loudandcleardigital-blog
loudandcleardigital-blog
Loud And Clear Digital
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SEO, Digital Marketing, E-commerce
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loudandcleardigital-blog · 6 years ago
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Role of Content Groups & Search Intent in SEO
Studying and knowing about the word Patent can be difficult and tough for some people. Because it is hard to understand all the attributes of patents and their strategies. Google has immense research and investment in Patent. Google has some specific strategies to invest in. The strategies of patents give insight tactics in to prepare the best website for indexation. If you are in any online business then the study and the right use of the patent is compulsory. Do not take it for granted as some people do.
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What is Patent?
The patent introduced a system to classify the web URLs by the use of different forward methods. These patent methods are useful in gaining information about the URLs. It is not important to further classify each URL, in spite of that thematic cluster of content is being introduced. For search queries, the thematic content cluster is the best solution. By the use of thematic content cluster, you can implement different analytical techniques in order to improve the cluster and queries, according to the patent.
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For the experts and the professionals of the Search Engine Optimization, this is the phenomenal formula to understand the website content, as it can be easily understood by the use of a simple machine. This mechanism is also helpful in selecting the right and best content topics for your websites. It will give a powerful impact on the Search Engine for your web pages.
How does the Mechanism work?
The URL Mechanism is important to understand for every online business person and for content writer also. It is being composed of three parts which are important to use and understand.
A Crawler.
A Cluster.
A Publisher.
1. A Crawler
The crawler is the domain or subdomain which usually we see like .com. it also has two types: one is Progressive crawling and the second one Incremental crawling. Progressive crawling is used to collect the data from the subset of web pages within the specific domain in a cluster. While Incremental crawling has a concern with additional pages within the already known crawl. By this new web pages can be introduced and created.
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Some techniques which are used in crawling are: classifying the pages which are crawled into sub-categories of the cluster. And the other technique would be, to determine the sub-entry point to select the next web page which should be crawled.
2. A Cluster
Until and unless there would be no new pages introduced to classify, the clusterization is important. It is important until the cluster gets mature. Some important clusters to understand and implementation of them are mature cluster, immature cluster, primary cluster, secondary cluster, and geographical cluster. For these other clusters and to understand them in details, read out my other article on them.
3. A Publisher
A publisher has a significant role in Search Engine Result Pages (SERP) content. A Publisher is being used in the approval, rejection, and adjustment of the cluster in the web pages and their URLs.
K-means Clustering Algorithm is are helpful in finding the groups and the group contents. The groups which are related but not have been explicitly related.
Hierarchical Clustering Algorithm defined a similar matrix for the different clusters. These matrices are helpful in merging the closest pairs of the clusters. After the merger, the number of clusters gets reduce and this can be repeated as per need and demand.
Natural Language Processing method is used to classify the documents over the seven hundred general entities. This is not a new method of analysis but recently it got huge attention of the people.
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loudandcleardigital-blog · 6 years ago
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Do Accelerated Mobile Pages Can Lead to Increase in Organic Search Traffic?
There is a thing AMP (Accelerated Mobile Pages), now, the question is what is the relation between Accelerated Mobile Pages and Organic Search Traffic. An impactful study shows that there is a positive correlation between Accelerated Mobile Pages and Organic Search Traffic. 
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Every publisher wants high organic traffic on every transaction. All the publishers are well familiar with the word Accelerated Mobile Pages in order to increase their organic traffic on their web pages. But, in case you do not know the most popular word Accelerated Mobile Pages, then you must know about it because every publisher wants to increase the organic traffic on their web pages and their every transaction. By increasing traffic, your sales eventually get an increase. Accelerated Mobile Pages phrase is an open source project that allows all mobile websites and their contents to help your traffic nearly. AMP was the initiative of the most popular search engine Google as a sponsor but it is not owned by Google. Many other search engines and social sites like Bing, Twitter, and Pinterest support Accelerated Mobile Pages.
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Now, I hope you understand the phrase Accelerated Mobile Pages. And why it is important for every web publisher and online business. What is the relation between Accelerated Mobile Pages and Organic Search Traffic and why it is important, for that we dive into some case studies and their results?
Stone Temple and Womp Mobile studies show the performance of twenty-six web domains and more than ten million Accelerated Mobile Pages. The study compares the web sites data thirty days of data before the implementation of Accelerated Mobile Pages and after thirty days of the implementation of the Accelerated Mobile Pages.
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The study on Accelerated Mobile Pages and its impact on Organic Search Traffic shows:
The majority of web sites gain Organic Search Traffic after the implementation of AMP.
Web sites round about 22 face gain in Organic Search Traffic on mobile devices.
All 26 websites show a 27.1% increase in organic search traffic.
Search Engine Result Page (SERP) can rise up to 33.8% after the implementation of Accelerated Mobile Pages.
Click-through rates after the Search Engine Result Page (SERP) is 15.3% higher.
Accelerated Mobile Pages give an immense benefit to the E-Commerce web sites and that is an increase of 32.1% in Organic Search Traffic as compared to publisher sites which are only 13.7%.
The study shows an immense increase in Search Engine Result Pages (SERP) for E-Commerce sites which were 42.17% and 23.1% in the study of publisher sites.
Well, all the publisher sites during the study showed a slightly higher click-through rate which was 23.1% and E-Commerce showed 12.4% click-through rate.
During the Accelerated Mobile Pages study, 1 in 5 sites did not show any improvement in Organic Search Traffic after the implementation.
Stone Temple specifically shows that:
Accelerated Mobile Pages cannot save the sites which are already facing a downward tragedy. Seasonal sales can affect Search Traffic and give a positive impression with an increase in traffic.
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During the study of Accelerated Mobile Pages, it shows that market conditions can also affect the traffic and competitors can also give a tough competition by making some changes in their sites at the same time. Some websites which are already at peak and rank well among other web sites do not show any improvement or change after the implementation of Accelerated Mobile Pages.
If your web pages are not getting a good response and not getting good traffic then implementation of the Accelerated Mobile Traffic can give you a good impact on your web pages. And it can also raise your sales.  
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