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CONTENT MARKETING (MERCEDES-BENZ)
Both companies are doing their best and are loved by millions but if I have to choose one, I would definitely go for Mercedes-Benz. It is the perfect blend of beauty and beast. They have a class and are popular for the luxury their cars provide and is best at what they do.
· I will campaign for Mercedes-Benz
· I would launch an online campaign program like on social medias like Facebook, Instagram, YouTube, Snapchat etc.
· My audience will be my followers/subscribers from all the pages I have had created on different social media platforms.
· There will be online flyers and social media posts in order to promote this campaign.
· We are planning to launch this campaign in the upcoming fall.
· We are going to make flyers and social media posts that clearly tells the features and benefits of the products from this company which will help us in attracting the right consumer base.
· We will also provide some McDonald coupons for free in order to attract as much audience as possible to make this campaign a super success.
~ Onkar Singh Parhar
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MERCEDES-BENZ v PORSCHE (FAN PAGES)
· Both the brands are very popular in automobile industry and enjoy a loyal fan base. There are many fan pages of these two brands on different social media platforms, talking about the Facebook first, Both the brands have many fan pages like Mercedes-Benz’s most famous fan page is Mercedes-Benz Lovers which has 757,199 followers and 752,927 likes on their Facebook page (link: https://www.facebook.com/MercedesBenzLovers1/) and the most popular fan page for Porsche on Facebook is: Porsche 911 which has 922,683 followers and 928,795 likes (link:https://www.facebook.com/911porsche/) · Similarly, both has fan pages on different media platforms like:
1. Instagram
2. Pinterest
3. YouTube
4. Tumblr
5. Reddit
6. Snapchat
7. Twitter
8. Google+
9. Wayn
10. Vine
~ Onkar Singh Parhar
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MERCEDES-BENZ v PORSCHE (YOUTUBE)
Mercedes-Benz:
Mercedes-Benz joined YouTube on August 17th,2007 and till date has 196,232,653 views in total on their official channel. Mercedes-Benz has 956,334 subscribers on their channel.
Porsche:
Porsche joined YouTube on October 17th,2005 and has 274,999,017 views till date. Porsche has 743,913 subscribers on its official YouTube channel.
· Mercedes-Benz and Porsche, both upload a new video every single day on their respective YouTube channels.
· Mercedes-Benz post variety of stuff like promotional, ads, news about their upcoming models where as Porsche mainly focus on product videos like explaining everything about the car and their upcoming plans like concept cars.
· Mercedes-Benz as well as Porsche include links to their respective websites in the description area of the video and also have the links to their social media platforms also.
· The most successful video of Mercedes-Benz in last 10 posts is: Mountain Bike Adventures with Fabio Wibmer and the X-Class | E2 with more than 6 lac 50 thousand views and 520 likes and the link to that video is here:
https://www.youtube.com/watch?v=HCLMmzl7igI
· The most popular video on Porsche channel in recent times is: Porsche at Super Sebring 2019. This video has 754,535 views with more than 1200 likes and link to this video is here:
https://www.youtube.com/watch?v=ZAUcvIqXSUg
~ Onkar Singh Parhar
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MERCEDES-BENZ v PORSCHE (TWITTER)
Mercedes-Benz:
Mercedes-Benz joined the twitter in July 2009. Mercedes has tweeted for more than 60,000 times till now since their 2009. They have 3.35 million followers and also, they follow 704 accounts on twitter. They have 9,656 likes on their twitter official page.
Porsche:
Porsche also joined the Twitter on in July 2009. Porsche has tweeted 4,150 times till date. Porsche has 1.76 million followers and also, they follow 1,411 accounts on twitter and has 1,188 likes on their twitter page.
· Both the brands have a strong follower base
· Mercedes tweets almost 4 to 5 times a day where as Porsche tweets approximately 3 to 4 times a day
· Both the brands follow 50/50 rule on twitter.
· Mercedes and Porsche use almost same hashtags and links that they use on their Facebook pages.
· Mercedes-Benz’s most popular tweet in recent time is of that in which they are giving their followers a little glimpse of the interior of new concept GLB. This particular tweet has more than 1700 likes and was retweeted around 196 times and also has 21 replies. On the other hand, the most successful tweet from Porsche in recent times is of new Porsche 911. This tweet has more that 3,700 likes and was retweeted more than 800 times also, this tweet has 87 replies.
· Mercedes use #MBclassic very often, on avg: every second tweet has this hashtag and Porsche uses #Porschegang almost every 4th tweet.
· The success of the tweets from both the brands was because they used hashtags as well as provided link to another website where they fully described the product in the tweet.
· Both uses twitter for promotional basis.
· On avg, Mercedes-Benz have almost 3000 likes, 500 retweets and 35-45 replies on every tweet where as Porsche have 2000-2200 likes, 200-300 retweets and 20 replies for every tweet.
~ Onkar Singh Parhar
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MERCEDES-BENZ v PORSCHE (FACEBOOK)
Mercedes-Benz:
Mercedes-Benz started their Facebook page on December 14th,2007. They have 20,705,241 followers on their page and also have 20,952,217 likes. They have a link to their official website on their Facebook page so that followers, potential consumers, can visit their website for more knowledge via their Facebook. They also try to engage with their audience in order to know their interest and also work on the suggestions made by them.
Porsche:
Porsche debuted on Facebook on February 26th,2009, almost 1.5 years after Mercedes-Benz. Porsche has 11,591,369 followers and 11,693,327 likes on their Facebook page. They also have link to their official website providing additional info about their business and products.
· Mercedes-Benz update its page 3 to 4 times a day whereas, Porsche post twice a day.
· Both brand post promotional stuff and also keep their audience up to date by posting about the upcoming events to keep their followers interested and waiting for new things.
· Both the brands use 50/50 rule while posting stuff on their Facebook page.
· Mercedes-Benz usually uses hashtags like #mercedesbenz, #class, #MBclassic and also include a link to almost every post relating to that particular post. Porsche also uses hashtag and their most used hashtag is #Porschegang.
· Mercedes-Benz most famous post in recent time is of their new Mercedes-AMG CLA 35 4MATIC and in that post they are showing a glimpse of their upcoming car and that post has 7,200 likes, 341 comments and 225 shares whereas, Porsche’s most successful post in recent time is of their new Porsche 911 Carrera 4S with more than 11,000 likes, 561 comments and 496 shares.
· Both the posts were successful because both the companies used trending hashtags and also attracting wording helped them.
· Mercedes-Benz on average enjoys approximately 3,000-4,000 likes, 300-500 comments and almost 300 shares for every post.
· Porsche’s avg. likes, comments and shares are 2000-2500, 200-300 and 150-250 respectively.
~ Onkar Singh Parhar
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MERCEDES-BENZ v PORSCHE
Mercedes-Benz:
Mercedes-Benz is a globally known automobile manufacturing company and it was originated in Germany. Mercedes-Benz is best known for its class and luxury and it is a globally loved brand. Mercedes-Benz has setup its plant and distribution in almost every country whether it is a developed or a third world country.
Porsche:
Porsche is also a German automobile manufacturing company and ironically, it was founded by Ferdinand Porsche who use to work as a chief engineer at Mercedes-Benz. Porsche is also famous for its high end and expensive cars. Porsche makes luxurious as well as sports cars same as Mercedes-Benz. It is not wrong in saying that both the companies I chose have somethings common in them.
~ Onkar Singh Parhar
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POST #5 CONTENT MARKETING FOR FORD
I will campaign for FORD because of this the brand is more luxurious rather than TOYOTA and this brand is more famous in public.
I will go through this campaign with my social media like Facebook, YouTube, Instagram, Twitter.
In this campaign, my audience will be my followers and most of the fan pages and also some social media apps.
This campaign will be going through flyers, most creative pictures that will attractive to people.
Our goals will be attracting more people that are related to the business as well as some followers that are more addicted to the different type o brands and increase our followers on different social sites.
We are planning to launch this campaign before the start of the summer in different places. First of all, we start this campaign at college.
In this campaign, we will target the consumers by providing them with some discounts on their purchases provide with some free coupons like TIM HORTONS, WALMART, COSTCO.
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POST #4 FAN PAGES OF TOYOTA VS FORD
On Facebook, there are many fan pages of different type of brands. Each brand has its own loyalty to earn fame of their brand. On Facebook FORD have their fan page on that fan page it's all about how many people follow these pages, viewers of this page, likes of the fan page. On fan pages, they describe the features of each brand, new models of each brand. Description of the brands clearly. On fan pages, there are also many videos, images, and posts of their brands. On some fan pages, they described features of the new models. On the fan pages, followers can show their interest regarding their choices of the brands. They can give information about new ideas for different cars.
https://www.facebook.com/ford/
On Instagram, both brands are famous on Instagram both have their official fan pages. On Instagram, they also post videos, images, and some information regarding brands. They define their brands with different models. Explain their models clearly. They also explain about the preferences of the followers. They also add some highlights of their brands on Instagram.
https://www.instagram.com/toyotacanada/?hl=en
There are also some fan pages on YouTube. On you also describe different models of TOYOTA and FORD. On youtube most of the information about viewers comments. They also post those kind posts that influence their followers regarding the brands.
https://www.youtube.com/watch?v=vCVc6Dzt-nA
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POST #3 TOYOTA VS FORD ON YOUTUBE
TOYOTA post their posts on YouTube after a month. On the other side, FORD posts their posts after a few hours in a day. TOYOTA and FORD post that kind of posts that are more focused on features of the cars and also some different type of models of each brand.
On YouTube the also follow 50-50 rule as same the Facebook and Twitter to promote the brands of each model.
The most successful post of TOYOTA is that how to design a successful logo of the brand. They make some hidden logos to promote their brand. The viewers of this post are 20M.
https://www.youtube.com/watch?v=UKc271fj2ok
The most famous post of the FORD is about the Falcon has been a pop culture icon, but none more iconic than the Mad Max Interceptor. This post has many viewers on YouTube.
https://www.youtube.com/watch?v=CotmMq1r_JQ
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POST #2 TOYOTA VS FORD ON TWITTER
TOYOTA post their posts after a month on Twitter. However, the frequency of the FORD posts is more than TOYOTA they post many posts in a day.
Both brands TOYOTA and FORD post promotional and commercial posts on Twitter to promote their brands and they also post different colors of their brands. The famous tweet of the FORD on twitter is that new model of FORD 2019. Its all about the new features of a new model.
https://twitter.com/FordCanada
The famous tweet of the TOYOTA on twitter is that it's about new seasons, new tires. They launch different tires according to the seasons.
https://twitter.com/ToyotaCanada
According to me, both brands tweets are very famous on twitter because the viewers of each brand are 4.1k and 4.2k
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POST #1 TOYOTA VS FORD ON FACEBOOK
TOYOTA is an automotive company. This company is famous for cars. TOYOTA post their posts on a daily basis. On the other hand, FORD is also famous FORD is also famous for cars that are luxurious and they post their posts after a month. Both brands TOYOTA and FORD post promotional posts on Facebook. They also post events and also, some videos and images as well as an infographic of the cars. These two brands post their posts through celebrities.
Both brands follow the 50-50 rules to promote their different models on Facebook. And also, they follow 50-50 rule on other social media.
The most famous post or we can say video of FORD that is very famous on Facebook. This post about a car a Ford Galaxie town sedan, they joined a model 1909 Model T and took part in a Ford caravan that crossed the country in a re-enactment of the famous 1909 New York-to-Seattle road race. This post is very famous on Facebook.
https://www.facebook.com/pg/ford/posts/?ref=page_internal
The most famous post of the TOYOTA on Facebook is initially released in 2006 exclusively for the North American market, the FJ Cruiser was introduced to the Japanese market in December 2010 on the strength of a favorable demand forecast. It is built on the styling reminiscent of the FJ40, the model that made the Land Cruiser world- famous.
https://www.facebook.com/pg/TOYOTA.Global/posts/?ref=page_internal
According to me both brands videos are most successful because the viewers of both brands are 1k and 1.5k
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POST #5 CONTENT MARKETING FOR BMW
· I will campaign for BMW because of this brand is better than TESLA.
· I will go through this campaign with my social media like Facebook, YouTube, Instagram.
· In this campaign, my audience will be my followers and most of the pages.
· This campaign will be going through flyers, most creative pictures that will attractive to people.
· Our goals will be attracting more people that are related to the business and increase our followers on different social sites.
· We are planning to launch this campaign before the start of the summer in different places.
· In this campaign, we will target the consumers by providing them with some discounts on their purchases provide with some free coupons like TIM HORTONS.
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POST #4 FAN PAGES OF BMW VS TESLA
· On Facebook, there were many fan pages of BMW. On the fan pages, they post the videos, images of interior parts, and also images of different models. On the fan pages, many viewers and people follow the fan pages. Through the fan pages, people get knowledge about their products and the choices of their products. Furthermore, there are some fans of TESLA also on Facebook. As the same things of BMW, they follow for TESLA.
https://www.facebook.com/pg/bmwfans.info/about/?ref=page_internal
On Instagram, both brands are famous on Instagram both have their official fan pages. On Instagram, they also post videos, images, and some information regarding brands. They define their brands with different models. Explain their models clearly.
https://www.instagram.com/tesla_official/
There are also some pages on YouTube. On you also describe different models of BMW and TESLA. On youtube most of the information about viewers comments.
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POST #3 BMW VS TESLA ON YOUTUBE
BMW post their posts weekly. However, the TESLA post their videos regular on YouTube
Both brands are more focused on the interior and the features of the brands. They post promotional posts on YouTube. Moreover, they also post that kind of posts that describes their different brands.
On YouTube the also follow 50-50 rule as same the Facebook and Twitter to promote the brands of each model. The most successful post of TESLA is the model of the TESLA Q1 that is really famous for Production & Deliveries. Through this success, they buy many shares and bonds to increase their business. The views of this post are 19,185.
The famous post of BMW is that there has been a widespread feeling that the traditional automotive industry and especially European manufacturers will be the big losers of the upcoming electric car and autonomous car revolution. The views of this post are 260,370.
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POST#2 BMW VS TESLA ON TWITTER
BMW posts their posts many times in a day on twitter. Their frequency is more in a day. On the other hand, the frequency of the TESLA posts is less than BMW they post only once in a month.
On Twitter, both brands post commercial and promotional tweets. They also post the new videos and pictures of new models of brands as well as the colors of each brand.
The TESLA famous post is that they launch a model Model3 Dual- Motor. This post about Good traction in snow.
The BMW famous post is that the model of BMW #3 series. This model is run very fast. Its better than others.
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POST #1 BMW VS TESLA ON FACEBOOK
• BMW is an Automotive company. This is very famous for cars. BMW post their posts 10+ posts a day. However, TESLA is also famous for luxury cars and it posts their post twice in a week
. • Both brands post their posts on the basis of promotional, events and also, they post videos, images and the infographics of the cars. They also promote their cars through celebrities because nowadays most of the people are engaged with stars.
• Both brands follow the 50-50 rules to promote their models on Facebook. And also, they follow 50-50 rule on other social media.
• The most famous post or video of the BMW that is famous or we can say that is successful. They launch a new model of BMW that is famous for winter driving. In the winter it is not slipped and the tires of the cars are very smoothed.
The most famous post of TESLA is that the service of cars can be done without visiting. With this successful post many people who like TESLA they get benefits because most of the people are busy nowadays, they don’t have much time to visit the service of the cars so this search really successful.
According to me, both videos are successful for each brand because it really gets many viewers. The viewers of both videos are 8.9k and 9.
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2019 Jeep Grand Cherokee vs. 2019 Dodge Durango: What's the Difference?
Things are significantly increasingly comparative inside the Durango and Grand Cherokee than outside. The two SUVs share a lot of inside contacts, including the switchgear, a guiding wheel, infotainment framework, and atmosphere control handles. There are a couple of detectable contrasts, however. For instance, we think the Durango offers more space in front; the two models offer diverse check groups and atmosphere control vents; and, obviously, just the Durango offers 3-push seating, while drivers who pick a Grand Cherokee must manage with just two columns.
With regards to highlights and innovation, the Durango and the Grand Cherokee don't vary excessively. Credit it to economies of scale and that these two SUVs were planned at about a similar time. Wellbeing highlights incorporate a wide exhibit of the present most recent devices, while innovation highlights possess large amounts of the two models, and novel alternatives, for example, Chrysler's brilliant Uconnect infotainment framework with its gigantic 8.4-inch touchscreen, are accessible in both the Grand Cherokee and the Durango. In case you're searching for significant gear contrasts between the Grand Cherokee and the Durango, you won't discover them.
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