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Mobile Responsive Website is a must for your online visitors.

Well, it’s the year 2021, when you definitely need to provide good online experience to your customers and for that your business needs a mobile responsive website! With mobiles firmly established in the global market as affordable consumer technology, the Internet is basically in everyone’s pocket now. And if you have a business, say in AgriTech (where we specialize!) which requires you to advertise any agriculture product or service, you would want that product or service to show up on people’s smartphones when they’re searching for the linking keywords. This is one of those no-brainers that still need a little bit of context and explanation, though, so keep reading to find out more!

Age Of The Android – Mobile Responsive Website is a must

The year 2016 was the first time that mobile internet use outstripped desktop use, coming in at a decisive 51.2% for mobile to 48.7% for desktop. In the 5 years since, the world has seen an even more dramatic shift towards the online shopping experience, thanks to a global pandemic that forced both buyers and sellers to quickly shift their business model to the digital space in order to protect themselves from contagion while sustaining the economy as well.

Google Decided To Go Mobile-First

Google gives higher priority to smartphone-friendly websites that privilege the user’s mobile experience over those that don’t appear in mobile search results. In 2015, Google went for an algorithm change that transformed the way Google displays these results, so since that time, websites that are optimized for a good mobile experience rank better and higher than those that don’t.

Mobile Responsive Website Provide A Better User Experience

From a website owner’s point of view, a mobile-friendly website design includes clear and readable fonts (in any size, color, and style), images and videos that occupy the entire screen, and forms and buttons that are big and clearly visible. This helps the user have a better mobile experience, because navigating to any page of a website is very easy and converts to better sales.

Social Media Use Increases Mobile Visitors To Your Website

As of 2020, the number of unique mobile internet users stood at 4.28 billion people, which means that more than 90% of the internet-using population globally are using hand-held devices to go online, a rise attributed to the overwhelming importance of social media in all our lives. Given the dramatic turn towards monetization of all social media, your website needs to have a healthy and vibrant social media presence in order for you to convert casual surfers into sales leads.

Mobile Responsive Website Optimizes Customer Engagement and Feedback

The better the mobile experience on your website, the more users will be viewing pages on the site. This ends up in them spending more time on your website, making repeat visits, and creates a valuable opportunity for you to turn customer engagement into customer loyalty, through after-sales services such as reviews and ratings on your website.

A Mobile Responsive Website Will Improve Your Search Rankings

Smartphone usability is an important factor that are considered when someone searches for your keywords, so the increased visibility of the SEO-optimized mobile experience for the user is essential to help potential visitors find your website in the first place! It’s crucial to remaining competitive in the digital marketplace, so a good SEO-optimized website design for the smartphone screen is an absolute must for your sales strategy. Read our article on SEO Strategies that you should know in 2021.

Mobile Responsive Website offers the best ROI

Looking ahead, this is not just about the transition from desktops to smartphones, but a change in mindset about Internet user patterns overall. In the future, people might well be using Google Glass, VR stores or smart watches to shop online. So Mobile Responsive Website, is your best bet for optimizing your content to fit any screen size. Logistically, this might sound counter-intuitive to smartphone-friendly website designs, but this should be part of your business development strategy to ensure your website can weather change and be adaptable to all technologies used by future online buyers.

So in conclusion, optimizing your website to become user-friendly for the important and expanding demographic of online shoppers on smartphones is an incredibly valuable addition to your business strategy. In order to get a better and more customized idea for how this can work well to drive sales for your business, contact us today at Mindfount Infotech and make the most of the digital sales opportunities we can offer you!

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Best Search Engine Optimization Strategies to know in 2021

If the year 2020 has taught us anything, it is that your company’s internet presence and brand recognition are critical. The COVID-19 pandemic has kept people indoors more than usual, providing companies with a guaranteed audience online. Those seeking your products or services online during the pandemic are far more likely to find your business if your company has developed a strong Search Engine optimization (SEO) marketing plan.

Year after year, the best methods for Search Engine optimization (SEO) improve. As experts are well aware, any firm that does not want to be on the wrong side of a new algorithm or major search engine update must keep up to date on the latest trends and advancements in order to understand their possible influence.

It is clear that 75% of searchers never scroll past the first page of results and knowing how to avoid these algorithm updates and remain on the first page of search engine results pages is important.

To assist you, we have compiled a list of best Search Engine Optimization Strategies for 2021.Mobile SEO:

With mobile devices accounting for more than half (52%) of worldwide internet traffic, website owners should perceive an incentive to optimize their websites for mobile devices in order to acquire users who are looking on the move. If you don’t want to miss out on a large portion of that traffic, mobile Search Engine optimization (SEO) is critical. A mobile-friendly design, optimizing your content for voice search, and ensuring your site speed is lightning quick are just a few methods to prepare your site for mobile users.

Local SEO:

If you aren’t using local SEO, you may be fighting for space in search results with rivals and other companies. The chances of your business being unrecognized or overlooked are great, but with local SEO, potential clients will click on your website to see your offerings Local SEO is inexpensive, simple, and can offer significant value to your company. With its advantages, you stand to gain a lot from local SEO in order to make your business the best it can be.

Intent content in SEO:

User intent is not a new content marketing approach. In reality, individuals have been discussing it before to 2008. Because of how technology has progressed, it is just more of a priority now. In truth, it’s one of the most essential components of Internet marketing right now. A lot of advantages revolve around material that is tailored to user intent. Knowing what keywords to utilize is only one aspect of search engine optimization. It is all about engaging your audience by understanding what they are searching for. Create a strategy for making your website simple to locate online.

SEO Video Content:

As YouTube’s influence on SEO grows, it’s important to remember that your SEO plan should include a video component. These videos should include the desired keywords and be search engine optimized. You should also include a video targeting the same keyword on your landing page.

Google’s Algorithm:

SMITH (Siamese Multi-depth Transformer-based Hierarchical) is a new algorithm developed by Google that builds on the BERT (Bidirectional Encoder Representations from Transformers) algorithm to help Google better understand the intents and purposes of longer, more in-depth pages with a high frequency of content. This also enables the option of hosting many (related) themes on a single page, rather than allocating separate landing pages to each topic.

High-Quality Back links:

John Mueller, Google’s search quality champion, has claimed that a single high-quality back link from a top-tier news site is more important than millions of low-quality connections from other websites. That implies that if you perform good PR, you could be better off than if you worked with a typical SEO agency. For the future of search, technical SEO and media relations are a potent mix.

Voice Search Optimization:

To remain ahead of the competition, smart marketers are optimizing for search right now, getting in on the ground floor of this fast-growing technology. Voice search, particularly location-specific queries, will undoubtedly have an impact on businesses of all kinds. Every day, 53% of smart speaker owners in the United States look for local companies. So, when someone asks, “Siri, is there a plumber near me?” or “Hey Google, when does the hardware shop open?” or “Alexa, is there a pizza company that delivers?”

Snippets:

These results are shown at the top of the page. Google selects the best response from a third-party website automatically and presents it in the highlighted snippet.

Image optimization:

A well-optimized image boosts your website’s ranking and user engagement. It undoubtedly aids your website’s visibility in search engine picture carousels. Whether you are a new venture or a seasoned player, you will always require professional Search Engine optimization (SEO) assistance to get ahead of your competition, find your space on the first page of Google, and keep it there.

If you are looking for SEO services or full-service digital marketing, please do not hesitate to contact us.

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How to use Pay Per Click (PPC) marketing for small business.

Pay per click or PPC marketing, regardless of sector, helps businesses acquire the leads and consumers they need at a faster rate. If you own a small business and want to boost the number of visitors and leads to your website, Pay per click (PPC) marketing is your way out. Not sure where to begin or what to do with all of the PPC information available?

Don’t worry, we’re here to help. Before we go into the most successful techniques for pay-per-click campaigns that every small business should be employing, let’s first define pay-per-click marketing.

Pay per click or PPC marketing is a type of internet marketing in which advertisers are charged a fee each time someone clicks on their advertisement, hence the name pay per click. This cost varies according to the degree of competition and is generally based on a bidding system in which marketers compete for the top place. This can range from a few to hundreds of rupees per click, depending on the PPC network.

Google Advertisements is now the largest PPC ad network, serving hundreds of millions of ads per day through its search results and display network. Google is the place to go if you want to target customers who are looking for the products and services you offer.

As with any marketing medium, numerous firms employ a variety of trends and techniques. These are some of the techniques you should employ if you want to get the most out of your monthly PPC spend.

Conduct competitive bidding:

As a Pay per click or PPC marketing expert, you might create PPC advertisements that appear when a user searches for your competitor’s brand name while confining it to a certain location. If you bid high enough, your ad will show in the top three spots, allowing you to intercept visitors seeking for your rival and maybe convert them. Not only is this technique extremely successful for generating clicks, but it also frequently results in a considerably greater conversion rate.

To protect yourself from other firms using your brand name in the same way. Always create your own advertising that targets your business identity. You’ll be able to clinch the top place with a well-optimized page without paying much per click.

Target competitor’s keywords:

You can enter your competitor’s website and find all of the top keywords they are bidding for using tools like SEMRush, Mangools, etc. You can then extract these keywords and use them to run your own advertisements. If your competitor is larger than your company, chances are they have a dedicated PPC team tasked with managing their campaigns and ads. Because they are investing in PPC professionals and tools, you can benefit from their success without having to spend any money on research.

Maintain Your Budget:

Other Pay per click or PPC marketing advice is to set a budget for your campaign. No matter how effective your campaign is, it is critical that you know when to stop and how to regulate it. It might be quite alluring to continue a successful campaign, but trust me when I say that it can be even more effective once it is over. When you’ve spent your budget, it’s time to pause and analyze the campaign. Examine it thoroughly and determine which methods succeeded and which did not. In your next campaign, use any information you learned from your review. Remove the tactics that did not work and replace them with the ones that worked.

Bidding Management:

The more elaborate and extensive your ad campaigns, the more likely you will want a bid management system. A good bid is essential for campaigns with modest margins since a poor bid may rapidly wipe out those narrow margins. It is entirely up to you to make this choice. You know your company and what it requires, as well as your budget and resources, so you can choose whether it is worthwhile to spend the money.

Monitor Analytics:

To get a more in-depth look at your results, use Google AdWords or Google Analytics. Moreover, it is critical to wait until the campaign is complete before reviewing your campaign outcome data. If you’re doing it whilst the campaign is still running, you will not get accurate results. When your advertising campaign is finished, review the analytics and draw your own conclusions. Allow things to play out – some ad campaigns take longer to mature than others.

There really is no magic setup for digital marketing achievement, but having Pay per click or PPC marketing advice on hand will undoubtedly offer you an advantage.

If you require assistance in maintaining and enhancing your PPC ad campaigns, or if you have any queries, please do not hesitate to contact us. We’d be delighted to assist!

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Mobile Responsive Website is a must for your online visitors

Well, it’s the year 2021, when you definitely need to provide good online experience to your customers and for that your business needs a mobile responsive website! With mobiles firmly established in the global market as affordable consumer technology, the Internet is basically in everyone’s pocket now. And if you have a business, say in AgriTech (where we specialize!) which requires you to advertise any agriculture product or service, you would want that product or service to show up on people’s smartphones when they’re searching for the linking keywords. This is one of those no-brainers that still need a little bit of context and explanation, though, so keep reading to find out more!

Age Of The Android – Mobile Responsive Website is a must

The year 2016 was the first time that mobile internet use outstripped desktop use, coming in at a decisive 51.2% for mobile to 48.7% for desktop. In the 5 years since, the world has seen an even more dramatic shift towards the online shopping experience, thanks to a global pandemic that forced both buyers and sellers to quickly shift their business model to the digital space in order to protect themselves from contagion while sustaining the economy as well.

Google Decided To Go Mobile-First

Google gives higher priority to smartphone-friendly websites that privilege the user’s mobile experience over those that don’t appear in mobile search results. In 2015, Google went for an algorithm change that transformed the way Google displays these results, so since that time, websites that are optimized for a good mobile experience rank better and higher than those that don’t.

Mobile Responsive Website Provide A Better User Experience

From a website owner’s point of view, a mobile-friendly website design includes clear and readable fonts (in any size, color, and style), images and videos that occupy the entire screen, and forms and buttons that are big and clearly visible. This helps the user have a better mobile experience, because navigating to any page of a website is very easy and converts to better sales.

Social Media Use Increases Mobile Visitors To Your Website

As of 2020, the number of unique mobile internet users stood at 4.28 billion people, which means that more than 90% of the internet-using population globally are using hand-held devices to go online, a rise attributed to the overwhelming importance of social media in all our lives. Given the dramatic turn towards monetization of all social media, your website needs to have a healthy and vibrant social media presence in order for you to convert casual surfers into sales leads.

Mobile Responsive Website Optimizes Customer Engagement and Feedback

The better the mobile experience on your website, the more users will be viewing pages on the site. This ends up in them spending more time on your website, making repeat visits, and creates a valuable opportunity for you to turn customer engagement into customer loyalty, through after-sales services such as reviews and ratings on your website.

A Mobile Responsive Website Will Improve Your Search Rankings

Smartphone usability is an important factor that are considered when someone searches for your keywords, so the increased visibility of the SEO-optimized mobile experience for the user is essential to help potential visitors find your website in the first place! It’s crucial to remaining competitive in the digital marketplace, so a good SEO-optimized website design for the smartphone screen is an absolute must for your sales strategy. Read our article on SEO Strategies that you should know in 2021.

Mobile Responsive Website offers the best ROI

Looking ahead, this is not just about the transition from desktops to smartphones, but a change in mindset about Internet user patterns overall. In the future, people might well be using Google Glass, VR stores or smart watches to shop online. So Mobile Responsive Website, is your best bet for optimizing your content to fit any screen size. Logistically, this might sound counter-intuitive to smartphone-friendly website designs, but this should be part of your business development strategy to ensure your website can weather change and be adaptable to all technologies used by future online buyers.

So in conclusion, optimizing your website to become user-friendly for the important and expanding demographic of online shoppers on smartphones is an incredibly valuable addition to your business strategy. In order to get a better and more customized idea for how this can work well to drive sales for your business, contact us today at Mindfount Infotech and make the most of the digital sales opportunities we can offer you!

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