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" The Best Marketing doesn't feel like marketing.-Tom Fishburne

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Digital Marketing Challenges and Opportunities 

You may not be surprised to hear that digital marketers share the same common marketing problems year by year. The package changes, but the core remains the same. 

If you survey dozen of businesses and ask them:

”What was your biggest marketing challenge in 2022?” it is unlikely that the reply list will be much different. 

When marketing challenges and opportunities are so ubiquitous, why is it so hard to tackle them?

Often, it is not as easy to find the catch when you’re in the middle of the chaos. An external perspective simplifies things.

Take a look at the list below and see if you can find your top challenge among the bullet points:

1. GROWING COSTS.

You can’t escape growing costs, whether it is expensive expert rates, increasing software package prices digital transformation costs, or marketplace fees.

Trying to control costs can drive you to insanity because it’s simply impossible.

However, you can solve cost challenges for digital marketing by focusing on team efficiency, sales funnel efficiency and workflow process efficiency. These are the areas you can control to tackle the problem indirectly and strategically.  

2. TECHNOLOGICAL COMPLEXITY.

Technology constantly evolves. The ability to process information grows as does the amount of data available.

In the footsteps of such innovation, there are new digital platforms, each striving to capture the attention of its audience.

For digital marketers, it is one chance in a million to keep up the pace with the change. It is even more difficult to come across consumers’ attention at every touchpoint. 

3. LACK OF GOAL CLARITY.

When clients and marketers come at loggerheads it is usually because they understand and define goals differently.

Clients need help with defining goals via measurable objectives, and these are achievable only with SMART goals. Smart marketing goals include metrics that can be tracked and show progress or the lack of it over time.

Therefore, if you lack clarity in your goals, you will still struggle with one of the most prevailing digital marketing challenges well beyond 2023.

For instance, creating an intuitive mobile app is not a measurable marketing goal. Examples of smart digital marketing goals that can be measured are generating high-quality leads, raising brand awareness, increasing social media traffic, increasing CLTV, and improving ROAS numbers.  

4. INCREASED WORKLOAD AND STRESS.

The logical outcome of elaborate technological progress and new business models creates pressure to adapt resources.

You either search for solutions by working longer hours or reducing the number of clients. Both break down your ability to scale and grow.

The solution is not in overextending your resources but in using them more efficiently by leveraging the power of a new digital leadership system that can save up to 10 hours per week.   

5. CONFUSING DIGITAL MARKETING MODELS.

How do you pitch your product or service to clients?

In a service-based business, it is a problem to scale your offer as services are not always simple to define. And if you have tried using several marketing experts who haven’t delivered the progress to your goals, you may be even more perplexed about the right strategy.

Packaging your marketing services in products, and selling them as productized offers through a sales funnel supported by self-managing virtual teams can help you scale your business.   

6. TALENT SOURCING AND RETENTION.

It is hard to come by great people and the shortage trend for high-quality staff continues to grow and will last in 2023.

If you’ve, until now, failed to find superb job candidates or reliable freelancers, it is time to rethink how you approach your talent acquisition strategy.  

Like attracts like. Your dominant drive in 2023 should be to make your workplace attractive and motivating and bring the best people on board so that they can live up to the high-quality standards you have set for yourself, your team, and your dream clients.   

7. COMPETITIVENESS TO WIN CLIENTS.

In a situation of market saturation, it is difficult to stand out.

A noisy market requires you to reach out to the people and solve their problems most efficiently, which is only possible if you remain curious about their real problems that often hide behind the initial problem.

The opportunity to solve one of the biggest marketing challenges – competition – is hidden in plain sight: in your openness to ask more questions until you come to the root of the issue and provide the ideal offer they won’t be able to refuse. 

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How will Digital Marketing change in the Future?

The future of digital marketing is bright because now there is more market and consumer awareness. Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses of their target audience. It's a completely new way to approach the audience.

The world is on the internet! From social media to Google searches, we all use the internet throughout the day. With this change of lifestyle, new platforms of marketing emerged. While traditional marketing still has its place in the world, digital marketing is quickly taking over thanks to affordability and analytics. A huge number of people are engaging via the internet, and digital marketing is growing and only going to increase further in the future.

According to the Digital Marketing Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.”

Programmatic Advertising is taking place, providing dynamic modes of advertising to simplify digital ad campaigns. AI-enabled B2B customer experiences will increase with data and sales tech tools, enabling automated, algorithmic decisions. Buyers are looking for seamless experiences with instantaneous results.

The application of digital media marketing is making companies surge with demand and supplies of products to customers at a greater speed. Therefore, applying smart techniques with the help of various tools of digital marketing would benefit the companies to take advantage of the increasing demand in the customer segment and earn profit.

Digitization:

Everything is becoming digitized and fully automated in the days to come. If people are using things that are connected to the internet, then advertisement agencies and digital marketers should also come up with ways where there is the maximum possibility of traffic coming.

With everything becoming digital, the application of search engine optimization, social media marketing, and AdWords is going to help marketers to bag new opportunities and attract customers to purchase their products.

Network:

With more and more network towers coming up and new satellites being set up in the universe to make communication effective, the time is going to come when the network would be stronger than ever before. This is going to make things easy, quick, and transparent. Network availability and access are going to prove instrumental in making digital marketing the only way to reach customers.

Increased Demand:

The coming years are going to see customers getting more prosperous than ever before. With more purchasing power, people would want to purchase more products and services. This is going to facilitate things in the companies by making them available online to the customers and working with great speed to get the product delivered to them with no hassle. This is going to be another important tool that would lure customers and the fight would be about this aspect within the competitors.

What are the In-Demand Digital Marketing Skills?

Digital marketing requires a unique combination of both creativity and technical knowledge. And so, digital marketers have to master a wide range of skills and tools in order to stay on top of the ever-growing digital media channels they used to create, deploy, manage, and track campaigns. In such a vast field, you will meet a variety of sections, each of which requires a unique skill set.

Below is a list of prominent skills for a digital marketing career.

Data Analytics:

You must know how to use and understand Google Analytics or the alternatives, such as Google Tag Manager and SQL. Monitoring and reporting can be tricky, but it helps to understand your customer's behavior. With this knowledge, you can apply it to new solutions that boost traffic and conversions.

SEO (Search Engine Optimization):

Search Engine Optimization or SEO is structuring your content to show up on search engine websites (Google, Bing, Yahoo). Marketers will try to ‘rank’ a certain word or phrase relevant to their business so their potential customers will find them. This is called organic traffic. It’s essential to know SEO if you want to become a successful digital marketer.

Content Marketing:

Content marketing refers to the creation and promotion of valuable content for the audience. It helps in establishing trust in the audience and attracting new visitors. All the content you see online, whether it’s a blog article or a YouTube video, results from content marketing. Brands can help their prospects by solving their real-life problems through high-quality content.

Long story short, these are some of the latest digital trends that you must know if you are unaware of these trends or you may not compete with your competitors. Therefore, I suggest you consider this article and update your skills accordingly.