mishika-1612

[mishika-1612]

Airports, often referred to as the "cathedrals of the 21st century," are awe-inspiring structures designed to evoke strong emotions in travelers. These emotions—ranging from excitement to the thrill of adventure—create an environment where individuals are highly receptive to advertising. This heightened receptivity encourages passengers to explore new products and indulge in extravagant purchases, as emphasized in a campaign by JC Decaux. When I began my research, I focused on gathering comprehensive data about airports worldwide, including passenger volumes, annual revenues, and evidence of the growing influence of consumerism. This involved analyzing how retail spaces and advertising within airports contribute significantly to their revenue streams. Additionally, I explored how consumerism in airports has expanded, with a particular focus on the relationship between advertising strategies and the metaphorical idea of airports as modern cathedrals. To illustrate these connections, I created videos using panoramas of cinema, blending visuals of grand airport advertisements with architectural elements reminiscent of cathedrals. These videos highlighted the parallels between the emotional allure of cathedrals and the curated consumer experiences in airports. Moreover, I examined the contrasting experiences of travelers who face extended waiting times during layovers. With limited alternatives, these passengers often resort to engaging with retail and dining options. This analysis shed light on how airports are designed to capitalize on such scenarios, prioritizing commercial opportunities over passenger comfort. This multifaceted approach helped weave a narrative that juxtaposes the grandeur of airport consumerism with the challenges faced by travelers, offering a critical perspective on the dynamics of modern transit spaces.

[mishika-1612]

[mishika-1612]

Combine various advertisement clips with excerpts from Panoramas of Cinema of cathedral to draw a relationship between advertisements and cathedrals, highlighting the illusions created by advertisements. Airports, often referred to as the "Cathedrals of the 21st century," serve as remarkable structures that evoke profound emotions—excitement, adventure, and wonder—in those who pass through them. These emotions, paired with the openness to advertising in such spaces, encourage consumers to embrace new experiences and indulge in extravagant purchases.

[mishika-1612]

https://github.com/RC11-SkillsClass2024-25/Mishika_mlb

[mishika-1612]

"From Transit Hubs to Retail Capitals: Airports as Unforgettable Urban Experiences" Part 1: Introduction The video begins with two teddy bears arriving at an airport, setting the stage for an enchanting journey. This creative depiction reflects the modern transformation of airports into dynamic urban spaces. Part 2: Immersive Experiences As the teddies explore, they visit luxury shopping boutiques, savor gourmet dining options, and relax in serene lounges. These moments highlight the evolution of airports from mere transit points to hubs of indulgence and leisure. Part 3: Iconic Features Showcasing iconic destinations like Changi’s duty-free marvels and Heathrow’s unique dining experiences, the video demonstrates how airports now curate unforgettable moments for travelers. Part 4: Conclusion The narrative captures the essence of airports as retail capitals and cultural landmarks, blending functionality with experiences designed to linger in memory, redefining what it means to travel.

[mishika-1612]

https://www.adforum.com/creative-work/ad/player/34696550/jewel-what-a-feeling/jewel-changi-airport