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Geofencing Mobile App Development

Geofencing is a very important feature of mobile applications. Learn more about geofencing and find out how it can help you with location tracking app development. For example, geofencing allows mobile apps to send notifications to potential clients who are close to a business establishment such as a restaurant or dry cleaner.

Geofencing App Development for Proximity Marketing Using geofencing in mobile app development is a great way to reach consumers, increase store visits and increase revenue. Geofencing is a technology that uses GPS and mobile device data to create a virtual perimeter around a specific location. It is also a great way to send relevant messages to smartphone users within a predefined radius.

Geofencing app development can include features such as location tracking, promotions and discounts. It can also be used to increase productivity. For instance, some businesses send coupon or other offers to customers to encourage them to visit their store or buy their product. Geofencing also helps in keeping elderly people from wandering unsupervised. A geofence is a virtual perimeter that is defined within the mobile app code. It can be a polygon or a triangular shape. Geofences can be triggered by mobile device ID or by other location data. A common geofence is a two or three-minute walking radius. The radius can be defined in centimeters or kilometers.

Using the location API, developers can create a Geofence object and add it to their app. Geofences are created using a builder class. A PendingIntent class is also available that makes adding geofence objects to the app as easy as a few clicks. Geofencing has become a standard practice for plenty of businesses. For example, car dealerships can use geofences to keep track of who clicked on their advertisements. Other companies use geofencing to send promotions to mobile device users within a predefined geographic area.

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