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Local SEO Strategy

Rather than asking someone, we search for things on mobile. Somehow every type of small business is available near you. More than 40% of Google searches are looking for information about local businesses. Local search has a lot of benefits for small businesses. Local SEO is essential to keeping business relevant.  By optimizing business and adding relevant local information about businesses you can reach potential customers.

Local SEO is meant to improve website ranking in search engines and its visibility for businesses in a geographic area, especially ones with brick-and-mortar locations.

When the user searches for any information in a local search, search engines like Google use information like local content, links, sources, and social media pages to provide the most targeted results. As a result, it increases the visibility of a business and its products or services to local customers. This also helps to improve organic traffic to the website from local searches by customers in the geographic area.

To show business online, the website is one of the important things. It is just like a portfolio or an informative brochure that is in digital format. Website development in Patna depends upon the type of business like if the business is for a product ecommerce website is fit for that. Or if it is a service-based company or business, then it requires to have an informative website or custom website as per the requirement. Website development and designing in Patna are performed by us at an affordable price.

Google My Business

Google My Business is the hub of local search. The search engine, like Google, is most likely to prioritize the content it can verify, Google My Business ensures that business meets Google’s requirements.

Optimize Google My Business information by:

Creating and verifying a Google My Business Page

Using Google posts in the account

Encouraging customers to leave reviews on Google

Responding to reviews and feedback

Ensuring all the local information is correct, such as the     address and phone number

By verifying this information, Google authentic the business, which can be seen on the sidebar for a local search on the search engine results page.

Moreover, reviews, up-to-date contact information, addresses, and operating hours improve the experience for customers and make business easier to find.

Put Business Name and Other Information Consistent on All Platforms

For people, able to find any business using local search, it is very necessary to maintain the information consistent on all platforms. It means setting up a business name, address, and phone number on Google My Business Page as well as on the website properly. Bots can crawl to the site and increase visibility and ensure customers can find business easily. Put business name, address, and phone number on the header or footer. Do not put information in image format, as it cannot be read by the bot.

Think about it – if a user searched for a business and found one address and phone number on Google My Business, another on any other business directory, and yet another on a website, they’re going to feel confused and unsure if the company or business is real or not. Even Google also sees this and can’t determine which information is correct, so it may not show the business on the results page at all.

Optimize the Technical Aspects

Optimizing the website in the technical aspect means, making the right information and business location avail on the website. Other than describing the product and services in detail, make sure pages includes meta tags and social media.

Each time adding new content, make sure it’s optimized for search engines by using high-volume keywords in the meta description, header, title, URL, and body. This increases the chances of getting seen on the search engine results pages.

Perform a Local SEO Audit

SEO and B2B SEO is an ongoing process, so it’s not enough to stop at business pages. There should be regular audits to determine the site’s current ranking and areas for improvement.

Local SEO audits may include:

A Google My Business audit

A Google Search Console audit

An on-page SEO audit

Competitor analysis

A citation audit

A website audit

Attract Local Customers with Local SEO

Local SEO is a vital part of the overall SEO strategy. If the business is operated in a service area of having a brick-and-mortar store, local SEO can go a long way in ensuring customers can find a local business.

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SEO Quality Link Building

Link building is one of the most important marketing strategies in SEO today.

Link Building involves attracting links from other websites to your own website. The more quality link pointing to sites, the higher chances to rank on google and other search engines.

Link building is considered one of the most difficult aspects of SEO. But there are ways to build quality links without breaking the bank or devoting endless hours to link acquisition.

Here is how you can acquire high-quality links to your website.

CONTENT CREATION & PROMOTION 

The first step in any good link-building campaign is to create something worth linking to. This could be anything from an infographic to a video or a simple blog post.

GUEST POSTING

One of the best ways to build strong backlinks is to have full control over the anchor text and link quality.

SOCIAL MEDIA

Posting content or posts over social media like, Facebook, Twitter, LinkedIn, Instagram is an easy way to get at noticed. Facebook and Twitter are easy ways to get noticed and earn links. These links don’t have much SEO value, these are great for getting referral traffic and attracting new readers, who may share your content elsewhere.

Some other off-page SEO methods also help to create links like, directory submissions, blog and article submission,  infographics, ppt submission, bookmarking, and more.

What a good link entails?

Quality links are those coming from reputable sites with high trust levels. Google holds certain sites to higher standards than others, so getting your site linked to these sites will help boost your credibility.

There are many link-building tools and software that ensure to have quality links.

Authority is granted by other sites linking to that page and that domain. If a page has few links pointing to it, it will have low authority. If a page has many high-authority links, it will have high authority.

Link building will always be a crucial factor in getting your website ranked. The more links you get from relevant sites and blogs, the better your chance of showing up at the top of search engines. The above tips should help you get more links to your website.

At Mania Group of Technology, we understand the brand value of your business. So, we are here to make your business online with our skilled team that is experts in Developing Ecommerce Websites and Applications as per your need. We provide you best ecommerce website development in Patna. Visit our Portfolio to see our projects.Call us for more details: +91-9555554642, +91-9155492401

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What is MLM Software?

MLM stands for multi-level marketing or also known as affiliate marketing management and it works in various plans and concepts to sell products or services via team efforts. This software has an admin in which user can manage a network, its users, and compensation plan. MLM Software in Patna also provides its end users in the network, and has ability to see their network status, income, and manage their referrals, and payouts. In short, MLM Company will be able to do the entire business and track the process and progress through the MLM Software, like new user registration, product purchasing, transactions etc. It has become a great mode of passive income.

Advantages of using an MLM Software for business:

Easygoing from anywhere:

Being a web-based software, it can be managed from anywhere in the world from any device as it will be responsive to screen.

Custom Supported:

MLM Software will be designed as per the client requirements, like custom plans, Custom UI. etc

Custom Integration:

MLM Software can be integrated with websites or web apps as per the requirement. Client can also integrate it with products or with ecommerce system. With integration of products, selling can be managed with MLM Software.

Basic things must have in a MLM Software

·         MLM Software must be capable of adding new users to the system. via referral or direct registration (as per client requirements)

·         MLM Software must be capable of supporting custom compensation plans.

·         Graphical representation of users in the MLM software, like a tree view

·         MLM Software must be capable of generating, updating, and processing vouchers.

·         A MLM Software must be using the virtual store system like an e-wallet. It adds more security and stability to the system.

·         Admin must be capable to set commission or update. Commission management is an unavoidable part of an MLM Software.

·         MLM Software must be able to provide payout management to users and admin in the system, like requesting a payout and responding to payout requests.

·         MLM Software should be able to generate reports, like joining reports, voucher reports, and e-wallet reports. etc.

We at Mania Group of Technology also develop custom MLM software on-demand as per your business model. If you want a demo of our Binary MLM Software then contact us. Call us for more details: +91-9555554642, +91-9155492401.

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Important Things to do for an Ecommerce Web Development

Speaking of online shopping, not only for small businesses but also for large businesses, an e-commerce website helps to build a strong relationship with consumers. These days’ e-commerce websites are considered very essential. As per the data more than 80% of online users, visit e-commerce platforms to purchase goods and services. Ecommerce platforms give them chance to make a purchase, at any time of the day from any part of the world.

As the market improves, the competition increases too. So, how to beat competitors and gain more customers?

Selecting an E-Commerce Platform:

It is very important to choose an appealing e-commerce platform as per the business. The right platform with advanced features can give businesses a high fly. We are here to give you the best support throughout the creation of your e-commerce website as we are the best ecommerce website development in Patna.

Insert Some High-Quality Images:

The product images on the website are a major factor. Websites with high-resolution images and videos tend to earn customers’ trust and considerably more conversions.

Website Speed Optimization:

The key to any website is speed. In this fast world with great internet speed, but the website takes too much time to load its product and services, then it may take any customer back off from the website.

Thus, it is required for a website should possess a smooth and fast speed for better results. Bad speed indicates a negative impact on the ecommerce website. Not to forget, a website with a higher speed gets preference in the search engine result page which will boost the visibility in front of new customers.

User Reviews:

Never neglect the feedback and reviews from users, and also display them on your website. Customer reviews will define the quality of products with respect to them, and it gives chance to make the product or service more acceptable to customers. Survey says, most people buy a product if it has four or more stars.

Make the website easy to navigate:

If the customer has to click different menus for getting actual products that they are looking for, then they can move to other sites for their search. This can kill product sales. That’s why the website should have simple navigation so that it offers a great experience to customers.

Site security:

Any ecommerce website has the personal information of the user like name, address, payment detail, etc. So, it is very significant to ensure the safety of your customer’s details. Gaining trust of customers is very important for the ecommerce business.

For developing a custom website for your business contact us. We provide the best solution for your website requirements, whether it is an ecommerce website Patna, an informative website, a custom website, a medical ecommerce website, grocery website, doctor booking website, educational website, School website with ERP, an NGO website, and more.

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Benefits of Dynamic Website

Any professional website development company or agency aims to design or develop a site that is more inbuilt, beautiful, and has multiple options to view on multiple devices including - desktops, smartphones, laptops, etc.

What is a Dynamic Website?

Dynamic website has pages according to the requirement of clients, built using advanced server technologies like PHP, JavaScript, etc.

By a dynamic website, we mean pages that are more interactive in nature and dynamically change in accordance with user type, time, language, and geographical location the viewer resides. Dynamic websites require web programming & database designs that help in creating a more user-driven web page that changes as the user wants. At Mania group of Technology, we create dynamic websites as per the project requirements and information on page changes as per user commands

Easy to Add New Contents

Most of the dynamic sites have daily updates like blogs or news. A dynamic website in Patna has lots of content, i.e. content management system (CMS), and in which all contents can be easily added as per requirements. CMS gives the option to add new posts or content to the website.

Offers a Better User Experience

A dynamic website allows users to make modifications to the website as needed. These websites are interactive, allowing users to leave a comment or a response based on their experience while on the site. Easy navigation, adding and upgrading functionalities, personalizing each visitor’s browsing experience, and so on can all be done quickly and efficiently, all of which will improve the overall experience of a dynamic website

More Personalized Browsing

A significant advantage of having a dynamic website is the ability to provide consumers or visitors with a personalized browsing experience. Suggestions for content and products, features for recently viewed goods, and even material based on geography and demographics can all help keep people on page and possibly take the next step with the company.

More Professional

Looks matter, the better the design's responsive element performs, the more audience gets targeted. Dynamic websites not only give the functions and engagement that visitors expect, but the simplicity of editing that comes with them also helps to elevate the professional appearance.

Easily Manageable

To interact with data stored in databases, dynamic websites use languages like PHP and MVC. These websites come with an admin panel that allows the website owner to make changes to the website in the blink of an eye, even if they don’t know how to code.

Clients or business owners can upload their content on their pages with ease, edit backgrounds, banners, and other elements, and even make changes to the site without technical knowledge and expertise in coding. This makes the site much easier to maintain rather than static sites

Need to have a Dynamic Website if:

The website contains more than one web page.

Need login portal for staff and consumers.

Want to keep the website current with the latest trends without investing a lot of money.

Want to make changes to web pages without having to change the code.

To grow your business up, build website with us. At Mania group of Technology, we give you best service for your requirements. For Website Development in Patna and for Ecommerce Website Call us now.

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Product: Ecommerce Website Development

When it comes to thinking about a website, we need to decide the purpose of it. Today’s world is all about the website. Almost all business has taken a place on the internet and ones, who do not, are missing various benefits. 

For e-commerce website development

What you’re going to sell

The first thing need to start an e-commerce business or brand is the product. That means for which product you want to build eCommerce website or application. you also need to know the market you’re entering. Be aware of what products succeed and the trends that have come and gone. Running an eCommerce website means not only knowing what potential customers may need right now, but what they’ll want in the future.

eCommerce business model

Several types of ecommerce business models exist, but the 2 main categories are business to business (B2B) and business to consumer (B2C).

Know your audience

There is an advantage of starting an online business in your area, as you will be familiar with your area and its people. You need little more work to understand your customers, which will be beneficial for ecommerce business and also for website like the use experience and user interface.

Understanding who your potential customers may be touches every part of the ecommerce development process. Everything must be tailored to your potential customers: the user experience and user interface, visuals of the web design, the content, and more.

Brand or business name

New brand needs new name and logo design. Do not name your business something that's too close to your competitors. You need to stand out with a unique name that will distinguish yourself from everyone else inhabiting the same market space. Also look after for domain name with of your brand. Make sure the name you choose should be avail for the url.

Purchase a domain name

You know your brand name and now purchase url according to your brand name. While purchasing url make sure that it should be .com url as .com url is best for ecommerce business.

Determine your branding

Brands around you like Amul, Raymond, Lays, have made themselves impact in our lives via its work or products, logo, needs and in many other ways for different people. With iconic logos, visual identities, and way of speaking, these brands have a tighter connection with their consumers.

An ecommerce website also needs to have a memorable logo, color palette, and a distinct voice. All of these different elements of a web design come together into a user experience driven by the brand’s personality.

Find the right ecommerce platform

An ecommerce platform should have right theme according to your products, space, color, and ease to change the content. You can choose a right platform for your website like wordpress, jhomla and others. If you want a unique design for your ecommerce website, then you can go for custom development of your website.

Custom website development will give design as you need or imagine and with control panel you can easily update your products and their descriptions anytime.

Ecommerce Website is best thing to enhance your business in online market. By adding your products online, make it visible to everyone in the world, whether it’s for international market or national market. At Mania Group of Technology we understand the brand value of your business. So, we are here to make your business online with our skilled team that is expert in Developing Ecommerce Website and Application as per your need.

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Improve a Website In 2022

With regular updates in the Google search engine and changing user expectations, we have to regularly improve our website to get found in search engine results.

What needs to change?

Whether we need to improve our website on the technical end, produce more engaging content, or just look for website improvement ideas in general, you’ll find what you’re looking for here.

To make your website better, focus on two things: the people visiting your website, and the search engine robots “visiting” your website. Let’s start with the more technical website improvement ideas, and then move on to the creative ones.

1.      Make Website Mobile-Responsive

63% of Google searches are done on smartphones now. Also, Google’s search engine prioritizes discovering and cataloging mobile versions of websites over desktop versions.

Why need a mobile-responsive website?

“Mobile-responsive” means that web pages load well on both desktop and mobile devices.

Google’s mobile-friendliness test helps us to get a general idea of how mobile-friendly web pages are. A good mobile-responsive website displays well on all screen sizes, has easily digestible information, and is stable on mobile devices

To make the website more mobile-responsive:

·         Choose a mobile-responsive web builder and template

·         Make text large and hyperlinks easy to click on

·         Remove long block text in favor of shorter paragraphs, bullet points, and visuals

·         Make buttons large enough that a user can easily click on them

·         Minimize animation usage

·         Make images (especially infographics) large and easy to scan

2. Reduce Page Load Times

Users and Google search engines prefer fast loading webpages over slow ones. If websites pages load slowly, Google won’t rank them highly. More importantly, users will get impatient and leave the site.

To check any webpage’s loading time, use Google PageSpeed Insights.

To improve page speed, consider doing the following:

·         Invest In Good Web Hosting

·         Optimize Images

·         Remove Unnecessary Add-Ons

·         Reduce Moving Assets

·         Place Fast-Loading Content First

·         Reduce Redirects

·         Minify CSS, JavaScript & HTML

3. Keep Site Secure

Every website should have an SSL (Secure Socket Layer) certificate. SSL certificates are a sign of site security for people, browsers, and Google search engine bots.

4. Improve Site Navigation & User Experience

Google cares about giving users the best browsing experience possible. So, Google’s search engine robots will look through pages of websites and try to make sense of them. If the bots understand the content and value of web pages well, they will make all pages discoverable in organic search results. The better website is, the higher it will rank, and the more visitors, the site will have.3

Some add-ons to improve navigation and user experience:

·         Search Bar

·         Categories

·         Breadcrumbs

·         Internal Linking

5. Find & Fix “Page Not Found” Errors

“Page Not Found” errors, known as 404 errors, may down a website’s reputation in the eyes of readers and Google search engine bots. by using Google Search Console and Screaming Frog SEO Spider 404 errors can be found. To fix 404 errors, we can use a 301 redirect. it tells browsers that the content the user is looking for is in another URL.

6. Include Great Images

Be choosy about which images you use on your website. The images included should be intentional and add value to a particular site. Don’t add too many, or page load speed will decrease.

7. Make Pages Sharable On Social Media

All web pages — and blog posts — should include social media buttons. That way, visitors can share them on their social media channels.

8. Include Comments/Customer Testimonials

If the website is for a business, posting customer testimonials is a way to build trust between the business and clients.

9. Avoid Grammar Mistakes

People may not trust websites that have grammar mistakes, or they may think that the site owners are inattentive to detail.

If you’re thinking about an eCommerce website for your products, consult us for your new website or changing your current eCommerce website. We are experts in creating custom websites in Patna as per demand. Visit our portfolio to know about our project and Call us for any inquiry.

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Basic Needs for Ecommerce Website

Developing an eCommerce website is the ultimate way to enhance business to go on the web globally. The most common confusion comes while doing the budget planning for eCommerce website development.  

Developing an eCommerce website is a combination of different steps.

Domain and hosting charges:

The first step of building any website is researching the domain name and buying a domain that best describes and suits a particular business or service. Domain research is the most important thing that should not be taken lightly. The name reflects the business and service provider. It should be easily recognizable and catchy by the clients. The name holds the brand of the eCommerce website or product or any service. The domain name also helps in SEO. Hence, the selection and the choice of the domain name are important. The domain hardly costs 10-20 dollars on average. But if there is a premium domain then its cost will go into the thousands.

After it,

The next step that comes into the account is the hosting of a website. There are plenty of hosting companies available in the market with different plans as per needs. So, one should select a hosting as per requirements.

Website Development: There are many different types of CMS and help to make website development easy. Website development is a crucial and budget-taking step. A client who knows better about development wills for scratch development for their business. The cost of website development varies from company to company also technology to technology. It also depends upon the business or website content.

SEO: To make a presence in the competitive market it is necessary to have a website in search engines. And it can be done via SEO. Once the eCommerce website development is done then it needs an SEO expert to keep it alive on search engines and social media as per the requirement. An SEO expert does the job of ranking keywords on the search engine and provides all the technical help in maintaining and managing the eCommerce store.

PPC: If there is a seek for instant results for website performance on search engines or lead generation then need to go for PPC advertisements. PPC stands for paid per click. It is done to get paid traffic to the eCommerce store or website.

Website Maintenance: Apart from all these, an eCommerce website needs to be maintained continuously. It includes products, images, designs, color codes, and so on. All this need development work and requires work by developers.

Ecommerce website is a good opportunity for those who want to sell their products online. Owning a website also include to maintain it time to time as everything comes with an expiry even domain also. So there should be at least one responsible person to take care of it.

We here at Mania Group of Technology are the best ecommerce website development company in Patna. We offer all services related to website development, designing, hosting, and also maintenance of the developed website. You can also visit to our portfolio. You can contact us for ecommerce website purchase.

Build your new website for your business. We provide website development, app development in Patna, website designing, eCommerce website development, and complete IT solution. Website development and design with us.

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Pages needed for Sites

Websites are developed or designed according to the requirements of clients. Requirements vary from client to client. If we go through any websites whether it's service or education or eCommerce websites or any informative sites some of the pages are still common on them. What is the purpose of these pages?

Elaborating common pages, we get,   

A website should have seven essential pages. Each page will help to elaborate the business. Here’s our list of the vital web pages all websites should have.

What web pages should to put into the business website? Creating or developing a website for the first time can be tricky because there are just so many little details to think about, the layout, the images, the text, the list goes on!

A successful website should have all the essential pages to present information in the best way possible.

THE HOME PAGE

This is the first page that viewers see when anyone searches for a particular website. The homepage should look good; it should be informative and engaging, as it is the most traffic web page on the website

The homepage starts with a hero image (the main image that tells the brand story) and a tagline. The tagline should describe “who you are, what you do, and who you do it for”.

The homepage should also introduce featured services or products, a short bio, some testimonials, an image slide of the main products. The footer or the bottom of the homepage should outline the business or owner's contact details, business hours, and social media profiles.

 ABOUT US PAGE

Next page after homepage, in terms of traffic generation, the about us page is second after the homepage. People go here to learn more about the website’s business, so present all the information in an engaging manner.

This page can be elaborated by giving a short history of the company, business manner, and whatever achievements that company has received. Highlight the company’s mission and values and add some fun facts about business, products, or services. Can also include, features of the company or business team to make the business or company more relatable to clients.

PRODUCT OR SERVICE PAGE

This page helps to attract potential clients in the first place. The product and services page should describe all the goods and services offers. For product-based businesses, it should feature product descriptions, product images, and the offer. For service-based businesses, it should outline the services, pricing plans, and offers, according to the requirement.

It can also be done by consolidating all the product or service information into one page so that customers don’t have to dig too deeply into the website to find what they are looking for. A short description, a clear call to action, and a “buy now” are a must to nudge potential customers into completing a purchase.

CONTACT PAGE

The website has contact details at the bottom, but to make it more organized there is a need for a dedicated webpage for contact details. It just makes things more organized for the website’s potential customers. Generally, it includes business email, phone number, address, and business hours. Even it also has an inquiry form for any query, FAQs, or something else.

PRIVACY POLICY

This page is perhaps the most important page on a website because, privacy policy outlines how the website collects, share or store the data of customers or clients.

FAQS

Offering the best customer service includes providing answers to frequently asked questions. It saves viewer’s time by outlining all the common questions about the business, products, or services and delivering the answers on one dedicated website page.

 Get in touch with us if you need help in improving your website or if you have a new website development or eCommerce website development project in mind. We provide web development, app development in Patna, website designing, eCommerce website development, and complete IT solution.

Website development and design with us.

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Cost to Develop a Website

The website is one of the most important marketing channels for all businesses out there. Most consumers admit that a well-built website can boost business. As it helps improve consumer retention and make more deals through a simple and user-friendly interface.

But there is a question, what's the cost of developing the website that meets the business needs?

The estimated cost to develop a website is what everyone wants to know. But there is no sufficient answer for this question. As each website is different from the other also their usability, so, their cost is also different.

Cost to Develop a Website

Wondering to see the low cost of the website, "Is it possible to make a website at that price?" Yes, it can be possible, but such websites don’t provide the expected results because they are made by a beginner who read several articles about website development and CMS and never understood SEO optimization, UI/UX design, customization, etc. If anyone chooses such a website, then it will create difficulties in the future at the time of upgrade. If there is the productivity of any business – as it will grow, it will need CRM, ERP, or other business management tools. To do it effectively, it will be needed to perform website integration with those systems. And websites created on any builders will not let it do so or offer some limited options.

So, at the time choosing a website development company or a developer, clients should pay attention to make them understand the actual need or purpose of the project or business niche. Then developers will present the actual presentation with the platforms and price or other details of the development like

·         Features of the website?

·         What are the deadlines?

·         How many team members will be involved?

Besides, it’s not a secret that the web development and designing cost is also based on such factors as the geographical position of the website development company. Hourly rates for web developers, designers, testers, and other team members vary in different countries. For an instance, the highest development rates per hour are in the U.S. and UK. Rates in Europe are medium. And the lowest rates are in countries like India, Pakistan.  

Yearly cost of some basic website expenses which are mandatory are the domain name cost up to $15, hosting charge $5 to $250, maintenance $200 to $1000, and SSL certificates up to $50. The cost provided is relatable for the basic website that is not overloaded with some advanced features or integrations. All charges depend upon the business niches and the desired feature set, website complexity, and other factors. So, think about the factors and features that will help the business to grow and discuss it with business analyst and developer both. After that company will provide all the costing lists.

Conclusion

As we can see the costs of creating a website depend on many factors. Generally, the more information provided at the beginning, the less time it would take to complete the final estimation of the project.  The website cost is the combination of size, complexity, design, and flexibility.

Our purpose is to deliver projects with the goal of building long-term, trusting relationships with our clients. For that reason, we do all our best to provide our clients with the work done on time and within a set budget. In order to know more about our website development and service, contact us.

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Page Speed Matters

Web development and designing are now trends in every business. Any person holding a business thinks of expanding it and website development is one way to reach your business to the world. After having everything in the website, pictures, animations, blogs, contents, products, etc., there is one thing more that makes the viewer groom at website i.e. page loading speed.

Page speed is a metric that measures how fast a page loads. According to Google, the minimum page load time of the website should be less than 4 sec. When people visit any website for any service or product if they found late in loading website pages, then they switch to another website. So, page speed matter to how long visitors stay on the website, how many of visitor will buy products and also to the rank of the site. If page speed is not good then it directly affects business revenue. It also affects page performance.

Factors that affect:

Images uploaded without optimizing slow the speed as most images are high definition and heavy in size.

Too many widgets and plugins

Pages with large files and external links or services.

Heavy themes and multimedia also affects the speed

Unused javascript files

HTML code, CSS that styles page JavaScript files, images, videos also multimedia, and many more, affects the website speed.

User factors also affect the page load time, link poor internet connection.

Improving the Website Speed:

Image Optimization

Optimize CSS Code

Minify – JavaScript, CSS, HTML

Less Plugins

Optimize Databases

Reduce redirects

Page Speed and SEO

Slow page speeds can have negative results for both users and bots, both of which can affect your organic search rankings and traffic.

Get in touch with us if you need help in improving your website or if you have a new website development or eCommerce website development project in mind. We provide web development, app development in Patna, website designing, eCommerce website development, and complete IT solution.

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Web Designing Challenges

Responsive web designs: responsiveness means a website functions on all kind of devices

User Friendly and Accessibility: a great web design always ensures accessibility. It should offers a great user experience

Website security: the website should be protected from malware and hackers

Web loading Speed: Speeding the website pages makes it successful. Also helps in SEO

Browser compatibility: the website must equally functioning in all web browsers

Website Designing in Patna

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Website Development Trends in 2021

With the growth in time and technology, the challenge is to have better website development in the coming year. Web Development is one of the necessary elements in the existing market that is making companies depend upon it more and more.

A flourishing website has three things: attracts the right kind of visitors; leads to the main services or products offers; collects contact details for future ongoing relations.

The use of white spaces is to create a visual sequence, which helps visitors to concentrate on the website's element.

Adding some digital illustration to explain the website will make the website stand apart from others. This not only increases the uniqueness of the websites but also advancement the bond with the visitor. Details of the products and services offered can be examined in a look

Adding video is a great method to show creativity and deliver ideas of products and services in seconds. With high-speed internet access available to almost everyone, videos with sounds in the background can add potential to the brands.

The main website design and development trend that is going to shine in the market is motion design UI. It is mixed with a minimalistic design that offers an interactive and engaging experience to the customers. This is covered up with the UI/UX design for the website that contains animations for the screen. It includes charts, page header transitions, pull-down menus, and more features.

Bold typography in headings is a tried and proven-successful method that helps to grasping attention through headings and presenting the information in easy-to-read fonts.

Artificial Intelligence is another thing which matters in web development, as stats says the artificial intelligence market witnesses a growth of 39.9 Billion Dollar that is predicted to be more than that by the end of year 2025. To go into a bit more detail, more than 38% of users end their website session if the layout and content are not hooking. Over 70% of the customers go for website credibility along with the one that has good speed. This can be easily achieved with AI-based website development that predicts customer choices as well.

Navigation & Voice Search in smartphones, watches, tablets, and laptops make it easy to perform tasks. This great feature reduces the manual force and simply uses voice orientation which is convenient to use, exceptionally user-friendly, and immensely speedy, it makes commanding effective without typing to look for the search.

Some of the features we are using and some to be used in future in the website development in Patna but all things related to the user, that how easily any user can reach to it and use it. Upcoming years will be more challenging in terms of technology advancement and the business market.

Get in touch with us if you need help in improving your website or if you have a new website development or eCommerce website development project in mind. We provide web development, app development in Patna, website designing, eCommerce website development, and complete IT solution.

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Why Website Development is Important for Business?

After having a huge platform of social media, some people may believe that social media have replaced the need for a website.

And it's true that in recent years, people have been shifted towards social media for trending information, mobile applications for payments, shopping, food delivery, or may for appointments.

After all of it, why have a website?

To have an ownership or to maintain brand

Owning a domain name is vital to any business, brand, and online presence. It’s important to protect your label or brand identification by owning a web address and website. Via web development, it is possible to represent the brand online. The website presents the ownership, which will avoid any third party to control the brand and also their ads.

To control content with good web development

"Content is king", and it is true even more than before. Online presence is important to represent a brand online, but the content is just as important. With good web development, content lying on the site should be original, relevant, and interesting. Content is something that sets the website apart from everyone else and remits the right information to customers.

To show the brand's latest updates

After having services or products, the owner always thinks to upgrade the business. There is no good platform other than a website to show it. Having a website, the owner can connect people for their upcoming projects, services or products.

To save money on advertisement

Rather than paying for expensive offline and online ads, invest it in SEO-promotion of page, which brings lasting results, as the funds spend to promote the page.

To Monitor and Improve

Effective website development service gives the ability to accurately analyze website statistics and monitor the engagement of people with services or products. Which are necessary to improve all online business or marketing activities.

Get in touch with us if you need help in improving your website or if you have a new website development or eCommerce website development project in mind. We provide web development, app development in Patna, website designing, eCommerce website development, and complete IT solution.

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Effective Tips to Manage eCommerce Website

Earlier, it was just sufficient to have a digital presence to market any business or product. Now, in this competitive era, customers are not only looking at the range of service and products but also compare features, prices, and more with others. So, eCommerce has become an integral part of the business. But operating an E-commerce website is not an easy job. As it needs to be maintained as per the trending needs of customers.

Here are some tips that will help to run an eCommerce website:

A Good eCommerce Platform Shopify, WooCommerce, BigCommerce, and so on are some famous eCommerce Platforms. From these choose the right platform that suits the need of the business. With the platform, ensure that it gives all the necessary plugins and payment methods in a good deal. There is also a customized way to have all these things in a good deal. Just make a list of essential things, and give it to an eCommerce website development company.

Right Theme Before observing the features of website people judge its looks. So, it makes sense, the look and feel of the website are crucial. People start judging all things by looks only. So don’t hesitate to spend money on website designing in Patna. As product pages should be attractive and elaborate, so that customer can buy necessary things.

Social Media Platform Social media is one of the best ways to get recognized. By adding business to social media platforms will let customers talk or discuss the products and services of the website. And from this people start knowing about the brand.

Don’t stop advertising Sure, advertising is costly. But it is integral for any business to flourish. By it, people start knowing the brand. But make sure to choose a good platform like social media and the right strategy to launch the online advertising campaign to market products effectively.

Search Engine Optimization To drive organic traffic SEO is the right option. Also, start a blog parallel to the eCommerce website. Advertising also comes in it. That will boost regular traffic to the website.

Simple Navigation It will difficult to find any information if the site is complex. The easier it is to operate a site, the longer people are possible to engage with it. So, each page should be simple and clear, the landing page should contain everything like product image, product details, payment options, and more.

Stick to the website's niche To attract customers don't add a wide range of products out of the website's categories. So, sticking to the website's niche, market a small category of products with high quality, more customers who are looking for a particular product are likely to visit the page.

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The Need for “Alt Text” in Website and SEO

Have ever heard of alt text at the time of making websites or blogs?

What is the alt text, and what purpose does it serve?

What’s the purpose of “alt text”? Text that appears whenever the cursor hovers over an image is alt text. The alt text is used by screen readers, which are browsers, used by blind and visually impaired people. These screen readers tell them what is on the image by reading the alt text.

But how alt text is used to boost SEO? SEO isn’t just about boosting the online presence; it’s also about providing a better user experience.

Purpose of Alt Text:

Alt text-primarily helps to interpret the visually impaired with the image and content by using a screen reader. Although alt text helps to improve a website’s search ranking. By adding alt text in the image, the website will get more traffic and establish a more online presence. Apart from that, it helps to index the content faster.

Whenever new content is published, Google’s (or other search engines’) crawlers or bots would index the content. But the bots themselves could not determine the content without the text descriptions. By adding alt text to every image, indexing becomes faster.

Optimizing Website Content

At the time of optimizing the website content, it is never a good idea to simply put all contents and keywords and hope for the best. There should be proper planning and approach to present content. So, that it can get the desired result.

One of the most essential points to remember when optimizing visuals with alt text is that it’s primarily used for the visually impaired. So it makes sense to write it in such a way that would make a visually impaired individual understand what he or she is supposed to see in an image.

Keep it short: Keep image descriptions short and compact.

Flow: It’s not a good idea to write the description for a search engine. The description should be written from the reader’s point of view. Make the description flow naturally as the keyword repeatedly sounding like a bot or worse.

Be Descriptive: Some of the images have text in them, so these should also be added in the description otherwise; the search engines cannot read them.

Alt text and SEO

The search engines recommend descriptive alt text and place a high value on it. They use it to determine what is on the image but also describe the surrounding contents.

While keeping alt text, need to focus on generating useful, informative content that uses keywords properly and is relative to the content of the page. Avoid filling alt text with keyword stuffing as it results in a negative user experience.

Connecting with trends in ecommerce and businesses is important for upgrading your online presence. We are here to build your online presence and to provide services to upgrade your existing platforms. Contact us, a web development company to upgrade your business. We are specialized in app development in Patna, ecommerce website development, and more.