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MSC and FIA Global tested a set of behavioral change communication tools in raising awareness and increasing uptake of government-backed insurance products among India's low-and moderate-income (LMI) population.

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MSC created a customer communication message centered on small savings behavioral communication. This message was tested, in a remote location where APB planned to expand its activities.

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In the Indian banking scenario, a course for Business Correspondents (BC) is planned to take the IIBF exam or who want to start their career as a BC to help India's financial inclusion gap.

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We can develop and execute behavioural communication to persuade rural LMI women to use financial services through Airtel Payments Bank and MSC have demonstrated.

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Future of agent networks – What do we envision agent networks to look like in the future?

Emilio Hernandez from CGAP and hosts from MSC, Juliet Ongwae and Shweta Menon, discuss the future prospects of agents and highlight factors that would aid their future networks.

Future of agent networks, Consultative Group to Assist the Poor, Financial Sector Specialist

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Transforming Cash In/Cash Out – Leveraging The Potential of Female Agents

Shelley Spencer and Raghuveer Dinavahi discuss the landscape of female agents, the challenges they face, the opportunities for expanding their networks, and their impact on the CICO ecosystem’s future.

CICO ecosystem, future of the CICO ecosystem, impact of CICO ecosystem, potential of female agents

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Building agent trust among customers

Shelley and Graham describe specific obstacles faced by rural CICO agents that limit consumer trust, as well as the difficulties faced by oral clients, which inhibit DFS adoption.

Rural CICO agents, start-up in Asia, start-up in Africa, challenges of rural CICO agents, importance of risk management

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Testing a Behavioral Design Approach to Deliver Product Information at Agent Outlets

LMI Indians have low customer knowledge and behavioral biases, which affect how successfully they accept government-backed insurance goods at agent stores.

Low- and moderate-income, government-backed insurance products, business correspondent agent, business correspondent agent in Madhya Pradesh

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From a Digital Lender To a Microfinance Bank — What Does This Mean For MFIs in Africa?

In a podcast, MSC's DFS Consultant Wesley Otoso and DFS Specialist Edward Obiko reviewed the historic acquisition of Century Microfinance Bank by Kenya's first digital lender Branch International

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Airtel Payments Bank, designed the Bharosa account to meet the small savings needs of its rural customers. It approached MSC for help in developing a client communication message that focused on small savings behaviour.

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MSC proposes a blog on understanding the Journey of Social Safety Net (SSN) beneficiaries during the COVID-19 pandemic period. The Bangladesh government introduced a digital intervention through Mobile Financial Services (MFS) to disburse allowances to solve their pain points and anxiety. Read our blog to learn more.

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MSC highlights the savings journey for low- and moderate-income people in Vietnam as formal savings after managing expenses remain a challenge, particularly in rural areas. MSC proposes a three-pronged approach to foster small savings for LMI people in Vietnam using technology, smart product design, and innovative distribution platforms. Read our blog to find out more.

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MSC brings a blog underlining the Covid induced financial turbulences faced by LMI people in Vietnam and how it changed the payment landscape in the country. Digital payments saw an upward trend as people preferred the convenience of saving and paying digitally.

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MSC offers a blog underlining the the resilience of bank agents in Bangladesh through the COVID-19 pandemic. Highlighting their struggles to stay afloat. They fought against all the odds and continued serving their communities, often by borrowing money from friends and family when banking branches were closed.

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MSC presents a blog on smartphones bridging the digital divide. Much of the shift to internet/app usage must be assisted and mentored by agents. Agents offer a range of real advantages but also a wide variety of risks/consumer protection concerns which will require attention.

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MSC offers a blog on the struggles of nano and micro-entrepreneurs and how they transformed during and after the most extensive lockdown in Vietnam reflecting on the aid by provided by the digital channels.

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MSC brings a blogs on the behavioral biases of low- and moderate-income segments in Bangladesh and Vietnam. The blog also takes you through the lives and struggles of two personas—Morium from Bangladesh and Hoang from Vietnam.