maaamarketing-blog

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5 Reasons Why Social Media Marketing Is Important

 Many people use Social Media for personal reasons but now if you are not using it for business reasons you’re already behind. You will be surprised how using Social Media can reach into other parts of your marketing strategy.

Driving Traffic:

Every website owner wants to increase their traffic; Social networks top the list of site referrals.  Not to mention that they triumph in time spent on site, as well.

Search Engines used to be the sole focus for driving traffic and marketers allocated all their resources there. SEO still exists but it has now become more social.

SEO:

With every coming update to a search engine, more social results are being integrated. Whether it is being using Facebook or Google using Google +, algorithms are not taking social results into account.

Even Social networks themselves are becoming search engines. For example Facebook’s graph search or Twitter being a real-time search engine.

Your efforts though social will become more significant in your SEO strategies. You can no longer do one and not the other without compromising your results.

Engagement:

Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social allows brands and user to interact freely and quickly.

The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image.

Branding:

With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. For many businesses your social profile may be more important than your website.

Mobile:

At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Remember that most internet activity is being done through mobile devices; plan accordingly when developing your social strategy.

Everything on a mobile device can be shared with any social network, take that into perspective. Your website most likely will be viewed through a mobile device, be sure it is compatible and offers the viewer a positive experience.

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Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business

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In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content.

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Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company

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Want more information on people who visit your website?

Did you know LinkedIn can help?

LinkedIn Website Demographics provides professional insights about your website visitors and allows you to remarket to them through LinkedIn ads.

In this article, you’ll learn how to set up and use LinkedIn’s Website Demographics for remarketing.

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Social media  allows people to really maintain rich connections with much larger numbers of people.

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Want to refine your Facebook ad targeting?

Looking for tools to better identify your most valuable Facebook customers?

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Use social media as an idea generator, trend mapper and strategic compass for all online business ventures.

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Want to improve your Instagram stories and Stories ads?

Looking for easy ways to create or transform your videos on Instagram?

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What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile.

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Wondering how bloggers make money?

Interested in how successful bloggers diversify their revenue streams?

In this article, you’ll discover insights from new research that reveal how bloggers generate revenue.

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Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers.

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Social Media Is THE BEST Tool to Connect with (and Learn from!) Consumers & Industry Leaders

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Interested in setting up a Facebook cover video on your business page?

Wondering how others are using cover videos on Facebook?

In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page.

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Social media gives people the opportunity to represent who they are and what they believe in.

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Succeeding in social media sometimes feels like taking a wild stab in the dark.

Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come.

I mean, who really knows why audiences respond to some posts while completely ignoring others that, to all intents and purposes, seem to be identical?

The good news is that you can step up your social media game with a few lessons from psychologists. In his classic book, Influence: The Psychology of Persuasion, psychologist Dr. Robert B. Cialdini shares several valuable principles that we can apply to our social media marketing.

Let’s look at the top six psychological principles that can help inspire social media success.

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Become a business success with the help of social media marketing.