Google know — through all kinds of signals — that your business is located in a specific area and wants to be found by customers in that area. 

How Does Google Local Pack Effect Local SEO?

"Google Local Pack is a group of three local business listings that appears in response to search queries for products or services provided by local businesses.”

Why Is Local Pack Important To Local Searches?

Unlike organic search results, taken from Google's index of websites, the Local Packs' listings originate from the Google My Business directory. The Local Pack also includes a map of the relevant area and a link to "More Places," which opens up the Google Local Finder (the complete list of local businesses)."

Local SEO Vs. Global SEO

Local SEO is a sub-discipline of SEO. Technical SEO focuses on getting higher rankings for your website's pages for National and International searches.  Local SEO aims for higher rankings in specific areas, such as towns or regions. 

Why Optimize Websites for Local Searches?

Optimizing your local business website is about making sure people can find you online and offline. Due to the Covid-19 Pandemic you may not be getting visitors in your building. However,  with Local SEO provides you the opportunity to target an audience that is located in the same geographical area as you are on your website. 

Local SEO Content Marketing

Google knows from your profile and product content whether a searcher is looking for a local "solution" for a problem. These search queries are particularly vital for small businesses, as they mostly provide services or products for a local audience.

If you want to rank for these local searches, a local SEO content strategy is your ticket to success. 

Think about it, with the amount of information available on the web, a customer finding what they need would be nearly impossible! Without some help sorting through it. Google ranking systems are designed to do just that!! Sort through hundreds of billions of webpages in your local search index to find the most relevant results in a fraction of a second. As an outcome, present them in a way that helps your potential customer find you.

Content is meant to be consumed, so it's essential to know your target audiences and define it to their interests, their problems, and generate relevant keywords to capture those potential local customers. 

Local Mobile Searches

Local search is not a new concept; it has been around for years. However, due to the recent increase in mobile internet access, local mobile search has exploded. Mobile local SEO has become hugely significant for the success of small businesses offering local products or services.

Social Media Integration

Social media services provides your audience more ways to engage and interact with your brand. In order to help keep your brand awareness afloat (or even increase it), you’ll need to integrate a solid social media throughout your communication channels.

Summary

Whether you run a small business, recently launched a start-up, or can't seem to market a company effectively, we can help you get started. Our Local SEO experts have extensive experience in helping clients climb Search Engine Rank Pages (SERPs) and earn a spot on the Google 3-Pack. We'll help your business rank higher on Google Maps so that you can reap the benefits of high-quality traffic, high conversions, low customer attrition, and great sales. Don't where to start? Not a problem. Just Set up a free 30 minute consultation to get started now! We also offer award-winning  content marketing, website design and development, social media management, and local SEO services. Read the full article

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Here are 10 Small Businesses Trends that are increasing conversion rates in the world of Big retailers!

Here are 10 Small Businesses Trends that are increasing conversion rates in the world of Big retailers! Big Retail has the technology, marketing budget, and resources to generate unique websites or build sophisticated marketing campaigns. Nevertheless, smaller merchants also have the strength, and they are moving full steam ahead.

Small Business Trend 1

Small Business Gaining Traction

While many big retailers offer similar products and engage in the pricing war, small businesses are moving under the radar and gaining traction with one-of-a-kind products unique to each customer.

Small Businesses Trend 2

Genuine Customer Service

Small businesses engaging more with the customer and offering them what they want and need. Customizing and tweaking products to fit the consumers' desires opens up a new way to do business.

Small Businesses Engaging with Customers on a Deeper Level In contrast to larger retailers, small business owners can instantly engage with their buyers. One of the great perks of being a small business owner you get first-hand feedback that a sampling or focus group cannot match. Due to this, you can give accurate product advice and personalized services. Small Business Trend 3

Small Businesses Sales On The Rise

Virtually overnight, due to the coronavirus brick and mortar businesses were forced to close their doors due to Covid-19. As a result, small enterprises that pivoted to e-commerce are seeing record sales. Small Business Trend 4

Small Businesses Are Creating Visual and Engaging Websites

We always get asked by countless small businesses how can they start an eCommerce business that will gain traffic. The following factors always come to mind: - Great website design - Brand Awareness - Top-notch customer support - A high-quality product image - Unique selling proposition 

No single aspect of marketing is more important than a quality website. A website is a front door to your eCommerce site. What truly fuels your store is sales and a responsive website should be at the heart of your eCommerce business plan.  Small Businesses Trend 5

Building A Trustworthy Brand

Brand awareness is essential to small businesses because it helps viewers understand, recall, and become content with your brand and products. Building brand awareness amongst your target demographic will help your brand stay on top of visitors' minds when ready to make a purchase.

By planting your small business in your potential customer's mindset and answering every question they could have about your product or service, you put them at ease, build up trust in your brand, and set yourself as the expert in your field. Small Businesses Trend 6

Creating High-quality Product Image

There is an old saying; "First impressions are the most lasting. Images display a visual story about your product. Ninety percent of all information that we observe daily is visual.

Images attract consciousness and can be of great value when it comes to presenting brand awareness. Also, images are a great emotional trigger that small businesses can use to draw your visitors in and get them engaged in your relevant content and product. Small Business Trend 7

How Small Business Are Cutting Out Bureaucracy

Rolling out new products can be a painless process for rising eCommerce stores. The lack of corporate bureaucracy makes it more relaxed to move forward with plans or changes.

Additionally, customers can significantly influence what products or services they place on the market. As well as receive feedback directly from the customer during a product development cycle. Increases roll out new features quicker than the more prominent companies.

Summary

People spend a lot of time online, indicating that the internet is not a place to miss if you're looking for brand awareness. Get your small business in front of consumers where they are, take advantage of all the exciting opportunities available in the digital world. Not sure where to start? enDesign SEO Consultancy Service will put a strategy in place to achieve your business objectives. Our SEO consulting team will then work with you to correct any technical SEO issues on your website or profile. In like manner, we will perform an SEO audit, keyword research, competitive research to increase search results pages.  When this is in place, we’ll recommend high-quality links from authoritative websites to help boost your search engine rankings. As well as audit your existing links to ensure there is no inherent impediment to your SEO results. Read the full article

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Why Is Digital Marketing Important In 2021

Why Is Digital Marketing Important In 2021

Why Is Digital Marketing Important In 2021? Getting website visitors to take action and contact you can be a challenge. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your efforts, which allows you to adapt and drive better results.

enDesign Digital Marketing Ahead Of The Game in 2021

enDesign Digital Marketing Services is Atlanta's Top digital marketing agency for local small business, e-commerce, retail stores, and non-profits. Our services range from Local SEO, Website Design, Content Development, Advance SEO, Social Media Integration and analytics. enDesign The Agency with proven solutions that Get the Best Digital Marketing Results. We combine comprehensive local SEO marketing strategies with cutting-edge digital marketing services. We are committed to growing small business brand awareness and boosting online visibility.  

enDesign Digital Marketing Small Businesses Is Our Passion

enDesign The Agency empowering small businesses to achieve powerful marketing solution is what motivate us. There’s something extremely satisfying and rewarding about hearing how we’ve helped small businesses increase online visibility, traffic, and leads.

enDesign Local SEO

Google looks at various local SEO ranking factors to determine your search rankings.

Key Factors

SEO keyword targeting, Google My Business optimization, Local search citations, Online reputation management, Link building, On-page SEOSEO local landing page optimization, Google local SEO content marketing

Consultancy

Here’s the thing about The Agency: We prefer long-term partnerships that are deeply rooted in trust.

Free 30 Minute Consultation

You can call us now ‪(202) 630-0796‬, or we can meet over lunch. Either way, we’re excited to meet you.

Content SEO

An effective content marketing strategy will target each stage of your buyer’s journey

Content Marketing Strategies

Is your messaging working to foster trust with your audience? The way you speak to your audience is crucial.

Website Design

Crafting your website design by keeping your business goals align with our talent.

Website Redesign

Rebranding does not deal with just changing the name or logo of the organization, but positioning your brand in a way that connects with your users.

Technical SEO

From keyword research to technical auditing to site migration, our team of technical SEOs are true experts in their field.

Focused and Bold Solutions

A well-designed website is incomplete without dynamic functioning. At enDesign, we make sure your site works smoothly without any runtime errors

Social Media

Social Media integration is a powerful driving force of any successful campaign.

Social Media Integration

If you want better social media integration, turn to the professionals. Secure, monitor, and improve your website.

enDesign Digital Marketing Services Delivering Effective Marketing Solutions

enDesign Digital Marketing is an agency with years of experience delivering effective marketing solutions to various industries. enDesign The Agency leveraging our experiences to discover the best digital marketing solutions for your business and industry. We take a comprehensive and dynamic approach to increase organic visibility, traffic, and conversions with our powerful SEO strategies. enDesign The Agency designing and creating meaningful, customized steps to reflect your brand’s mission and speak most effectively to its target customer. enDesign The Agency

Our aim is brand awareness that leads to growth.

If you're small business need a new website or already have one and looking to boost traffic we are your agency. Now you may be asking yourself, why enDesign Digital Marketing? Especially when there are so many other digital marketing agencies you can pick from in Atlanta and elsewhere. Good question! First our main priority is small businesses. Secondly, enDesign The Agency  know what to do when delivering results to drive leads. Furthermore, we know how to analyze websites and utilize SEO knowledge so that your business is booming and gets the desired online results. So if your looking for a digitally led strategic partner with a 360 perspective let’s have a conversation. We generally respond within 24 hours, or typically same day if you’re reaching out during business hours. Free 30 MinuteGet a Free Quote Read the full article

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Guide To Local SEO Start Optimizing Your Website Now

What is local SEO?

"Local SEO is a search engine optimization (SEO) strategy that promotes your business to be more visible in local search results on Google. Small companies that have a physical location or serve a geographic area can profit from local SEO."

How Does Local SEO Work?

Local SEO works in conjunction with "Google My Business. Before we dive into Local SEO, let's take a quick look at how Google works. Google studies hundreds of factors, both your Google profile and business website, to determine if it's relevant to display as a search result. 

Next, Google forms a "digital footprint," obtained from each viewpoint of your Google profile and website, weighs and combines them for search engine return results. Your digital footprint defines whether you're a top result to an inquiry that a user types into Google.

Google My Business

Local SEO works in conjunction with "Google My Business." Listing your local business with Google My Business makes it easier for people to discover your company? Once listed, your local business will show up on Google Maps when users search for businesses like yours.

Once you build a Google My Business account next you will have to be optimized for local searches. By optimizing your local searches, you are letting Google know — through all kinds of signals — that your business is located in a specific area and wants to be found by customers in that area. 

How Does Google Local Pack Effect Local SEO?

"Google Local Pack is a group of three local business listings that appears in response to search queries for products or services provided by local businesses.”

Why Is Local Pack Important To Local Searches?

Unlike organic search results, taken from Google's index of websites, the Local Packs' listings originate from the Google My Business directory. The Local Pack also includes a map of the relevant area and a link to "More Places," which opens up the Google Local Finder (the complete list of local businesses)."

Local SEO Vs. Global SEO

Local SEO is a sub-discipline of SEO. Technical SEO focuses on getting higher rankings for your website's pages for National and International searches.  Local SEO aims for higher rankings in specific areas, such as towns or regions. 

Why Optimize Websites for Local Searches?

Optimizing your local business website is about making sure people can find you online and offline. Due to the Covid-19 Pandemic you may not be getting visitors in your building. However,  with Local SEO provides you the opportunity to target an audience that is located in the same geographical area as you are on your website. 

Local SEO Content Marketing

Google knows from your profile and product content whether a searcher is looking for a local "solution" for a problem. These search queries are particularly vital for small businesses, as they mostly provide services or products for a local audience.

If you want to rank for these local searches, a local SEO content strategy is your ticket to success. 

Think about it, with the amount of information available on the web, a customer finding what they need would be nearly impossible! Without some help sorting through it. Google ranking systems are designed to do just that!! Sort through hundreds of billions of webpages in your local search index to find the most relevant results in a fraction of a second. As an outcome, present them in a way that helps your potential customer find you.

Content is meant to be consumed, so it's essential to know your target audiences and define it to their interests, their problems, and generate relevant keywords to capture those potential local customers. 

Local Mobile Searches

Local search is not a new concept; it has been around for years. However, due to the recent increase in mobile internet access, local mobile search has exploded. Mobile local SEO has become hugely significant for the success of small businesses offering local products or services.

Social Media Integration

Social media services provides your audience more ways to engage and interact with your brand. In order to help keep your brand awareness afloat (or even increase it), you’ll need to integrate a solid social media throughout your communication channels.

Summary

Whether you run a small business, recently launched a start-up, or can't seem to market a company effectively, we can help you get started. Our Local SEO experts have extensive experience in helping clients climb Search Engine Rank Pages (SERPs) and earn a spot on the Google 3-Pack. We'll help your business rank higher on Google Maps so that you can reap the benefits of high-quality traffic, high conversions, low customer attrition, and great sales. Don't where to start? Not a problem. Just Set up a free 30 minute consultation to get started now! We also offer award-winning  content marketing, website design and development, social media management, and local SEO services. Read the full article

[msgorjes]

Why Is Digital Marketing Important In 2021

Why Is Digital Marketing Important In 2021

Why Is Digital Marketing Important In 2021? Getting website visitors to take action and contact you can be a challenge. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your efforts, which allows you to adapt and drive better results.

enDesign Digital Marketing Ahead Of The Game in 2021

enDesign Digital Marketing Services is Atlanta's Top digital marketing agency for local small business, e-commerce, retail stores, and non-profits. Our services range from Local SEO, Website Design, Content Development, Advance SEO, Social Media Integration and analytics.enDesign The Agency with proven solutions that Get the Best Digital Marketing Results. We combine comprehensive local SEO marketing strategies with cutting-edge digital marketing services. We are committed to growing small business brand awareness and boosting online visibility.  

enDesign Digital Marketing Small Businesses Is Our Passion

enDesign The Agency empowering small businesses to achieve powerful marketing solution is what motivate us. There’s something extremely satisfying and rewarding about hearing how we’ve helped small businesses increase online visibility, traffic, and leads.

enDesign Local SEO

Google looks at various local SEO ranking factors to determine your search rankings.

Key Factors

SEO keyword targeting, Google My Business optimization, Local search citations, Online reputation management, Link building, On-page SEOSEO local landing page optimization, Google local SEO content marketing

Consultancy

Here’s the thing about The Agency: We prefer long-term partnerships that are deeply rooted in trust.

Free 30 Minute Consultation

You can call us now ‪(202) 630-0796‬, or we can meet over lunch. Either way, we’re excited to meet you.

Content SEO

An effective content marketing strategy will target each stage of your buyer’s journey

Content Marketing Strategies

Is your messaging working to foster trust with your audience? The way you speak to your audience is crucial.

Website Design

Crafting your website design by keeping your business goals align with our talent.

Website Redesign

Rebranding does not deal with just changing the name or logo of the organization, but positioning your brand in a way that connects with your users.

Technical SEO

From keyword research to technical auditing to site migration, our team of technical SEOs are true experts in their field.

Focused and Bold Solutions

A well-designed website is incomplete without dynamic functioning. At enDesign, we make sure your site works smoothly without any runtime errors

Social Media

Social Media integration is a powerful driving force of any successful campaign.

Social Media Integration

If you want better social media integration, turn to the professionals. Secure, monitor, and improve your website.

enDesign Digital Marketing Services Delivering Effective Marketing Solutions

enDesign Digital Marketing is an agency with years of experience delivering effective marketing solutions to various industries. enDesign The Agency leveraging our experiences to discover the best digital marketing solutions for your business and industry.We take a comprehensive and dynamic approach to increase organic visibility, traffic, and conversions with our powerful SEO strategies. enDesign The Agency designing and creating meaningful, customized steps to reflect your brand’s mission and speak most effectively to its target customer. enDesign The Agency

Our aim is brand awareness that leads to growth.

If you're small business need a new website or already have one and looking to boost traffic we are your agency. Now you may be asking yourself, why enDesign Digital Marketing? Especially when there are so many other digital marketing agencies you can pick from in Atlanta and elsewhere. Good question! First our main priority is small businesses. Secondly, enDesign The Agency  know what to do when delivering results to drive leads. Furthermore, we know how to analyze websites and utilize SEO knowledge so that your business is booming and gets the desired online results.So if your looking for a digitally led strategic partner with a 360 perspective let’s have a conversation. We generally respond within 24 hours, or typically same day if you’re reaching out during business hours.Free 30 MinuteGet a Free Quote Read the full article

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How To Build A Solid Content Marketing Strategy

A great Content Marketing strategy builds communities, inspires engagement, and increases rankings. Likewise, it provides high-quality, problem-solving relevant information, aiming to satisfy the consumer needs.

Whether your a new online business or an established business content marketing is an excellent strategy to boosting internet traffic.

Why Is Content Marketing Important?

With so much brand static, consumers have learned to tune out the noise and only engage with the most useful and relevant product information. An effective content marketing strategy connects your business story to the consumers needs.

Producing content on random subjects with no clear goal in mind is a recipe for disaster. There's a great chance you could drive traffic to your business site, but what are the chances of conversion?

An Exceptional Content Marketing Strategy Can Increase Your Conversion Rate.

A Solid Content Marketing plan can produce impressive results. Such as increasing your conversion rate six-time to those who lack a business story relevant to their product or service. 

The key to successful content  marketing is generating a strategy that serves the broader business objectives with genuinely high-quality, exciting content that aligns with that strategy.

Five Broad Steps To Creating An Effective Content Strategy:

Step 1: Plan With Purpose Step 2: Know Your Audience Step 3: Create Great Content Step 4: Distribute Content Step 5: Measure What Matters

1. Plan Your Content Marketing With Purpose

Plan Your Content Marketing with Purpose. By having a reliable content marketing approach, your company can improve its brand awareness, engage with your target audience, and generate qualified leads.

There isn't a generic template for content marketing because a content marketing strategy is unique to business goals, audience, brand story, and channel mix. Choose Your Content Marketing Goals Your content marketing strategy needs to align with long-term marketing and business goals. These goals should include blog posts, video presentations, and newsletters.   For Example you might want to develop trust with a specific segment; or perhaps you're trying to get a certain number of visitors to sign up for an exclusive offer. Having set goals in place helps you achieve effective content that gets the results you want. An excellent place to start the goal planning process is by performing a content audit. Content audits check for opportunities and improvements or content gaps to fill. Content Marketing There Is No "I" In Team Before creating your content, create a team. Your team needs to define your brand's personality so that it communicates in a consistent voice. Identify brand strength and promote it throughout your content marketing message. 

Another great idea is to create an editorial calendar to share with your team. The editorial calendar allows an effective content marketing process through planning, research, creation, and distribution stages.

2. Content Marketing Connecting With Your Target Audience

Focus on which audience you're targeting and the channels you will use to distribute and promote your content. Because without proper targeting and distribution strategy, the content will not reach the likely consumer.

Understand Your Audience To have a clear understanding of your audience. Pounder on the following question: Who are you targeting? What do you want them to know? Which format best communicates the message? What segment is prevalent to your product or service? Having a firm knowledge of your target audience will make it simpler to create content that resonates with your selective viewers. Each message's tone will vary, depending on the class of customer you're trying to reach and where they are.

3. How To Create Great Content

Fortunately, there are loads of sources you can check for great content ideas. Here are three places to start: Your customers Your competitors Google KeyWord Planner Communicate with your customers regarding the challenges they're facing or products they are most interested in learning. Customer engagement can provide a wealth of content ideas. Furthermore, examine what your competitors aren't doing and content gaps you can fill. to you time and time again.

Finally, make a list of important, relevant topics based on what you know about your business and research-related search terms within Google Keyword planner. Keep in mind: Publish unique content, and people will remember you. Recommend you. Come back

4. Distributing Content Throughout Social Channels

Social Media is a great tool to distribute content. An effective social media content strategy can help you grow your business, maintain your social presence and engage with the audience.

Social Media content marketing allows an excellent opportunity to connect and share information. Social Media Advertising key performance metrics result from the number of retweets, shares, comments, likes, and views.

Below is a comprehensive list of places you should be sharing your content marketing: Social networks: Facebook, Twitter, Google+, and LinkedIn Presentation sharing sites: SlideShare and Authorstream White Paper sharing sites: Cio Whitepapers and Bitpipe Video sharing sites: YouTube and Vimeo Image sharing sites: Pinterest and Instagram Blog sharing sites: Medium and LinkedIn As a successful small business, how your content is performing across social media is vital to your traffic, page rank, and conversion. 

5. Measuring Content Marketing Through Google Analytics Organic Traffic

Organic traffic is driven by Search Engine Optimization (SEO). Business websites that optimized their search content will see a steady increase in organic search traffic. As well, improved their positioning in search results. As a small business, it is essential to look at your keywords and high-ranking pages to identify new SEO opportunities each month.  

Also, when you compose and promote blog content regularly, you can use traffic data from Google Analytics to track the results and connect these efforts to actual ROI.  Be sure to look at website traffic numbers over long-term intervals to see trends and report on improvement over time. Time Spent on Page

With the Google tool, you can view the time spent on particular pages compared to the site average. Knowing if the time-on-page is higher for one page will give you a clear indication of your content marketing effectiveness. An Exceptional Content Marketing Strategy Increases Conversion Rates

The Google component also provides insight into how many people complete transactions on individual pages. Such as a purchase, cart conversion, or download of information. Depending on your business, you can set up goals in Google Analytics based on your parameters.

 With the Google Analytics tool, you can observe visitor referral traffic. The traffic could be produced from Facebook, Linked In, Twitter, Instagram, and so forth. Identifying where your content resonates the most can help you locate qualified leads.

Summary

Content marketing is the spine of marketing. Back in the days when the internet was foreign, Content marketing played an essential role in product recognition.  Newspapers were the primary source for content marketing and were highly effective. However, times have changed with the fame and impact of the internet. Today content marketing's impact is vast as communities are consuming a lot more content daily. Is Your website in need of a content facelift? We tailor a bespoke content marketing strategy for each of our clients. Drive more traffic towards your business website! Contact Us Today! Read the full article

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YouTube 101: Increase Your Followers Today with 10 easy steps!

YouTube 101: Increase Your Followers Today with 10 easy steps! The key to growing your small business on YouTube is to develop a solid and consistent marketing plan. A solid marketing plan will drive brand awareness, attract loyal customers, and help you reach your business goals.  As a small business regardless of your purpose for creating a YouTube channel, it doesn't take time to create one. After your channel has been completed and approved, you can change its appearance, edit your videos if necessary and perhaps group your videos into different playlists.  Whether you are creating your YouTube account for your small business or brand, here is a simple checklist you can follow; Create A Google Account This is essential provided you didn't have one previously. By default, your YouTube username will be your google username. Therefore, when you upload your videos, this username is what everyone else sees.  However, you are free to change it once you're on YouTube. If you have a Gmail account, you have a Google account, and you have access to all Google products such as Google Play, Google Maps, and YouTube.  But before you can sign onto YouTube from your Google account, you will be asked to provide your first and last name. You can either choose between a distinctive name or select your actual first and last name. 

Step One: Choose Your YouTube Persona 

The name of your YouTube channel is critical. Popular YouTubers Mix their real name and a brand name. For example, most vlogging channels tend to use their full name, whereas most gaming channels tend to use a brand or made-up name.  Be creative. If your channel is about an idea, concept, or brand channel, you're going to want to use the brand name. Coming up with a brand name is something you should think about long and hard.  It is very important to give a catchy name to your YouTube channel because it will be tagged to all your videos, in your channel’s homepage and even in YouTube’s search results. Click on the link and get started today

Step Two: Customize the face of your YouTube Channel 

The first impression of your channel is significant. Of course, the quality of your videos is supreme above all the rest. However, the truth is it's best to cover all your bases.  Some of the basic things you can change are your; • Channel's icon • Channel's art • Channel's description. When you want to make these changes, go to your channel, and click the edit button next to the items you want to change. 

Step Three: YouTube Channel Photo Icon 

The photo's primary purpose is to draw people to click on your channel, so try and make it eye-catching. A scientifically based trick is to include your face in the icon (if appropriate) and pull a look that's related to your YouTube channel (check out Vsauce's icon) or just a picture of you smiling.  You can also use your channel name as inspiration for the logo. If you're stuck, you can even go on the website fiverr.com and get a logo made for as little as $5, and they're excellent quality.  You can also get your pictures professionally edited to include your logo on them here. People also opt for drawn versions of themselves, which can be good, especially if you're not the most photogenic.

Step Four: Channel Design 

As mentioned previously, as a small business you can get a nice banner made for as low as $5 on Fiverr; you can also use a free stock photo from pexels.com or use a wallpaper you like. Channel Art is not an essential part of your channel; you can perhaps use this to advertise a book you've released or have a link to your website on there.  YouTube Channel Description  Although the number of people who check your channel description concerning your subscribers will be pretty low, it's good to include links to other social media profiles that you want to share and links to your website. Many YouTubers also include a FAQ for questions you might be asked a lot. A crucial step, have your business email here. Your business email can be handy for increasing the revenue you make on YouTube.

Setting up a YouTube Brand 

Nothing brings more satisfaction than getting to a huge milestone when it comes to your YouTube channel and brand. The first milestone you can celebrate is the initial 1,000 subscribers. Making it to this many subscribers seems impossible to those who are new to the idea, but it's easier than you think! YouTube works best in conjunction with other websites and social networks and can be used as a catalyst to improve your business and audience. Content is King To be a successful YouTuber, you must post valuable content and do it consistently. Your title is a primary indicator when YouTube's algorithm and viewers gaze at your channel to evaluate your video. Therefore include relevant keywords. To check what words people use to find your channel, look at Google Trends and Google Ads Keyword Planner. These analytical sources can provide remarkable insight into gaining ideas. As a YouTube creator, your one crucial job is to create content. Step Five: Give your Videos Smart Names  Another challenging aspect of YouTube content creation is coming up with a good title for your videos. You may have an idea already, but it could be too long or complicated. Stick with the rule of keeping it as basic as you can, and YouTube can auto-complete the name. If your still unsure what name to choose for your channel check out Justin Brown Video Step Six: Utilize the Custom Thumbnail Option You can increase your views and subscriptions on YouTube with this simple change. Just use a popular font on different photos online to get attention, then you can adjust the image in Photoshop. You can make the title of the picture thumbnail something other than the video title so viewers can instantly tell what they are about to see.

Step Seven: Don't Be Afraid to Ask.

When your videos end, make sure you ask them to subscribe and "like" your video and channel. Also, it tells what audience members can expect from your channel. For instance, if you focus on home improvement project tips, you can ask users to subscribe to get more information on the subject. Step Eight: Make Use of Annotations Have you ever been watching a video and see those little pop-ups in the middle? Using these annotations can help make your content more effective. Sure, this does take a little extra effort, but as soon as you watch your rate of subscriptions increase, you'll want annotations in all of your videos.

Step Nine: Make a Quality Trailer for Your Channel

YouTube now gives video makers the chance to design their channel, including a trailer to cover the channel subject. Most people view a movie trailer to gain insight into its topic and subject matter. Your trailer should be no longer than a minute and a half, providing some scenes from the content you have on your channel along with reasons to subscribe. People will keep coming back if you put real effort into what you make.

Step Ten: Be Lighthearted

Being too serious can be a drag so keep lighthearted and engaging. Making mistakes openly presents you as more human to your audience. Therefore, strive to make it fresh, exciting, and spontaneous so your viewers are surprised when they come to your channel.  If you are the humorous type, make sure you show that in your videos. If you are serious, be yourself. What people will respond to and appreciate the most is someone genuine and relatable. Everyone may not like you, but you will be appreciated by the ones who matter.

Summary

The final thing you need to do to ensure that you are creating a significant YouTube following is consistently research what content is being produced in your niche and how.  Find some of the more prominent players in your niche that have been at it for a while, pay attention to what they are doing and how they are doing it, and then see how you can mix them into your channel creation.  By regularly researching your niche, you can see what trends are rising, what is a relevant issue at the moment, and what your audience is responding to. Studying your competitors will help inspire you with plenty of possible topics to discuss, trends you can leverage on and stay relevant and exciting. Also, develop strategies to create a more extensive interest with your audience. Read the full article

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YouTube 101: Increase Your Followers Today with 10 easy steps!

YouTube 101: Increase Your Followers Today with 10 easy steps! The key to growing your business on YouTube is to develop a solid and consistent marketing plan. A solid marketing plan will drive brand awareness, attract loyal customers, and help you reach your business goals.  Regardless of your purpose for creating a YouTube channel, it doesn't take time to create one. After your channel has been completed and approved, you can change its appearance, edit your videos if necessary and perhaps group your videos into different playlists.  Whether you are creating your YouTube account for your business or brand, here is a simple 3-step checklist you can follow; 1. Create A Google Account This is essential provided you didn't have one previously. By default, your YouTube username will be your google username. Therefore, when you upload your videos, this username is what everyone else sees.  However, you are free to change it once you're on YouTube. If you have a Gmail account, you have a Google account, and you have access to all Google products such as Google Play, Google Maps, and YouTube.  But before you can sign onto YouTube from your Google account, you will be asked to provide your first and last name. You can either choose between a distinctive name or select your actual first and last name.  Step One: Choose Your Persona  The name of your YouTube channel is critical. Popular YouTubers Mix their real name and a brand name. Read the full article

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What is the best Online Advertising for Small businesses

What is Online Advertising? What is Online Advertising? Online advertising provides many benefits that conventional channels do not offer. In conjunction with effective targeting and real-time conversion, measuring online ads allows for faster branding. There are many different types of digital marketing, from Display Ads to SEO to PPC. Display ads, PPC, and Social Media ads are compelling; the most efficient online marketing is Organic Search Engine Marketing (SEO). Organic SEO is a digital marketing strategy made up of smaller sub-strategies. Keyword research and link building help your website rank at the top of organic, unpaid search engine results pages. Below you will find several online advertising which helped our clients' small businesses achieve maximum results. Search Engine Marketing & Search Engine Optimization (SEM) & (SEO) SEM Search Engine Marketing (SEM) refers to paid search marketing. When Small Businesses use Online Advertising in conjunction with SEM, they usually show up in Google search results quicker. Depending on your budget SEM is an effective way to grow your small business. SEM enables your enterprise to gain visibility on search engines such as Google, Yahoo!, and Bing. When prepared right, it can assist you in reaching your target audience. SEO There is a unique difference between SEO and SEM online advertising. Read the full article

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Are YouTube Ads a Great Option for Small Business?

YouTube Ads for Small Businesses is a little different than other types of PPC campaign. The focus is on creating engaging, relevant content to build brand awareness. Over time, more possibilities rolled out that enabled brands to focus on conversions. Also, focus on selling through narratives and building relationships is the priority. For small businesses to have more versatility, YouTube rolled out their TrueView for Action campaigns. The TrueView campaign is intended to prompt users to take specific actions rather than merely absorbing a message and hoping that it sticks.  YouTube Lead Form Ads is another option available through these new campaign formats that are big enough to change the face of YouTube advertising moving forward. What are TrueView Action Campaigns? What are TrueView Action campaigns, and why they matter?TrueView Action campaigns are, basically, video ads that show up in TrueView placements. The tool allows advertisers to prioritize specific actions like lead generation or conversions of brand awareness.  TrueView posts show up in-stream for original videos and typically play before the user clicks to watch. TrueView Attributes These new campaigns include a headline, call to action ( CTA), and an end screen. Users can skip the ads after 5 seconds; nonetheless, enough time to draw in the consumer. A relevant CTA following a powerful Ad campaign can work miracles. Read the full article

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What's the Best Hashtag Campaigns for Small Businesses

Best Hashtag Campaigns of All Time for Small Businesses. When it comes to your small business social media marketing, hashtags are pretty much an essential part of your content strategy. Hashtags are useful little links that create the ideal process for finding relevant content to share. In like manner, providing your viewers a simple way to find your content, and starting conversations. Whether you're an experienced guru when it comes to hashtags or brand new to social media marketing, there's one thing for sure: you must trace your tags. Tracking hashtags is essential to know which ones are the driver of your traffic!  What is a hashtag? On August 23, 2007, a Twitter user named Chris Messina used Hashtags to differentiate between groups of topics within tweets. Hashtags have become a traffic driver sensation and are now shared across all social media platforms like Facebook, Instagram, Pinterest, and LinkedIn. Hundreds of thousands of posts are using hashtags today and are shared on social media daily. Hashtag Best Practices Hashtags can be processed in many different ways within your social media marketing campaign. Marketing strategies can vary from using your own branded to stimulate your audience or shared content or hopping on trending tags to create popular content. Track Performance with Free Tools The right Hashtag will capture the online public's imagination and help your small business dramatically increase its social media presence. Read the full article

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What's the Best Hashtag Campaigns for Small Businesses

Best Hashtag Campaigns of All Time for Small Businesses. When it comes to your small business social media marketing, hashtags are pretty much an essential part of your content strategy. Hashtags are useful little links that create the ideal process for finding relevant content to share. In like manner, providing your viewers a simple way to find your content, and starting conversations. Whether you're an experienced guru when it comes to hashtags or brand new to social media marketing, there's one thing for sure: you must trace your tags. Tracking hashtags is essential to know which ones are the driver of your traffic!  What is a hashtag? On August 23, 2007, a Twitter user named Chris Messina used Hashtags to differentiate between groups of topics within tweets. Hashtags have become a traffic driver sensation and are now shared across all social media platforms like Facebook, Instagram, Pinterest, and LinkedIn. Hundreds of thousands of posts are using hashtags today and are shared on social media daily. Hashtag Best Practices Hashtags can be processed in many different ways within your social media marketing campaign. Marketing strategies can vary from using your own branded to stimulate your audience or shared content or hopping on trending tags to create popular content. Track Performance with Free Tools The right Hashtag will capture the online public's imagination and help your small business dramatically increase its social media presence. Read the full article

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Best Hashtag Campaigns of All Time for Small Businesses

Best Hashtag Campaigns of All Time for Small Businesses. When it comes to your small business social media marketing, hashtags are pretty much an essential part of your content strategy. Hashtags are useful little links that create the ideal process for finding relevant content to share. In like manner, providing your viewers a simple way to find your content, and starting conversations. Whether you're an experienced guru when it comes to hashtags or brand new to social media marketing, there's one thing for sure: you must trace your tags. Tracking hashtags is essential to know which ones are the driver of your traffic!  What is a hashtag? On August 23, 2007, a Twitter user named Chris Messina used Hashtags to differentiate between groups of topics within tweets. Hashtags have become a traffic driver sensation and are now shared across all social media platforms like Facebook, Instagram, Pinterest, and LinkedIn. Hundreds of thousands of posts are using hashtags today and are shared on social media daily. Hashtag Best Practices Hashtags can be processed in many different ways within your social media marketing campaign. Marketing strategies can vary from using your own branded to stimulate your audience or shared content or hopping on trending tags to create popular content. Track Performance with Free Tools The right Hashtag will capture the online public's imagination and help your small business dramatically increase its social media presence. Read the full article

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Starting an Online Business

Starting an Online Business? and wondering if you need to submit your site to every search engine?  The simple answer is no - search engine submission is not necessary. The majority of search engines (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will be indexed. For this reason, inbound linking is crucial. Acquiring backlinks may be the most important of SEO. In theory, though, a website owner shouldn't have to' scout' or 'hunt' for links. Suppose your content is of interest, useful and informative; in that case, there is a natural tendency among small businesses to link to that information.  Submitting your site to the search engines can't hurt. Plus, it only requires about 5 minutes of added work, assuming you only submit to the big guys.  "Once is enough… you don't need to submit your site more than once. It doesn't help or get your site crawled any quicker or more often." Keep in mind that submitting your site to Google, Yahoo, MSN, and many others doesn't cost a fee. Many SEO companies assert that you need to pay to be indexed. False! Stay away from these companies. They are money hungry and aren't looking out for your best interest. When Starting an Online Business: Read the full article

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What is Trending Today in Technology for Small Businesses

Keeping up with What's Trending Today in Technology is significant to small businesses. The internet is a limitless and ever-changing beast, with a whole host of services and sites continually growing and expanding. As a small business owner, it can be challenging to keep up with the considerable landscape's ever-changing trends and regulations. Trending Time Spent on Online Today - The average US adult spends 38 minutes per day on Facebook. - 16-24-year-olds spend a median of 3 hours a day on social media. - Internet users spend an average of 2 hours and 22 minutes per day on social networking in 2020. - The average daily time spent on social media in 2019 was 142 minutes a day. - By 2021, more than 3 billion people are expected to be on social media. - Projections for social media use estimates the average adult will spend six years and eight months of their life on social media. - Facebook has 1.4 billion active users daily. Wow, this is good news for the small business because it offers a border barrier to entry instead of the past's expensive traditional marketing.  Below are some fascinating trends to keep an eye on as you expand your internet marketing campaigns.  Voice Controlled Products Today New Trend Gone are the days of pressing a button to control your environment. Today's trend is all about the assortment of home appliances and gadgets; voice control has taken center stage. Read the full article

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What is Trending Today in Technology for Small Businesses

Keeping up with What's Trending Today in Technology is significant to small businesses. The internet is a limitless and ever-changing beast, with a whole host of services and sites continually growing and expanding. As a small business owner, it can be challenging to keep up with the considerable landscape's ever-changing trends and regulations. Trending Time Spent on Online Today - The average US adult spends 38 minutes per day on Facebook. - 16-24-year-olds spend a median of 3 hours a day on social media. - Internet users spend an average of 2 hours and 22 minutes per day on social networking in 2020. - The average daily time spent on social media in 2019 was 142 minutes a day. - By 2021, more than 3 billion people are expected to be on social media. - Projections for social media use estimates the average adult will spend six years and eight months of their life on social media. - Facebook has 1.4 billion active users daily. Wow, this is good news for the small business because it offers a border barrier to entry instead of the past's expensive traditional marketing.  Below are some fascinating trends to keep an eye on as you expand your internet marketing campaigns.  Voice Controlled Products Today New Trend Gone are the days of pressing a button to control your environment. Today's trend is all about the assortment of home appliances and gadgets; voice control has taken center stage. Read the full article

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What's Trending Today

Keeping up with what's trending today in the world of cyberspace is significant to small businesses. The internet is a limitless and ever-changing beast, with a whole host of services and sites continually growing and expanding. As a small business owner, it can be challenging to keep up with the considerable landscape's ever-changing trends and regulations. Trending Time Spent on Online Today - The average US adult spends 38 minutes per day on Facebook. - 16-24-year-olds spend a median of 3 hours a day on social media. - Internet users spend an average of 2 hours and 22 minutes per day on social networking in 2020. - The average daily time spent on social media in 2019 was 142 minutes a day. - By 2021, more than 3 billion people are expected to be on social media. - Projections for social media use estimates the average adult will spend six years and eight months of their life on social media. - Facebook has 1.4 billion active users daily. Wow, this is good news for the small business because it offers a border barrier to entry instead of the past's expensive traditional marketing.  Below are some fascinating trends to keep an eye on as you expand your internet marketing campaigns.  Voice Controlled Products Today New Trend Gone are the days of pressing a button to control your environment. Today's trend is all about the assortment of home appliances and gadgets; voice control has taken center stage. Read the full article