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Lance Lisboa

Lance Lisboa would be a festival aiming at propelling new and diverse talent in the fields of art and electronic music. This festival would integrate and coordinate different venues throughout Lisbon in its schedule, with events divided into 'Performances', 'Exposições', and 'Conversas'. The edition would carry the motto 'Isto não é para quem quer estabelecer-se, isto é para quem quer ficar em órbita.'. The festival permanently questions the limits and potential of our projected visions of the future. It would offer a debate around the continuous human expansion in the cosmos and its connection with our relationships around technology and digital spaces. The visual identity is composed of a colour palette of stimulating contrasts, where a set of 'arrows' assigns a sense of direction, movement, and dynamism. Moreover, these graphics are easily associated with music and rhythm. The technical and industrial character of the brand is highlighted by combining elements from the futuristic design of the 'space age', interactivity of 'HUDs' and digital interfaces.

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Wordmark Logo

The wordmark logo of Lance Lisboa was created by generating a grid tilted about fifteen degrees to the right, while maintaining the same width and height for all the letters that compose it. The wordmark of Lance Lisboa is a custom monospaced typeface, showcasing a strong industrial and dynamic character that defined the brand’s overall identity.

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Font

The development of a font named ‘Lance 1’ acknowledges the various graphic needs and supports being used for the festival’s communication. It is a legible sans-serif font, utilitarian and impactful, inspired by grotesque types from the early 20th century. A set of more than 180 glyphs designed from scratch. Supports alphabets such as Afrikaans, Basque, Catalan, Danish, Dutch, English, Faroese, Finnish, French, Galician, German, Icelandic, Irish, Italian, Norwegian, Portuguese, Spanish, and Swedish.

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Artists' Logos

Fourteen custom wordmark logos were designed for each artist that would perform at the festival. A maximalist approach was taken regarding typography and calligraphy. These graphics blend various styles to create intricate and eccentric designs that enhance the overall look of the brand’s identity.

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Identity Posters

Lineup Posters

Artists' Posters

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Posters in Motion

The posters were animated in order to allow their application on digital displays, as well as for the possibility of integration in an augmented reality experience.

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Billboards

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Webdesign

(This is a mockup. No coding was involved.)

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Printed Media

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ID'S and Signage

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Branded Merchandise

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Line-up Video

A line-up video was developed consisting of fourteen visually distinct sequences, each for an artist. During this video, there are several dystopian thematic approaches and narratives related not only to astronomy, but also to space exploration, psychological effects of spaceflight, class struggles, space colonialism, planetary systems and terraformation. In addition, there is a fusion of Lisbon’s landscapes with references to retro-futurism, space trash, alien life, conspiracies and ufology, telemetry and invasion of privacy, parallel universes and virtual reality, time capsules and interstellar communication, among others. From a technical standpoint, the execution of this project involved the learning and integration of various domains of audiovisual production, such as video capture and editing, motion design, 2D animation, 3D modeling and animation, VFX composition (rotoscoping, clean-up, and matte painting...), as well as audio music production

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(This is a self-initiated design project. No practical use of this content is currently being performed by any commercial corporation.)

Acknowledgments:

Anabela S. Álvaro Oliveira Bárbara Pinto Beatriz Sousa Estefânia Costa Gabriel Coelho João Carneiro João Pires Jorge Santos José Paupério José Pinto Leonor Souto Luísa Caetano Luís Barreto Marcelo Carneiro Maria Caldeira Nicole Pereira Thom van Hoek

Image Credits: A photo by Kate Gundareva www.pexels.com/photo/black-and-white-photo-of-woman-in-jacket-shorts-and-tank-top-9852579 A photo by Muhammad-taha Ibrahim www.pexels.com/photo/man-posing-in-sunglasses-and-in-a-jacket-11959965 A photo by Jo Kassis www.pexels.com/photo/people-walking-on-beach-during-sunset-5881926 A photo by Kampus Production www.pexels.com/photo/portrait-of-a-handsome-man-6829573 A derivative of 'Dusk by the river' by Maria Eklind used under CC BY-SA 2.0 www.flickr.com/photos/mariaeklind/36371136405 Bárbara Pinto's Personal Archive www.instagram.com/babi.baby.baby.babi

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Former

Introduction

‘Former’ would be a production company aimed at distributing media related to global arts and culture, standing out by its close collaboration with the creative industries and attention to emerging personalities driving our contemporary culture. This distribution would be performed via a cable television channel broadcasting critically acclaimed movies, documentaries, concerts, interviews and original productions, but also through a website with articles, reviews and original content on-demand, social media, printed media and curated events. This brand would assume a meditation between the past and its implications on creating the future, by equating the cultural models that preceded us with those that are being generated in our age.

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Wordmark Logo

By creating a 3D model of the ‘f’ symbol, in which several planes are superimposed to explore an internal architecture, it was possible to plan the remaining graphic assets of the identity (layouts, motion graphics, patterns…). The brand employs a palette of neutral tones (black, white, and gray) in order to convey functionality, accessibility, cleanliness, and transparency. In addition, there are three typefaces that would guide the reading towards titles, timespans or information and subtitles. The wordmark logo makes use of a variety of typeface anatomies in order to covey the brand’s multiplicity. The design is highly informed by handwriting movements (particularly parallel pen calligraphy), blackletter and german modernist typography.