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Here’s a new script to find the best text for new ads using an n-gram analysis

Ad text optimization is a great example of an area of PPC automation where the machines won’t get very far without the help of PPC pros. Machines need ongoing support from humans to deliver results. Automations can easily pick winning and losing ads through statistical analysis and do even more sophisticated things like predicting the best ad to show to individual users—  they do this based on patterns discerned by machine learning models. However without compelling pieces of ad creative to experiment with in the first place, the machines won’t get very far. This is very different from other PPC automations like bid management where you have the option to set it up once and then mostly forget about it. To be clear, I think a set-it-and-forget-it approach to bidding is the wrong strategy but it is nevertheless possible. Ad management on the other hand can’t be automated to the same extent as bid management because the inputs Search Engine Land Source

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SearchCap: EU link tax, Google service area businesses & match types

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update your match types and account structure to improve performance, here’s howFeb 14, 2019 by Amanda Farley The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West. EU copyright directive poised to become law, includes licensing fees for search enginesFeb 14, 2019 by Greg Sterling Controversial ‘link tax’ and content filtering provisions part of the final language of the Directive. 6 things you need to know about Google’s change for service area businessesFeb 14, 2019 by Joy Hawkins Google’s new service area business set up cleared addresses. If you’re a service business, don’t try to add it back. Here’s why. Get more from your customer data with marketing automationFeb 13, 2019 by Digital Marketing Depot With so many marketing automation options available, Search Engine Land Source

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Update your match types and account structure to improve performance, here’s how

The building of a perfect campaign structure to silo inbound SEM traffic by match-type to meet your ROAS goals requires some new strategies after updates with Google Ads and Bing Ads. Ted Ives and Adam Seybold offered insights into how to handle these issues during their SMX West session. Adam Seybold opened the session with an examination into the relevancy and context in search. His account structure strategy for success includes: Contextually relevant search advertising Minimizing disconnect between user search and advertising content Leveraging growth with hyper-focused bidding strategies Context: To drive results we need to have the correct relevancy to the content that we’re serving to an individual. Audience context matters just as much as search-term context. He shared a location-relevant search example that walked through the difference between searching to book a hotel room when you’re planning on traveling to a city, if you live in the city, versus if you are already in the city. Living in San Jose: Search Search Engine Land Source

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Get more from your customer data with marketing automation

With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace. In this webinar, Mautic VP of Marketing, Katie Staveley, will provide an overview of the company’s Open Marketing Cloud, a fully-featured marketing automation platform that is different than everything you’ve tried. She’ll be joined by current Mautic customer, Michael Brown, CEO of nDash, who will share how Mautic has helped his company improve marketing results by making its customer data more actionable. Register today for “Get More From Your Customer Data With Open Marketing Cloud, produced by Digital Marketing Depot and sponsored by Mautic. The post Get more from your customer data with marketing automation appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google enables ‘join waitlist’ for restaurantsFeb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Google tests ads in Assistant resultsFeb 13, 2019 by Greg Sterling With the Assistant now on a billion devices, the move was inevitable. Business owners can now reply to reviews on Google Maps desktopFeb 13, 2019 by Barry Schwartz If you primarily use a desktop computer, you’ll be happy to know that you can now reply to Google Maps reviews without opening a mobile app. Death of the keyword: What it is (and is not) for retailFeb 13, 2019 by Andy Taylor Are keywords dead, or slowly dying? Columnist Andy Taylor believes that’s up to Google as it controls keeping keyword negatives strumming. Analyst: 8 billion voice assistants by 2023Feb 12, 2019 by Greg Sterling Marketers need to have a voice Search Engine Land Source

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6 things you need to know about Google’s change for service area businesses

Earlier this year, Google announced that they were offering an improved sign-up flow for service area businesses. There have been lots of questions from the Local Search community about these changes and what they mean. I’m hoping to clarify some of that by pointing out the main things you need to know. 1. Instead of having a box you have to check that says you deliver goods and services to your customers at their location, you now have the option to clear your address. This function accomplishes the same thing; it just has new wording. Clearing your address will turn your listing into a service area business which will remove the directions icon, remove the maps pin, remove the listing from the Google Maps API and hide your address from the public. 2. If you’re a service area business and your address was cleared, don’t try to add it back. When Google started rolling this out in November 2018, Search Engine Land Source

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SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory)

Questions addressed in the video below: What can you do to rank your website better in Google’s search engine in 2019 (and beyond)? How much does Google like their algorithm right now? What are the areas that Google prioritizes well…

The post SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory) appeared first on ocston.org -- Great Info about SEO.

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Analyst: 8 billion voice assistants by 2023

Analyst firm Juniper Research is predicting “nearly 8 billion digital voice assistants to be in use by 2023.” That represents annual compound growth of more than 25 percent. It’s a very aggressive estimate that depends on continued smartphone penetration and expansion of virtual assistants to an array of other device categories. TVs and China driving growth. While most virtual assistants will be on smartphones, the main driver of growth is the expansion of voice assistants into other categories, such as TVs. Juniper says, “The fastest-growing category is connected TV-based voice assistants.” It also says that the market will still be dominated by English speaking markets, though China will drive significant growth through 2023. The Juniper report also asserts that voice-based commerce will reach $80 billion during the forecast period. However, the apparent definition of voice commerce is expansive. Separately, there’s evidence that v-commerce has little if any momentum, unless we include voice-initiated searches that ultimately result in transactions. More than 1.5 billion

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SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory)

Questions addressed in the video below: What can you do to rank your website better in Google’s search engine in 2019 (and beyond)? How much does Google like their algorithm right now? What are the areas that Google prioritizes well…

The post SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory) appeared first on ocston.org -- Great Info about SEO.

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Google Ads bringing click share to Search campaign competitive metrics

Click share is rolling out for Search campaigns in Google Ads. To help advertisers get a fuller sense of how their text ads are performing, Google is bringing the click share metric to Search campaigns. Why you should care Represented as a percentage, click share is an indication of how many clicks your ads received out of the total number of times Google estimates your ads could been clicked. It helps show how effectively your ads are engaging users compared to the competition. Impression share, on the other hand, shows how effective you’ve been at getting your ads shown to users. Click share has been available in Shopping campaigns for several years. Why Shopping first? Chiefly, because there is no average position calculation in Shopping campaigns. As Google’s Matt Lawson pointed out in his column on click share in Shopping campaigns a couple of years ago, “it delivers the type of insight that you’re used to receiving from average position in

The post Google Ads bringing click share to Search campaign competitive metrics appeared first on ocston.org -- Great Info about SEO.

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SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory)

Questions addressed in the video below: What can you do to rank your website better in Google’s search engine in 2019 (and beyond)? How much does Google like their algorithm right now? What are the areas that Google prioritizes well…

The post SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory) appeared first on ocston.org -- Great Info about SEO.

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SearchCap: Google XML sitemaps, Amazon ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap file. Key considerations for achieving success on AmazonFeb 7, 2019 by Ginny Marvin Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Key considerations for achieving success on AmazonFeb 8, 2019 by Ginny Marvin Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Facebook Pages will soon be able to respond to Instagram Direct messagesFeb 7, 2019 by Amy Gesenhues The new feature follows Facebook’s recent announcement that it is working to integrate Messenger, Instagram and WhatsApp. Get more from

The post SearchCap: Google XML sitemaps, Amazon ads & more appeared first on ocston.org -- Great Info about SEO.

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SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory)

Questions addressed in the video below: What can you do to rank your website better in Google’s search engine in 2019 (and beyond)? How much does Google like their algorithm right now? What are the areas that Google prioritizes well…

The post SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory) appeared first on ocston.org -- Great Info about SEO.

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SearchCap: Google XML sitemaps, Amazon ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap file. Key considerations for achieving success on AmazonFeb 7, 2019 by Ginny Marvin Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Key considerations for achieving success on AmazonFeb 8, 2019 by Ginny Marvin Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Facebook Pages will soon be able to respond to Instagram Direct messagesFeb 7, 2019 by Amy Gesenhues The new feature follows Facebook’s recent announcement that it is working to integrate Messenger, Instagram and WhatsApp. Get more from

The post SearchCap: Google XML sitemaps, Amazon ads & more appeared first on ocston.org -- Great Info about SEO.

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SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory)

Questions addressed in the video below: What can you do to rank your website better in Google’s search engine in 2019 (and beyond)? How much does Google like their algorithm right now? What are the areas that Google prioritizes well…

The post SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory) appeared first on ocston.org -- Great Info about SEO.

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SearchCap: Google XML sitemaps, Amazon ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap file. Key considerations for achieving success on AmazonFeb 7, 2019 by Ginny Marvin Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Key considerations for achieving success on AmazonFeb 8, 2019 by Ginny Marvin Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Facebook Pages will soon be able to respond to Instagram Direct messagesFeb 7, 2019 by Amy Gesenhues The new feature follows Facebook’s recent announcement that it is working to integrate Messenger, Instagram and WhatsApp. Get more from

The post SearchCap: Google XML sitemaps, Amazon ads & more appeared first on ocston.org -- Great Info about SEO.

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SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory)

Questions addressed in the video below: What can you do to rank your website better in Google’s search engine in 2019 (and beyond)? How much does Google like their algorithm right now? What are the areas that Google prioritizes well…

The post SEO in 2019 – What ACTUALLY ranks your website in Google’s Search Results (not Theory) appeared first on ocston.org -- Great Info about SEO.