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Get Potential Traffic With Right Approach- Search Engine Optimization That Will Helps You To Grow Website Traffic

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Marketing Mercury is one of the top Digital Marketing Company in Akron we help generate leads through SEO, PPC, Social Media Marketing, and Email Marketing. Increase leads, and reduce costs.

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Marketing Mercury, we do not entice our clients with big words but with definitive results. Our team members are result-driven and believe that no client is small. The fate of your small business is safe with us. We are one of the professional Website Design and Digital Marketing Services Company established in the USA, offers Website Design, SEO, ORM, PPC & Brand Marketing more.

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Shopify web page speed optimization for google page ranking and gt matrix by Shopify experts to optimize sales and Shopify store. https://marketingmercury.com/shopify-optimization/

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https://marketingmercury.com/link-building-services/ If you are looking for best link building services provider and a system to take your brand to the next level, then we should talk. Experienced and focused results. 

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How Businesses Are Winning The Game of Virtual Selling?

Technological advancement creates a new era of selling and buying. Businesses don’t need to establish a place to sell their services. No matter what genre a business is dealing with, they can sell their products from any place in the world.

It is easy to buy for services being at a single place with the best quality of services. Every buyer seeks the solutions before buying a specific product, and businesses offer them solutions right in front of them. Virtual sales are the latest modification in the commercial industries where businesses can sell their products without establishing a unit in a specific area. 

Customers can order the services which they can either download or can get the physical product by ordering using a virtual platform. Nowadays, virtual product delivery is popular in several industries, and almost 95% of sales are operating virtually. Physical meetings are not so crucial where you can opt for the services by just asking some questions and getting the product at your service. 

It is a novel way of effectively selling from the place you are directly operating. No need for a customer’s meeting, just a demo of services, and clarification of queries can make them buy the services. Businesses get a boost in their revenue when they go for the virtual selling process for a healthy business. 

What is Virtual Selling?

Businesses are expanding with time, where they offer a variety of products to their potential customers. For a fair deal, businesses have to find several methods to attract users on the platforms. For a healthy business, several strategies can play a role in the development. 

Traditionally when the technological era was not so popular, businesses have to fix some meetings with their customers and continuous follow ups to make them valuable customers. It was a time-consuming way of preparing a user base and attracting more users was not possible in a short period. 

The customers were sometimes far away from the geographic location, which takes an entire day to transform that customer into a buyer. 

Why is a single customer crucial to waste a whole day? Is it sure that the person is going to choose the service you are offering? No, there may be some possibility that can transform that person into a buyer, but we cannot confirm it.

Technological advancement introduced virtual selling that is helping businesses to grow with more customers on a single day. Time is crucial for every business, where they can set up a larger user base for better services. Virtual selling is offering the services directly to the customers without meeting them physically. The customer can ask whatever they want to and opt for the products without moving from their seat. The effective use of technology makes a person opt for services that might be crucial for them. Also, eCommerce is rapidly growing with time, which has several virtual products that the users opt for. 

Users get the products in a minimal time, which reduces the time of convincing a buyer to opt for services. It shortens the sales cycle to draw more revenue for the business. The new environment of selling and buying is a time-saving operation for companies and buyers. 

Several companies use virtual products, and one of the common and most selling virtual products is virtual games. Gamers nowadays buy games for a better gaming experience, and companies that provide them with these games need not deliver a copy. They provide them with a link to download the complete game after a successful purchase. 

What is the Virtual Selling Process and techniques?

Companies were operating technically and were getting more revenue. But sometimes, because of the non-connectivity of customers, they were facing several issues for a great sale. For a successful sales transformation, companies were trying virtual sales, which helped them a lot to transform the stocks into profitable deals. 

Virtual selling helps businesses to achieve a benchmark of greater revenue with the smart ideas available for them. So, if you want to know more about tips that can help you enhance your business globally, let’s check out these techniques that might help you know about the virtual sales process. 

Establish discipline on the systems to foster focus 

When you are ready to show your products, be sure that the surroundings are good. Schedule the meetings carefully when no disturbance is there. Sometimes customers feel uncomfortable when the surroundings are disturbing. To enhance productivity, always use versatile things to promote your products right on the camera. 

Additional tools like webcam, monitors, microphones can help you draw sales for the company. Always be disciplined for things and plan well to attract the users you want to sell the products. Always remember you are at your office, so managing the things accordingly can foster your way of presentation and can boost the sales for the organization. 

Reduce the time to show time’s value

Never take much time while showing the products to the customers. Always remember that, if you value their time and provide all the crucial things in a limited time, it will help them decide about the products in no time. 

Video demos attract more.

Always remember that your looks and dressing creates an impact on your customers. Dress well while demonstrating and always use “do not disturb” to stop the disturbance thoroughly. Disturbance creates several issues where you can sometimes lose the project. 

Challenges that business face in Virtual Selling

Every business has its choices of selling, and they work with their virtual selling techniques. Their virtual selling techniques vary according to the products they are dealing with. But there are common challenges that the businesses face while selling virtually.

Technology is getting broader every day, and the world is using virtual buying more than physical buying. Because physical buying consumes time which no one wants, so virtual buying is also widespread all over the world. 

Sometimes, virtual meetings cannot create positive effects on the business that creates so messy things in the organization. Finding the best ways of computing and virtual selling can help them achieve a good revenue rate for the business. Let us understand what challenges are there for the virtual selling process in the world.

It was complicated to get customer’s meeting time. 

The major issue in almost every industry is that the customers sometimes don’t give their time for the product demo. The businesses cannot force them to join the meeting, which creates some complications in promoting the products. 

Follow Ups on follow ups prepare a customer to fix a meeting for a successful sale. It depends on the customer to give their time in understanding virtual selling products. Sometimes it affects the  productivity of businesses by impacting the services. For B2C or B2B business, the challenges differ only according to the buyer persona, but the common challenges affect both the business. 

Let’s understand the virtual selling challenges that affect the whole scenario of business.

Understand the buyer’s persona

The sales professionals have to understand the buyer’s persona that can help them target the relevant buyers for the products. Several users search social media and other platforms to find the products. This helps you understand the buyer’s persona for an effective sale. 

You can target the users based on their search for products and make them choose the services you are offering. There are no complications to understand the buyer’s persona to determine virtual sales techniques. Still, several businesses cannot understand targeting properly and affect the business by choosing irrelevant users. 

Although if you provide a mobile-friendly experience, they can opt for the products immediately just after understanding the things. 

Shortage of information about the users 

You need to influence your potential customers with data driving technology. If the information is not adequate, you can lose an opportunity to gain a larger group of customers. There is a barrier among the users and businesses when influencing remotely, and that barrier creates lots of misinformation about the products.

Adequate information can help the business establish the user base on the platform. The challenge is so dense, which cannot bridge the gap between the customers and businesses about the services they are offering. The customers do not understand the aim of these products and decide to leave the products. 

It affects sales if the users do not get the solutions they are seeking to use the services. Information can help businesses to target the relevant users to make them buy the products that can help them achieve a good revenue system for the business. 

How to Improve Your Virtual Selling?

Businesses have to follow different virtual selling strategies that can draw users to become payable customers. To improve virtual selling, businesses don’t need to focus on just the technical things; they have to improve the services that can attract a user base on the surface of the business to choose the services. 

Working remotely has several challenges that might be fixed to increase the count of buyers for the services. According to the people, working remotely was for like three or four weeks. Because of circumstances, they are still finding the customers remotely for the enhancement of the business. 

It is crucial to understand that improving the ways of the presentation can improve the numbers of users on the platform. 

Focus on the users and meetings

While working remotely, talk to your potential customers and convert them to a buyer. This means you need to focus on your surroundings and methods of presentation that can turn these users into payable buyers. 

When you are operating your business remotely, it will not happen that you will not get any distraction. While working remotely, the businesses face several distractions. This creates a negative impact on the users, where they cannot understand the things properly because of the distractions you are producing. 

So for a healthy user base, take care of all these things that can affect the user experience, anyway. While having a client meeting, turn off your notifications while attending the user, maintain silence, and set up a suitable environment around you. 

Be dynamic while attending a user.

Virtual selling best practices can help you attend to your user creatively. Just imagine that you are presenting your products in a personal meeting. What are the precautions you will take? You will dress up properly, prepare a presentation, prepare a plan to create an impression among users, and elaborate everything about the products. 

Virtual selling also requires all these things while presenting a service among users. The virtual selling process is also not tough to perform. You can present the products dynamically, creating a healthy surrounding, and present a product in effective ways. Ask questions, answer the questions that the user is asking, and make them comfortable while presenting the products. 

A virtual presentation is a way to create a better impact on the user to opt for the services. 

Prepare a backup plan.

If you are presenting the product effectively and suddenly you get some technical issue, then it will affect the user experience. So for an excellent user experience, prepare backup plans for the meeting. Include all the backup plans in the pre calls or emails you are sharing with your users. 

While dropping a meeting, always share an alternate video link or prepare a video that can make them understand everything. These things can enhance your professionalism among those customers you are going to take to a meeting. A backup plan to save the meeting from getting exploited can help you achieve the attention of the users and create a good impression about the company. 

Always remember that screen share is crucial for the session, so keep the relevant tabs open for screen sharing. Sometimes, we forget about this thing and share the screen with a messy desktop. This can affect the user’s experience and can create negative impressions. So keep the relevant tabs open and then share the screen, which will express your professionalism among your users.

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Marketing Mercury believe that personalizing your content is the best medium to get into your audience’s minds and make them use your service. Content marketing is all about keeping your target audience engaged with your brand.

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How Covid-19 Changed the Consumers Shopping Behaviors?

Life Experience - During Covid-19

Covid-19, the pandemic that shook the entire world in 2020 will have a long-lasting effect. More than 90 crores of global cases, businesses shutting down, loss of jobs and many more such worst scenarios were visible throughout the years. What started as a small virus in Wuhan city of China spread to every corner of the world, forcing people to stay home. People's thoughts towards each other, towards life and the purchasing behavior completely changed. Healthcare experts, product delivery men and police officials turned out to be real heroes during this global crisis.

The Covid-19 has fundamentally changed the world we knew over the decades. By the end of the decade, the pandemic, along with other disasters, created fear among people. People are now living, buying and thinking differently. Many retail owners running a brick-and-wall business had to shut down their business permanently or temporarily. The virus has reshaped the consumer goods sectors. The virus also changed the consumers' shopping behaviors. People, during the pandemic period, were scared to step out and preferred online delivery. 

The product delivery method has changed. Proper sanitization of product and no-human contact is now the new norm. Many studies in this period present that new habits are formed, permanently changing how and what we shop, and how we live and work. 

After conducting several surveys in 2 countries, it is found that consumers have changed their buying behavior. Since many urban working professionals work from home, they are reluctant to deal with crowded public places. In India, if demonetisation forced people to go digital payment, Covid-19 forced them to go amazon seo services. 

In 2020, there has been 10 per cent growth in online shopping, set to grow further in 2021. Right from groceries to sanitizers and other essentials were ordered online. People who never did online shopping are now turning towards online shopping. This method signifies that the shopping behavior of consumers has drastically changed. 

Moreover, people are more inclined to buy essential items than other regular things. Low income and less positivity towards the economy is forcing consumers to buy essentials.

Consumers are concerned about the future impact of the Covid-19 in terms of health and economy. They do not want to waste money on buying items, which are not much necessary. Many are anxious, fueled with panic buying of hygienic products. 

Economic conditions are creating an impact on people's lives which directly or indirectly affect buying behavior. However, many others are continuing their usual buying pattern, having no pandemic or economic pressure.

This change in the buying pattern is also a testing period for retailers. They need to look ahead to the new shopping behavior post-corona. Consumers will change the way they purchase products and the way they use technology. Consumers will buy again from retailers who fulfilled their demands with a personal touch in this unprecedented period.

COVID-19: Men’s and Women’s Shopping Behaviors Vary

The difference in buying patterns between men and women. 71 percent of women were worried about the virus, and 47 percent of men revealed that the pandemic affected their buying decision. 

The pandemic has affected 1/3 of men's decisions on spending products. Furthermore, they also reveal that it is affecting how much they are spending. 40 percent of men agree that they are now buying more grocery products, personal care items, and household products. Only 7% of men agreed to purchase beauty products. 

Similarly, about 30 percent say they have brought down the limit of buying from the store and will switch to online purchase. This also brings down the hassle and fear of travelling in public transport. 

Another survey entitled "Covid-19 and E-commerce" represented how pandemic changed the way consumers use e-commerce in countries like Brazil, Germany, Italy and the Republic of Korea. The pandemic had created a significant shift from offline buying to digital buying. A report created by UNCTAD and NetCom Suisse eCommerce Association and Brazilian Network Information Center (NIC.BR) shows the online purchase increased by 10 percent across different product categories.

Since people were locked behind the doors, and internet usage was shot up way ahead, online retailers had a great time and eased restrictions. Women were more into purchasing food items to try out new recipes, and men shifted their purchase of both grocery and other household items.

The pandemic has disrupted the economic and social process, altering people's behavior towards the purchase of products and services. Fear of being infected has created more fear among people. Females were more worried compared to males because of the concern for the family's welfare. The sale of body immunity-boosting products increased during the pandemic period. Both men and women equally purchased these items to stay healthy. 

Similarly, during the pandemic, we witnessed a rise in people getting into the workout zone. People were more concerned about their fitness, so there was a steep rise in purchasing fitness-related products from both genders. Even after things get normal, female buyers will continue to buy products online compared to men. 

Online brands will have to shift in advertising methods and target audiences when it comes to promotion post-pandemic. They will need to consider the buying behavior between men and women. It is important to focus entirely on customer-centric service.

This is how Covid-19 Changed the Consumer Shopping Behaviors

During the early stage of lockdown, consumers started moving more towards the online purchase to buy things that can keep them engaged for long. It was the beginning sign of change in online shopping behavior. In March 2020, there was a slight increase in online purchase compared to the same month but in 2019. This data also highlights that online shopping will become shopping habits, and buyers will look for products widely used at home. 

People prioritized necessity products more than luxury ones. People browsed more for apparel and accessories, but did not prefer buying the same. It is found that before the pandemic, the main priorities of buyers were quality, price and brand. However, during the pandemic, the priorities were availability, price and quality. This showed how economic conditions and safety were the major concern for buyers and changing their online shopping behavior.

Many buyers who looked for essential products experienced shortage of items, and the ones, which were available, were sold at high prices. More than 30% of buyers said that they found products easily.

It is quite interesting to see how priority for shoppers has changed drastically in a few months. This is also the best time for consumers to try our new brands, which were not much in demand before, but offer quality products. 

One of the reasons why there has been a shift in online shopping behavior is the economic condition. Companies shutting down, layoff and salary cut led to change in the online shopping behavior. Many could not buy luxury items with the fear of saving evaporating until jobs are secured. 

Customer Experience

The comparison in three countries of how increased dependence on digital platforms will end. It found that in Italy, 60% of consumers shopped online throughout the pandemic. In China, consumers will continue to flock to digital media even after the pandemic is over. Similarly, in the US, the use of e-pharmacies will continue to grow. 

However, the report also said that countries like the US and the UK would take longer to recover due to long-term drops in consumer spending. 

Another interesting way on how COVID-19 is changing the consumer buying behavior is the “financial squeezed" moment. As mentioned earlier, job loss and salary cuts have affected the luxury buying habit. In a market where pandemic is stabilizing in a greater way, economic concern will remain in 2021.

Consumers are more mindful than ever when it comes to shopping online and offline. More than 70% of people are limiting food waste, and 67% are buying health- conscious products. In a country like India, "Vocal for Local'' slogan is high-on demand and people prefer buying local goods. Consumers are also adopting omnichannel services like contactless payment, virtual consultations and curbside pickup. 

This is not the first time when the retail industry witnessed a business setback, but consumers’ online shopping behavior never changed so quickly. Retailers, both online and offline, need to consider data-driven insights to renew their relationship with consumers. Moreover, they need to improve shopping efficiency, both online and offline. Retailers need to increase their investment towards omnichannel capabilities.

Challenges faced by retailers:

During the pandemic period, e-Commerce companies faced three major challenges:

Retaining new customer arrived during the pandemic period

Difficult to differentiate their online offering from competitors

Improving operational efficiency and adopting new delivery challenges

One of the reasons why top e-commerce companies survive this pandemic is adopting the new delivery norms. A company's capacity to adopt digitally and flexibility in general is proving to be a key reason for business survival.

With a pandemic forcing many retail companies to bring down the shutter, loyal shoppers showed their likings to shop local to ensure these retailers never go out of business. Local retailers need to adopt high inventory demand and different ways to connect with local customers for better business.

New Shopping Habits that Consumer adapting

In the US, more than 47,000 chain stores went into temporary closure during the pandemic period due to an increase in online demand service. Furthermore, with the introduction of social distancing and other pandemic rules, consumers have adopted new shopping behavior. During 2020, in the US alone e-Commerce made 11.4% of total sales. This also includes the increase in the demand for "new essentials".

Companies allowing buyers to buy online have a good chance to increase their audience base and profit level. According to one data, there is an increase in the number of adults liking and purchasing online grocery during the pandemic period. This also reveals how consumers are quick in digesting and processing new information according to the news.

For a retail company, it can cost seven times more to get a new customer than retaining the existing one. This can be a financial opportunity for companies to work and retain the business.

Shopping for groceries online is now becoming a new norm, and is a habitual pattern for both men and women buyers. According to experts, when consumers form this habit, especially during such unprecedented times, it is going to stick for long even after the time has passed. 

Consumers in many countries, especially in the UK where the lockdown is back, choose to stay home and buy products. However, in countries where lockdown eased, consumers still prefer staying back home.

Health, safety and finance continues to stay an impact-buying attitude of consumers. During the pandemic, products falling under personal health were top priorities for consumers, while the fear for finance also grew more. Even though retailers are opening up their doors, retail footfall remains below level.

Many reports suggest that 56% of consumers will continue shopping in the neighborhood or locally sourced products. While 80% of consumers plan to continue to buy products online. Data also suggests that there will be a huge increase of 169% in e-Commerce purchase, post-pandemic.

Retailers, over the time, have adopted changes according to consumer behavior. In fact, they have to adopt, so that they can remain in the market for a longer period. Retailers who could not adopt this shopping behavior of consumers could not sustain for long and had to shut down the business.

What are some changed habits that may remain post covid-19

The world that we were living before the pandemic, will not be the same post-pandemic. Right from the lifestyle to buying behavior, everything will change. During the pandemic period, the buying pattern of consumers started changing and there will be a huge transformation for the long-term.  Let us check some of the changed buying behavior we will see post Covid-19:

Less enthusiasm to visit stores Since there will be social distancing and health safety rules for the long term, consumers will not prefer visiting brick-and-wall stores for some time. The mass- adoption of digital based shopping, home-delivery and buy online, pickup in-store (BOPIS) will continue for a long time. According to one survey by Global Web Index, more than 50% of respondents say they will not visit any stores for long-time and prefer online purchase.

The fear is still on Consumers worldwide are still concerned about the post-pandemic situation. Spenders are very cautious about spending on luxurious items because of the unstable economic condition. They will continue to cut down their spending.

Work from Home will continue 2020 was a year of WFH and it seems to stay for long. For instance, Twitter announced that it would allow employees to work from home forever and many other companies have given their employees to work from home. This massive shift of the workplace has also affected the buying method, flexibility in time management and increased demand for remote work.

Contactless Payments Amazon, Flipkart, Alibaba and other big and small e-Commerce companies will continue with the contactless payment to avoid risk of virus spread. Wearing gloves and door-to-door delivery will be the common norm for long. Until the virus is completely gone and the vaccine is infused in people, this safety norm will continue. Companies are training their delivery people on contactless delivery and payment. This is a good sign.

Focus on Self-Improvement The pandemic has changed people when it comes to self-hygiene and improvement. There has been a huge demand for health and wellness products during the pandemic. Hand sanitizer has become a part of our lives. Moreover, people are becoming more health conscious and are buying yoga items like mats to practice yoga and other workout systems. This focus on self-improvement will last longer. Retailers dealing with health and wellness products saw a huge spike in demand and profit. This, they think, will continue for a long period. 

People turning to be Economical As the recession is looming upon us, consumers are becoming more economical. There will be a huge change in spending. More than 60% of global consumers have cut-short their spending and will continue to do so until things are normal. Discount offers will have a strong influence on buyers, and retailers will keep grabbing attention of buyers to buy products at a low price.

Surge in Travel and Experience Although borders in many countries are open, people still think twice before travelling. Air flight restrictions and long procedures of documentation are making people cut-short their travel. 70% of consumers are cautiously planning for a trip. People are slowly getting into the travel mode, but will still have to follow social distancing and other rules.

Increase in Internet Usage By the end of 2020, there were 4.66 billion active internet users, thanks to the lockdown. More and more people stayed online to watch movies, learn either something or shopping. Market experts feel that desktop and smartphone users will maintain the high usage post-pandemic. Since, people are less commuting; the use of the internet is increasing.

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Marketing Mercury, we do not entice our clients with big words but with definitive results. Our team members are result-driven and believe that no client is small. The fate of your small business is safe with us. We are one of the professional Website Design and Digital Marketing Services Company established in the USA, offers Website Design, SEO, ORM, PPC & Brand Marketing more. A leading PPC Agency that offers the best PPC services. We connect the right keywords, ad content, and target audience to generate sales. Get in touch with us today and let us forge a long-lasting relationship.  

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Best Reputation Management Services

Best SEO Works Can Help With Reputation Management. Your online reputation impacts every potential click or purchase. Protect your brand image with our online best reputation management services.

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Email marketing is certainly the most effective online marketing tool, which will never be going to die. By applying the right email marketing strategy, you can still gain clients for your business.

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Why Does Your Business Need Online Reputation Management?

For a business that has its presence online, the essential thing that matters is the reputation it holds. One small mistake can cost huge negativity around different online platforms. Every entrepreneur cannot manage everything by himself and needs assistance to manage the online reputation. Thus, hiring professional online reputation management companies is what a good investment is all about. For a business, it is essential to know what their clients and customers are saying online. A reputation management company would help in maintaining things online.

What is Reputation Management?

Online reputation management is a process of monitoring and handling a brand’s social media pages and online community for negative and positive reviews from customers. Keeping this in mind, every company should monitor its web presence by also using different platforms. Every second, customers keep posting comments on online forums and social media platforms. Keeping a tab of each is vital, but also a task.

Quite similar to PR, online review management is designed to manage the reputation of the business. Some of the common activities are-

Creating and posting content

Forums

Blogs

Social Networking

Monitoring article submission sites and user-generated content

Blogging Communities

Social News and Bookmarking

Here are some of the reasons why online reputation management is vital for a business-

Helps in keeping Positive Image

If you are into an eCommerce business, then there are high chances that customers and competitors would be posting negative reviews of your product, affecting your online image. By implementing online reputation management, you can manage these reviews to ensure the reputation is positive.

Better Search Engine Ranking

Having online reviews has the power to affect SEO hugely. This is because Google keeps an eye on sites, which receive both negative and positive reviews. In case your website receives negative reviews, then the site will have a low ranking; similarly, if positive reviews, then good ranking on the search engine.

Increase in Customer Trust

Online reviews, especially positive ones, can have a significant impact on customer trust. If potential customers find other buyers posting only positive reviews about the website, they will surely buy or do service. A lot of emphasis is given to online reviews. So it becomes vital for a business to keep the reputation positive to increase customer loyalty.

Does it affect your business?

ORM has a significant effect on business, to keep the reputation positive throughout online platforms. Online Reputation Management is vital for a business, irrespective of its size and type. Customers and clients do transactions and business with brands, which has a good reputation. There are different platforms, including social media, third-party reviews, and search engines.

According to research, around 86% of people trust online reviews to decide on a purchase. Having bad feedback online towards the company can bring down the business and ranking too.

You cannot avoid investing in the ORM, which helps to showcase your brand’s real identity. ORM helps in developing good content showcasing your brand quality. Moreover, there is a significant connection between ORM and SEO because, in the end, an online brand with positive reviews can manage to reach the top ranking page of the search engine. One of the ways they both are connected is when your brand is tagged on a positive review; you get the reward in the form of a backlink and shoot up the traffic.

Besides an increase in traffic, ORM can affect business by improving brand visibility. As mentioned earlier, customers prefer buying products from the brand or site, which carries positive reviews. ORM allows for positive improvement.

ORM, on the other hand, can also affect sales by improving it positively. When customers find positive reviews online for a specific brand, they are induced to purchase the service or product. It is vital to resolve issues with the customer so they avoid posting any negative reviews.

For people, it is very easy to judge the company when they read negative reviews. If there are regular negative reviews posted on the site, social media pages, or forums, potential customers and clients will avoid taking service, bringing loss to your business.

Things you can do to maintain your online business reputation

Once you have established your business online, you need to maintain its reputation to ensure customers and clients keep coming. Online reputation management can help in monitoring, analyzing, and responding to negative and positive reviews.

ORM is quite a difficult task, and you need professional minds to handle the situation to concentrate on other areas of business growth. However, if you decided to handle the FORM of your business by self then here are few ways-

Be Constructive and Polite

As an entrepreneur, it is quite frustrating to see negative reviews for your business. However, keeping composure while replying to review is vital. Having a friendly and positive approach will have a positive impact on customers towards your business. Whether you reply privately or publicly, be professional. Your response should show that you are ready to help them. Giving the feedback by adding, "Thank you for the feedback, we would love to further discuss this issue," will calm down the customer. However, you also need to ensure that the problem is resolved and connect with the customer to update.

Go Deeper into the Issue

In business, the customer is always right. However, it is an essential mantra for smooth business flow, but it will not always be your business's fault, but it could be from the customer's end. The best is to go deeper into the problem and understand where the real problem lies. You can connect with the customer or client directly to understand the problem and solve it. This also shows that you are giving importance to customers.

Respond Publicly

Once you understand the problem, apologies, or respond to the customer quickly and publicly. While replying to the customer, give an offer to improve their experience, and acknowledge their feedback. Big brands like Netflix, OYO, Amazon, and others connect with the customer publicly to solve the issue.

Responding Privately

Apart from responding publicly, you can also reply privately, showing them that you value their concerns. Goodwill gestures, along with an apology, will help put a positive image in front of customers. If there is product damage, then refunding or replacing it is the best way.

Several businesses usually respond to negative reviews written by customers privately. Instagram, Facebook, and forum sites offer private messaging options, which you make the best use of.

Ask for Positive Feedbacks

When you offer a service to the customer or client, always ask for feedback. There is no harm in asking for it. Customers facing bad experience will take time to post feedback, then one who enjoyed the service. Local businesses are advised to be efficient when encouraging happy customers to write public reviews for the product. More and more positive reviews can overshadow the negative ones. It is one of the methods of personal online reputation management work in your brand favor.

Building Online Credibility

If your social media pages and website do not contain customer testimonials, you need to add one. Make sure to add only the positive ones on the site. Keep a regular track on sites like LinkedIn and Twitter, what users are saying about your band. You can encourage users to keep posting positive reviews and do some interaction with them.

Why is this important for your business?

Reputation management is a part of the business, and maintaining the same is beneficial for a long time. According to Clutch's 2018 survey, it was found that 100 out of 224 digital marketers allocate separate time and financial resources towards ORM for boosting business success. Besides, more than 42% of businesses keep monitoring their ORM regularly.

Let us check why it is vital to handle ORM for your business.

Helps in Boosting the Business Sales

Maintaining a positive brand reputation is an on-going process and leads to tangible results. For a business, earning revenue is the main priority. The right placement of ORM can help to notice the revenue for the success of the business. If your business reputation is positive, it becomes easier for the sales team to sell the product or service. On the other hand, an excellent online brand reputation also helps buyers buy the product without thinking much.

Helps in Building a Positive Image

A solid ORM can help in building a positive image of the business. Building a positive brand image in this competitive world is a task and requires an equal amount of time. When you implement finely crafted and unique ORM, it will help to build a solid image online.

Other than these, there are other reasons too that to maintain online reputation management-

ORM helps in keeping reviews and feedback positive over a period. Customers pay more attention to that brand, which has highly positive customer feedback.

Social media platforms are for everyone and offer freehand to write negative reviews spoiling your image. So using ORM can help in keeping track of it.

ORM is an integral part of digital marketing. There are specific points to consider when implementing the ORM for business-

Ratings

Better brand acknowledgment through third-party forum sites, web journals, and social media

Gaining more followers

Conversions through social media

Why do you need an ORM Specialist?

Whether your business is small or large, the need for ORM management service is a part of your brand growth. Businesses that receive fewer stars and too many negative reviews have a higher chance of losing the Google ranking. We at Marketing Mercury consider these aspects to offer you quality work and help build your brand a positive image.

Creating a positive online reputation with Marketing Mercury

If you own a business, then you are likely to receive a negative review from unhappy customers. In many cases, these reviews can be either fake or scam coming from competitors. Top online brands always face this issue and need to invest in top quality ORM service.

Here are some ways how Marketing Mercury can help with the ORM-

Repairing Online Reputation:

Our team of in-house ORM experts helps repair and mitigate the damage from negative reviews. We do check where these negative reviews come from and whether they are fake or genuine.

Online Reputation Monitoring

Our team works extensively to set up a program to monitor new and old revisions, also positive and negative marks. It will help to know where your business stands.

Reputation Management Software

We use updated ORM software that helps to monitor and control the content accessible to the online community. With software, our team assists in promoting content, positive reviews, and eliminating negative feedback.

Removing of Negative Comment

As an ideal online reputation company, we remove negative comments from all platforms where your website has a presence. Negative comments can harm your organization’s reputation. Our ORM services eliminate misleading feedback and reviews to help your company carry a positive image.

If you have no idea what your customers are saying about your brand online, you need an ideal personal online reputation management service to handle such a situation. At Marketing Mercury, we help your business prevent damaging, misleading, and fake comments from customers and competitors.