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We looked inside some of the posts by luckssley-blog and here's what we found interesting.
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6th. week post 3
By the time the company si making and working on the new marketing campaing, we are going to need a new landing page for the new edition of machinery. Despite the fact the company already has a webpage but we ( me and two other people working in Marketing department) would like to make a new landing page especially for the new machinery bacuse, its brand new and what is more, its a new addition to the market. Our main goal is to attract our target group and the comapny knows, that its target group is lets say ´´simple´´ , we came up with a motto ´´Revoluce v stavebnictvi´´ which means ´´Revolution in construction´´´. Next thing to mention is, that we are going to use the slogan as a hashtag during the making of a content for social media.
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Reflection
To start with, I would like to say that, despite the fact that in schol we learn a lots of methods theories and approachies, every business and its target group is different. Other than that, the market is also different in every country. Becasue there are these differencies i need to implement my knowledge based on different target groups, market, industries and fields. One of the things I like during my stay in this company is that, the managment is very easy-going and understandable and let us ´´youngester´´ work on the whole picture of the company and in making of the new marketing campaigns. Almost everything we pitch to them makes sense and we are able to defend our ideas by giving the managent reasons they let us make it happen either by in pracictal or finacial way.
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6th. week - post 1
Stepback - to get better goal of the company and where the company see it self in the future we made a golden circle
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6 th. week post 2
Based on what we set in the golden circle we wrote down the values , which the company want to deliver to its clients. The valuse will be deliveed by strategy the company decided to go for based on SOSTAC.
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5th. week post 4
During the first day of exhibition we had to prepare our stand and place the marketing banners flags and roll-ups and arrange the machinery around the stand. What was important as well, was to prepare a speech during machinery presentation, where each company had the opportunity to pitch about their products.
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This is snap how the stand and whole exhibition looked like for the company.
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Reflections
I have noticed from my experiences I gained from the start of the internship, that even tough online marketing is really popular these days in countries like Czech republic companies are used to attend this kind of events to promote their products. One more thing what I have realized is ,that our target group is not really modern and sophisticated in terms of modern technologies.
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5th. week post 3
One of important part of marketing campaign for the JMP company is also offline marketing. I was lucky to experience one of them and it was exhibition for communal work vehicles where we also participated as an exhibitor. This kind of event is really difficult in terms of organization and the whole preparation.
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5th. week post 2
After we gained access to our analytics account, I got a side task to set up google conversion measuring.In my opinion this is going to be a really tough task.
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5th. week post 1
One day I was dealing with a problem about marketing tools about connecting google analytics with google adwords. I find this issue kind of curious because it was challenging and we had to contact a google support and prove the ownership of the website.
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In this table there is displayed what channels the company wants to use and what to achieve with them.
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Reflections
I am very glad, I am able to work with real data from real company, so far I have learned mostly about marketing but I really liked the field tasks as I mentioned before ( taking photos, drone footage, car livery ). I am looking forward to new challenges and real life situations that will help me to get better and develop my as a professional.
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Internship blog - Boris Brachnak JMP stavebni stroje
Based on my internship plan and things we discussed in advance with the management of the company, I will try to explain and describe what was my tasks and what i have been doing during my internship in JMP stavebni stroje company.
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4th. week post 3
After we had clear idea about our objectives, then we were able to move on with the campaing and focus on the tactics and strategy.
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Next thing SOSTAC helped us in was to clarify our objectives in this campaing.
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