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"The Good and the Bad: What can the future media provide to the next generation?"

It is impossible to dispute that digital media has risen in popularity in today's culture, but its impact on the next generation is especially noteworthy. Young people nowadays spend a lot of time on social media, whether they are doing homework or squandering time on mobile games, Facebook, and other social media platforms. As it is known, technology is progressing at a fast pace these days, and given the previous century or so, it's not difficult to predict what the near future holds. We'll look at some of the possible benefits and drawbacks of new technologies that will undoubtedly become a part of our everyday life in the not-too-distant future. If it weren't for the advantages, technology would not advance at such a quick pace. Most of the time, technology has been invented to aid in the saving and improvement of life.

Although headlines imply that young people's use of social media sites is inherently wrong, there are numerous benefits to consider. The next generation can establish their 'tribe.' They can connect with people from all over the world who share their interests thanks to the advances of the internet. This has resulted in the emergence of a variety of internet subcultures in which people gather on forums and engage with their 'tribe.' Subculture groups like LGBTQ who feel out of place among their school pals can go online and interact with others who understand their sentiments. Another positive forecast for future media is that minority viewpoints and perspectives will acquire prominence. People from minority groups who were previously excluded from traditional mass media channels have sought online platforms to express their views. They have been able to create large enough groupings to have their voices heard. Voices that had been silenced have begun to speak up. And this will be undoubtedly strengthened by the following generation. With that, we can anticipate that the future of media will evolve as new tools emerge, people make new demands and actions, and the accessibility and efficiency of the technologies will likely improve.

Unfortunately, there must be a drawback to every benefit. There could possibly be many drawbacks of the future media to the next generation as well. Humans have the possibility of living in an ideological bubble. One may frequently 'subscribe' to their own news networks and favorite information producers thanks to modern media. Without the necessity for broad mainstream appeal, new media focuses on dispersed ideological consumers. Conservatives begin to consume just conservative media, while liberals consume only liberal media. Folks start to reinforce their particular viewpoints, resulting in social polarization. This issue can be seen in this generation, what more in the future? It could probably spread like wildfire. Neighboring to that, there might be an untamed media competition. Previously, there were few major news organizations; in the future, there is a big possibility for numerous and diversified news sources. Small news websites with unique perspectives for particular audiences have sprung up, overwhelming the market with information. In this congested media environment, there is competition in all sectors, and brands must have a unique perspective to stand out. Lastly, children could access inappropriate information more easily. On-demand access to information is made possible by new media. Adult content was historically shown late at night, but it is now available 24 hours a day, seven days a week. Researchers such as Neil Postman (1985) claim that the shifting media is causing a "disappearance of childhood." Children's innocence is eroding faster than ever before as they gain increased access to adult information.

In reality, there is no clear answer here: it’s been both positive and negative, in different ways. But we can clearly see that it would change society significantly. It plays a huge role in political campaigns and changing how companies communicate with potential consumers. By the end of the decade, social media had made headlines for its negative effects. Screen time will expand as individuals re/download apps to stay in contact with loved ones and be entertained as a result of COVID-19. Some platforms will emerge from this dark period with a larger, more varied, and more active user base than ever before, and social media may recover respect by rediscovering its original allure as a tool for us all to stay connected. But, above all, we must campaign for a better and healthier media environment for future generations to inherit. Photos from: https://mass-media.co.uk/5-digital-signage-trends-that-could-change-the-future-of-advertising/

https://texascreative.com/blog/future-media https://cdn.winsightmedia.com/platform/files/public/2017-09/background/800x420/future-technology-social-media-vr_0.jpg

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"CopyRight and Intellectual Property: How do I protect it as a Young Individual?"

Inventions, literary and creative works, designs, and symbols, names, and pictures used in business are all examples of intellectual property (IP). Patents, copyright, and trademarks are legal protections that allow people to profit financially or get recognition from what they innovate or produce. But the question is, why do we need to protect our intellectual property?

Copyright, trademark law, and patents are all examples of intellectual property law that exist to protect artists. The purpose of this policy is to provide information to schools on how to handle intellectual property in compliance with the Department's Intellectual Property and Copyright Policy. This policy lays out the seven core principles that drive schools' intellectual property management, in line with the Department's Intellectual Property and Copyright Policy and the State's overall Intellectual Property Policy.

Schools should refer to the Guidance and Resources pages on this topic for more thorough information on copyright problems. Copyright is the most prevalent intellectual property developed and/or used in the Department and schools. Curriculum material is an example of intellectual property (IP) or copyright-protected content that school personnel may come upon. To protect the ideas they have developed, we can utilize copyright or patents. To verify that your proposal is totally and uniquely yours, you'll need to perform extensive study. Conduct trademark searches and patent searches to check whether they are protected by someone else.

There are six forms of intellectual property which are, Copyright, Patents, Trademarks, Industrial designs, Geographical Indications and Trade secrets.

Copyright - Copyright refers to the legal rights that authors and artists have over their literary and creative creations.

Patents - An idea is protected by a patent, which is an exclusive right awarded to the inventor. In general, a patent gives the patent owner the right to decide how - or if - others can use his or her creation.

Trademarks - A trademark is a symbol that distinguishes one company's goods or services from those of other companies.

Industrial designs - An industrial design is the decorative or aesthetic component of a product.

Geographical Indications - Refers to the indicators that are applied to items that have specific geographical origin and that have attributes, a reputation, or features that are fundamentally due to that certain location.

Trade Secrets - It is the Intellectual property’s rights on confidential information which may be sold or licensed.

It is very important to protect our IP and it is mandatory to protect it, because even a single minute of delay might result in your valuable idea being copied or stolen. So, be proactive and register for IP protection, because your competition will not have the opportunity to outperform you in any way.

Photos from:

https://www.wipo.int/copyright/en/

https://www.wipo.int/patents/en/

https://www.wipo.int/trademarks/en/

https://www.wipo.int/designs/en/

https://www.wipo.int/geo_indications/en/

https://www.wipo.int/tradesecrets/en/

https://www.google.com/url?sa=i&url=https%3A%2F%2Fndvlaw.com%2Fintellectual-property-protection-in-the-philippines%2F&psig=AOvVaw25eV-dhGX9tGo4wPVHYccm&ust=1637066067022000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCLjg38KwmvQCFQAAAAAdAAAAABAO

https://www.google.com/url?sa=i&url=https%3A%2F%2Fabounaja.com%2Fblogs%2Fprotect-intellectual-property&psig=AOvVaw2mLqSFvKILn1fceRBaUVmI&ust=1637065886869000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCLC3u-2vmvQCFQAAAAAdAAAAABAr

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Unfolding the Bitter Truth: The Dark Side of Media and Information

In today's world, social media plays an important role during real life events, particularly during crises. If we talk about media and technology, the first thing that comes to mind is information, digital, electronic media, etc. People have always acknowledged the positive features of social media; however, they have placed a greater emphasis on the "bright side," of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. As we became too dependent on technology, a lot of its detrimental effects became blinding. Cyberbullying, compulsive usage, trolling, online witch hunts, false news, and privacy violation are all examples of the "dark side" of social media. Growing concerns about misinformation, data breaches, and the propagation of destructive speech have pummeled social media in recent years.

Everyone is aware of the bright aspects of media platforms, where users may engage with people from all cultures and races. People are kept informed and aware of major events and happenings through the media and information. But on the other hand, it unquestionably has its dark side. Clinicians and intellectual researchers have been reading for a long time what's known as the "deception impact:" the way bogus or misdirecting data, gotten by subjects after they've gotten right data, can twist their agreement. This is also known as “false information.” For online media platforms, such as Facebook, implies clear and straightforward arrangements regarding what data is permitted to show up and what ought to be eliminated. It likewise implies making explicit and exact data countering falsehood accessible, as opposed to cover alerts that might diminish trust in all media.

Another serious problem of media in the 20th century is witch hunting. An internet witch hunt is a campaign that targets a person or group that holds an unconventional or unpopular viewpoint. In this case, several people are wrongfully targeted, convicted of sorcery, and executed. Despite the fact that witch chases no longer exist today, online media depicts a comparative difficulty. Today, the web is utilized to loudly assault an individual into hurt as well as wrongdoing. Not at all like the 1700s, the web makes it simpler to track down data and spread bogus tales. Regardless of whether the charges aren't correct, anything posted on the web will everlastingly circle the media. It is nauseating to see that clients are more anxious for "the tea" rather than reality. With a developing populace of people having the option to get to the web, online embarrassment and tormenting is effectively available. Sadly, individuals are oblivious with the impacts web savaging has on its casualties. There have been various cases in which gossip, spread on the web, flows into this present reality like an everyday schedule. Over the long run, the basic talk or tattle turns into the wellspring of tormenting and provocation.

Finally, have you ever noticed how some of the advertisements on the websites you visit appear to be a perfect fit for your interests? Do you think it's a coincidence? It certainly isn't on the internet, where advertisers will do almost anything the online environment permits them to do – even if it means violating your online privacy – to create new ways to promote things. Keeping a close check on your social media behavior is the simplest way for them to learn about your interests and routines. That is privacy abuse. Data scraping, apps exposing personal data, and online social tracking are just a few of the ways advertising might invade your social media privacy. It has been reported multiple times that certain Facebook apps such as Farm Ville and Family Tree, are leaking identifying information about users who use them to advertising and Internet tracking organizations. And all without the users' knowledge!

We live in a media age," as cliché as it may sound, should constantly be kept in mind. It is well understood that the media was meant to enlighten and educate people, but as a result of our reckless behavior, it has become toxic and noxious. We are the masters of our own media and information. Many people may be impacted by our choices and decisions. And, for that, being media and information literate is the most necessary aspect to consider.

Photos from:

https://contentmarketinginstitute.com/cco-digital/july-2019/social-media-moderators-stress/

https://www.verywellfamily.com/ways-social-media-affects-teen-mental-health-4144769

https://legalserviceindia.com/legal/uploads/onlineharassmentandtheriseofsocialmediatrialandonlinewitchhunt_4356291820.png

https://teachprivacy.com/wp-content/uploads/privacy-and-data-security-violation-blog-1.jpg

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"Delivering News in the Digital Age".

The evolution of technology has played a great role in the field of disseminating information. Gone are the days when people still had to wait for the print media to release the daily papers. How frequently do you see print newspapers these days? Shouldn't the question be, "Do you still read and utilize newspapers nowadays?"

With the advent of contemporary technology, it is now uncommon to see people holding newspapers in their hands. We are now in a digital age - an era in which vast amounts of information are widely available to many people through computer technology. However, according to the study of Nicole Martin (2018), people now are reading less of an article. Most individuals will just navigate through their newsfeed and come across relevant news items.

Today, with just one touch of your phone screens, news and various information can be obtained. As we all know, social media has become the main source of information in the present circumstances, with more than 2.4 billion people who can access the internet, nearly 64.5 percent of the whole population receive breaking news from the different kinds of social media platforms such as Facebook, Twitter, Youtube, Instagram and a whole lot more.

Over time, as society evolved from "old" to "new" media, news content has usually shifted from more objective event reporting to reporting that is more subjective, leans more on argumentation and advocacy, and includes more emotional appeals. As mentioned, the transmission of information has been made easier in the modern age. Every individual is now able to share their thoughts and opinions online about a certain subject matter and because of the emergence of social media, the issues of "false information" became rampant. Writers can call attention through sensational headlines and ridiculous storylines that continue to get shared more often due to the lack of readers that verify information, with that more authentic content is hard to come by. Which brought the issue to the spotlight as it has been unrestrained up until this date.

Presently, news travels at a breakneck pace. Today's news will be forgotten tomorrow. Because of how quickly tales may be turned around and shared these days, it is easy to miss things. While having so much information at our fingertips is advantageous, we should never forget to always double-check sources and not take headlines at face value. With social media as our new news managers, it is critical that we also serve as the media's new fact checkers.

Photos from :

https://wwwassets.rand.org/content/rand/pubs/research_briefs/RB10059/jcr:content/par/teaser.aspectfit.375x0.jpg/1559833595232.jpg

https://wwwassets.rand.org/content/rand/pubs/research_reports/RR2960/jcr:content/par/teaser.aspectfit.0x1200.jpg/1557784172473.jpg

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Media Evolution and the Changing World

Media is the best way to spread knowledge, news throughout the world. The evolution of media, from old to new, has altered our understanding of the society around us. As centuries passed, people came across many discoveries with regard to the media. During ancient times, it was represented by signs wherein communication was simple to accomplish because they did not convey complex information, until humans and their demands from cultural practices, technological advancement, and the need for mass communication in society emerged. With new cultural practices, evolution and civilization sets in. People can now have all the information that they need in no time, and that is because of the evolution of media.

The mass media was then introduced to reach a vast group of users. Starting from print media which is one of the most established and essential types of mass reporting. It incorporates papers, weeklies, magazines, and different types of printed diaries, to radios which have been known to be part of the data streaming to people, to televisions that are made up of attributes of the radio integrated with pictures in motion. And now, everything is advanced by the internet.

The media fulfills several fundamental roles in our society and it influences the behavior of many people today. In the past years, one could turn the media off by going offline but now that’s becoming an anomaly. Nowadays, if you suggest to a youngster that she would go offline, she would most probably wonder why she is being deprived from engaging in a forum. Our rising adoration for social media is transforming not only the way we interact, but also the way we do business, govern ourselves, and exist in society. Since its inception, media has been an integral part of human civilization. It serves as an all-encompassing role in combating our society's injustice, oppression, misdeeds, and partiality. That explains how humans are now almost always connected to an Internet-enabled device or the modern digital media in general.

We are exposed to a variety of viewpoints that help mold our understanding and knowledge of the changing social world. It is absolutely essential to embrace this evolution because it makes life more interesting, informative, and progressive. As developments over the past few years have exhibited, we are in a time of unparalleled technological growth which shows no signs of slowing down. Media researchers have always been concerned with media change, and thus have assured that more advancement is still in wait.

Photos from:

https://wonderfulengineering.com/scientists-linked-human-brain-internet/

https://app.emaze.com/@AIFZWOTZ#1

https://www.pinterest.ph/pin/509751251564417629/

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“On Becoming a Medium: Gen-Z Individuals as modern communicators.”

You didn't expect that title, did you? However, it is correct. People in their teens and early twenties, known as Generation Z, are far better communicators than we may realize.

In recent decades, there has been a significant transformation in the nature of communication. The majority of people born in this generation have been educated to communicate using contemporary technology rather than traditional methods. Times have changed and communication drastically improved with lesser complexities. Generation Z — often known as post millennials, is the first generation to grow up as digital natives, or people who have grown up with technology as part of their daily lives. According to a study by cloud mobile solutions provider Liveperson, 65 percent of these youngsters prefer to communicate online than in person. They became the early adopter of today's easy access to every social media platform. Through this, the Gen-z has become more productive and fast-witted people especially in terms of communication. It appears that technological advancements have cleared the way for more substantive and speedier communication.

Gen-Z has a significant advantage over earlier generations. That explains why the majority of people in our generation are better equipped to be modern communicators. In contrast to millenials, who prefer to communicate through displays and text, Gen-Z multitasks across many screens. They create and employ enticing headlines and razor-sharp sentences that resound more effectively than long pieces of text or sections.

Gen-Z people are not only collaborative communicators but they are also social media experts. Did you know that the number of daily active users on Discord has increased? And, while Discord was once mostly used by gamers, it is now being used for homework cooperation. TikTok boasts of up to 600 million daily active users, with the majority of them being members of Generation Z. Advertising on TikTok is sold on a cost per thousand impressions basis. Pop-up advertisements when you first open the app, in-feed video commercials, sponsored filters, and influencer brand collaborations are all examples of this. See? That is how substantial and valuable Generation Z's technological advancements have been.

Gen Z are not just social media specialists, but they also have inclusive mindsets. It is the most diverse generation in history, and they actively embrace it. This entails accepting the linguistic variances that arise from diverse cultural, socioeconomic, and national perspectives. Because they were raised in a culture that celebrated diversity, Gen Z will change their listening or speaking to meet the needs of individuals around them.

Generation Z communication may appear to be extremely different from that of earlier generations, but it has many advantages that we should learn from and embrace. Since the very beginning, communication has been a fundamental part of people’s day to day lives and essential for advancing society. In closing, all the aforementioned factors are what engages the Gen-Z in becoming modern communicators.