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microfile · 9 years

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What value does Twitter or Social Media do for my business?

Answer: You do not exist to the Y generation Businesses across the globe use Twitter to generate awareness, connect with customers and drive sales. Businesses across the globe are finding value in Twitter. How organizations use the platform varies, but here’s a few suggestions for different ways your business could get value from Twitter: Listen and learn. Find out what’s going on in your industry and what your customers are interested in. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value. Drive awareness. Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads. Provide customer service. 73% of SMB Twitter users said Twitter provides them with a quick way to reply to customer service issues.* Use it to quickly and easily respond to support queries and to develop a good reputation for your business and strong relationships with customers. Connect with influencers. Twitter breaks down the barriers and enables you to connect with anyone. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections. Your Twitter profile shows the world who you are. It’s the entry point for your audience on Twitter, so it’s important to invest the time in getting it right. Learn how to to set up a Twitter business page to drive potential customers to your profile. Every element of your profile — your photo, header bio and pinned Tweet — should reflect your business identity and personality. Use them to showcase your best content. Conversations on Twitter are just like the face-to-face encounters you have with customers each day. When you’re ready to start Tweeting, use these tips to write Tweets that establish an ongoing dialogue with your followers and stick to your content marketing strategy. Listen and observe. Take a moment to see what other businesses are doing on Twitter and develop your own content marketing strategy by deciding what you like about others’. You can find competitors and monitor relevant conversations using search.twitter.com. When you see how other businesses interact with customers and what types of content they share, you can try testing similar tactics to see which resonates most with your followers. Use the 80/20 principle. 80% of your Tweets should focus on driving interactions with your followers, such as Retweets, replies, and favorites. Once you’ve built some rapport, you can mix in direct offers or promotions that get followers to take actions, such as clicking on a link or making a purchase from your website. The value of Twitter extends beyond our millions of active users – it’s how these users engage with the product. Twitter users have passionate conversations, explore topics and share interesting content. Becoming a part of that active and energetic engagement is a great way to build relationships and create advocates for your business. To increase engagement with your Tweets, we’ve made it easy to create campaigns that serve up relevant content to your followers and to those who’ve yet to discover you. Even a single follower can benefit your business in these ways. Now multiply that benefit by your total number of followers. Then consider Twitter’s millions of monthly active users and the followers that you can attract in the future. That’s the true size of the opportunity for your business on Twitter. Twitter can be an effective marketing channel to drive more potential customers to your website. Whether you want to push your community of followers to your site or target new potential customers, setting up a website clicks campaign with Twitter Ads is the easiest way to get more people from Twitter to your website. Leads, or potential customers that have expressed interest in your products or services, are what drive your business forward. On Twitter, you can generate leads by collecting email addresses from these potential customers. Once you’ve captured these new email addresses, you can nurture these potential customers through regular email marketing campaigns. To help you build your email contact list, we’ve made it easy to create campaigns that enable users to share their email address with you from directly within your Tweet. Read more at: https://www.microfile.com/twitter/

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microfile · 9 years

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Why do I need Facebook or Social Media for my business?

Answer: You do not exist to the Y generation

Create the hub for your business on Facebook

Your Facebook Page makes your business:

Discoverable: When people search for you on Facebook, they’ll be able to find you.

Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.

Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.

Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities

When you set up your Page, you can request a web address like “facebook.com/yourgreatcompany,” which makes it easy to find. To maximize the impact, include this address on your business card, website and other marketing materials.

Remember: your Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile.

Think about who you’d like to meet, and introduce yourself

Not only can you reach more people through Facebook, you can reach the specific people who are most likely to become your customers.

To help you connect, consider:

What do your ideal customers have in common?

How old are they, and where do they live?

How can your business help them?

Would one group be more interested in specific messages, products or services? A sale or a timely offer?

To build your audience, encourage your current customers and supporters to like your Facebook Page. They’re the people most likely to see your posts in their News Feed. Also explore the options under the Build Audience button:

Invite your friends: Let the people in your life know about your Page so they can support you by liking it. This initial audience helps you establish credibility and spread the word right away.

Share your Page—and be sure to like it yourself. Be a spokesperson for your business.

Invite your businesses contacts: Upload a list to send people an email so they know about your new Page.

Remember: it’s not about the number of likes. It’s more important to genuinely connect with the people you engage with on Facebook. If you do, they’ll help tell your story.

Make your business come alive on Facebook

As you post updates, photos and more, think about what your customers find interesting and inspiring. Experiment with different kinds of posts. Does your audience love photos or prefer when you share useful links? You’ll find out quickly by looking at your Facebook Page Insights.

Be authentic: Share what you’re genuinely excited about and your customers will be excited too.

Be responsive: When people comment on your posts, show that your business is listening and that you care. If you need more time to answer a question, let them know you’re looking into it.

Be consistent: The more regularly you post, the more opportunity you have for connecting with people and building trust. Setting a schedule for your posts can also help maximize your team’s time.

Do what works: Replicate your success on posts that get more engagement.

Make successful posts into successful promotions: When you notice that a post is getting a lot of engagement, promote it to reach even more people. When people like, comment on or share your posts, their friends are also eligible to see those posts in News Feed.

Remember: Your recipe for success is to create Page posts and ads that are interesting and valuable to your customers—and to target your messages so the right people see them.

Connect with more people who matter to your business

You can use Facebook Ads to raise awareness, stay connected and drive sales. Boost your posts so more people will see them, or create targeted ads for different audiences based on their location, interests and more. You can set your budget and measure the results of every ad. You can create an ad right from the admin panel of your Page to engage more people, or you can use the ad create tool. Once you’ve built a community around your Page, use the ad create tool to target your ads to reach the friends of the people who already like your Page. Be specific about the audiences for different ads. You can create sets of ads to connect with different target audiences. People are more likely to respond to a message crafted just for them. To make sure your ads look great wherever they’re seen on Facebook, you can see the Facebook Ads guide for detailed specifications like image dimensions.

Add a private list of your current customers to Facebook using custom audiences and then use lookalike audiences in the Ad Create tool to find other people who are similar to them. When you create an ad using the ad create tool, use “interest targeting” to reach people who already like or have a connection to other things on Facebook that are similar to what you’re offering. Remember: you can maximize the return on your investment by creating ads for specific audiences.Find out what’s working well, so you can maximize the impact of every post and ad

Facebook has a lot of different tools to help you measure how you’re doing. Your Page Insights will keep you up to date on activity on your Facebook Page. Use Page Insights to understand who responds to your messages. Make sure to look at the gender, age and location of the people who are the most engaged with your business so you can continue to engage them through targeted ads and promoted posts. When you create your ads, try out different images and headlines to see what works. Facebook will automatically optimize your campaign so that more of your budget goes to the ad that’s performing the best. Ask how people heard about you—at the end of a call, in a survey, or at the point of sale—and keep track of what they say. It will supplement the data Facebook’s tools provide. Remember: marketing your business is all about helping you achieve your goals.