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Week 8: Game Streaming in Vietnam Industry.

The continuous outbreak of the COVID-19 pandemic in the period 2020 - 2021 and with no signs of stopping has caused a series of disturbances in the way the entertainment industry operates. The field of online entertainment is growing strongly, especially video games. It can be said that livestream and specifically game streaming are at their peak. According to Appota's report, up to 80% of the community found that they spent more time watching Gaming Creators during the outbreak. The average audience spends 3 hours/day playing and watching eSports games, second only to traditional sports (3.4 hours). 45% of the eSport audience are die-hard fans, or about 9.1 million people. They are exposed to and consider eSports as a form of daily entertainment.

Game Streaming market in Vietnam can be considered on 3 main core factors including: Gaming Creator plays the role of gaming content creators, KOLs lead the market. Gamers Community: includes audiences and players of general gaming and eSports games, acting as stream viewers, Creator's target audience and livestream platform. The most popular platforms today are divided into 2 segments, streaming gaming with outstanding applications such as: Facebook Gaming; YouTube Gaming; Nimo TV; …, non-gaming with applications such as: Facebook; instagram; Tiktok…

The Barriers for the Gaming Creator Industry in Vietnam

The competitive environment and initial investment costs have caused many difficulties for Streamer. The explosion and development of the Internet and Gaming/Esports in Vietnam in general has made the competition in the Gaming Creator industry higher and higher, there are more and more creators, but surviving in the profession is not easy. Besides, investment costs are also a big challenge when a creator has to spend at least 30-40 million to invest money in equipment, additional costs will be incurred in image and advertising investments. and personal marketing, training….

Finally, because it is a newly developed profession, there are not really standards on training and vocational training in Vietnam, but studios and streaming agencies develop their Creators by working while learning. For an existing Creator to be successful, the differentiating factor in each Creator's streaming style and content creativity is the most important factor.game strmoney

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Week 7: The Mental Health Impacts of Beauty Filters on Social Media

If you use Instagram, Snapchat, or TikTok, there's a good possibility you've experimented with the filters. Filtering can be fascinating, especially those that transform you into a whole different appearance. They can even lead to feeling visible and lovely, like in the case of the Beauty filter, which highlighted aegyo-sal, or puffy under eyelids, which is a trait primarily found in Asian women. Videos of TikTok users rejoicing over the fact that they had finally found a filter that accentuated their physical features blew up.

Ironically, usage of social media utilizing these filters can often actually be dangerous by changing our ideals. With social media, beauty filters are known for emphasizing Euro-centric characteristics like bigger eyes, a sharper nose, and rosy cheeks. Some disrupt the entire the appearance of the face by smoothing out every pore, extending the lips, and modifying the structure of the eyes. Every time we open the app, we appear to discover a new filter that transforms us into wholly different versions of ourselves.

Female are under stress from feminism's idea of perfection to look a certain way, leading them to believe that they are unattractive unless they have great lips, flawless skin, big eyes, a nice jawline, and cheekbones. This affect is true, as per a Wall Street Journal report, and it isn't hidden. By a leaked internal document, Facebook is aware of the negative consequences these applications have on women. "When teen girls felt horrible about their appearances, Instagram cause them feel terrible," base on the study, and "among youth who claimed suicide thoughts, 13 percent of British users and 6 percent of American users related the problems to Instagram." Plastic surgeries are performed most particular requirements their mental health. Someone may, for example, get a certain operation and subsequently feel better overall. Similar operations can have a negative impact on someone with Snapchat Dysmorphia's emotional stability.

Rivas, G 2021, The Mental Health Impacts of Beauty Filters on Social Media Shouldn't Be Ignored — Here's Why, viewed 21 March, 2022, <https://www.instyle.com/beauty/social-media-filters-mental-health>.

Eshiet, J 2020, “Real me versus social media me:” Filters, Snapchat dysmorphia, and beauty perceptions among young women", Electronic Theses, Projects, and Dissertations, https://scholarworks.lib.csusb.edu/etd/1101cute

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Week 6: How unrealistic beauty standards are causing identity issues

Social media is creating more problems than beneficial nowadays, with the young growing increasingly insecure as a result of artificial standards of beauty. Thousands of celebrities, influencers, and corporations utilize social media to advertise products by constructing an idealised version, just like the majority of us do. It's difficult not to notice a slew of fit models with perfect body shape, big boobs, slim legs, and perfectly rounded butts. Many  Instagram accounts advertise photographs of men and women who are flawlessly shaped. Within this fictitious realm of idealism, there appears to be a problem. Dozens of influencers share their training routines, diet, and other aspects of their daily that play a role to their appearance on media platforms.

Big breasts and hips, very small waist, seductive luscious lips: the Kardashians are living examples of the hourglass-shaped female norm that is igniting a frenzy. They are trendsetters. They understand how to use their Instagram profiles, which have hundreds of number of supporters, to increase their influence and establish their own beauty norms.

An influencer might upload a photo of herself in a swimwear, flaunting her toned tummy while clutching a diet tea pill. Her caption suggests that the medication in question is the key to her well-sculpted appearance. This is circulating the myth that supplements, diet pills, and detox teas are the greatest ways to obtain her hourglass figure. The majority of the time, their appearance is a result of a combination of the gym, plastic surgery . The final Instagram shot she posted required a great deal of planning, makeup, and photo editing. It's made to promote a product rather than a proper diet. As shown in the National Eating Disorder Association, up to 30 million people in the United States have an eating disorder. More than 70 million people are affected globally.

Henriques, M & Patnaik, D 2020, ‘Social Media and Its Effects on Beauty’ in M Levine & J Santos (Eds) 2021, Beauty - Cosmetic Science, Cultural Issues and Creative Developments, IntechOpen.

Obiora, N, ‘The dark side of social media: How unrealistic beauty standards are causing identity issues’, Pulse, 28 March, viewed 28 March 2022, <https://www.pulse.ng/lifestyle/beauty-health/the-dark-side-of-social-media-how-unrealistic-beauty-standards-are-causing-identity/hv4tffb>.

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Week 5: Platformization

Platformization refers to the conversion of social networking sites into social media platforms, as well as the growth of the platform as the dominant social network infrastructure and business model and its repercussions. Platformization, to put it simply, is a programming phrase that refers to the interconnecting platform that generates the context in which program is utilized, whether it's technology, system software, or web application... Experience and transaction support value will be gradually updated and integrated to compete with other platforms and entice clients to use services. Famous digital corporations and businesses, such as Google, Apple, Instagram, Tik Tok, and others, all use platformization in their digital transformation plans to enhance key values and income in relation to the competition. Platformization additionally adds significantly to the success of businesses on the business sector.

This is conventional to believe of businesses operating solely on the basis of their own products and assets, with a work package to follow. Nonetheless, the organizations that have grown the fastest in the recent decade have adopted platformization as the methodology. Site enterprises have disrupted and opens up opportunities in nearly every industry. Clients, partnerships, vendors, and legislators are all part of the corporate ecosystem, which includes known and unknown agents such as customers, partners, suppliers, and regulators. Platform thinking focuses on the ecosystem's value, attempting to simplify and expand interconnection, organize resources, build services, and promote agent founder.

Why Platformization Is Key to Successful Digital Transformation?

Platformization allows for the analysis of happenings as well as the identification of trends, which results in knowledge and insight, capacity coordination.  Furthemore  , it enables the monitoring of events and the discovery the characteristics that underpin aware of situations and capital allocation, as well as the initiation of written actions among surroundings participants. By developing a digital platform, businesses may easily get in touch with partners and clients, trade data, co-create products, and integrate offerings. Through network effects, this generates an atmosphere receptive to development, new business opportunities, and higher purchase interest and revenue. It paves the path for growth by allowing new business to flourish, as well as boosting customer care and profits through connectivity.

Gimenes, N 2018, What is the Platformization? Learn how to Compete in the Age of Digital Platforms, Sensedia, viewed 20 March, 2022, <https://www.sensedia.com/post/what-is-the-platformization-learn-how-to-compete-in-the-age-of-digital-platforms>.

Kumar, S 2020, Why Platformization Is Key to Successful Digital Transformation, CXO Today, viewed 20 March, 2022, <https://www.cxotoday.com/columns/why-platformization-is-key-to-successful-digital-transformation/>.

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Week 4: Reality TV

Reality TV is a sort of TV show that bright lights on exploiting certified conditions that arise considering the program's available substance and players. Particularly like various types of game shows that we routinely see on TV, this kind of show in like manner has a host whose responsibility is to lead and direct people as demonstrated by the plot or rules of the game. Besides, a conspicuous subcategory of rivalry-based unscripted TV dramas incorporates qualities like one individual being dispensed with per episode, a board of judges, and the idea of insusceptibility from the end. In some cases, a cherished person with high votes will be gotten back to the show to make dramatization and draw in more watchers. A few well-known designs are ability looking for programs overall or specifically, like models, artists, programs with a hidden camera.

Why Is Reality TV So Popular Around The World?

Reality TV shows appear to be all that we see on TV nowadays. Furthermore, there is by doesn't all account anything untouchable for the class. There are show, for example, Beyond the Edge, Survivor, Keeping Up with the Kardashians, Last Week Tonight with John Oliver, 90 Day Fiancé: Before the 90 Days,…  But why do people like reality TV so much?

First of all, Grabbing Audience Attention is part of the outcome of these unscripted television shows . There are some TV shows, for instance, Survivor or America's Next Top Model, where there is no vote in, crowds savagely back the candidates they need to win. In doing as such, they can have a personal stake in the show, which brings about its experience being more invigorating to watch the show. You may possibly lose pride when your most loved is matter-of-factly eliminated from the show, yet you actually feel the pressure when the show airs.

Furthermore, Some reality establishments abandon eavesdropper narratives of the 'other half' into completely fledged establishments with their own rulebook, rules, and microclimate of fan support. Keeping up with the Kardashians is the best illustration of how an apparently straightforward unscripted TV drama about a family with some notoriety transformed into a behemoth and assisted the stars with turning out to be much greater. The idea of unscripted television and the most renowned family compounded together.

Hill, A 2009, Reality Tv : Audiences and Popular Factual Television, 1st ed, Routledge, London ; Nueva York, pp. 2–7.

Psychology…, A 2016, Why is Reality TV so Popular?, Psychology Facts Web, viewed 20 March, 2022, <https://psychologyfactsweb.wordpress.com/2016/06/26/why-is-reality-tv-so-popular/>.kee

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How does Tumblr function as a digital community?

Digital community is a gathering with a common interest or reason who utilize the web to speak with one another (Bond 2020). Through web-based discussions and stages, these individuals can use various instruments and media to impart and pass on their messages most helpfully and successfully. The special commitment of virtual networks to the rejuvenation of the open arena as well as the production of a digital vote based system was situated under the condition that new media be unreasonable of both legislative and business the board(Siapera 2012, p.194).

At its center, Tumblr is a microblogging stage which contrasts from normal websites in that they are comprised of more limited posts . It very well may be known as a public sphere where the scattered people could meet up and unencumbered talk about to additional information, which can prompt critical enhancements (Kruse, Norris & Flinchum 2018, p. 62). Besides, the users don't include the extensive, inside and out content that is related with customary websites. The site right now has 200 million sites distributing 80 million posts each day based on Tumblr’s statistic (Rani 2021). Nevertheless, there are likewise guests that don't have accounts, so it is critical to take note of that dissimilar to other social stages.

For contributing to a blog, it permits clients to post an assortment of content, including text, quotes, joins, photos, recordings, sound files, with no word limit, however it is unique with other blooging locales where there are not any collaboration between clients. On Tumblr, the substance can get likes, shared, or re-blogged. Also, associations happen to a great extent through hashtag. Hashtag and re-post blogs are strong highlights of Tumblr that makes it simple to find the things, events you are looking for (Klink 2017). Thank to these features, you can find individuals having the very interest that you have never met in any case. Besides, when individuals are not terrified of offering their viewpoints it implies that the substance can arrive at a more significant level of realness or genuineness contrasted with other social platforms.

In the nutshell, Tumblr is not only a platform for posting blogs, subsequently improving the computerized local area with different conceivable outcomes in the domain of talking points and imagination.

Bond, M 2020, What is an Online Community? The Basics & Benefits, Higher Logic, viewed 11 February 2022,<https://www.higherlogic.com/blog/what-is-an-online-community/>

Klink, F 2017, ‘A Roundtable Discussion about the Cultures of Fandom on Tumblr’ in Allison McCracken, Alexander Cho, Louisa Stein, and Indira Neill Hoch (eds), a tumblr book: platform and cultures, University of Michigan Press, pp. 167-180

Kruse, L, Norris, D & Flinchum, J 2018, ‘Social Media as a Public Sphere? Politics on Social Media’, The Sociological Quarterly, vol. 59, no. 1, pp. 62-84.

Rani, J 2021, How to Use Tumblr for Business | OpenGrowth, viewed 11 February, 2022, <https://www.opengrowth.com/article/how-to-use-tumblr-for-business>.

Siapera, E 2012, “Socialities and social media”, McCracken, A, Cho, A, Stein, L & Hoch, I 2020, “You Must Be New Here: An Introduction”, a tumblr book: platform and cultures, University of Michigan Press., SAGE, London.