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Pragmatics deals with utterances, by which we will mean specific events, the intentional acts of speakers at times and places, typically involving language. Logic and semantics traditionally deal with properties of types of expressions, and not with properties that differ from token to token, or use to use, or, as we shall say, from utterance to utterance, and vary with the particular properties that differentiate them. (Stanford Encyclopedia of Philosophy, 2019)
Definition of Terms
The term “media linguistics” has been formed based on the combination of two key components “media” and “linguistics”, the subject of this new discipline is the study of language functioning in the sphere of mass communication. In other words, media linguistics deals with overall complex research of a particular social field of language usage. (Luginbühl, 2015)
Language registers refer to the levels of formality are used in different situations and scenarios. It is important to be conscious on how we are going to use language appropriately in presenting our messages, when to use a specific register and in what type of media platform it should be used. Topic, audience, purpose and location should be taken into consideration when choosing a register. According to Nordquist (2019), “there are five existing language registers. It includes frozen/static register, formal register, consultative register, casual register and intimate register.
Language style also known as stylistics, is the study of style used in literary, and verbal language and the effect the writer/speaker wishes to communicate to the reader/hearer. It attempts to establish principles capable of explaining the particular choices made by individuals and social groups in their use of language. It strengthens the contact with the reader and heightens their awareness. (Lamichhane, 2017)
Grammar refers to the structural regulations and rules that govern the construction of phrases, sentences and words in any language. This is because they are extremely important for the communication that is desired. Although, some might argue that correct grammar and spelling does not really matter, especially in advertising, like what Paul Suggett (2010, as mentioned in Sommerfield, 2014) statement “A sentence that is structured beautifully, obeying all the laws, and bylaws, of the English language, is not what advertising is all about. In fact, in advertising you don’t even need to use real words, good sentence structure, and proper punctuation, or obey any of the rules that were drummed into you in school.” Indeed, using grammar seems like an uphill battle, but media content without it is a suicide.
Semiotics, also called semiology, is the study of signs and sign-using behavior. The Swiss Linguist Ferdinand de Saussure, one of its founders, defined it as the study of “the life signs within the society”. On the other hand, American Philosopher Charles Sandres Pierce defined sign as “something which stands to somebody for something” and contributed its categorization into three namely: icon, index and symbol. He added that a sign can never have a definite meaning, for the meaning must be continuously qualified. (Encyclopaedia Britannica, 2020)Pragmatics deals with utterances, by which we will mean specific events, the intentional acts of speakers at times and places, typically involving language. Logic and semantics traditionally deal with properties of types of expressions, and not with properties that differ from token to token, or use to use, or, as we shall say, from utterance to utterance, and vary with the particular properties that differentiate them. (Stanford Encyclopedia of Philosophy, 2019)
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CHECKLISTS FOR EVALUATION OF MEDIA CONTENT THROUGH LANGUAGE USE
Submitted by:
Frenza Mae Arcega
Mary Jane Labutap
Joshua Dagami
BAEL2-1
Submitted to:
Mr. Rogelio Ticoy, Jr.
Instructor, Language and Media
August 9, 2020
INTRODUCTION
Media is deeply rooted in our lives that it is significant in our personal lives, as well as in business, politics and society. Its importance has grown exponentially. It seems like the world is lifeless without it.Rapid development of the print and the electronic media, quick growth of virtual communications and the Internet have enormously changed people’s lives, giving stimuli for the development of the whole range of information society theories. (Luginbühl, 2015) It creates an overwhelming feeling which made people to take every information that is served on the table. Oftentimes, it misleads people that is why it is important to critically think and evaluate media content.Patton (1987) defined evaluation as “a process that critically examines something. It involves collecting and analyzing information which include its activities, characteristics and outcomes. It is done in order to make judgments and to ensure that they are as effective as they can be. It can help us identify media content.This paper aims to provide criteria that will help media users in evaluating media content of different types of media through language use.
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Definition of Terms
The term “media linguistics” has been formed based on the combination of two key components “media” and “linguistics”, the subject of this new discipline is the study of language functioning in the sphere of mass communication. In other words, media linguistics deals with overall complex research of a particular social field of language usage. (Luginbühl, 2015)
Language registers refer to the levels of formality are used in different situations and scenarios. It is important to be conscious on how we are going to use language appropriately in presenting our messages, when to use a specific register and in what type of media platform it should be used. Topic, audience, purpose and location should be taken into consideration when choosing a register. According to Nordquist (2019), “there are five existing language registers. It includes frozen/static register, formal register, consultative register, casual register and intimate register.
Language style also known as stylistics, is the study of style used in literary, and verbal language and the effect the writer/speaker wishes to communicate to the reader/hearer. It attempts to establish principles capable of explaining the particular choices made by individuals and social groups in their use of language. It strengthens the contact with the reader and heightens their awareness. (Lamichhane, 2017)
Grammar refers to the structural regulations and rules that govern the construction of phrases, sentences and words in any language. This is because they are extremely important for the communication that is desired. Although, some might argue that correct grammar and spelling does not really matter, especially in advertising, like what Paul Suggett (2010, as mentioned in Sommerfield, 2014) statement “A sentence that is structured beautifully, obeying all the laws, and bylaws, of the English language, is not what advertising is all about. In fact, in advertising you don’t even need to use real words, good sentence structure, and proper punctuation, or obey any of the rules that were drummed into you in school.” Indeed, using grammar seems like an uphill battle, but media content without it is a suicide.
Semiotics, also called semiology, is the study of signs and sign-using behavior. The Swiss Linguist Ferdinand de Saussure, one of its founders, defined it as the study of “the life signs within the society”. On the other hand, American Philosopher Charles Sandres Pierce defined sign as “something which stands to somebody for something” and contributed its categorization into three namely: icon, index and symbol. He added that a sign can never have a definite meaning, for the meaning must be continuously qualified. (Encyclopaedia Britannica, 2020)Pragmatics deals with utterances, by which we will mean specific events, the intentional acts of speakers at times and places, typically involving language. Logic and semantics traditionally deal with properties of types of expressions, and not with properties that differ from token to token, or use to use, or, as we shall say, from utterance to utterance, and vary with the particular properties that differentiate them. (Stanford Encyclopedia of Philosophy, 2019)
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III. CHECKLIST FOR ELECTRONIC BROADCAST MEDIA CONTENT EVALUATION
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