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Lean Management

An approach towards running a business which supports the concept of improving continuously which is a long-term approach to work that systematically seeks to achieve small and incremental changes in processes to improve quality and efficiency is called as lean management.

It seeks to eliminate waste of time, effort or money by identifying steps in business processes to revisit or cut out those steps which does not create any value. This philosophy is rooted to manufacturing process.

The guiding principles for lean management are:

1.    Defining value from the end customer’s standpoint.

2.    Identifying each step in a business process to eliminate steps that do not create any value.

3.    Making those steps that create value occur in a tight sequence.

4.    Repeating the above three steps on a constant basis till all unnecessary elements are eliminated.

Lean management is about constantly improving the work processes, purposes and people. Instead of trying to hold control over work processes and keep the spotlight, it encourages shared responsibility along with shared leadership.

The concept of lean management was actually derived from the Toyota Production System which was established around 70 years ago.

RCBS, Rajagiri Centre for Business Studies, the top rated MBA colleges in Kerala is located in Ernakulam at Kakkanad. The top business schools in Kochi is an ideal management institution in the country offering a choice of post-graduation courses such as MBA, IMBA, PGDM etc. Looking for the best B schools in Kerala, Rajagiri Business School is the right choice for you.

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Mega Marketing

Megamarketing is the expansion of marketing beyond the buyer to external or third parties that influences or blocks transactions. Third parties include labour unions, reform groups, cultural institutions, banks, and governments. It is an important term in international commerce where national governments might enforce certain protectionist economic policies which blocks foreign firms or brands from entering their markets. The term was coined by Philip Kotler in the year 1986.

Megamarketing is not directed at the primary customers but at the third parties who have an impact on the customer’s perception and influences their buying abilities. They include politicians, regulatory agencies, civil servants, special interest groups, opinion leaders and national media.

The aim of the mega marketing campaign is to persuade the opposing parties and turn uninterested yet potential supporters into its allies.

The greatest example of all is PepsiCo’s mega marketing strategies used in a country like India where the brand was pushed out in the year 1977. In the 1980s they began a campaign aimed at multiple levels of the Indian government who had a variety of regulations and outright barriers blocking foreign companies to either enter or invest the Indian market. Their first proposal involved facilitating the export of Indian drinks in exchange for their rights to import Pepsi, which got rejected in the year 1985. They then offered additional incentives to promote the country’s economic growth. After about 3 years of continuous campaigning, they finally gained their entry to the country.

Rajagiri Centre for Business Studies, the best MBA colleges in Kochi is ranked among the top b schools in Kerala India. Known for quality education and world-class learning facilities RCBS, business schools in Kerala, is the right choice to pursue your higher education in Kerala.

To Know More  https://rcbs.rajagiri.edu/

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Join for higher graduation, MBA, MHRM, PGDM and international MBA at RCBS, top business schools in Kerala, India. 

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Research and Publications at RCBS, MBA Colleges in Kochi Kerala.

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The membership with many leading  associates are absolutely free for Rajagirians.Join for higher studies at RCBS, business schools in Kochi, Kerala.    

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Join for higher education at RCBS, b schools in Kerala

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Join for MBA at RCBS, business schools in Kerala. Rajagiri Centre for Business Studies, the best b schools in Kerala, India. 

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Join for MBA program at RCBS, top MBA Colleges in Kerala. 

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Rajagiri Group of Institutions the leading MBA colleges in Kerala offers MBA, IMBA, MHRM, PGDM etc. 

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RCBS best b schools in Kerala

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RCBS, Rajagiri Centre for Business Studies the top-rated MBA colleges in Kochu Kerala imparts value based quality eduction to the students. 

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Join for MBA course at MBA colleges in Kerala, RCBS Rajagiri Centre for Business Studies.

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How to Choose an MBA Specialization?

In the world of management education which is bugged with myriad choices, two important aspects make a huge difference in the end - the institution and the specialization. Choosing a specialization is the only question that keeps toiling around in the brains of MBA students during the first two semesters. This is particularly true in case of those ones who made up their minds even before opting for MBA programs.

1. Know Your Strengths

Know your strengths and do a self-analysis of things you are good at. Know the fields your preferred B-School is popular for along with your preference for a one year MBA or two year. There are multiple specializations available today but it’s important that you choose your field of specialization based on your personality, skills, and career goals. But, what you’re interested in is the most important factor to be considered.

2. Focus on your Long-Term Goals

Considering the span of an average individual’s careers, one can either opt for a one year PG program or a full time MBA program with focus on any of the core functions such as business leadership, marketing, finance or HR depending on your skills. Initially, you must focus on how the specialization will boost your career, and whether you can expect long term employability, rather than being carried away with here-today-gone-tomorrow specializations.

3. Understand the Salary Figures

Learn about the salary figures of your business school for every specialization. But, do not let the salary structure be the only criteria if you’re really serious about your MBA. If salary figures are great for a specialization but you are too weak to grasp and perform in that vertical, do not choose it. Only if you get paid for what you enjoy doing, you can utilize your skills in the best possible manner. This way, you can benefit yourself as well as the organization you are associated with.

4. Know the Alumni

Learn more about the faculty who will be teaching you the respective subjects. Consider all these factors and then come to a conclusion. Early in the course of management education, you must deeply analyze the contents covered under each specialization. This will help you in choosing the right specialization, developing specific skills and in making an informed career choice at the right time.

Rajagiri Business School in kerala offers you a choice of post graduation courses like MBA, MHRM, PGDM etc. Locates in the IT hub of Kerala at Kakkanad, this MBA College in Kerala promises you a serene environment, best in class learning infrastructures, best hostel facilities and top placements. Rated as one of the Top B Schools in Kerala by Business World, this institution will definitely fulfill your dreams.  

To know more and admissions, visit : https://rcbs.rajagiri.edu/

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RCBS | Business Schools Kerala | B Schools in Kerala 

Rajagiri Centre for Business Studies is located in a picturesque valley in the IT hub of Kochi, Kakkanad. The Centre is driven by a single-minded focus on imparting value based management education to equip young professionals to make their mark in the corporate world.

The education at RCBS goes beyond academics and concentrates on the development of holistic personality of the students. RCBS believes in continually raising its bar and is relentless in its pursuit of excellence by nurturing management professionals with exceptional creative ability and social sensitivity.

Rajagiri Center for Business Studies Kerala, one of the reputed Management Institutions in the country offering a choice of various MBA courses. Rated as one of the B Schools in  Kerala by Business World and other leading channels this institution offers you a serene environment, improved hostel and learning facilities, experienced faculty and top placements. So if you wish to do MBA in Kerala then Rajagiri Business School in Kerala  is the perfect choice for you. For more details: https://rcbs.rajagiri.edu/

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Rajagiri Centre for Business Studies is located in a picturesque valley in the IT hub of Kochi, Kakkanad. The Centre is driven by a single-minded focus on imparting value based management education to equip young professionals to make their mark in the corporate world. Rajagiri centre for business studies offer best mba in kerala. RCBS one of the best business schools Kerala.

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B Schools in Kerala | RCBS KOCHI | Business Schools Kerala

Rajagiri Center for Business Studies is one of the best Management Institutions in India. Located at Kakkanad, this B School in kerala  offers a serene environment, best hostel facilities, top learning infrastructures, best internship programs, top placements etc. So if you are looking for an Business schools Kerala, then Rajagiri is the best choice for MBA,MHRM,PGDM

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All you need to know about One Year MBA

A two year post graduate MBA is the most popular among many, but in the recent times alternatives for completing MBA in different ways have emerged. The trend over the years with increasing number of applicants opting for full time MBA, this option of one year MBA has become popular among the working professionals. But a full time two year course is what helps to be a complete management expert with an MBA qualification. And clearly doing a one year MBA along with work is a difficult task. It may even feel inadequate to learn everything just within a year. To get in depth knowledge and be more of an expert is not that easy or possible. Lot of efforts are to be put in to complete along with other tasks. Placement opportunities are better in a two year program compared to a one year MBA program.

Rajagiri Center for Business Studies Kochi is one of the top Management Institutions in the country offers various post graduation courses such as MBA, MHRM, PGDM etc. Rated as one of the Top b schools in kerala. If you are planning for a post graduation program and searching for the Best Business schools keralathen Rajagiri (RCBS) is the ideal choice to land in your dream job. To know more and admissions, visit : https://rcbs.rajagiri.edu/