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Top Reasons To Use PPC For B2B Lead Generation In 2023

Better Lead Generation leads to more sales, leading to more profit. That’s how the cycle goes. The idea is to achieve your set goals for the year ahead, which can be anything from starting a new campaign to getting more views and traffic on your website. However, whatever it may be, you should use ad campaigns, tools, and data, which you may have to the maximum potential. As an expert, Digital Marketing Agency will tell you combining all these elements is critical. It bridges the gap between your brand’s perceptions and performance. That said, here are a few reasons PPC is great for lead generation this year.    

Useful for other business goals: Regardless of your objectives, a PPC campaign can always act like an aid if done right. The aim is to be concise and clear about the offerings to the consumers.

Helps dictate your traffic flow: PPC can help you create a path through your sales and leads funnel for your customers to be curious and buy your product or service from your website, generating more traffic in the process.

Measure and monitor your progress: Do you want to know how many impressions, clicks, and conversions you are getting? Then you have Google Analytics and Google Ads to help you track and monitor your progress.

You will know what’s working and what’s not. For the latter, though, you need Google Ads Optimization.

Gain more control: PPC gives you more control over your business. For example, you can choose what to target with free will. That way, you can scale up or down an ad based on its performance.

More data: You also get more data and insights, which you can use to enhance your SEO and content marketing.

Get a competitive edge: Another reason to use PPC is to get more leads by having a competitive advantage over other brands that offer the same products. You must stay top-placed for the keywords you are targeting, and that’s what your PPC campaign must do, even if you have to pay more for your target keywords.

Features for your users:  A good PPC campaign will do the following for you:

It makes it easier for users to find your business.

It attracts new consumers.

It gives your customers more information about where to find the desired tabs on your website.

It can use additional features like phone numbers, applications, reviews, and local extensions, adding more depth to your business for a consumer.

That way, you will gain more leads for sure.

Impactful lead generation: In short, PPC campaigns drive leads to the landing pages, where potential purchases will be made. 

Better brand recognition: The more your PPC ads appear, the more people recognize your brand. This may turn into a more substantial brand reputation and customers’ trusts.

With that, we, as an Internet Marketing Company, wrap up our blog. Levitadz hopes you understand why PPC is great for generating B2B leads. Thank you for reading.

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Top 7 Off-Page SEO Techniques You Should Know About

SEO is the most important of all the services aDigital Marketing Company offers. If you are reading this blog, we, as Levitadz, can assume that you already know what Search Engine Optimization or SEO is and what it does. So, we are going to leave that simple out here. So, what are you in for in this blog? In this post, you will get an overview of on-page SEO and off-page SEO, and then we will jump straight to the top 7 off-page SEO techniques you should know about. Let’s begin.

On-page SEO: An overview

On-page SEO is the activities and changes we perform within our website. For example, a Lead Generation service provider website directly affects our website to make it rank better in search results.

Examples of on-page SEO:

Description.

Meta tags.

Keywords.

Sitemaps.

Internal linking.

Off-page SEO: An overview

On the other hand, off-page SEO is done outside the website and doesn’t make any changes to the website. However, the goal is still to make your website rank better on search engine pages.

Examples of off-page SEO:

Backlinking activities.

Guest posting.

Social media engagements.

Video marketing.

Podcasts.

Seven off-page SEO techniques you need to know

Now that you know the differences between off-page and on-page SEO, we, Levitadz, will start the blog. Every Internet Marketing Company expert must learn these seven off-page SEO techniques.

Social networking sites: As we all know, social media is an unavoidable and indirect part of our lives, so it is for off-page SEO. With Social Media Marketing, you can build your brand’s reputation online within your niche.

Since everyone is on social media, you can gain many potential customers via sites such as Instagram, Facebook, and Twitter.

Search engine submission: The search engine submission technique is a simple way to increase the ranking of your web page. But what exactly are we talking about? In this technique, we submit our website to the most popular search engine sites, such as Google. 

Video marketing: Video marketing is a simple and easy way to promote your brand. Let’s see how it works.

You need to have a video on your website that you want to popularize.

Submit it to the most popular video sites, such as YouTube.

Add a proper title, description, tags, and reference links.

You will get some quality backlinks.

Creating sharable and quality content: It is no secret that shareable and quality content is an excellent way to increase your SEO rank. You can also get organic backlinks with this method. 

Business reviews: Another way to get quality backlinks is to write business reviews or get yours written. Many business review websites online can help you improve your SEO rank.

Link building: Link building is an essential off-page SEO method. This technique lets other websites or blogs link to your web pages. This will indeed improve your website’s search engine rankings.

Answer questions: It’s a great way to get high traffic on your website. Answering questions about your brand shows that you are knowledgeable in your sector and develops people’s trust in your brand.  

With that, we bring our blog to a conclusion. Thank you for reading.

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Social Media Optimization: Why It Is Essential For Your Brand

If you wish to maximize your online presence and reach potential customers. In that case, Social Media Optimization, or SMO, is one of the essential techniques for you to master, especially for 2023 and beyond. This strategy will help you leverage the power of social networks and networking to increase brand awareness and promote your products and services. Ultimately, an SMO strategy via an Internet Marketing Company can be crucial for your business to gain more visibility and promote your brand, which is an essential part of your marketing campaigns. Let’s see why social media optimization is necessary for your brand.   

Improved brand awareness: You can use the best SMO strategy to enhance brand awareness, website, traffic, and engagement via social media platforms. You will optimize your social media presence to reach a larger target market, maximize engagements and begin conversations with potential customers which you already know. The more you have, the better.

It’s where your market is: It’s nothing new if we, as a Digital Marketing Solution provider, say everyone is on social media, including your consumers. Perhaps, it is the best reason for performing SMO. Let’s clarify this one with some facts.

Around 3.6 billion people are active on social media.

This amount is over 40% of the world's total population.

So thus, if you apply a successful strategy, you will get a large pool of potential customers.   

Enhance your brand loyalty and retargeting: So, what is brand loyalty? It’s nothing but the degree to which your customers are likely to buy your product, despite the changes in costs, availability, and other factors. With it, you can keep your consumers satisfied and with your brand over time. So how does SMO help here? With it, you can develop loyal brand relationships by increasing exposure and engagement with potential customers.     

Cost-effective: You will notice this benefit during your ad campaigns. You can distribute campaigns effectively to customers via likes, shares, and retweets with minimal investments.

Here SMO is more effective than traditional marketing, which can cost more and reach fewer people.  

Genuine customer satisfaction: SMO can also help you genuinely satisfy your customers. What else do you need? Here’s how it works.

You can obtain feedback and respond to queries and complaints on time.

This way, you can offer personalized and valuable services.

All this will keep your consumers happy and returning for more.   

Get more brand authority: SMO involves creating content, running campaigns, and engaging with customers to help attract new leads and strengthen client relationships. All this leads to more brand authority.

Increase organic traffic: How? You ask. We, as Levitadz, can tell you that with SMO, your website will get more organic traffic as customers who like your content will share your links and posts on social media. So here, your traffic will be because of social interaction and trust. However, it’s up to you how long you will maintain it.   

With so many benefits of Social media optimization or SMO, we at Levitadz recommend hiring the best Digital Marketing Agency. I hope you found this blog insightful. Thank you for reading.     

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Affiliate Marketing: An Overview And More

The goal of individuals and organizations is to make more money and always increase income. For this purpose, some of you may seek employment, while others may start marketing for Lead Generation and sales via a website. But what if we, as Levitadz, tell you that you can make more money anytime and anywhere, even while sleeping? You won’t believe us, right? However, that's the concept behind affiliate marketing. If you are also wondering, what affiliate marketing is, continue reading, as in this blog, we will give you helpful insights about this part of marketing.

An overview of affiliate marketing

If we put it, affiliate marketing is the process through which an affiliate earns a commission for marketing another person’s product. So how does it work? Here’s a summary.

The affiliate searches for a desirable product (preferably the one which that person enjoys).

The person will promote that product.

Based on the sales, the affiliate marketers earn commissions on each one.

One can track the sales via affiliate links from one website to another.

Types of affiliate marketing

You must be wondering, if it’s that simple, then why the types? Let us, as an Online Marketing Agency, give you a scenario.

In a typical situation, it’s unclear whether the affiliate has used the promoted product. Sometimes it may not matter to you. However, if you, for instance, want to buy a skincare product or avail of diet services, the affiliate must try and test the product. Otherwise, you won’t trust that person. Based on this concept, affiliate marketing is broadly categorized into three types.

Unattached: The marketer does not commit to promoting the product or service. Such marketers also don’t have any expertise or authority in the product's niche nor make any claims about its use.

Usually, an unattached marketer will run PPC ad campaigns (probably Campaign Optimization, too) using an affiliate link in hopes that users will click it and purchase at free will.   

Related: Related affiliate marketing falls between unattached and involved, it’s for you if you don’t use the product or service but are attached to the target market. However, you need to influence the niche, and an established following to offer some authority. 

Involved: Lastly, we have involved affiliates. These are closely tied to the product or service being promoted. It means that if you are an involved marketer, you have tried the product and trust it will give a good experience. Thus you have the right to make claims about its use.

Common affiliate marketing channels

We will brief you on some common affiliate marketing channels as an Internet Marketing Company.

Social media influencers.

Bloggers.

Paid search-focused microsites.

Email lists.

Big media websites.

This concludes our blog on affiliate marketing. We, as Levitadz, hope you found some valuable information and can use it to some extent. Thank you for reading.       

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The Role Of ORM In Digital Marketing

Have you heard the terms digital marketing and Digital Marketing Company? If yes, you must have also heard the term ORM or Online Reputation Management Service, which has a significant role in modern internet marketing. As Levitadz, an Internet Marketing Company, we take this opportunity to discuss the role of ORM in digital marketing through this immersive blog.

The role of ORM in digital marketing

ORM involves noticing and optimizing how your business is seen on the web, i.e., observing and evaluating what a potential consumer, reporter, or business partner will understand about your brand, people, products, or services when a search is performed. You should ask yourself the following questions.

What will my customers find when searching for me?

Will my customers like it?

In short, the idea behind ORM is whether my online presence is working for or against me.

ORM: The influence on digital marketing

It’s typical for a user to judge your business by what is found on the net about you. However, by simply looking for you online, a customer can come up with various approaches to your company and what you offer, whether good or bad.

A negative online presence or having no sight at all can brutally influence the success of your business or individual.

Whether you are closing a professional deal, creating a corporate partnership, or conversing with journalists, your online reputation matters because approximately 90% of customers read online reviews before visiting a business.

Knowing your online reputation

A Digital Marketing Agency can only enhance your online reputation with ORM if you know it yourself. There are various ways to measure your online presence, which we have mentioned here.

Search:

Look up your business, team, or product name on Google and see the first five listings.

You must work on your SEO if you are missing from this list.

If you made this list, the links must be positive. Not everyone can be a satisfied customer, but ensure that the first link is as optimistic as possible.

There must be evidence of thought management or industry expertise.

Check your Google my business listing:

There should be at least 1 for your brand.

The details in the listing must be accurate.

Social: Check your brand’s social channels.

You must have many likes, followers, and supporters.

You need to post regularly.

You should respond to comments/messages.

The average time of your response must be satisfactory.

Your posts need to reflect your brand.

Search the web for your hashtags, location, and your brand. The public needs to discuss you and your business positively. If there are any negative comments, find the issue and solve it. 

Check review sites: Check out your reviews on review sites. You must have satisfactory amounts of reviews. You should respond to these feedbacks.

That was all about the impact of ORM on digital marketing. To wrap it up, Levitadz provides you with the best Digital Marketing Solution services. Thank you for reading our blog and recommendation. 

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Why Do You Need Quality Content For Your Website?

You must have heard the word quality content whenever you talk about customer engagement. However, did you ever ask yourself why I need quality content for my business? If so, you are browsing the right post.

We, as Levitadz, have made this blog post especially for businesses like you who wish to engage more with its audience. So let’s see the benefits of great content on your website.

Better SEO

High-quality content always means better Search Engine Optimization. It is due to the keywords being strategically placed so well that the user clicks on the link subconsciously and thus ranking your page higher on Google.

Drives more traffic toward your website

If your content is fresh and engaging, users will return to your website, and you may also get more potential customers—overall increasing your website's traffic.

More leads

Good quality content on your website also helps in more lead generation. Usually, you notice that customers collect information about desirable products and services. So if you post interesting content about your products, you get more leads.

Improves brand image

Customers will most likely engage with your brand if you have high authority and a good image in the market. All of this can be achieved by having excellent content on your website. Please note the following point regarding this.

Every business needs to earn high authority in today's digital era, leading to increased conversions and higher profits.

Improves brand loyalty

As we mentioned, if you wish to convert your readers into probable consumers, you need great content on your website. You also get two more benefits with engaging content.

You can target and retarget your buyers with effective and engaging content.

You can differentiate your brand, products, and services from your competitors by publishing highly informative and relevant content to your audiences.

Increases brand visibility

Likewise, excellent quality content makes your brand visible to users on the internet. The concept is that you need to interact more with your target market with fresh content and thus increase your customer engagement.

Encourages social media following

The key to this point is that your contents need to be shared by your customers. For that to happen, it should have informative and valuable stuff. That’s where Digital Marketing Solutions come in handy. A great content marketing company will help enhance your content.

Improves customer relationships

Please note that it is essential to maintain a healthy relationship with your consumers to promote or enhance your business sales; thus, your customers must have an excellent experience with your brand.

Helpful content such as FAQs, answering queries, blogs, etc., help achieve this target.

Increases audience engagement

Having more customers is necessary for business growth. Therefore, you need the best quality content to hook your users and increase your business’s reach.

Additional benefits of having quality content on your website

Having high-quality content on your website gives you these benefits too.

Builds credibility and recognition of your brand.

Improves the authority of your brand.

Ranks your brand as a sector leader.

Create new ways of communication with your target market.

See, there are so many benefits of having quality content on your website. Hire an Internet Marketing Company like Levitadz today and take your website and brand to the next level.

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Increase your Social Media Engagement: 5 effective tips

Today the world is on social media, and so are brands. It is the new medium of customer interaction, but even here, there is competition for customer engagement. Therefore, your brand promotion content should be unique and stand out from others. If you are new to this or experienced but have not gotten anywhere on digital social, this blog is for you. Here are five practical tips to increase your Social Media Engagement or SME.  

The right amount of SME

Firstly, let us inform you that your social media engagement rates will not shoot up in a fortnight or so, but you will improve these numbers slowly and steadily. Applying these methods is an excellent way to develop your business on social media. The most significant part is that you can use these techniques immediately.

However, you need to be on your toes not to allow the engagement not to cross more than you require, and the time you utilize for it should also be limited. As Levitadz, a Digital Marketing Company, we recommend that creating quality content is still more important than focusing daily on your SME.

The bottom line is that engagement does not have to be a myth or complicated if you remain authentic and listen to your consumers.

Don't just sell: One crucial mistake many of us make is bragging about our products and services on social media. Yes, you want to sell your goods and make a profit, but your customers want value.

Your consumers should know your services inside out, but remember that no one wants to see a bunch of commercials.

We recommend an 80/20 balance where 80% of your content is value-based, and you sell your product or service in the remaining 20%, making 100% social media engagement.    

Follow the trends

Following the trend is the way to go if you want more potential customers via social media. It's evident that when you share your content with a trending hashtag, meme, or music, people will share your content. 

If you do it well enough, you will end up on the discovery pages as you relate to other content users keen to see. It's that simple.

Tip: Being creative here is the key. Consumers hate seeing the same content repeatedly, so making a trend your own and relating it to your products is essential. 

Give a personal tint to your brand: In real life, when we interact with others, we naturally feel an emotional connection. Now the same applies to your brand on social media. The answer is to use faces people can connect with and feel comfortable with. You require to put in that extra effort and make beyond amazing graphics.

Post at the most favorable times: This rule depends on your target audience. You must research when your potential customer is stuck to social media. For example, a 9-5 employee will probably use it after getting home. Another thing is that for some brands, it works the most on weekends. For others, it's weekdays. So strategize accordingly. 

Engage with your audience: Remember this thumb rule "Engage with your customers first before your market can engage with your content." With the latest updates on social media apps, it's now quick and easy to ask questions, polls, etc. So use it most effectively for maximum engagement & Lead Generation.

So that was a wrap on effective SME for your brand or business. I hope you got some valuable information today; however, if you want to hire an Internet Marketing Company. I recommend Levitadz. Thank you for reading. 

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Top 4 Budget-Friendly Google Ads Optimization Techniques

Hands down, people, we all know that as marketing and coronavirus pandemic trends come together, PPC is becoming essential for most Internet Marketing Companies’ marketing strategies. Unfortunately, at the same time, most of you are reducing your marketing budgets to lower than ever – until this pandemic is over. As a result, you need to rethink managing your Google Ads during the new standard period. So to help you out, Levitadz is sharing the top 4 budget-friendly Google Ads Optimization techniques with you.     

Getting rid of vanity metrics 

When you have reduced budgets for PPC campaigns due to financial reasons, you have to make the most out of every minute and rupees you invest. You must be this efficient to pass through such a bad time and eventually get your budget back to normal. Overall you need to be more focused on cost-effectiveness. Here’s what you need to do.

●        You need to remove any data columns that you don’t use on a daily schedule or those that do not give you any value in your daily optimizations.

We all love to set up our own data column sets with multiple data variations using which we want to monitor and optimize our Ad campaigns. However, it has a drawback, as having too much data can distract us from the essential data.

For example: You can remove columns like Search Imp. Share because you cannot do anything about your competitors bidding higher than you on a fixed budget. Instead, you can work on improving CTR.   

Make an Impression to Conversion (ITC) column

After removing some unnecessary columns, your next ad optimization step is to add some essential columns to help you evaluate data quickly. This way, you can completely optimize your SEO campaigns.

One such column is ITC, a custom column that will make your optimization easier. The formula is ITC % = conversions / impressions.  

Add more exact keywords (and pause your phrase match)

Another strategy to optimize your Google Ads performance on a low budget is adding more exact keywords, which you should always aim to do with your paid search campaigns. However, this technique needs more time on a reduced budget.

A tip here is to add long-tail keywords or longer search terms as such words have these three benefits.

●        Long keywords have a low competition rate.

●        Such words or terms allow you to bid lower amounts.

●        Long-tail keywords enable you to write better and more precise online commercials.

Use in-market segments in Google Analytics

First, you need to link your Google Ads account to your Google Analytics account if you haven’t already. The next step is to go to your Google Analytics account, and under the audience tab, you will find in-market segments, where Google has segmented your site’s users as per the market preferences. Pretty useful, isn’t it?

We hope you learned valuable information from this blog post. If you want the best Digital Marketing Solution for your organization, please contact our Lead Generation expert.