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Digital Marketing Course For Working Professional?

Digital Marketing Courses for Working Professionals:

With the world moving into the Digital era and organizations going Digital, there is a growing need for working professionals who are well versed in Digital Marketing and have acquired a Digital Marketing Certification. All marketing executives in fact, need to be equipped with skills that prepare them for the existing digital environment. It is important for them to register for programs which result in a Digital Marketing Certificate or Diploma in Digital Marketing. These programs can also help entrepreneurs leverage the Internet to set up robust e-commerce businesses and market their product online.

With the global internet population at over 3.74 Billion and growing at a steady rate, increasing number of customers now make their purchase decisions online and buy online. Businesses the world over have begun to make digital marketing an integral part of their overall marketing strategy and spends. This has led to a massive growth in the digital media marketing services industry which, in turn, has spawned a new demand for trained professionals with knowledge and experience in the field.

With the industry, especially in India, showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. This has created a need for courses in Digital Marketing to provide the requisite knowledge and training to excel in the field. There are tons of Books Written On Digital Marketing as well.

To cater to the growing need for these courses, a number of companies and organizations have started various courses on Digital marketing. Digital marketing is a broad field and comprises various disciplines including Display Advertising, Search Engine Marketing(SEM) And Search Engine Optimization(SEO), Social Media Marketing(SMM), Email Marketing, Mobile Marketing and Affiliate Marketing. 

This course is designed to transform you into a Digital Marketer of the future. The content has been created by DMI and reviewed by their Syllabus Advisory Council, comprising of the leading digital brands like Google, Facebook, Twitter, and LinkedIn. By the end of this course, you will be armed with all the necessary knowledge to successfully implement the concepts and work in the field of Digital Marketing.

*5 Career Benefits that Marketing Professionals Will get From Digital Marketing!

Once was a luxury digital marketing has now become the necessity. Actually it was never a luxury but then it took time for people to realize the immense potential that it has. And now the scene is that it is hard for your business to survive without digital marketing. Almost everybody who use internet are getting relied on digital marketing. After all who would love to bear the hassles of that same old traditional marketing be you are a marketer or a consumer. The growing demands of digital marketing services by the consumers have let the marketers to grow their digital marketing section and that in turn opens doors for young professional to make their career in this field. The requirement that digital marketing industry has in terms of skilled and talented digital marketing professional cannot be comprehended in words. Besides, if you are a marketing professional, digital marketing core knowledge is must for you as almost all the companies have included and are going to include digital marketing as the main part of their marketing and advertising ventures. Here we have a few reasons as to why all marketing professionals must have digital marketing core knowledge.

1.Growth:

 As on date digital marketing industry is supposed to be the highest growing industry when compared to others. So you being a part of this industry you can grow as well. The growth rate in digital marketing industry is quite higher letting your career to boom high with it.

2.Better remuneration:

Not just the growth in terms of profile and designation, a digital marketing core knowledge and skill sets helps you get exceptionally good remuneration.

3.Secured career:

Digital marketing is never going to sleep. The demands will only increase in future and things will only get bigger and better. So a career in digital marketing industry is not only good in terms of growth and money but you also get to have a secured career.

4.Better opportunities:

A digital marketing knowledge will open doors for better opportunities in not only a different company but even in your current company. It is anyway obvious as you will have something that the market requires.

5.Interesting work field:

You might feel that your current job has become monotonous and boring but the digital marketing industry is ever changing and offers something every single day to you to learn. So if you are someone who loves to learn new things it is the right field for you.These were a few reasons why a marketing professional must learn digital marketing tactics. Digital marketing is now becoming mandatory for the marketing professional to know. In the coming time it will be in vein if you have done an MBA in marketing but have no digital marketing knowledge as almost all the companies are transforming their marketing more into digital. Read For More Details Click Here Now...

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Digital Marketing Trends & Scope In India

*Future Trends of Digital Marketing in India

Digital Marketing will remain as the most powerful and result-oriented way of marketing in 2017 too, and some of my observations on current and future outlook of 5 key channels that will pay key role in deciding future of digital marketing in India are– 

1. Mobile Marketing

To devise result-oriented marketing plans and campaigns, mobile marketing is going to play one of the most significant roles in 2017. Understanding customers’ changing needs and characteristics lets marketers plan in a result-oriented fashion. As per stats-

Current Outlook of Mobile Marketing in Driving Customer-Engagement- 40% (approx)Future Outlook of Mobile Marketing in Driving Customer-Engagement- 75% (approx)More than 52% of searches are done through mobile.89% of Facebook Daily Active users come through mobile.83% of Facebook advertising revenue comes through Smartphones.92% of mobile media time is spent in Smartphone apps by consumers.

2. Video Marketing

Modern customers prefer to view a video content on company promos. Growing need for the visual content has turned video marketing be one of the most appealing trends of digital marketing in 2017. When a visual content is well produced to communicate the message in an interactive and engaging way, conversions are always guaranteed.

Current Outlook of Video Marketing in driving Customer Engagement- 37%Future Outlook of Video Marketing in driving Customer Engagement- 69%Video content is swallowing up the content marketing and online marketers take advantage of its power to tempt more customers in quickest possible time. With booming mobile marketing, videos are now offered on mobile phones that fuel up the whole process.

3. Email Marketing

Email marketing is so effective in nurturing leads and ensuring conversions. Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invested. Well-targeted email marketing will be one of the most effective ways of ensuring conversions in 2017.

Current Outlook of Email Marketing in Driving Customer Engagement- 45%Future Outlook of Email Marketing in Driving Customer Engagement- 57%Email marketing is the most important part of your business branding and you need to choose those trends that befit with your customer profile and business objective.

4. Social Media Marketing

Social media changes quickly as there are dozens of new platforms arrive each year. The year 2017 will also be a host for the variety of new social media trends, and social media marketing will for sure be one of the most popular digital marketing channels for branding, optimization, lead generations and conversions.

5. Search & SEO Marketing

Search engines evolve constantly, and their changes prompt shift in marketers’ ways of targeting audiences. To succeed, it is important for you to know latest changes of SEO marketing and employing effective search engine strategies accordingly. Mobile marketing and social media optimization has enhanced the frequencies of searches all across the globe, and as per statistics, 14 billion web searches are conducted each month through different search engines.

* SCOPE OF DIGITAL MARKETING IN INDIA:

The future and the scope of digital marketing is simply fathomless in India and in 2017 too, digital marketing will play the best and the result-oriented way of marketing. Below, we are mentioning some key channels that will play a pivotal role in deciding the future and the scope of digital marketing in India.

The scope of Digital Marketing in India has been huge. The traditional print media has stepped back as the Internet media is considered cost-effective trend to be followed; if you wish to target a wider audience. Moreover, Business owners and marketers have accepted the fact and started working on this same so that they can reach the potential audience worldwide which would not easy through traditional media earlier. Digital Marketing aka online marketing is really the buzz right now. It is one of those sectors in the industry which are considered to experience an exponential growth, and really helpful to especially startup owners to overcome the challenge to target the potential audience in limited time. Therefore, studying it and implementing the same digital marketing strategies can be worthy as well as interesting. Let’s gear up to know what is Digital Marketing all about? And, how learning online marketing through Digital Marketing Course can help you to fetch better results for bootstrap companies?

*Mobile Marketing :

The world of mobile is simply staggering and people are now using smartphones and other mobile devices in every step of their life. As the smartphone adoption is increasing day by day, now smartphones can be used in accomplishing various activities like ticket booking, banking, shopping, searching etc. A plethora of survey reports have claimed that more than 52% searches are done through the mobiles and you might be astonished to know that 89% of Facebook daily users come through smartphones and other mobile devices. The way mobile marketing is expanding in India, it will certainly boost up the growth of digital marketing in India.

*E-commerce :

E-commerce is the latest fad in digital marketing. The website has already become an integral part of every company and now, companies want to represent themselves very neatly and hence, they are opting for e-commerce sites so that they can attract more customers towards their sites. E-commerce is very much beneficial for those who are in the product marketing field:

*Social Media Marketing :

Social media sites are evolving day by day and they have an immense power to channelize a marketing campaign in an advanced, innovative and effective ways. In the coming few years, social media marketing will be ruling and indubitably, it will become the most popular digital marketing channels for branding, brand proposition, optimization, lead generations, conversions, and growth. Different social media sites like Facebook live, LinkedIn Twitter, and Instagram has already created a huge buzz and companies are utilizing these platforms for the betterment of their businesses

*Search Engine Marketing :

Now, the companies have realised that if they want to enhance their visibility and customer base, then they must opt for SEO marketing so that they can stay far from their competitors. Using SEO, a company can uplift its search engine ranks. A survey claimed that 35-40% users usually prefer to check only the first page of any SERP (Search engine result page). So, every company is vying with each other so that they can engrave their place in the first page of a search engine result page.

*Web Analytics :

As an eminent business owner, you must know that how many persons are visiting your web pages, which search engines sent you the most visitors or guests, and what cities or locations are sending the maximum traffic to your site. With web analytics, you can successfully evaluate all this information and can take the actionable decisions which will boost your web presence.web analytics is another key channel of digital marketing which will help you to take some effective and robust business strategies which will certainly enhance your sells volume and business growth.

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 vashi,navi mumbai.400709,India.

Contact details : 9867771174

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How To Become Successful In Digital Marketing..?

The digital economy is growing fast and there’s no better time to start your career in digital marketing, right now. Be prepared for a happening career that will keep you on your toes with not a single day the same! It’s a competitive industry, however, there are some simple steps you can take to get ahead.                        

There is no second though in the fact that Digital marketing will be the future of marketing.

It is not only the future; it’s a need of today. The opportunities for a Digital Marketing professional are huge in India right now. The Internet users have reached up to around 463 million and it has become the country with the world’s 3rd largest internet population and within the next 3 years, additional 300 million will get added to the population accessing the Internet in India. The current increase rate is measured at 34.8%. The industry has approx. 8 lacs job options at present and is anticipating grasping higher impressions within the coming years.

*Following are the most demanded skills to learn in Digital marketing:

*Content Marketing:

Content is the king and base for all your marketing. Nearly 50% of the companies have content strategy.

*Social Media Marketing: Social media budgets will get doubled in the coming next 5 years. Internet penetration is gaining more and more results. Nearly one-third of the population is currently using some type of social media platform.

*Search Engine Optimization: 33% of traffic from Google’s organic search result goes to the first item listed. So knowing the strategies of search engine optimization will give you a cutting edge in the digital marketing industry.

*Mobile Marketing: The growth in mobile phone users has created a lot of opportunities for the marketers. This is new thing in the digital marketing industry and brands having their website of older version need to be optimized for mobile phones. So a digital marketer should have proficiency in mobile marketing.PAY PER CLICK (PPC)It is an online advertising model where an advertiser pays every time an ad is clicked. It includes search PPC, social PPC, and display PPC. As a PPC expert, your job will be to create, manage, and optimize PPC campaigns with different ad networks like AdWords and Facebook.

*EMAIL MARKETING: Marketing done via email is known as email marketing. Email marketers are required to generate leads, build relationships with new and existing customers, and manage autoresponders.

Skills needed to succeed as an email marketer are:Copywriting Customer relationship management Lead generation and nurturing,Sales. 

*WEB ANALYTICS AND REPORTING:This is the technical side of digital marketing that relates to measurement, analysis, and reporting of data that is used for decision-making and optimizing digital marketing campaigns. Needless to say, web analytics and reporting sits at the center of digital marketing and is a very crucial area.

If you have a deep love for the internet, then Digital Marketing is one of the most exciting, challenging and fast-paced industries that you can work in. Digital Marketing is the internet based industry which is a set of online tools and marketing strategies to promote or advertise the brands, products or services. Ideally, online marketing has become the sole source for the companies to generate leads and sales as they are well aware of the consumer’s pattern of purchasing/searching.

Today’s consumer is solely depended on the Internet for their slightest inquiries or needs. For example, if someone wants to buy the new collection or pair of shoes, she will look for the show companies online. Or if someone is planning for weekend travel, he will look for tour & travels packages on the social media or web.

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"POWERING YOUR DIGITAL MARKETING DREAMS TAKING YOUR BUSINESS IN THE LEAD"

MEGHANA GHADAGE

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GET BEST CAREER OPPORTUNITY IN 10 DAY’S TRAINING

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The Bonzer Marketing Doesn't Feel Like Marketing

Meghana Ghadage

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Importance of Digital Marketing

* Role of digital marketing in everyone's life :- 

    Digital marketing is indeed a planned and vast marketing strategy that comprises of effective marketing techniques. You can easily take your website to the next level on various search engines by increasing visibility, conversion rate,user traffic.

  A website with high ranking gets good exposure online as compared to other sites,that do not have high rankings. It is easy to promote your product, brand or service through digital technology like radio,tv,emails or mobile, social media marketing, social engine optimization, content automation, e-commerce marketing, content marketing, email marketing etc. Are part of digital marketing. Digital marketing basically doesn't mean only purchasing or selling interaction, entertainment, consumer exposure,news towards a particular brand.

 Well, you can't afford to ignore digital marketing and learning digital marketing will always help you even if your profession is not related to digital marketing. In this modern world digital marketing mode of communication.

 Digital marketing is certainly the backbone of any economy. Now even a teenage girl posting her selfie or instagram is connecting through digital marketing. 

  * Digital marketing is less time taking :- 

Value of time is known when the deadlines come close. Before starting a business, milestones are debated and documented.

 Project is divided into works and each work is assigned some amount of time and these are called milestones. Each milestone should be finished before assigned time.

 Usually, traditional form of marketing is also gives some days according to the complexity of project. But time marketing takes more time than planned and costs more. The number of people traditional marketing covers is also very less. Digital marketing is done with less money, business is exposed to more audience and chances of people actually buying products are more with this marketing.

  * Digital marketing is far better than traditional :- 

     Business contains many risks.lots of money is invested and getting loss in business makes them hopeless. Today, starting a business and do marketing is easy but converting people to your beloved customers is tough.

   Most often, people get confused to choose among choices, for a work to be done,lots of companies are offering their services online. Obviously, people choose the cheapest one among the list while some go for companies based on their reputation.

  Standing and ranking are earned with time.digital marketing can get you leads but converting them is reliant on the business.if a business is started targeting people's needs and if marketing is successful in making them feel to buy the product,then business rockets to success and makes enormous amount of money.

    * Digital marketing is everywhere :- 

 Once you get to know about the change in the behavior of the most people around you due to the internet, you will be able to make out how digital marketing has conquered the world. Earlier we used to depend on newspaper,tv and radio stations to get information and only these sources had the permission to circulate information and ideas they source who used to

create information. In order to express on social media. You can upload videos, photos, publish text through different digital channels.

 Digital marketing skills have become quite necessary and those who have started gaining knowledge about digital marketing know that it can be used in any sector and job.

  Digital marketing is just not restricted to the marketing team,but it also covers the entire system. Marketing helps you understand the needs of your customers and digital marketing further to meet customer needs. The process of product creation is a blend of communication of marketing. If you launch a product that is not comprehensive, then the product has no value.

   * importance of digital marketing :- 

  1. Mass appeal :-digital marketing crosses local barriers it provides a company or campaigns more space and time to tell it's story. A person facing a screen seven seas away can get influenced by your campaign or website etc. Digital marketing allows the dream of mass appeal to come to a realisation. Also it allows people to discover you through multiple channels of communication. The close relationship people have with their electronics further affirms beliefs that digital marketing is here to stay.

 2. flexibility :-digital marketing allows people to discover you through multiple channels across the internet. Those fond of reading can discover you for example, through blogs or the picture on Instagram and Snapchat or the Mecca of video i.e. youtube. Digital marketing campaigns are way easier to manage and expand and can also be easily done.

 3. Feedback :- digital marketing has made it possible with the help of simple tools to launch the campaign and then to track it's reach & response from the consumers. It allows the consumers to connect and express their appreciation or grievances.

 Instant feedback allows us to tailor the campaign and respond to any problem etc. Which is a major improvement over the traditional marketing approaches.

 4. Provides a level playing field :-there is no denying the fact that digital marketing has allowed even startup companies to challenge the big daddy's of markets over time.

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Corporate Office Address : Sec-17, Arenja Corner, Palm Beach Road, Vashi, Navi Mumbai 400709, India

contect details : 9867771174